米国における家族旅行の市場

Abstract

To address challenges in the travel market, this report aims to offer a comprehensive view of family travel (travel habits of adults with children). Research includes attitudes to hotels, travel magazines and car rental; average spend; choice of destination; participation in leisure activities; and reasons for not taking more leisure trips.

Mintel’s consumer research finds that respondents took 115.5 million domestic overnight leisure trips with children in 2004 (spending more than $60 billion). Internationally, families with children took two million international trips, spending $4.6 billion. Respondents show much higher frequency of domestic than international travel, with 67% of respondents having taken a domestic trip in the last year, compared to 37% who have traveled internationally during the last three years.

While travel agents still hold the leading share of travel bookings, online bookings have increased during the review period and are projected to grow further as broadband penetration increases in U.S. households. Three of the ten leading U.S. travel agencies are now online (Expedia, Travelocity and ebookers), and they collectively hold almost a third of worldwide sales. American Express and Carlson Wagonlit continue to lead the list of major travel agencies, but both generate a significant proportion of their revenue from business other than leisure travel. As the online travel market develops, traditional travel agents will face ever more serious competition from Internet suppliers.

The key challenge facing the industry is how to combine the online bookings model, which is proving successful, with more personalized information and product selection. This is particularly crucial in meeting the needs of older travelers, who will be an increasing segment as the economically powerful Baby Boomer generation ages.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.

