Abstract
Cosmetic surgery has been practiced in India for a long time but this branch
of plastic surgery gained considerable importance and popularity in the last
10-12 years. There has been a notable surge in the Indian cosmetic or
aesthetic surgery during the past five years mainly because of the increasing
demand for aesthetic procedures from people in the urban cities of Mumbai,
Delhi, Kolkata, Chennai, Bangalore, Pune and Chandigarh.
Cosmetic surgeries were associated with celebrities and people of the affluent
class at a point of time, but today these surgeries are increasingly being
taken by the burgeoning middle class whose demand for them is based on their
needs. At present, more and more men and women from the upper middle class
group are opting for cosmetic procedures to get attractive looks in order to
grab lucrative jobs, best possible marriage partner and mainly get rid of any
deformity that they feel impacts their self-confidence and self-esteem. Two of
the major growth drivers of the Indian cosmetic industry among others are its
affordability, which comes from the growing disposable income, and the
consumer awareness resulting from the active efforts of the media - especially
the print media.
This growing demand has had a positive impact on the Indian aesthetic or
cosmetic surgery industry (that includes both invasive and non-invasive
procedures), which registered a compound annual growth rate (CAGR) of 34% in
terms of revenue generation in the period 2005-2007. The estimated size of the
overall cosmetic surgery industry is worth US$110 million (approximately Rs.
460 crore) with the maximum revenue contributed by invasive or surgical
procedures as their costs are comparatively higher than the non-invasive
procedures. However, the rate of growth and the overall number of noninvasive
procedures done in a year remain higher when compared to invasive procedures.
The Indian aesthetic industry is still in its infancy and with the help of the
active institutions in the same field, it needs to build on its image in order
to attract more patients for cosmetic surgery. It is the individuals or the
cosmetic surgeons who have over time worked persistently to create a name for
themselves. An association of these surgeons with different institutions helps
in positioning these institutions in the world of aesthetic surgery.
Meanwhile, some of these cosmetic surgeons even operate their own independent
clinics and provide aesthetic surgical facilities.
The top five surgeons in India in terms of their experience, expertise, and
association with cosmetic surgery are Dr. Ashok Gupta, Dr. Lokesh Kumar, Dr.
Rakesh Kalra, Dr. Manoj Khanna and Dr. Lakshyajeet Dhami. All of them have
earned reputation for providing effective surgical operations, trainings and
establishing aesthetic surgery departments in reputed hospitals or operating
their own clinics.
Table of Contents
Section I: India Snapshot
- 1. Indian Economy: GDP Growth
- 2. Per Capita Income and Consumption
- 3. Population and Disposable Income
- 4. Number of Millionaires
- 5. Tourist Arrivals
Section II: Aesthetic Industry: Definition and Segmentation
- 1. Plastic Surgery
- 2. Cosmetic Surgery
- 2.1 Invasive Aesthetic Procedures
- 2.2 Non-Invasive Aesthetic Procedures
Section III: Global Aesthetic Industry: Size and Growth
- 1. Global Aesthetic Industry: Market Size and Growth
- 2. US Aesthetic Industry
- 2.1 Market Size and Growth
- 2.2 Growth Drivers
- Demand from aging baby boomer population
- Growing consumer awareness with reality shows
- Easy financing options
- Reduction in costs and physicians' inclination for ancillary source of
income
- High growth of anti-aging market
- 2.3 Market Trends
- Non-invasive growing faster than invasive procedures
