格安航空会社：インドの航空業界において増大するセグメント

The low cost airline industry has changed the definition of airlines that air travel is a luxury and it is only for the upper segment of the population. The key objective of low cost carriers is to increase their reach and provide the services to a large segment. In India, low cost carriers came into existence in 2003 when Air Deccan launched its first low cost airline and that was the first move to open the doors of the airlines industry for middle class.

Rising GDP and increasing per capita income is positively impacting the airlines industry. Another major driver is the booming tourism industry in India. However, the low cost airline segment is facing challenges of increasing competition, rising fuel prices and inadequate infrastructure.

Air Deccan is the market leader, holding the maximum share in LCC market, followed by Jetlite, Air India Express, GoAir, and Indigo, who are making the competition stiffer. Air Deccan enjoys the first mover advantage in terms of access to a large number of overnight parking spaces and landing & take-off slots during the peak period.

This report analyzes the low cost airlines market in India. It discusses the market share of leading carriers, growth drivers and challenges being faced by the industry. The report also profiles the major low cost carriers, with a discussion of their key business strategies.

• Demand for domestic air travel is expected to increase at a CAGR of above 25% for the next five years.
• The LCCs had a combined market share of 38% in January 2007 up from 21% in January 2006. Their market share is expected to increase to 50% by 2011.
• Four low-cost airlines together carried 9.40 million passengers during the year 2007.
• LCCs account for almost 50% of the new aircraft orders placed. For the past five years, low-cost airlines have been growing at more than 40% a year.
• The privately held LCCs, such as Air Sahara (now called Jet Lite following its acquisition by Jet Airways), Air Deccan, and SpiceJet, represented 90% of the increase in seat capacity between 2004 and 2007.
• LCCs are tying up with fast food chains and travel portals as a part of their marketing strategy.
• LCCs are concentrating on increasing their ancillary revenues (5-7% of the operating revenues).

1. Introduction

• 1.1 Low Cost Carrier Model
• 1.2 Value Chain Analysis of LCC
• 1.3 History of Low Cost Airlines in India

2. Market Overview

• 2.1 LCC Vs FSC
• 2.2 Market Share
• 2.3 Growth Rate

3. Growth Drivers

• 3.1 High Economic Growth
• 3.2 Growing Tourism Demand
• 3.3 Government Measures to Improve Air Connectivity
• 3.4 Huge Capacity Induction
• 3.5 Partnerships with Fast Food Chains & Travel Portals
• 3.6 Income from Ancillary Revenues

4. Challenges

• 4.1 Rising Fuel Prices
• 4.2 Lack of Proper Infrastructure
• 4.3 Civil Aviation Laws and Regulations
• 4.4 Massive Pilot Shortages
• 4.5 Dependence on Leased Aircrafts

5. Competitive Landscape

• 5.1 Market Share
• 5.2 Fleet Comparison

6. Company Profiles

• 6.1 Air Deccan
  • 6.1.1 Overview
  • 6.1.2 Key Financials
  • 6.1.3 Business Strategies
    • 6.1.3.1 Route Strategy
    • 6.1.3.2 Two-fleet Strategy
    • 6.1.3.3 Focus on E-ticketing
    • 6.1.3.4 Significant Developments
    • 6.1.3.5 Air Cargo Business
    • 6.1.3.6 Cabin Crew Procurement Plan
    • 6.1.3.7 Deal with European consortium
    • 6.1.3.8 Agreement for Holiday Packages
• 6.2 SpiceJet
  • 6.2.1 Overview
  • 6.2.2 Key Financials
  • 6.2.3 Business Strategies
    • 6.2.3.1 Cost Advantage to Persist
    • 6.2.3.2 Arrangement with United Aviation
    • 6.2.3.3 Significant Developments
    • 6.2.3.4 Inducts Second Boeing 737-900 ER
    • 6.2.3.5 Agreement with Air India
    • 6.2.3.6 Launch of SpiceJet Hotels
• 6.3 GoAir
  • 6.3.1 Overview
  • 6.3.2 Business Strategies
  • 6.3.3 Superior Process Efficiency
    • 6.3.3.1 Attractive Offers
    • 6.3.3.2 Services for Fog Season
    • 6.3.3.3 Significant Developments
    • 6.3.3.4 Deal with Tata-AIG General Insurance
    • 6.3.3.5 Growth in Passenger Traffic
    • 6.3.3.6 Agreement with Airbus

• Regulatory Structure
• Passenger Traffic in Airports
• Airport Traffic Growth by Continent & Type of Airport
• Airport Traffic Growth by Type of Airports in Asia
• Upcoming Airlines in India
• Mergers & Acquisitions

• Low Cost Carrier Strategies
• History of Low Cost Airlines in India
• LCC Growth Projection (2008-11)
• GDP Growth Rate (2003-07)
• Rising ATF Prices (2007)
• Transport Infrastructure Assessment (2007)
• Major Airports Share of Traffic
• Sales Tax at Various Airports
• Parking Slots at Major Airports
• Fleet Comparison (2007)
• Competitor Matrix
• Passenger Traffic in Airports (2006)
• Airport Traffic Growth by Continent & Type of Airport (2006)
• Airport Traffic Growth by Type of Airports in Asia (2006)
• Upcoming Airlines in India
• Mergers & Acquisitions

• Segments of Aviation Industry in India
• Low Cost Carrier Model
• Value Chain Analysis LCC
• Market Share of LCC vs FSC (Jan 07 Vs Jan 06)
• Market Share of LCC vs FSC (June 06 to Sep 06)
• Per Capita Income (2000-07)
• Spending on Transportation (2000-06)
• Foreign Tourist Arrivals to India (2000-06)
• Domestic Tourists Visits (2000-06)
• Fleet Growth (2006-09E)
• Fuel Cost Build Up
• Airlines Industry - Domestic Market Share (2007)
• LCC Market Share (Nov 2007)
• LCC Market Share (July-Oct 2006)
• Domestic Fleet Age Comparison
• Air Deccan - Market Share
• Air Deccan - Cost Generated/Available Seat Km (2006-09E)
• Air Deccan - Fleet Addition (2004-09E)
• SpiceJet - Market Share
• SpiceJet - Cost Generated/Available Seat Km (2006-09E)
• GoAir - Market Share