Table of Contents

• Introduction and Abbreviations
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Domestic travel spend shows steady growth; international spendrebounds sharply in 2003-04
• High travel costs have negative impact; also, 23% receive no paidvacation
• Hotels--budget supply falls, luxury rooms increase
• Falling airfares boost demand, but not likely to last due to tightprofit margin
• Safety concerns have only short-term impact
• Online travel bookings increase, but travel agents lead market
• American Express leads market, but new online entrants compete
• The Consumer: Who travels, why, how, where, and how much they spend;further insights on car rental and hotel brand loyalty
• Suppliers need to develop segmented marketing
• Future
• Market Drivers
• Cost of travel
• Hotel costs
  • Figure 1: Hotel occupancy and averagedaily room rate, 2000-04
  • Figure 2: Breakdown of U.S. hotel rooms,by daily rate, 2000-04
• Rental carsFigure 3: Total U.S. car rental revenues,at current and constant prices, 1999-2004
  • Figure 4: Average weekly car rental ratesin major U.S. markets, July 2004
• AirfaresFigure 5: Total U.S. scheduled airlinepassenger revenue, at current and constant prices, 1999-2004
  • Figure 6: Average yield for U.S. passengerairlines, 1999-2004
• Distribution of incomes
  • Figure 7: Median household income,1994-2004
  • Figure 8: Distribution of U.S. households,by income, 1999 and 2004
• Demographic trends--which households account for the most travel
  • Figure 9: Number of married and singleU.S. households with children, by age, income, and race/ethnicity, 2005
• Minority populations
  • Figure 10: Share of historical andprojected U.S. population growth, by race/ethnicity, 2000-10
• Vacation time
  • Figure 11: Employees with access to paidvacation and paid holidays, 1999-2005
  • Figure 12: Paid vacation days available toprivate sector employees, by average wage and geographical area, March2005
• Reasons for not taking a trip
  • Figure 13: Reasons for not traveling forleisure more often--parents with children in the household, byhousehold income and Hispanic origin, December 2005
• Safety fears
• Market Size
• Domestic travel
  • Figure 14: Domestic travel spending byfamilies, 2001-04
  • Figure 15: Graph: Domestic travel spendingby families, 2001-04
  • Figure 16: Total domestic leisure tripsand domestic leisure trips with children, 1999-2004
  • Figure 17: Total overnight domesticleisure trips, 1999-2004
• International travel
  • Figure 18: Spending on internationalleisure trips by U.S. residents traveling with children, 2001-04
  • Figure 19: Graph: Spending oninternational leisure trips by U.S. residents traveling with children,2001-04
  • Figure 20: International leisure trips byU.S. residents, 1999-2004
  • Figure 21: International leisure trips byU.S. residents with children, 1999-2004
  • Figure 22: Spending on fares andtravel-related expenses by U.S. citizens outside the United States,1999-2004
• Destinations visitedFigure 23: International destinationsvisited for leisure by U.S. residents, 1999-2004
  • Figure 24: Preliminary U.S. citizen airtraffic, January-August 2005
• Nights spent outside the U.S.Figure 25: Average number of nights spentoutside the U.S., 1999-2004
• Supply Structure
• Lack of family focus
• Internet penetration and online travel bookings
• Broadband penetration
  • Figure 26: U.S. broadband householdprojections, 2000-10
  • Figure 27: Internet activities*,May-November 2004
  • Figure 28: Means of booking air travel,U.S. outbound international travel, 1999-2004
  • Figure 29: Online bookings and last-minutetravel, December 2005
  • Figure 30: Online bookings, by householdincome, December 2005
• Companies and brands
  • Figure 31: Major U.S. travel agencies, byworldwide sales, 2001-04
  • Figure 32: Major U.S. travel agencies, byworldwide sales, 2001-04
  • Figure 33: Graph: Major U.S. travelagencies, by worldwide sales, 2001-04
• Company profiles
• American Express
• Carlson Wagonlit Travel
• IAC/InterActiveCorp (Expedia)
• TQ3 Navigant
• Travelocity
• World Travel BTI
• AAA Travel
• Liberty Travel Inc
• Cendant Corporation--Travel Distribution Services Division (ebookersand Orbitz)
• Priceline.com Incorporated
• Advertising and Promotion
• Overview
• American Express
• Expedia (IAC/InterActiveCorp)
• Travelocity
• ebookers (Cendant Corporation)
• Priceline.com
• The Consumer
• Domestic travel
  • Figure 34: Domestic trips taken by parentswith children in the household in the last 12 months, May 2004-May 2005
  • Figure 35: Domestic trips taken by parentswith children in the household in the last 12 months, by age,race/ethnicity and household income, May 2004-May 2005
• Purpose of most recent trip
  • Figure 36: Purpose of domestic trips takenby parents with children in the household in the last 12 months, May2004-May 2005
  • Figure 37: Purpose of domestic trips takenby parents with children in the household in the last 12 months, by age,race/ethnicity and household income, May 2004-May 2005
• Means of transport
  • Figure 38: Means of transport on mostrecent domestic trip taken for leisure by parents with children in thehousehold in the last 12 months, May 2004-May 2005
  • Figure 39: Means of transport used on lastdomestic trip taken for leisure by parents with children in thehousehold in the last 12 months, by age, race/ethnicity and householdincome, May 2004-May 2005
• Destination state
  • Figure 40: Destination state on mostrecent domestic trip taken for leisure by parents with children in thehousehold in the last 12 months, May 2004-May 2005
  • Figure 41: Destination state on mostrecent domestic trip taken for leisure by parents with children in thehousehold in the last 12 months, by age, race/ethnicity and censusregion, May 2004-May 2005
• Trip spend
  • Figure 42: Amount spent on most recentdomestic trip taken for leisure by parents with children in thehousehold in the last 12 months, May 2004-May 2005
  • Figure 43: Amount spent on most recentdomestic trip taken for leisure by parents with children in thehousehold in the last 12 months, by age, race/ethnicity and householdincome, May 2004-May 2005
• Summary--Domestic travel
• The Consumer
• International travel
  • Figure 44: International travel by parentswith children in the household in the last three years, May 2004-May2005
  • Figure 45: International travel by parentswith children in the household in the last three years, by age,race/ethnicity and household income, May 2004-May 2005
• Purpose of most recent trip
  • Figure 46: Purpose of international tripstaken by parents with children in the household in the last three years,May 2004-May 2005
  • Figure 47: Purpose of international tripstaken by parents with children in the household in the last three years,by age, race/ethnicity and household income, May 2004-May 2005
• Year of most recent trip
  • Figure 48: Year of last international triptaken by parents with children in the household in the last three years,2002-04
• Type of lodging