- Increased entry of physicians in non-surgical cosmetic procedures
- Teenagers and mid-age people hold more potential
- Growth in aesthetic procedures spurs medical device market
- Conversion from saline to silicone technology in breast aesthetics
market
- Consolidation in the aesthetics procedure market
- 2.4 Market Potential
- 3. UK Aesthetic Industry
- 3.1 Market Size and Growth
- 3.2 Market Potential
Section IV: Indian Aesthetic (cosmetic Surgery) Industry: Structure, Function, Size and Growth
- 1. Structure of the Indian Aesthetic Industry
- 2. Functional Structure of Aesthetic Surgeons in India
- 3. Penetration: Increasing entry of Plastic Surgeons
- 4. Indian Aesthetic Industry: Size and Growth
Section V: Indian Invasive Aesthetic (Cosmetic Surgery) Market
- 1. Growth of Invasive Aesthetic Market (Volume)
- 2. Growth of Invasive Aesthetic Market (Value)
- 3. Invasive Surgeries: Revenue by Channels
- 4. Invasive Cosmetic Procedures: Segment Analysis
- 4.1 Liposuction
- 4.2 Breast Augmentation
- 4.3 Rhinoplasty
- 4.4 Hair Transplantation
- 4.5 Aabdominoplasty (Tummy tuck)
- 4.6 Gynecomastia
- 4.7 Blepharoplasty
- 4.8 Breast Reduction
- 4.9 Facelift
Section VI: Indian Non-Invasive Aesthetic (Cosmetic Surgery) Market
- 1. Structure of Non-Surgical Aesthetic Market
- 2. Non-Surgical Aesthetic Market: Size and Growth
- 3. Non-Invasive Surgeries: Revenue by Channels
- 4. Non-Invasive Cosmetic Procedures: Segment Analysis
- 4.1 Botox
- 4.2. Dermal Fillers
- 4.2.1 Hyaluronic acid (HA)
- 4.2.2 Collagen
- 4.3 Skin Resurfacing
- 4.3.1 Chemical Peels
- 4.3.2 Micro-dermabrasion
- 4.3.3 Laser skin resurfacing
- 5. Other Non-surgical aesthetic procedures
Section VII: Consumer Behavior: Study of Actual Patients - Survey Findings
Section VIII: Indian Aesthetic Industry: Market Trends
- Increasing influx of foreign patients
- Teenagers - Growing consumers of cosmetic surgery
- Hymenoplasty - also getting popular
- Training in cosmetic surgery - Need for organized program
- Trend of multiple cosmetic surgery procedures low, but growing
Section IX: Indian Aesthetic Industry: SWOT Analysis
Section X: Market Potential: Study of Prospective Consumers - Survey Findings
Section XI: Indian Aesthetic Industry: Market Forecast
- 1. India: Economic Growth Forecast
- 2. Favorable demographics and emergence of young working class
- 3. Growth in medical tourism
- 4. Indian Cosmetic Surgery Market - Growth Forecast
Section XII: Leading Indian Aesthetic Surgery Clinics and Hospitals
- 1. Leading Indian Non-Invasive Aesthetic Clinics
- 1.1 Kaya Skin Clinic (Marico Industries)
- 1.2 Vandana Luthra' s Care Centre (VLCC)
- 2. Leading Indian Invasive Aesthetic Clinics/Hospitals
- 2.1 Department of Plastic & Cosmetic Surgery (Sir Ganga Ram Hospital)
- 2.2 Department of Plastic & Reconstructive Surgery (Indraprastha Apollo
Hospital)
- 2.3 Institute Plastic, Aesthetic & Laser Surgery (Dr. Ashok Gupta)
- 2.3.1 Surgeon profile
- 2.3.2 Number of invasive aesthetic procedures: 2006 & 2007
- 2.3.3 Number of non-invasive aesthetic procedures: 2006 & 2007
- 2.4 Ashirwad Hospital (Dr. Rakesh Kalra)
- 2.4.1 Surgeon Profile
- 2.4.2 Number of invasive aesthetic procedures: 2006 & 2007
- 2.4.3 Number of non-invasive aesthetic procedures: 2006 & 2007
- 2.5 Delhi Aesthetic Clinic (Dr. Lokesh Kumar)
- 2.5.1 Surgeon Profile
- 2.5.2 Number of invasive aesthetic procedures: 2006 & 2007
- 2.5.3 Number of non-invasive aesthetic procedures: 2006 & 2007
- 2.6 Cosmetic Surgery Clinic (Dr. Manoj Khanna)
- 2.6.1 Surgeon Profile
- 2.6.2 Number of invasive aesthetic procedures: 2006 & 2007
- 2.6.3 Number of non-invasive aesthetic procedures: 2006 & 2007
- 2.7 Vasudhan Arjin Cosmetic Laser Centre (Dr. Lakshyajeet Dhami)
- 2.7.1 Surgeon profile
- 2.7.2 Number of invasive aesthetic procedures: 2006 & 2007
