米国の壁装材市場の見通し：〜2011年

Abstract

Wall Covering Products Included In The Report:

• Wallpaper
• Wallpaper Borders
• Ceramic Tile
• Interior Paint
• Wall Paneling
• Unframed Mirrors

• Demand for wall coverings has been strong and steady in recent years, buoyed by a strong housing market and the growing popularity of do-it-yourself home improvement projects. At the manufacturers' level, wall covering sales were just shy of $8.0 billion in 2005.and we expect the market to break the $9.0 billion mark in just a few short years. Don't miss our comprehensive analysis of overall market dynamics, including our short- and long-term forecasts.
• Performance within the industry varies considerably, and fashion trends can turn on a dime. Faux finishing, the darling of the decorating world in recent years, has been a boon to manufacturers of paint products. But that trend is beginning to lose steam, while wallpaper is showing signs of a resurgence. See our in-depth coverage of each major segment of the wall coverings industry, including ceramic tile, wall paneling, mirrors, and even alternative wall covering products.
• In addition to detailed market data and forecasts, the report examines demand drivers, advertising trends, retail distribution patterns, foreign trade activity, pricing, and structural and economic trends in each segment of the industry. We also provide you with up-to-date profiles of more than two dozen leading manufacturers and retailers of wall coverings.
• If you need accurate and concise forecasts, competitor intelligence, and market trend data-or just plain, straightforward talk about the industry's future-order a copy today and give your company the Leading Edge in tomorrow's market.

Table of Contents

INTRODUCTION

• Discussion Parameters
• Sources and Methodology

CHAPTER I: EXECUTIVE SUMMARY

CHAPTER II: THE U.S. MARKET FOR WALL COVERINGS

• Overview
• Wallpaper
• Ceramic Tile
• Interior Paint
• Wall Paneling
• Unframed Mirrors
• Alternative Wall Coverings

CHAPTER III: FACTORS AFFECTING DEMAND

• Overview
• The Economy
• Fashion Trends
• Population Trends
• Construction Activity
• The Weather
• Housing Characteristics
• Remodeling Activity
• Home Improvement Television Shows

CHAPTER IV: PRICING TRENDS

• Overview
• Wallpaper/Coverings
• Ceramic Tile
• Interior and Exterior Paints
• Prefinished Panels
• Mirrors Made of Purchased Glass

CHAPTER V: DISTRIBUTION TRENDS

• Overview
• Paint, Glass, and Wallpaper Stores
  • Sales
  • Number of Stores, Employees, and Annual Payroll
• Other Building Material Dealers
• Home Centers
  • Sales
  • Number of Stores, Employees, and Annual Payroll
• Discount Stores
  • Sales
  • Top Chains
• Hardware Stores
  • Sales
  • Number of Stores, Employees, and Annual Payroll
• Variety and Miscellaneous General Merchandise Stores
  • Sales
  • Number of Stores, Employees, and Annual Payroll

CHAPTER VI: ADVERTISING TRENDS

• Wallpaper Industry
  • Total Media Expenditures.
  • Wallcoverings Association Tries to Revive Wallpaper
  • Leading Advertisers
  • Media Spending, by Medium
• Paint Industry
  • Total Media Expenditures
  • Leading Advertisers
  • Media Spending, by Medium
• Wall Coverings Retailers
  • Total Media Expenditures
  • Leading Advertisers
  • Media Spending, by Medium
• Newspaper Readership is Down
• The Internet Becomes a Major Marketing Tool

CHAPTER VII: FOREIGN TRADE

• Wallpaper and Similar Wall Coverings
  • U.S. Balance of Trade
  • U.S. Apparent Consumption
  • U.S. Exports
  • U.S. Imports
• Ceramic Tile
  • U.S. Balance of Trade
  • U.S. Apparent Consumption
  • U.S. Exports
  • U.S. Imports
• Paints and Coatings
  • U.S. Balance of Trade
  • U.S. Exports
  • U.S. Imports
• Plywood, Veneered Panels, and Similar Laminated Wood
  • U.S. Balance of Trade
  • U.S. Exports
  • U.S. Imports
• Unframed Glass Mirrors
  • U.S. Balance of Trade
  • U.S. Apparent Consumption
  • U.S. Exports
  • U.S. Imports

CHAPTER VIII: INDUSTRY STRUCTURE

• The U.S. Wallpaper Industry
  • Operating Structure
  • Employment and Establishments
• The U.S. Ceramic Tile Industry
  • Operating Structure
  • Employment
  • New Capital Expenditures and Ending Inventories
  • Establishments
• The U.S. Paints and Coatings Industry
  • Operating Structure
  • Employment
  • New Capital Expenditures and Ending Inventories
  • Establishments
• The U.S. Prefinished Panel Industry
  • Operating Structure
  • Employment and Establishments
• The U.S. Mirror Industry
  • Operating Structure
  • Employment and Establishments
• The Plant Manager's Workbook
  • How to Use This Section
  • Gathering Your Data
  • Developing Your Ratios
  • How Does Your Plant Stack Up?
• Explanation of Terms

CHAPTER IX: COMPANY PROFILES

• Introduction
• Ace Hardware Corporation
• American Marazzi Tile, Inc.
• Benjamin Moore & Co.
• Blue Mountain Wallcoverings Inc.
• Brewster Wallcovering Company
• Chesapeake Hardwood Products, Inc.
• Dal-Tile Corporation
• Decorative Panels International Inc.
• Eisenhart Wallcoverings Company
• F. Schumacher & Co.
• Georgia-Pacific Corporation
• Guardian Industries Corp
• The Home Depot, Inc.
• ICI Paints in North America
• Kelly-Moore Paint Company, Inc.
• Lenoir Mirror Company
• Lowe's Companies, Inc.
• Masco Corporation
• National Products, Inc.
• OMNOVA Solutions Inc.
• Seabrook Wallcoverings Inc
• The Sherwin-Williams Company
• Steelcase Inc. (The Designtex Group)
• True Value Company
• Virginia Mirror Co. Inc
• Wal-Mart Stores, Inc

CHAPTER X: DIRECTORY OF SELECTED U.S. WALL COVERINGS MANUFACTURERS AND RETAILERS

• Introduction
• Directory