  • Figure 49: Type of lodging used duringlast international trip taken for leisure by parents with children inthe household in the last three years, May 2004-May 2005
  • Figure 50: Type of lodging used duringlast international trip taken for leisure by parents with children inthe household in the last three years, by age, race/ethnicity andhousehold income, May 2004-May 2005
• Means of transport
  • Figure 51: Means of transport used duringlast international trip taken for leisure by parents with children inthe household in the last three years, May 2004-May 2005
  • Figure 52: Means of transport used duringlast international trip taken for leisure by parents with children inthe household in the last three years, by age, race/ethnicity andhousehold income, May 2004-May 2005
• Trip spend
  • Figure 53: Amount spent on travel duringlast international trip taken for leisure by parents with children inthe household in the last three years, May 2004-May 2005
  • Figure 54: Amount spent on travel duringlast international trip taken for leisure by parents with children inthe household in the last three years, by age, race/ethnicity andhousehold income, May 2004-May 2005
• Cohort information
  • Figure 55: Cohort descriptors for keyfamily travel buyers, May 2004-May 2005
  • Figure 56: Frequency of domestic travel,type of lodging and trip spend, by cohort, May 2004-May 2005
• Summary--International travel
• The Consumer
• All travel behavior--proprietary survey
  • Figure 57: Trips including hotel stay, carrental, plane flight or packaged tour taken--parents with children inthe household, December 2005
  • Figure 58: Trips including hotel stay, carrental, plane flight or packaged tour taken--parents with children inthe household, by age, race/ethnicity and household income, December2005
• LodgingFigure 59: Number of trips taken with paidlodging in the last year--parents with children in the household, byhousehold income, December 2005
• Air travelFigure 60: Number of trips taken withplane travel in the last year--parents with children in the household,by household income and Hispanic origin, December 2005
• Travel planning
  • Figure 61: In charge of travel planningfor their household--parents with children in the household, by genderand age, December 2005
• Travel companions
  • Figure 62: Travel companions on mostrecent trip and trips within last two years taken--parents withchildren in the household, December 2005
  • Figure 63: Travel companions on mostrecent trip taken--parents with children in the household, by gender,age and marital status, December 2005
  • Figure 64: Travel companions on leisuretrips within last two years taken--parents with children in thehousehold, by Hispanic origin and household income, December 2005
  • Figure 65: 'Would enjoy dedicatedflights/hotel areas for those traveling without children'--parentswith children in the household, September 2005
• Types of travel destinations and tendency to visit new/previousdestinations
  • Figure 66: Types of travel included inmost recent trip and trips within last two years taken--parents withchildren in the household, December 2005
• Purpose of trip--activities
  • Figure 67: Primary purpose of most recenttrip and trips within last two years taken--parents with children inthe household, December 2005
  • Figure 68: Primary purpose of most recenttrip taken--parents with children in the household, by householdincome, December 2005
  • Figure 69: Range of leisure activities inmost recent trip and trips within last two years taken--parents withchildren in the household, December 2005
  • Figure 70: Range of leisure activities onmost recent trip taken--parents with children in the household, byHispanic origin and household income, December 2005
• Attitudes towards hotels
  • Figure 71: Agree 'hotel is just a placeto sleep'--parents with children in the household who have taken atleast one qualifying trip, by age and household income, December 2005
  • Figure 72: 'Prefer to stay at boutiquehotels rather than chains'--parents with children in the householdwho have taken at least one qualifying trip, by age and householdincome, December 2005
  • Figure 73: 'Loyal to a hotel chain evenif it is not the cheapest'--parents with children in the householdwho have taken at least one qualifying trip, by gender, age andhousehold income, December 2005
• Car rental
  • Figure 74: Number of trips taken with owncar in the last year--parents with children in the household, by genderand household income, December 2005
  • Figure 75: Number of overnight leisuretrips taken with car rental in last year--parents with children in thehousehold, by household income, December 2005
  • Figure 76: Longest time willing to drivebefore preferring to take a flight--parents with children in thehousehold, December 2005
  • Figure 77: Longest time willing to drivebefore preferring to take a flight--parents with children in thehousehold, by household income, December 2005
  • Figure 78: Purpose of most recent carrental--parents with children in the household, December 2005
  • Figure 79: Purpose of most recent carrental--parents with children in the household, by gender, age andhousehold income, December 2005
  • Figure 80: Method of booking most recentcar rental--parents with children in the household, December 2005
  • Figure 81: Method of booking most recentcar rental--parents with children in the household, by age andhousehold income, December 2005
  • Figure 82: 'Wish there was more varietyto rental cars available'--parents with children in the household, bygender, December 2005
• Influence of travel magazines
  • Figure 83: 'Base choice of destinationon travel magazines'--parents with children in the household, bygender, Hispanic origin and household income, December 2005
• Summary--All travel behavior
• The Future
• Future trends
• Grandparent power
• Changing shape of families
• Gap in the market for tailored, trusted advice
• Need for tailored marketing
• Market forecast
• Domestic travel spending by families
  • Figure 84: Forecast of total U.S. domestictravel spending by families, at current and constant prices, 2004-07
  • Figure 85: Graph: Forecast of total U.S.domestic travel spending by families, at current and constant prices,2004-07
• International travel spending by families
  • Figure 86: Forecast of total U.S.international travel spending by families, at current and constantprices, 2004-07
  • Figure 87: Graph: Forecast of total U.S.international travel spending by families, at current and constantprices, 2004-07
• Forecast factors
• Trade Associations
• Appendix: Simmons Cohorts
  • Figure 88: Cohort descriptors, all groups
• Appendix: Research Methodology
• Consumer Research
• Datascension, Inc. and Harris Interactive Service Bureau
• Greenfield Online
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Technometrica TechnoExpresssm
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel GNPD
• Mintel Menu Insights
• Mintel Comperemedia
• Mintel Custom Solutions