- 2.7.3 Number of non-invasive aesthetic procedures: 2006 & 2007
Section XIII: Aesthetic Surgery: Industry Associations
Section XIV: Exclusive Interviews: Leading Surgeons
- 1. Dr. Rakesh Kalra
- 2. Dr. Ashok Gupta
- 3. Dr. Lokesh Kumar
- 4. Dr. Lakshyajeet Dhami
- 5. Dr. Manoj Khanna
Section XV: Research Methodology
Section I: India Snapshot
- Figure 1: India: GDP Growth in Percentage terms (2002 - 2007)
- Figure 2: India: Per Capital Income and Growth (2002 - 2007)
- Figure 3: India: Per Capital Consumption and Growth (2002 - 2007)
- Figure 4: Global Population (Percentage break-up)
- Figure 5: India: Number of Millionaires
- Figure 6: India: Receipts from international tourists (2002-2007)
- Figure 7: India: International tourist arrivals (2002-2007)
- Table 1: Indian economy vis-à-vis the global economy
- Table 2: Indian States: Population and Per Capita Income
- Table 3: India: Top 15 cities by population
Section III: Global Aesthetic Industry: Size and Growth
- Figure 1: Size of aesthetic industry - Leading countries: 2006
- Figure 2: Global sales of Botox (cosmetic usage): 2003-2010
- Figure 3: US Cosmetic Surgery: Market Size (Value): 2003-2007
- Figure 4: US Cosmetic Surgery: Number of procedures: 2003-2007
- Figure 5: US Cosmetic Surgery: Surgical vs Non-Surgical: 2007
- Figure 6: US Cosmetic Surgery Market - Leading Cosmetic Surgeries: 2007
- Figure 7: US Cosmetic Surgical Procedures - Most popular: 2003 vs 2007
- Figure 8: US Cosmetic Surgery Market - Leading Non-Invasive Procedures:
2007
- Figure 9: US Cosmetic Surgery Market: Leading Invasive Procedures - Women:
2007
- Figure 10: US Cosmetic Surgery Market - Leading Invasive Procedures for
Men: 2007
- Figure 11: US Cosmetic Surgery -Average cost of invasive aesthetic
surgery: 2007
- Figure 12: US Cosmetic Surgery - Average cost of non-invasive aesthetic
surgery: 2007
- Figure 13: Figure: US population greater than 45 years old (% terms)
- Figure 14: Proportion of silicon and saline implants: 2005-2010
- Figure 15: UK Cosmetic Surgery: Market Size (Value): 2003-2007
- Figure 16: UK Cosmetic Surgery - Number of procedures: 2003-2007
- Figure 17: UK Cosmetic Surgery: Break-up of surgical vs Non-Surgical
Procedures: 2007
- Figure 18: UK Cosmetic Surgery Market - Leading Invasive Cosmetic
Surgeries: 2007
- Figure 19: UK Cosmetic Surgical Procedures - Most popular: 2004 vs 2007
- Figure 20: UK Cosmetic Surgery Market -Average cost of invasive aesthetic
surgery: 2007
- Figure 21: UK Cosmetic Surgery Market: Top 5 surgical procedures for women
- 2007
- Figure 22: UK Cosmetic Surgery Market: Top 5 surgical procedures for Men -
2007
Section IV: Indian Aesthetic (cosmetic Surgery) Industry: Structure, Function, Size and Growth
- Figure 1: Structure of the Indian Aesthetic Industry
- Figure 2: Comparative Penetration of Cosmetic Surgery (Invasive and
Non-Invasive): 2007
- Figure 3: Percentage break-up of invasive and non-invasive procedures
(Volume): 2007
- Figure 4: Percentage break-up of invasive and non-invasive procedures
(Value): 2007
- Figure 5: Indian Aesthetic Industry: Growth in Revenues: 2005-2007
Section V: Indian Invasive Aesthetic (Cosmetic Surgery) Market
- Figure 1: Total number of invasive procedures: 2005-2007
- Figure 2: Invasive Surgeries: Percentage Break-up of Procedures by
Segment: 2007
- Figure 3: Total value of invasive procedures: 2005-2007
- Figure 4: Invasive Surgeries: Percentage Break-up of Procedures by Segment
(Value): 2007
- Figure 5: Invasive Aesthetic Procedures: Percentage of Men vs. Women: 2007
- Figure 6: Invasive Aesthetic Procedures: Average Cost of Procedures: 2007
- Figure 7: Percentage Break-up of Aesthetic Procedures by Set-up: Hospitals
and Clinics
- Figure 8: Number of liposuction procedures: 2005-2007
