米国のパソコン用プリンターおよびフォトプリンター市場動向：2006年

Abstract

U.S. factory sales of PC and photo printers in the U.S. in 2005 were $3.8 billion. Despite increased volume sales, dollar sales decreased 25% between 2000 and 2005 at current prices, and decreased 34% at constant 2005 prices. The drop in dollar sales is due to a continued rapid decline in pricing for printers. During the period under review, the average estimated price per unit fell from $294 to $200.

Inkjet printers and inkjet multi-function printers (MFPs) accounted for about 73.5% of unit sales in 2005 and laser printers (mono and color) and laser MFPs accounted for 26.5% of unit sales. However, inkjets are losing share to MFPs of all kinds, and to laser devices. The price of laser units has fallen dramatically, putting color laser printers within reach of many consumers, while MFPs provide more functionality to the customer, reducing the clutter of multiple products. In the near term, demand for laser printers and laser MFPs will help stem the decline in average per unit price.

Based on Mintel research, overall growth in the PC and photo printer market should be flat or decline between 2006 and 2010, with laser printer sales increasing and inkjet device sales decreasing. Looking forward, under threat is the business model that relies primarily on post-hardware sales revenue from ink and paper. Retail ink kiosks, third-party cartridge providers, and online/retail photo printing options can reduce the demand for supplier branded ink and paper. With hardware margins already taxed, any shift in post-sale profits will cause turbulence in the market.

Printers are the focus and concentration of this report. Any printer that can print photos from a PC, digital camera, or memory card is included, provided the product is sold to a consumer or used in a small office/home office (SOHO) environment. Machines intended for professional purposes or primarily sold to corporate entities are not the subject of this report.

Products covered are inkjet and laser printers, including monochrome laser printers, portable and standard inkjet photo printers, and multi-function printers (MFPs) that function as printer, fax machine, scanner and copier. These products are bought through traditional retail channels for home use, including home office applications. Other retail channels include the Internet, mail order, catalogues, and computer resellers.

