市場調査報告書：朝食/サンドイッチ用肉製品：米国

About this report

The breakfast and lunch meat market is projected to reach $9.8 billion for 2005. Sales growth was strongest in 2003-2004, during the low-carb craze. In the four sales channels examined in this report (grocery stores, drugstores, mass merchandisers, and natural supermarkets), sales increased 15% between 2000 and 2005.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth in the breakfast and lunch meat market. For manufacturers of breakfast and lunch meats, the demise of the low-carb diet translated to markedly lower sales in 2005 than had been enjoyed in 2003 and 2004. As always, convenience is a major factor. Co-branding between meat processors and plastics manufacturers has led to the "meat in a tub", and precooked bacon and brown-and-serve sausages have made preparation more convenient. Not to be overlooked are the various health issues surrounding packaged meats. Concern about nitrites and preservatives in food have spurred consumers to look for natural or organic alternatives, contributing to increased sales through the natural food channel.

Exclusive consumer research reveals the attitudes, needs and behavior of breakfast and lunch meat consumers, with analysis broken down both by demographic characteristics, and by meat type (breakfast and lunch meats are analyzed together and separately).

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market (sliced lunch meat, bacon, refrigerated and frozen frankfurters, dinner sausages, breakfast sausage/ham, non-sliced lunch meat, and frozen sausages), and provides information about the major companies and brands (almost half of the market is controlled by Kraft, Sara Lee, ConAgra, Hormel, and Johnsonville).

Mintel uses the SPSS forecasting package to create a five-year forecast of U.S. retail sales in the breakfast and lunch meats market, revealing potential opportunities for growth and product development.

Mintel defines packaged breakfast and sandwich meat as follows:

refrigerated and frozen bacon (including turkey and reduced fat bacons)
refrigerated frankfurters (hot dogs)
refrigerated dinner sausage (including bratwursts, Polish sausage and Italian sausage)
refrigerated breakfast sausage and ham
frozen breakfast and sandwich meat (including frozen breakfast sausage, frozen bratwursts and Steak-UMM products)
refrigerated non-sliced sandwich meat (including non-sliced bologna or other sandwich meat and salami)

Despite the title of this report, it is important to note that breakfast and lunch meats, as defined by Mintel, can transcend these mealtimes. In some cases, such as bratwursts, Polish sausage and Italian sausage, dinnertime is the most common time for usage.

This definition does not include:

deli meats requiring counter help for slicing
pre-formed hamburger patties
ground beef
frozen breakfast sandwiches, which contain breakfast meats
lunch meats sold in kits (e.g. Lunchables)

This report contains US IRI InfoScan data.

Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Breakfast and sandwich meats comprise a $9.8 billion market
Low-carb trend ends
Packaging and preparation become even more convenient
Health concerns increase interest in natural, organic, and kosher
More products available through growing natural channel
Products appeal for all meal occasions
A market with seven segments
Almost half of the market is controlled by five manufacturers
Advertising and promotion bolstered by strong national campaigns
Supermarkets are main source for products
Consumers enjoy a range of products
Many say meaty breakfast is more filling
Deli counter provides stiff competition for packaged lunch meats
"Sensible eating" means category will need greater health focus
Market forecast to grow to $11.2 billion by 2010
Market Drivers
Fading low-carb diet
- Figure 1: Changes in consumption ofmeat/poultry/seafood in the last year, by low-carb diet status, February2004
Convenience in packaging and preparation
Health concerns drive sales of "alternative" products
Increased availability through the natural channel
- Figure 2: Sales of breakfast and sandwichmeats through the natural channel, at current and constant prices,2000-2005
Market Size and Trends
Market Size
- Figure 3: Total U.S. retail sales ofbreakfast and sandwich meats, at current and constant prices, 2000-2005
Market Trends
New product launch trends (GNPD)
- Figure 4: New meat and poultry productsreleased in U.S., 2000-2005
- Figure 5: Top five positioning claims ofnew meat and poultry products released in U.S., September 2004-September2005
Other trends
Ethnic influences on the categoryFigure 6: Number of prosciutto and chorizodishes in U.S restaurants, over the past year, by quarter
Extra thin sliced and shavedAttracting the remaining carb-consciousExotic game make gourmet breakfast and sandwich meatsMarket Segmentation
- Figure 7: Sales of breakfast and sandwichmeat, segmented by type, 2003 and 2005
Refrigerated sliced lunch meat
- Figure 8: Sales of refrigerated slicedlunch meat, at current and constant prices, 2000-2005
Refrigerated bacon
- Figure 9: Sales of refrigerated bacon, atcurrent and constant prices, 2000-2005
Refrigerated and frozen frankfurters/hot dogs
- Figure 10: Sales of refrigerated andfrozen frankfurters/hot dogs, at current and constant prices, 2000-2005
Refrigerated dinner sausages
- Figure 11: Sales of refrigerated dinnersausages, at current and constant prices, 2000-2005
Breakfast sausage/ham
- Figure 12: Sales of refrigerated breakfastsausage/ham, at current and constant prices, 2000-2005
Refrigerated non-sliced lunch meat
- Figure 13: Sales of refrigeratednon-sliced lunch meat, at current and constant prices, 2000-2005
Frozen sausages
- Figure 14: Sales of frozen sausages, atcurrent and constant prices, 2000-2005
Supply Structure
Company and brand sales
Overview
- Figure 15: Manufacturer FDM sales ofbreakfast and sandwich meats in the U.S., 2002 and 2004
Refrigerated sliced lunch meat
- Figure 16: Manufacturer brand FDM sales ofrefrigerated sliced lunch meat in the U.S., 2002 and 2004
Refrigerated bacon
- Figure 17: Manufacturer brand FDM sales ofrefrigerated bacon in the U.S., 2002 and 2004
Refrigerated and frozen frankfurters/hot dogs
- Figure 18: Manufacturer brand FDM sales ofrefrigerated and frozen frankfurters in the U.S., 2002 and 2004
Refrigerated dinner sausages
- Figure 19: Manufacturer brand FDM sales ofrefrigerated dinner sausages n the U.S., 2002 and 2004
Refrigerated breakfast sausage/ham
- Figure 20: Manufacturer brand FDM sales ofbreakfast sausage/ham in the U.S., 2002 and 2004
Refrigerated non-sliced lunch meat
- Figure 21: Manufacturer brand FDM sales ofrefrigerated non-sliced lunch meat in the U.S., 2002 and 2004
Frozen sausages
- Figure 22: Manufacturer brand FDM sales offrozen sausages in the U.S., 2002 and 2004
Major manufacturer profiles
Kraft Foods, Inc.
Sara Lee Food and Beverage
ConAgra
Hormel Foods Inc.
Johnsonville Foods Inc.
Bar-S Foods
Advertising and Promotion
Kraft Foods Inc.
Sara Lee
ConAgra
Johnsonville
Bob Evans
Nathans Famous
Retail Distribution
Introduction
- Figure 23: U.S. retail sales of breakfastand sandwich meat by channel, 2003 and 2005
Supermarkets
