世界の女性用下着・ナイトウェア市場：市場動向・市場機会分析

Abstract

Traditionally, North America and Europe have been the major markets for intimate apparel, accounting for more than two-third of the market. In these markets, intimate apparel is a stable category with the fashion element playing a small role in driving consumption. However, with economic growth in the South East Asian economies like India and China, the intimate apparels segment is being increasingly recognized as providing potential market opportunity. Owing to the existence of several key companies and brands, the industry is also fragmented and highly competitive. Most of the key companies in the sector operate a portfolio of intimate brands and apparel businesses beyond the intimate apparel category. The report "Global Intimate Apparel Market: Trends and Opportunities" analyzes the worldwide market for intimate apparels -- its growth across regions/countries, the factors that are driving growth in these regions and the major trends of apparel consumption -- from the increasing demand for bust-sized bras to the preference for comfortable undergarments. The report identifies purchasing patterns of intimate apparels in various geographical regions. Also the report focuses on the competitive landscape in which global apparel makers like Victoria' s Secret, Hanes Brands, Fruit of the Loom, Warnaco and American Eagle are adopting various strategies to get a share of the intimate apparel market.

Table of Contents

• 1. Global Intimate Apparel Market: An Overview
  • The major factor driving growth in the global intimate apparel market is the higher average sales growth rate compared to the growth rate in the apparel segment.
  • 1.1 Market Definition
  • 1.2 Market Size and Growth
• 2. US Intimate Apparel Market
  • Increasing obesity, especially among Northern American women, is leading to an increase in demand for products aimed at the full-figured consumer segment.
  • 2.1 Market Overview
  • 2.2 Growth Drivers
  • 2.3 Market Trends
  • 2.4 Market Opportunities
• 3. European Intimate Apparel Market
  • Europe constitutes the largest market for intimate apparel, and is therefore one of the focus areas for all major players in the lingerie market.
  • 3.1 Market Overview
  • 3.2 Market Trends
  • 3.3 Market opportunities
• 4. Asian Market
  • The major driver for the Asian intimate apparel business is the growth in the Chinese market
  • 4.1 Market Overview
  • 4.2 Market Trends
  • 4.3 Market Opportunities
• 5. Major entry barriers in the intimate apparel business
• 6. Competitive Landscape
  • 6.1 Spotlight on major intimate apparel players
    • The struggle for leadership among the major players -- Victoria' s Secret, Aerie, Fruit of the Loom, Warnaco and Hanes Brands is generally based upon product quality, brand name recognition, price, selection, customer service and purchasing convenience.
  • 6.2 Victoria' s Secret (Limited Brands)
    • 6.2.1 Company Profile
    • 6.2.2 Major Brands
    • 6.2.3 Market Share
    • 6.2.4 Business Strategies
  • 6.3 Aerie (American Eagle)
    • 6.3.1 Company Profile
    • 6.3.2 Business Strategies
  • 6.4 Fruit of the Loom (Berkshire Hathaway)
    • 6.4.1 Company Profile
    • 6.4.2 Major Brands
    • 6.4.3 Business Strategies
  • 6.5 Hanes Brands Inc.
    • 6.5.1 Company Profile
    • 6.5.2 Business Segments
    • 6.5.3 Major Brands
    • 6.5.4 Business Strategies
  • 6.6 Warnaco Group
    • 6.6.1 Company Profile
    • 6.6.2 Major Brands
    • 6.6.3 Business Strategies
• 7. Global Intimate Apparel Market Forecast

List of Figures and Tables

Tables

Table I: Top Reasons for buying new lingerie in the US: Survey Findings

Table II: Market Share and channels of distribution of major US intimate apparel makers

Table III: Victoria' s Secret' s Lingerie product launches since 2002

Figures

Figure 1: Global Intimate Apparel Market Size: 2003-06

Figure 2: Global Intimate Apparel Market Share by Country: 2006

Figure 3: Global Intimate Apparel Market Sales by Country: 2006

Figure 4: Global Intimate Apparel Market: Segment Contribution-2006

Figure 5: US Intimate Apparel Market Size: 2002-06

Figure 6: Break-down of underwear preferences: Survey Findings

Figure 7: European Intimate Apparel Market Sales by Country: 2006

Figure 8: Asian Intimate Apparel Market Size: 2005-06

Figure 9: Victoria' s Secret: Revenue contribution by segment: 2006

Figure 10: Hanes Brands: Revenue contribution by segment: 2006

Figure 11: Global Intimate Apparel Market Forecast: 2007-09