フルーツジュース、ジュース飲料の米国市場

Abstract

While once considered the healthier alternative to carbonated soft drinks, now the trend toward healthier eating has actually led to sagging sales of fruit juice and juice drinks, with many consumers shying away from high sugar and calorie content. Sales for 2004 are estimated at $19.1 billion, up slightly from $19.0 billion in 2003.

Future product innovations, such as low calorie juice products and fortified juices, will be necessary to drive growth. Crossover beverages will also begin to blur the lines between markets as juice drinks are paired with dairy and soy products, and as juice and vitamins are added to carbonated soft drinks.

This report covers the market for fruit juice and juice drinks in the U.S. Sales through food, drug and mass merchandiser outlets are covered, as well as those through convenience stores and vending. An intense examination of the overall market covers the ongoing shift to healthier lifestyles, new product development, and market size, segmentation, and trends.

A thorough analysis of the juice consumer includes an evaluation of top concerns and priorities when choosing juice beverages, a breakdown of flavor preferences by demographic characteristics, and statistics of purchasing location and frequency. A five-year market forecast estimates the future of the juice market, with a statistical forecast of market performance until 2009 and an outline of demographic and product trends.

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• A market in crisis
• Once considered healthy, juice is now the enemy for some
• Beverage choices are increasing
• A highly segmented market
• A few large suppliers and many smaller players
• The juice consumer
• Consumption of orange juice
• Flavors other than orange
• Fruit juice vs. juice drinks
• Where fruit juice is purchased
• What consumers look for
• The future of fruit juices and juice drinks
• Market Drivers
• A shift to healthier lifestyles
• Battling obesity in the U.S.
  • Figure 1: Incidence of being overweight, adults aged 20-74, 1976-2002
• Low-carb phenomenon
  • Figure 2: Incidence of low carb dieting, February 2004
• Fortification is key
• Presence of children
  • Figure 3: Projected growth in number of households with children, 1998-2008
• Competition from other beverages
  • Figure 4: Beverages drunk by kids, May 2003-April 2004
• New product development
  • Figure 5: Nonalcoholic beverage introductions, 2002-2004
• Market Size and Trends
• Market size
  • Figure 6: Retail sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
• Graph 1: Trends in sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
  • Graph 1: Trends in sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Market trends
• Market Segmentation
• Overview
  • Figure 7: Sales of fruit juice and juice drinks, by product type, 2002 and 2004
  • Graph 2: Sales of fruit juice and juice drinks, by segment, 2004
• Graph 3: Trends in sales of fruit juice and juice drinks, by segment, 1999-2004
  • Graph 3: Trends in sales of fruit juice and juice drinks, by segment, 1999-2004
• Refrigerated juices
  • Figure 8: Sales of refrigerated juices, at current and constant prices, 1999-2004
• Bottled juices
  • Figure 9: Sales of bottled juices, at current and constant prices, 1999-2004
• Aseptic juice and juice drinks
  • Figure 10: Sales of aseptic juice and juice drinks, at current and constant prices, 1999-2004
• Canned juices and juice drinks
  • Figure 11: Sales of canned juices, at current and constant prices, 1999-2004
• Frozen juices and juice drinks
  • Figure 12: Sales of frozen juices and juice drinks, at current and constant prices, 1999-2004
• Supply Structure
• Foreign trade
• Imports
  • Figure 13: U.S. imports of fruit juice, by country, 2003 and 2004
• Exports
  • Figure 14: U.S. exports of juice, by destination country/region, 2003 and 2004
• Manufacturers and brands
• FDM sales by manufacturer and brand
• Refrigerated juices
  • Figure 15: FDM sales of refrigerated juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Bottled juice