- Figure 24: U.S supermarket sales ofbreakfast and sandwich meat, at current and constant prices, 2000-2005
The Consumer
Introduction
Cold cuts
Household consumption of cold cuts
- Figure 25: Household usage of cold cuts,January 2004-September 2004
Flavors of cold cuts used in households
- Figure 26: Flavors of cold cuts used byhouseholds, January 2004-September 2004
- Figure 27: Flavors of cold cuts used byhouseholds, by race/Hispanic origin, January 2004-September 2004
Brands of cold cuts used in households
- Figure 28: Brands of cold cuts used byhouseholds, January 2004-September 2004
Amount of cold cuts used in households
- Figure 29: Number of pounds of cold cutsused by households in past 30 days, January 2004-September 2004
Bacon
Household consumption of bacon
- Figure 30: Household usage of bacon,January 2004-September 2004
Brands of bacon used in households
- Figure 31: Brands of bacon used byhouseholds, January 2004-September 2004
Amount of bacon used in households
- Figure 32: Number of pounds of cold cutsused by households in past 30 days, January 2004-September 2004
Sausages
Household consumption of sausages
- Figure 33: Household usage of sausages,January 2004-September 2004
Usage occasions for sausage consumption
- Figure 34: Occasions for householdconsumption of sausages, January 2004-September 2004
- Figure 35: Occasions for householdconsumption of sausages, by race/Hispanic origin, January 2004-September2004
Flavors of sausages used in households
- Figure 36: Flavors of sausages used byhouseholds, January 2004-September 2004
- Figure 37: Flavors of sausages used byhouseholds, by race/Hispanic origin, January 2004-September 2004
Forms of sausages used in households
- Figure 38: Forms of sausages used byhouseholds, January 2004-September 2004
Variety of sausages used in households
- Figure 39: Variety of sausages used byhouseholds, January 2004-September 2004
Brands of sausages used in households
- Figure 40: Brands of sausages used byhouseholds, January 2004-September 2004
Amount of sausages used in households
- Figure 41: Number of pounds of sausagesused by households in past 30 days, January 2004-September 2004
Bratwurst
Household consumption of fresh bratwurst
- Figure 42: Household usage of freshbratwurst, January 2004-September 2004
Flavors of fresh bratwurst used in households
- Figure 43: Flavors of fresh bratwurst usedby households, January 2004-September 2004
- Figure 44: Flavors of fresh bratwurst usedby households, by race/Hispanic origin, January 2004-September 2004
Brands of fresh bratwurst used in households
- Figure 45: Brands of fresh bratwurst usedby households, January 2004-September 2004
Hot dogs/frankfurters
Household consumption of hot dogs/frankfurters
- Figure 46: Household usage of hotdogs/frankfurters, January 2004-September 2004
Types of hot dogs/frankfurters used in households
- Figure 47: Types of hot dogs/frankfurtersused by households, January 2004-September 2004
- Figure 48: Types of hot dogs/frankfurtersused by households, by race/Hispanic origin, January 2004-September 2004
Brands of hot dogs/frankfurters used in households
- Figure 49: Brands of hot dogs/frankfurtersused by households, January 2004-September 2004
Amount of hot dogs/frankfurters used in households
- Figure 50: Number of packages of hotdogs/frankfurters used by households in past 30 days, January2004-September 2004
Usage of multiple types of breakfast and sandwich meat
- Figure 51: Usage of multiple types ofbreakfast and sandwich meat, January 2004-September 2004
Attitudes and opinions
Attitudes and opinions about breakfast meats
- Figure 52: Attitudes and opinionsconcerning breakfast meats among those who use breakfast meats, August2005
- Figure 53: Attitudes and opinionsconcerning breakfast meats, by age, August 2005
- Figure 54: Attitudes and opinionsconcerning breakfast meats, by household income, August 2005
Attitudes and opinions concerning lunch meatsFigure 55: Attitudes and opinionsconcerning lunch meats among lunch meat users, August 2005
- Figure 56: Attitudes and opinionsconcerning lunch meats among lunch meat users, by age, August 2005
- Figure 57: Attitudes and opinionsconcerning lunch meats among lunch meat users, by household income,August 2005
Teenagers
