世界の宿泊産業：中国におけるホテル市場の成長促進因子

Abstract

The global lodging industry has seen tremendous growth in 2006 backed by growth in four continents - Asia, South & Central America, Europe, and the Middle East reporting double-digit RevPar growth.

Although North America, traditionally a market that use to drive the global hotel industry slowed down in 2006, Western European countries specifically France, Austria and Germany and Asian countries like China and India came to the industry' s rescue with a major growth in the hotel segment.

The Asian countries specifically China and India are witnessing the fastest growth in the lodging industry supported by international business and leisure tourism. Three major factors are driving growth in the Western European and the Asian countries - a sound economic growth in these regions followed by increasing business activities and the advent of new tourist destinations.

China is likely to see the highest growth in the Asian region because of the fact that domestic tourism has seen unprecedented increase in the country with tourism expenditure rising on average at 14% annually. Further the Chinese government is likely to reduce state-ownership of hotel assets and thereby releasing quality lodging assets to be operated by foreign companies or joint ventures.

Also, there are significant growth opportunities for international brand as only around 15% of rooms in China are currently branded. As a result, major global lodging companies are expanding their operations in China to leverage the growth opportunities.

The report is a study on the global hotel industry with specific focus on the Chinese hotel industry. The report assesses the various business models that are adopted by the lodging companies. The size and growth of the hotel industry by geographic region has been studied in this report. The report analyzes the growth opportunities that are present in the Chinese hotel industry and also assesses the differentiating strategies adopted by leading lodging companies operating in China. It studies the functioning and strategies of five global lodging companies - InterContinental Hotels Group (IHG), Wyndham Worldwide, Marriott International, Hilton Hotels and Accor.

Table of Contents

1. The Lodging Industry: An Overview

• 1.1 Business Models
• 1.2 Business Segments

2. Global Hotel Industry: Size and Growth

3. Market Trends

• 3.1 Trend of affiliating with large and well-known brands
• 3.2 Franchising - the preferred business model

4. Global Hotel Industry: Growth by Region

• 4.1 United States
• 4.2 Europe
• 4.3 Rest of the World
• 4.4 Asia

5. China' s Hotel Industry

• 5.1 Chinese economy: Comparison with US and Europe
• 5.2 Chinese tourism industry
• 5.3 Chinese hotel industry - Size and growth
• 5.4 Growth Drivers
  • 5.4.1 Fundamental drivers of growth of hotel industry
  • 5.4.2 Growth in mainstream hotel segment
  • 5.4.3 Growth in Tier II cities
  • 5.4.4 Low penetration in branded rooms
  • 5.4.5 Reducing state ownership gives conversion opportunities

6. Competitive Landscape: Market Share

7. Leading Companies

• 7.1 InterContinental Hotels Group (IHG)
  • 7.1.1 Company Profile
  • 7.1.2 Hotel projects by management format
  • 7.1.3 Business Strategies
• 7.2 Wyndham Worldwide
  • 7.2.1 Company Profile
  • 7.2.2 Turnover by business segment
  • 7.2.3 Business Strategies
• 7.3 Marriott International
  • 7.3.1 Company Profile
  • 7.3.2 Turnover by business segment
  • 7.3.3 Business Strategies
• 7.4 Hilton Hotels
  • 7.4.1 Company Profile
  • 7.4.2 Turnover by business segment
  • 7.4.3 Business Strategies
• 7.5 Accor
  • 7.5.1 Company Profile
  • 7.5.2 Turnover by business segment
  • 7.5.3 Hotel projects by management format
  • 7.5.4 Business Strategies

8. Forecast

List of Figures

• Figure 2.1: Global Hotel room capacity: 2004 & 2006
• Figure 2.2: RevPar by regions: 2006
• Figure 3.1: Branded rooms as percentage of total rooms: Major regions
• Figure 4.1: US Hotel Industry - RevPar: 2000-2006
• Figure 4.2: US Hotel Industry: Addition of new rooms: 2000-2006
• Figure 4.3: US Hotel Industry Earnings: 2000-2006
• Figure 4.4: Chain scale segments (Full & limited service) break-up: 2006
• Figure 4.5: Hotel performance - Middle East and South & Central America
• Figure 4.6: China and India - Hotel pipeline
• Figure 5.1: Travel Growth in China: Domestic Tourism: 2001-2006
• Figure 5.2: Inbound tourist arrivals - China: 2001-2005
• Figure 5.3: Outbound trips- China: 2002-2006
• Figure 5.4: Number of hotel rooms in China: 2000-2005
• Figure 5.5: Total rooms and new rooms by 2010: China vs. other regions
• Figure 5.6: Market size of Chinese hotel industry: 2000-2005
• Figure 5.7: Growth of hotel rooms by segment: 2005 & 2010
• Figure 5.8: Branded & Unbranded rooms - China vs. other regions: 2006
• Figure 5.9: State-owned hotels vs. private hotels in China
• Figure 6.1: Leading Players: Number of Hotels - January 2007
• Figure 6.2: Leading Players: Number of Hotel rooms - January 2007
• Figure 6.3: Leading Players: Global Market Share - January 2007
• Figure 7.1: IHG - Hotel projects by management format: 2007-2009
• Figure 7.2: Wyndham - Turnover by business segment: 2006
• Figure 7.3: Marriott - Turnover by business segment: 2006
• Figure 7.4: Hilton - Turnover by business segment: 2006
• Figure 7.5: Accor - Turnover by business segment: 2007
• Figure 7.6: Accor - Hotel projects by management format: 2007-2009

List of Tables

• Table 4.1: Europe - RevPar by Country
• Table 4.2: Top Ten Hotels in Europe: Number of Hotels and Rooms: 2006
• Table 5.1: Economic Performance: China vs. US and Europe
• Table 7.1: Accor Asia Pacific - Hotel Pipeline
• Table 8.1: GDP Growth Forecast: Major Regions