  • Figure 16: FDM sales of bottled juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Aseptic juice/juice drinks
  • Figure 17: FDM sales of aseptic juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Canned juice/juice drinks
  • Figure 18: FDM sales of canned juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Frozen juices & concentrates
  • Figure 19: FDM sales of frozen juice & concentrates, by manufacturer and brand, 2003 and 2004
• Major manufacturers and brands
• Cadbury Schweppes plc
• The Coca-Cola Company
• Kraft Foods, Inc.
• Ocean Spray Cranberries, Inc.
• PepsiCo, Inc.
• Welch Foods, Inc.
• Sunny Delight Beverage Company
• Advertising and Promotion
• Introduction
• Cadbury Schweppes
• Hawaiian Punch
• Snapple
• Clamato
• The Coca-Cola Company
• Kraft Foods, Inc.
• Ocean Spray Cranberries, Inc.
• PepsiCo, Inc.
• Welch Foods, Inc.
• Retail Distribution
• Introduction
  • Figure 20: Sales of fruit juice and juice drinks, by channel, 2002 and 2004
  • Graph 4: Sales of fruit juice and juice drinks, by channel, 2004
• Supermarkets
  • Figure 21: Supermarket sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Supermarket operating data
  • Figure 22: Top supermarket operating statistics, latest fiscal year-end
  • Figure 23: Percentage change from latest fiscal year-end versus year prior
• Convenience stores
  • Figure 24: Convenience stores sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Mass merchandisers
  • Figure 25: Mass merchandisers sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Mass merchandisers and club operating data
  • Figure 26: Top mass merchandiser operating statistics, latest financial year-end
  • Figure 27: Top mass merchandisers percentage change from latest financial year-end versus year prior
• Drug stores
  • Figure 28: Drug stores sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
• The Consumer
• Introduction
• Household beverage consumption
  • Figure 29: Household beverage consumption, May 2003-April 2004
• Household fruit juice consumption
  • Figure 30: Household juice consumption, by household income, May 2003-April 2004
  • Figure 31: Household juice consumption, by race/ethnicity, May 2003-April 2004
  • Figure 32: Household juice consumption, by presence of children, May 2003-April 2004
• Summary
• Forms of orange juice consumed
  • Figure 33: Forms of orange juice used, May 2003-April 2004
• Summary
• Other fruit juice flavors
  • Figure 34: Household consumption of other fruit juice/drink flavors, May 2003-April 2004
• Age
• Race/ethnicity
• Presence of children in household
• Forms of other juice/drinks consumed
  • Figure 35: Forms of other fruit juice/drinks used, May 2003-April 2004
• Summary
• Types of other fruit juices/drinks consumed
  • Figure 36: Types of other fruit juices/drinks consumed, May 2003-April 2004
  • Figure 37: Types of other fruit juices/drinks consumed, by race/ethnicity, May 2003-April 2004
• Purchased fruit juice/juice drinks in past month
  • Figure 38: Purchased fruit juice/juice drinks, December 2004
  • Figure 39: Purchased fruit juice/juice drinks, by gender, December 2004
  • Figure 40: Purchased fruit juice/juice drinks, by age, December 2004
  • Figure 41: Purchased fruit juice/juice drinks, by region, December 2004
  • Figure 42: Purchased fruit juice/juice drinks, by presence of children in household, December 2004
• Summary
• Where juice/juice drinks were purchased
  • Figure 43: Where fruit juice and juice drinks were purchased, December 2004
  • Figure 44: Where fruit juice and juice drinks were purchased, by gender, December 2004
  • Figure 45: Where fruit juice and juice drinks were purchased, by age, December 2004
  • Figure 46: Where fruit juice and juice drinks were purchased, by household income, December 2004
  • Figure 47: Where fruit juice and juice drinks were purchased, by presence of children, December 2004
  • Figure 48: Where fruit juice and juice drinks were purchased, by region, December 2004
• Summary
• What consumers look for when buying fruit juice/juice drinks