Teenagers usage of cold cuts
- Figure 58: Usage of cold cuts amongteenagers, January 2004-September 2004
Frequency of eating cold cuts among teenagers
- Figure 59: Times per 30 days cold cuts areeaten by teenagers, January 2004-September 2004
Preferred types of cold cuts eaten by teens
- Figure 60: Teenagers preferred types ofcold cuts, January 2004-September 2004
- Figure 61: Types of cold cuts preferred byteenagers, by race/Hispanic origin, January 2004-September 2004
Children
Usage of cold cuts by children
- Figure 62: Usage of cold cuts by children,January 2004-September 2004
Preferred types of cold cuts eaten by children
- Figure 63: Childrens preferred types ofcold cuts, January 2004-September 2004
Summary
Future and Forecast
Future trends
Hot food vending machines may decrease need for packed lunches
Ethnic flavors will continue to expand category
New diet trends likely to lead to "sensible eating" emphasis
Health issues may decrease consumption of category
Market forecast
Breakfast and sandwich meats
- Figure 64: Forecast of total U.S. retailsales of breakfast and sandwich meats, at current and constant prices,2005-2010
Refrigerated sliced lunch meat
- Figure 65: Forecast of U.S. sales ofrefrigerated sliced lunch meat, at current and constant prices,2005-2010
Refrigerated bacon
- Figure 66: Forecast of U.S. sales ofrefrigerated bacon, at current and constant prices, 2005-2010
Refrigerated and frozen frankfurters/hot dogs
- Figure 67: Forecast of U.S. sales ofrefrigerated and frozen frankfurters/hot dogs, at current and constantprices, 2005-2010
Refrigerated dinner sausages
- Figure 68: Forecast of U.S. sales ofrefrigerated dinner sausages, at current and constant prices, 2005-2010
Refrigerated breakfast sausage/ham
- Figure 69: Forecast of U.S. sales ofrefrigerated breakfast sausage/ham, at current and constant prices,2005-2010
Forecast Factors
Appendix: Trade Associations
- American Association of Meat Processors (AAMP)
- American Meat Institute (AMI)
- Eastern Perishable Products Association (EPPA)
- Food Marketing Institute (FMI)
- Grocery Manufacturers of America
- National Food Processors Association (NFPA)
- National Hot Dog and Sausage Council
- lNational Meat Association (NMA)
- Natural Nutritional Foods Association(NNFA)
Appendix: New Product Briefs
- Gem Berry Products: Basque Brand Mini Chorizos
- Serving size 3 links (49g), servings per container 9, calories 130,calories from fat 90, total fat 10g, saturated fat 4g, trans fat 0g,cholesterol 25mg, sodium 520mg, total carbohydrate 1g, dietary fiber 0g,sugars 0g, protein 9g, iron 3%
- Schweigert: Schweigert Smoked Bratwurst
- Albertsons: Jewel Ready in Seconds Fully Cooked Bacon
- Aldi: Grandessa Contadino German Prosciutto
- Kraft: Oscar Mayer Shaved Slow Roasted Roast Beef
- Kraft: Oscar Mayer Ready to Serve Pork Sausage Patties
- Steak-umm: Steak-umm Express
- Applegate Farms: Applegate Farms Chicken and Apple Breakfast Sausage
- Sara Lee Foods: Sara Lee Extreme Cajun Style Breast of Turkey Slices
- Serving size 2 slices (45g), servings per container 5, calories 50,calories from fat 5, total fat 0.5g, saturated fat 0g, cholesterol 20mg,sodium 540mg, total carbohydrate 4g, dietary fiber 0g, sugars 1g,protein 9g, vitamin A 4%, vitamin C 0%, calcium
- Perdue Farms: Perdue Short Cuts Oven Roasted Carved Turkey Breast
- Smithfield Packing: Smithfield Naturally Hickory Smoked CrackedPeppercorn Bacon
- ConAgra Foods: Armour Hot Dogs with Full Flavor
- Serving size 1 hot dog (45g), servings 10, calories 150, fatcalories 120, total fat 13g, sat. fat 4.5g, choleserol 40mg, sodium520mg, total carb. 3g, fiber 0g, sugars 1g, protein 5g, vitamin A 0%,vitamin C 0%, calcium 4%, iron 2%
- Kraft: Oscar Mayer Deli Style Thin Smoked Ham
Appendix: Research Methodology
- Consumer Research
- Greenfield Online
- Presentation & Definitions
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Technometrica TechnoExpresssm
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
Appendix: What is Mintel?
- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel GNPD
- Mintel Menu Insights
- Mintel Comperemedia
- Mintel Custom Solutions

米国における朝食/サンドイッチ用肉製品の市場

Breakfast & Sandwich Meats - US - October 2005

About this report

Table of Contents