- Figure 9: Value of liposuction procedures: 2005-2007
- Figure 10: Number of breast augmentation procedures: 2005-2007
- Figure 11: Value of breast augmentation procedures: 2005-2007
- Figure 12: Number of rhinoplasty procedures: 2005-2007
- Figure 13: Value of rhinoplasty procedures: 2005-2007
- Figure 14: Number of hair transplant procedures: 2005-2007
- Figure 15: Value of hair transplant procedures: 2005-2007
- Figure 16: Number of abdominoplasty procedures: 2005-2007
- Figure 17: Value of abdominoplasty procedures: 2005-2007
- Figure 18: Number of gynecomastia procedures: 2005-2007
- Figure 19: Value of gynecomastia procedures: 2005-2007
- Figure 20: Number of blepharoplasty procedures: 2005-2007
- Figure 21: Value of blepharoplasty procedures: 2005-2007
- Figure 22: Number of breast reduction procedures: 2005-2007
- Figure 23: Value of breast reduction procedures: 2005-2007
- Figure 24: Number of facelift procedures: 2005-2007
- Figure 25: Value of facelift procedures: 2005-2007
Section VI: Indian Non-Invasive Aesthetic (Cosmetic Surgery) Market
- Figure 1: Structure of Indian Non-Invasive Aesthetic Industry
- Figure 2: Non-invasive Cosmetic Industry Growth (Value): 2005 - 2007
- Figure 3: Revenue Break-up: Non-invasive Cosmetic Procedures (Value): 2007
- Figure 4: Non-invasive Aesthetic Market: Revenue by Procedures: 2007
- Figure 5: Non-invasive Aesthetic Market: Number of Procedures: 2007
- Figure 6: Non-invasive Aesthetic Procedures: Percentage of Women vs. Men:
2007
- Figure 7: Non-invasive Aesthetic Procedures: Average Cost of Procedures:
2007
- Figure 8: Indian Non-Invasive Surgical Market - Percentage Revenues by
Channels: 2007
- Figure 9: Indian Botox Market: Number of Procedures: 2005-2007
- Figure 10: Indian Botox Market - Revenues: 2005-2007
Section VII: Consumer Behavior: Study of Actual Patients - Survey Findings
- Figure 1: Time lag - Realizing the need and opting for the treatment
- Figure 2: Reasons for not going ahead with this treatment earlier
- Figure 3: Most popular media for cosmetic procedures
- Figure 4: Sources of information approached for preresearch
- Figure 5: Treatments opted before going for cosmetic procedure
- Figure 6: Reasons for opting cosmetic procedure
- Figure 7: Reasons for opting any specific clinic/hospital
- Figure 8: Who paid for the cosmetic procedure?
- Figure 9: Cost of the cosmetic procedure - High, Low or Affordable?
- Figure 10: Satisfaction with the cosmetic procedure?
- Figure 11: Opting for any other cosmetic procedure?
- Figure 12: People who have opted for cosmetic surgery - By age group
- Figure 13: People who have opted for cosmetic surgery - By income group
Section X: Market Potential: Study of Prospective Consumers - Survey Findings
- Figure 1: Awareness about cosmetic surgery
- Figure 2: Will cosmetic surgery help boost self confidence?
- Figure 3: Cosmetic surgery - Ethical or Unethical
- Figure 4: Discussing cosmetic surgery with family & friends - Comfortable
or not
- Figure 5: Features you would like to change in yourself - Survey findings
- Figure 6: Treatment opted for skin related problems - Survey findings
- Figure 7: Concerns- cost, side-effects and repeated treatment
- Figure 8: Reasons for which people might opt for cosmetic surgery
- Figure 9: Preferred location for getting cosmetic surgery treatment
- Figure 10: People who might opt for cosmetic surgery - By age group
- Figure 11: People who might opt for cosmetic surgery - By income group
Section XI: Indian Aesthetic Industry: Market Forecast
- Figure 1: India: GDP Growth Forecast in Percentage terms (2008 - 2009)
- Figure 2: India: Medical Tourism Growth Forecast
- Figure 3: India: Cosmetic Surgery Growth Forecast: 2008-2020
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