英国のテイクアウトスナック市場

Today's consumers are busier than ever, especially working women with young children. Lifestyle trends such as at-home entertainment, increasing adventurousness of the UK palate, less emphasis on mealtimes and growing spending power of children and teenagers have increased the popularity of "eating on the go."

Snacking, in addition to and instead of main meals, continues to become more established within the UK's eating habit. In this report, Mintel examines the snack and drink market, highlighting how lifestyles of British consumers have become so busy that eating on the go has become somewhat of a necessity.

Findings show that crisps constitute for the largest snack sector, but are losing ground. However, premium crisps have been dynamic, increasing in sales throughout the years.

Consumer information is also analysed through the report, showing that children have an important presence in the snacking on the go market.

Contents

Introduction and Abbreviations

• Definitions
• Consumer research
• ACORN
• Advertising data

Abbreviations

Premier Insights

Executive Summary

• More people watching what they eat
• Obesity swells
• Savoury sales gaining momentum at the expense of sweet
• Walkers' investment boosts sector
• Confectionery still dominates snacking 'on the go'
• Many different companies competing for a share
• Advertising expenditure falling
• More people snacking on fruit
• Snacking on impulse declining
• A slide in mobile snacking?
• Snacking 'on the go' - the younger snackers market
• Nuts could be the winner

Market Drivers

• Busy lifestyles
• Figure 1: Agreement with the statement 'my life is quite stressful' 1996- 2002
• Stressed out snackers eat 'on the go'
• 'Having it all'
• Figure 2: Workforce in employment in the UK, by gender, 1999-2008
• Figure 3: Working women, by age of youngest dependent child, 1994/96-2003
• Incidence of snacking among youths
• Figure 4: Agreement with the statement 'I often eat between meals' by 11-16-year-olds, by age and gender, 2001-03
• Competing for the pocket money spend
• Figure 5: Average amount of money received per week by children aged 7-14, by age and gender, 2001-03
• 15-16-year-olds - the target market
• Evening meal opens gap for afternoon snacking
• Figure 6: Lunchtime eating habits and attitudes (excluding at work), 2001 and 2003
• Healthy eating and diet issues
• Figure 7: Eating habits, 1996-2002
• Figure 8: Agreement with lifestyle statements about food and eating habits, 1998-2003
• Rising obesity
• Figure 9: Incidence of being overweight or obese among men and women in England, 1997 and 2001
• Increased dieting could hamper snacking sales
• Figure 10: Top five actions taken to lose weight, by gender, October 2003
• PDI
• Figure 11: PDI and consumer expenditure, at constant 1999 prices, 1999-2008
• Rise in 15-24s to benefit 'on the go' sales
• Figure 12: Trends and projections in UK population, by age group, 1999-2008
• Socio-economic group and snacking savvy
• Figure 13: Trends and projections in the UK population, by socio-economic group, 1999-2008

Market Size and Trends

• Snacking market valued at £9 billion
• Figure 14: UK retail sales of snacking products, by value, 1999-2004
• Chocolate share under fire from crisps
• Figure 15: UK retail sales of snacking products, by sector, by value, 1999-2003
• Savoury sector growing share
• Figure 16: UK retail sales of snacking products - sweet versus savoury, 1999-2003

Market Segmentation

• Figure 17: Proportion of occasions where products are eaten 'on the go', November 2003
• Growing segments less likely to be eaten 'on the go'
• Figure 18: Proportion of children eating confectionery and crisps on the move/outside the most, 2003
• Crisps are more of a household item
• Chocolate confectionery
• Chocolate facing increased competition
• Figure 19: UK retail sales of chocolate confectionery, by value, 1999-2004
• Innovation alleviates market decline
• Sugar confectionery
• Figure 20: UK retail sales of sugar confectionery, by value, 1999-2004
• Demand for the sugar-free sector
• Sweet snacks paying for nation's ill health
• Crisps and snacks
• Figure 21: UK retail sales of crisps and snacks, by value, 1999-2004
• Increased crisp sales at impulse retailers
• Nuts and dried fruit
• Figure 22: UK retail sales of nuts and dried fruit, by value, 1999-2004
• Impulse ice cream
• Figure 23: UK retail sales of impulse ice cream, by value, 1999-2004
• Premium sector drives ice cream sales
• Biscuits
• Figure 24: UK retail sales of biscuits, by value, 1999-2004
• Non-sweet growth supports savoury trend
• Biscuit brands target mobile eating
• Cake bars more stationary
• Cereal bars
• Figure 25: UK retail sales of cereal bars, by value, 1999-2004

