Abstract
The denim market' s double-digit growth is gradually declining, largely due to
saturation of sales channels, lack of innovation and a decline in the women' s
segment. Retailers are also concerned about their inventory levels but
confidence amongst manufacturers has yet not diminished.
The report focuses
on the US denim jeans market -- value, growth rate, and segments. It discusses
the key trends prevalent in the market like brand loyalty, rising imports from
China, demographic behavior and the state of premium brands.
The report
provides comprehensive analysis of the men' s and women' s segment of the
market. It also profiles the major brands, including their recent significant
developments.
Table of Contents
- 1. Denim Market Overview
- The denim market is going through a bad phase with saturated sales
channels, largely due to an abundance of brands and overproduction that the
target consumer base has not been able to consume.
- 2. Market Size
- 2.1 Men' s Segment
- In the men' s market, mid-tier retail chains are showing greater
potential as compared to department stores.
- US Men' s Jeans Sales (by value)
- US Men' s Jeans Sales (by volume)
- US Men' s Jeans Sales by Distribution Channel
- US Men' s Jeans Sales by Age Group
- 2.2 Women' s Segment
- The double-digit growth of the denim market is slowing down, mainly
due to the trouble in women' s jeans market.
- US Women' s Jeans Sales (by value)
- US Women' s Jeans Sales (by volume)
- US Women' s Jeans -- Average Price
- US Women' s Jeans Sales by Distribution Channel
- US Women' s Jeans Sales by Age
- 3. Market Trends
- 3.1 Denim Jeans - High Brand Loyalty
- 3.2 China Benefits from Strong US Imports
- 3.3 Hispanic Consumers' Preference for Denim
- 3.4 Premium Power: Lost In Transformation
- 3.5 Gen Y' s High Expenditure on Denim
- 3.6 Rising Popularity of Denim in Children
- 3.7 Denim -- A Key Component of Women' s Fashion Portfolio
- 4. Top Brands
- 4.1 Levi' s
- Levi Strauss & Company was founded in 1853. Its apparel products are
sold under the Levi' s, Dockers and Levi Strauss Signature brands.
- Overview
- Significant Developments
- 4.2 Wrangler
- Wrangler is owned by VF Corporation, a leading designer, manufacturer,
marketer, and distributor of branded apparel and related products.
- Overview
- Significant Developments
- 4.3 Lee
- Established in 1889, Lee is owned by VF Corporation. In domestic
markets, Lee products are sold through department stores, mid-tier stores
and specialty stores.
- Overview
- Significant Developments
- 4.4 Gap
- The Gap, Inc. is a global specialty retailer operating retail and
outlet stores selling casual apparel, accessories and personal care
products for men, women and children.
- Overview
- Significant Developments
- 4.5 Old Navy
- Old Navy is owned by Gap Inc., which owns other clothing stores such
as the Gap and Banana Republic. The company operates 945 Old Navy stores.
- Overview
- Significant Developments
- 4.6 American Eagle Outfitters
- American Eagle Outfitters is a vertically integrated, specialty
retailer which offers customers fashionable and trend-right basic apparel.
- Overview
- Significant Developments
- 4.7 Polo Ralph Lauren
- Polo Ralph Lauren Corporation is a global luxury lifestyle brand
offering apparel collections, home furnishings and accessories.
- Overview
- Significant Developments
- List of Tables
- Top Denim Jeans Regional Suppliers
- Denim Jeans Demographics by Ethnicity
- Top Brands in 17-26 Age Group (2006)
- Females with/without Children Buying Denim Jeans (2006)
- Top 10 Brands by Sales (March 2007)
- List of Charts
- US Men' s Jeans Sales by Value (2005-07)
- US Men' s Jeans Sales by Volume (2005-07)
- US Men' s Jeans Sales by Distribution Channel (2006-07)
- US Men' s Jeans Sales by Age Group (2006-07)
- US Women' s Jeans Sales by Value (2006-07)
- US Women' s Jeans Sales by Volume (2006-07)
- US Women' s Jeans -- Average Price (2006-07)
- US Women' s Jeans Sales by Distribution Channel (2006-07)
- US Women' s Jeans Sales by Age (2006-07)
- Consumers Loyalty between Brand Types
一般消費財
その他のカテゴリ
FAQ