  • Figure 49: What respondents look for in fruit juice and juice drinks, December 2004
  • Figure 50: What respondents look for in fruit juice and juice drinks, by gender, December 2004
  • Figure 51: What respondents look for in fruit juice and juice drinks, by age, December 2004
  • Figure 52: What respondents look for in fruit juice and juice drinks, by household income, December 2004
  • Figure 53: What respondents look for in fruit juice and juice drinks, by presence of children, December 2004
  • Figure 54: What consumers look for in fruit juice and juice drinks, by region, December 2004
• Summary
• Teens consumption
  • Figure 55: Beverages drunk by teens, May 2003-April 2004
  • Figure 56: Beverages drunk by teens, by gender and age, May 2003-April 2004
• Kids consumption
  • Figure 57: Beverages drunk by kids, May 2003-April 2004
• Future and Forecast
• Future trends
• Fewer households with children
  • Figure 58: Projected decline in number of households with children, 1998-2008
• Innovations will be important
  • Figure 59: U.S. population projections, 2004 and 2009
• Market forecast
• Overview
  • Figure 60: Forecast of retail sales of fruit juices and juice drinks, at current and constant prices, 2004-2009
  • Graph 5: Forecast of retail sales of fruit juice and juice drinks, at current and constant prices, 2004-2009
• Refrigerated juices
  • Figure 61: Forecast of sales of refrigerated juices, at current and constant prices, 2004-2009
• Bottled juice
  • Figure 62: Forecast of sales of bottled juices, at current and constant prices, 2004-2009
• Aseptic juice and juice drinks
  • Figure 63: Forecast of sales of aseptic juice and juice drinks, at current and constant prices, 2004-2009
• Canned juice and juice drinks
  • Figure 64: Forecast of sales of canned juices, at current and constant prices, 2004-2009
• Forecast factors
• Market Size and Trends--Update
  • Figure 65: U.S. retail sales of fruit juice and juice drinks at FDM, 2000-05
• Convenience stores
  • Figure 66: Sales of fruit juice and juice drinks through convenience stores, 2000-05
• Natural food stores
  • Figure 67: Sales of fruit juice and juice drinks through natural food stores, 2002-05
• Wal-Mart estimate
• Market Segmentation--Update
  • Figure 68: Sales of the juice and juice drinks market, segmented by type, 2003 and 2005
• Refrigerated juices
  • Figure 69: FDM sales of refrigerated juices, at current and constant prices, 2000-05
• Bottled juices
  • Figure 70: FDM sales of bottled juices, at current and constant prices, 2000-05
• Aseptic juice and juice drinks
  • Figure 71: FDM sales of aseptic juice and juice drinks, at current and constant prices, 2000-05
• Canned juice
  • Figure 72: FDM sales of canned juice, at current and constant prices, 2000-05
• Frozen juice and juice drinks
  • Figure 73: FDM sales of frozen juice and juice drinks, at current and constant prices, 2000-05
• Juice concentrates
  • Figure 74: FDM sales of juice concentrates, at current and constant prices, 2000-05
• Future and Forecast--Update
• Future trends
• Fewer households with children
  • Figure 75: Projected decline in number of households with children, 1998-2008
• Innovations will be important
  • Figure 76: U.S. population projections, 2004 and 2009
• Market Forecast--Updated
• Fruit juice and juice drinks
  • Figure 77: Forecast of total U.S. FDM sales of fruit juice and juice drinks, at current and constant prices, 2005-10
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Dream Foods: Italian Volcano Organic Orange Juice
• Aldi: La Mas Rica Naturally Flavored Juice Drinks
• Knudsen & Sons: R.W. Knudsen Simply Nutritious Mega Antioxidant Fruit Juice
• Welch Foods: Welchs Light White Grape Peach Juice Cocktail
• Northland Cranberries: Northland Cranberries No Sugar Cranberry Juice Drinks
• Dean Foods/Garelick Farms: Garelick Farms Less Carbs Orange Juice Beverage
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Reports
• Global New Products Database
• Comperemediaｮ
• Mintel Services
• POS+
• Mintel Consultancy