The Supply Structure

• Figure 26: Major companies in the snacking 'on the go' market, 2004

The sector leaders

• Confectionery
• Cadbury extends the Dairy Milk brand
• Nestle
• Nestle launch premium competitor
• Capturing the fruit spend
• The evolution of the Mars Bar
• Galaxy branding to denote luxury

Crisps and snacks

• Walkers

Impulse ice cream

• Wall's
• Wall's drives market initiatives

Biscuits

• McVitie's
• Innovation for 'on the go'
• Cereal bars
• Figure 27: Manufacturer and brand shares in the cereal bar market, by value, 2001 and 2003
• Kellogg

Advertising and Promotion

• Above the line
• Figure 28: Main monitored media advertising expenditure on snacking foods, 1999-2003
• Snacking spend slid in 2003
• Figure 29: Main monitored media advertising expenditure on snacking foods, by sector, 2001-03
• The threat of a 'nanny' state to snack advertising
• Figure 30: Main monitored media advertising expenditure on snacking foods, top 20 brands, 2003
• New break for KitKat
• Walkers walks over promotional support

Below the line

• Figure 31: Below-the-line promotional activity relevant to the snacking 'on the go' market, 2004

The Consumer

• Eating between meals
• Figure 32: Agreement/disagreement with the statement 'I don't normally nibble between meals',1999-2003
• So who eats what?
• Figure 33: Foods eaten between meals in the preceding month, 2000-04
• Is fruit really the most popular snack?
• 'Junk' food still a popular snack
• Demographics of snack food eaters
• Figure 34: Chocolate, sweets and ice cream eaten between meals in the preceding month, by gender, age, socio-economic group, region, lifestage and Mintel's Special Groups, February 2004
• Sweet snacks for the young
• Ageing population to exacerbate sweet decline
• Chocolate preference in the North
• Sugar confectionery a low-cost treat
• Fruit
• Figure 35: Fruit, vegetables and nuts eaten between meals in the preceeding month, by gender,age, socio-economic group, region, lifestage and Mintel's Special Groups, February 2004
• Health equates to income
• London's health freaks
• Nuts for a more mature market
• Dried fruit knows no social bounds
• A new slant on old favourites
• Figure 36: Yogurt, cheese and pies/pasties/sausage rolls eaten between meals in the preceding month, by gender, age, socio-economic group, region, lifestage and Mintel's Special Groups, February 2004
• Who eats all the pies? - Men of course
• Northern bias for cheese and pies
• Crisps analysis
• Figure 37: Crisps eaten between meals in the preceding month, by gender, age, socio-economic group, region and lifestage, February 2004
• Presence of young consumers prompts crisp buying
• Lower income love of crisps
• London not a crisp hotspot
• Biscuits, bread and toast
• Figure 38: Biscuits, cakes and bread/toast eaten between meals in the preceding month, by gender, age, socio-economic group, region, lifestage and Mintel's Special Groups, February 2004
• Cakes - the family favourite
• Staple snacking from the 'storecupboard'
• Cereal snackers
• Figure 39: Breakfast cereals and cereal bars eaten between meals in the preceding month, by gender, age, socio-economic group, ergion, lifestage and Mintel's Special Groups, February 2004
• Cereal bars and the AB snacker
• Cereal snacking for the ill-prepared

The Future

• The obesity backlash..
• Sugar cuts to accommodate inactive consumers...
• ...and carbohydrates
• More bad news for snack manufacturers
• The people vs food manufacturers?
• Feeling the effects across the industry
• Holding back the nanny state
• Nuts could be the winner

Forecast

• Scenario 1
• Figure 40: Forecast of snacking habit groups, scenario 1, 2004 and 2009
• Scenario 2
• Figure 41: Forecast of snacking habit groups, scenario 2, 2004 and 2009
• Scenario 3
• Figure 42: Forecast of snacking habit groups, scenario 3, 2004 and 2009