米国における芝生・園芸市場

Introduction

The lawn and garden market has estimated 2005 sales of $95 billion. This figure represents an increase of 5.6% in current terms over 2004 and 2.5% in constant terms.

The industry, defined by Mintel as green goods, chemicals, hand tools, soils, fertilizer, professional services and accessories, has grown steadily since 2000, up 34% in current terms and 18% when the figures are adjusted for inflation. The growth is due to a combination of trends, including home ownership and interest in "backyard living." As well, players in this industry have successfully pursued gardeners who have unique needs, ranging from urban gardeners who have little space in which to work to arthritic gardeners who need customized hand tools.

The future looks bright for the industry, supported by consumers growing interest in fresh foods and the likelihood that the massive Baby Boomer generation will need lawn and garden products and services for "second homes" and new living spaces. But, Mother Nature does not always provide the best growing conditions so players in the market must be prepared for some potential setbacks. In the meantime, Mintel foresees the market will grow to $133 billion by 2010.

TOC

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Executive Summary
• Lawn and garden market worth $95 billion
• Half of six segments show sizable growth; green goods up most
• Green goods are getting branded
• Suppliers and retailers realize that one size does not fit all
• Many "point and click" for green goods
• Multiple growing spaces mean opportunity for cross-promotions
• Married consumers are "sweet spot" for lawn and garden industry
• The future likely to see a fusion of gardening and cooking
• Market forecast to grow to $133 billion by 2010
• Market Drivers
• Home ownership
  • Figure 1: Home ownership rates in theU.S., 1998-2004
• Aging population, especially women, drive market
  • Figure 2: U.S. population, by age, 2000-10
  • Figure 3: Most popular leisure activitiesamong women, March 2003
• Boom in outdoor living interest
• Popularity of fresh foods explodes
• EClip addressing the taste of garden-grown vegetablesWeather woes
• Lawn and garden care provides mental and physical "outlet" formany
  • Figure 4: Estimated calories burned perhours doing listed outdoor activity
• Market Size and Trends
  • Figure 5: Total U.S. sales of lawn andgarden products and services, at current and constant prices, 2000-05
  • Figure 6: Graph: Total U.S. sales of lawnand garden products and services, at current and constant prices,2000-05
• Market trends
• Market Segmentation
• Overview
  • Figure 7: Sales of lawn and gardenproducts and services, segmented by type of product/service, 2003 and2005
• Green goods
  • Figure 8: Sales of green goods, at currentand constant prices, 2000-05
• Chemicals
  • Figure 9: Sales of chemicals, at currentand constant prices, 2000-05
• Hand tools
  • Figure 10: Sales of hand tools, at currentand constant prices, 2000-05
• Professional garden/lawn services
  • Figure 11: Sales of professional gardenand lawn services, at current and constant prices, 2000-05
• Accessories
  • Figure 12: Sales of accessories, atcurrent and constant prices, 2000-05
• Soils and fertilizer
  • Figure 13: Sales of soils and fertilizers,at current and constant prices, 2000-05
• Supply Structure
• Introduction
• Companies and brands
• Color Spot Nurseries
• Fiskars
• Griffin Land and Nurseries
• Hines Horticulture
• LESCO, Inc.
• Monrovia Nursery Company
• The Scotts Company
• Seminis
• ServiceMaster/TruGreen Landscaping
• Advertising and Promotion
• Suppliers
• Retailers
• Professional services
• Retail Distribution
• Introduction
• Home improvement and hardware stores
  • Figure 14: Number of stores among selecthome improvement and hardware chains, 2002-04
• Mass merchandisers
• Garden centers
  • Figure 15: Number of garden centerretailers, December 2004
  • Figure 16: Top garden center retailers, bysales, fiscal years ending 2004
• Mail order and Internet garden companies
  • Figure 17: Garden products sold throughmailorder
• The Consumer
• Introduction
• Availability of gardening/lawn care areas
  • Figure 18: Available gardening/lawn careareas, July 2005
  • Figure 19: Available gardening/lawn careareas, by gender, July 2005
  • Figure 20: Available gardening/lawn careareas, by marital status, July 2005
  • Figure 21: Available gardening/lawn careareas, by age, July 2005
  • Figure 22: Available gardening/lawn careareas, by household income, July 2005
  • Figure 23: Available gardening/lawn careareas, by race, July 2005
  • Figure 24: Available gardening/lawn careareas, by region, July 2005
  • Figure 25: Available gardening/lawn careareas, by urban status, July 2005
• Usage and decoration of backyard space
  • Figure 26: Usage and decoration ofbackyard space, July 2005
  • Figure 27: Usage and decoration ofbackyard space, by gender, July 2005
  • Figure 28: Usage and decoration ofbackyard space, by household income, July 2005
  • Figure 29: Usage and decoration ofbackyard space, by region, July 2005
• Types of flowers and plants grown in outdoor areas
  • Figure 30: Types of things grown inoutdoor areas, July 2005
  • Figure 31: Types of things grown inoutdoor areas, by marital status, July 2005
  • Figure 32: Types of things grown inoutdoor areas, by age, July 2005
  • Figure 33: Types of things grown inoutdoor areas, by household income, July 2005
  • Figure 34: Types of things grown inoutdoor areas, by region, July 2005
• Household purchases of gardening products
  • Figure 35: Gardening products purchasedfor household in the past 12 months, January-September 2004
  • Figure 36: Household purchases ofgardening products, by age of head of household, January-September 2004
  • Figure 37: Household purchases ofgardening products, by household income, January-September 2004
  • Figure 38: Household purchases ofgardening products, by race/ethnicity, January-September 2004
  • Figure 39: Household purchases ofgardening products, by region of residence, January-September 2004
• Household ownership of gardening-related hand tools
  • Figure 40: Household ownership of lawn andgarden handheld tools, January-September 2004
  • Figure 41: Household ownership of lawn andgarden handheld tools, by age of head of household, January-September2004
  • Figure 42: Household ownership of lawn andgarden handheld tools, by household income, January-September 2004
  • Figure 43: Household ownership of lawn andgarden handheld tools, by race/ethnicity, January-September 2004
• Enthusiasm towards gardening
  • Figure 44: Attitudes towards lawn andgarden care, July 2005
  • Figure 45: Type of things grown in outdoorareas, by attitudes towards gardening, July 2005
• Conclusions
• Future and Forecast
• Future trends
• The fusion of gardening with other activities
• Gardening and travelingGardening and cooking
  • Figure 46: Attitudes towards cooking amongthose who garden, July 2005
• Baby Boomers to need lawn and garden care for their "next homes"
• Possibility of more garden rooftops
• Market forecast
• Lawn and garden products and services
  • Figure 47: Forecast of total U.S. sales oflawn and garden products and services, at current and constant prices,2005-2010
• Green goods
  • Figure 48: Forecast of U.S. sales of greengoods, at current and constant prices, 2005-2010
• Forecast factors
• Appendix: Trade Associations
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Technometrica TechnoExpresssm
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Greenfield Online
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel ECLIPS
• GNPD
• Menu Insights
• Comperemedia
• Brokertrack
• Mintel Services
• Applied Research
• Mintel Consulting
• POS+