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Rapid decline in average printer price
• Single-function inkjets losing share to lasers, MFPs
• Razor and blade business model at risk
• Digital photography impacts ink sales
• Five manufacturers dominate the market
• Industry is heavy user of advertising and promotion
• Traditional retail stores still dominate but Wal-Mart and Dell loom
• Consumers are buying printers and printing more while spending less
• Future trends and forecast:
• Market Drivers
• Hardware sales
• PC penetration rising
  • Figure 1: Unit sales*, average price, andhousehold penetration of PCs, 2000-05
• Average price of printers declining
  • Figure 2: PC printers, average factorysale price per unit, 2000-05
• Color lasers and MFPs now an option for home and SOHO users
• Home networks to lower volume sales, increase average price
• Household income
  • Figure 3: Printer penetration by income,May 2004-May 2005
  • Figure 4: Distribution of households, byincome, 1999 and 2005
• Printer penetration by age group
  • Figure 5: Printer penetration, by age, May2004-May 2005
  • Figure 6: U.S. population, by age, 2000-10
• Ink consumption and broadband access
  • Figure 7: U.S. broadband householdprojections, 2000-10
• Digital camera penetration increasing
  • Figure 8: Total digital camera unit sales,and household penetration, 2000-05
  • Figure 9: Digital still camera ownershipand average number of pictures taken, by age, May 2004-May 2005
• Competition from professional photo printing
  • Figure 10: Digital camera prints, bymethod, 12 months ending July 2004 and July 2005
• SOHOs increasing
• Market Size and Trends
  • Figure 11: Total U.S. factory sales of PCprinters, at current and constant prices, 2000-05
  • Figure 12: Graph: Total U.S. factory salesof PC printers, at current and constant prices, 2000-04
  • Figure 13: Total U.S. factory sales ofcomputer printers, by volume, 2000-05
• Market Segmentation
• Overview
  • Figure 14: Average factory price per unit,segmented by type, 2004 and 2005
  • Figure 15: Unit sales of PC & photoprinters, segmented by type, 2004 and 2005
  • Figure 16: Sales of PC & photoprinters, segmented by type, 2004 and 2005
  • Figure 17: Graph: Sales of PC & photoprinters, segmented by type, 2005
• Inkjet printers
• Inkjet MFPs
• Personal mono laser printers & mono laser MFPs
• Color laser printers & color laser MFPs
• Supply Structure
• Foreign trade
• Imports
  • Figure 18: Inkjet & laser printerimports, by value, 2000-05
• Exports
  • Figure 19: Domestic printer exports, byvalue, 2000-05
• Company and brand sales
  • Figure 20: Estimated manufacturer sales ofPC & photo printers in the U.S., 2004 and 2005*
  • Figure 21: Graph: Estimated manufacturersales of PC & photo printers in the U.S., 2005*
  • Figure 22: Brand bought for most recentprinter purchase, February 2006
  • Figure 23: Brand bought for most recentprinter purchase, by gender, February 2006
  • Figure 24: Brand bought for most recentprinter purchase, by age, February 2006
  • Figure 25: Brand bought for most recentprinter purchase, by household income, February 2006
• Company profiles
• Hewlett-Packard (HP)
• Lexmark
• Dell
• Epson
• Canon, USA
• Advertising and Promotion
  • Figure 26: Advertising expenditures forselected printer brands, 2003 and 2004
  • Figure 27: Graph: Advertising expendituresfor selected printer brands, 2004*
• Companies and brands
• CanonDellEpsonHewlett-PackardLexmarkRetail Distribution
• Online vs. offline purchasing
  • Figure 28: Source of most recent printerpurchased, by channel type, February 2006
  • Figure 29: Source of most recent printerpurchased, by channel type, by age, February 2006
  • Figure 30: Source of most recent printerpurchased, by channel type, by household income, February 2006
• Retailer selection by demographics
  • Figure 31: Source of most recent printerpurchased, by named retailer, February 2006
  • Figure 32: Source of most recent printerpurchased, by named retailer, by household income, February 2006
  • Figure 33: Source of most recent printerpurchased, by named retailer, by age, February 2006
• Mintels retail store audits
• Impressions of the printer department
  • Figure 34: Retail auditors firstimpressions of printer departments, for selected chain locations,January 2006
• Merchandise sold with or near printersBrands and pricing
  • Figure 35: Printer brands carried by majorretailers, January 2006
  • Figure 36: Range of prices for printersfor selected chain locations, January 2006
• Promotions
  • Figure 37: Promotional activity forselected retail chains, January 2006
• Printer types carried
• Customer assistance
• The Consumer
• Introduction
• PC & photo printer ownership
  • Figure 38: PC and printer ownership, byselected demographics, May 2004-May 2005
• Printer ownership by type
  • Figure 39: Types of printers owned, bygender, February 2006
  • Figure 40: Types of printers owned, byage, February 2006
• Other demographic factors impacting ownership of printers by type
• Recent printer purchase
  • Figure 41: Printer purchases, by age,February 2006
• Other demographic factors impacting purchase of printers
• Reason for most recent printer purchase
  • Figure 42: Reason for most recent printerpurchase, by gender, February 2006
  • Figure 43: Reason for most recent printerpurchase, by age, February 2006
  • Figure 44: Reason for most recent printerpurchase, by household income, February 2006
• Decisive factors in printer purchases
  • Figure 45: Factors considered in mostrecent printer purchase, by gender, February 2006
  • Figure 46: Factors considered in mostrecent printer purchase, by age, February 2006
  • Figure 47: Factors considered for mostrecent printer purchase, by household income, February 2006
• Price paid in most recent printer purchase
  • Figure 48: Printer spending, by selecteddemographics, February 2006
• Printer uses
  • Figure 49: Printer uses, by gender,February 2006
  • Figure 50: Printer uses, by age, February2006
  • Figure 51: Printer uses, by householdincome, February 2006
• Trends in print volume
  • Figure 52: Annual change in print volume,by age, February 2006
  • Figure 53: Annual change in print volume,by household income, February 2006
• Pages printed weekly
  • Figure 54: Average weekly printing volume,by gender, February 2006
  • Figure 55: Average weekly printing volume,by age, February 2006
  • Figure 56: Average weekly printing volume,by household income, February 2006
• Printing habits
  • Figure 57: Printing habits, by age,February 2006
  • Figure 58: Graph: Ink/paper-saving habits,by age, February 2006
  • Figure 59: Printing habits, by householdincome, February 2006
  • Figure 60: Graph: Ink/paper-saving habits,by household income, February 2006
  • Figure 61: Printing habits, byrace/ethnicity, February 2006
• Competition from professional printers
  • Figure 62: Competition from professionalprinting services, by age, February 2006
  • Figure 63: Competition from professionalprinting services, by household income, February 2006
  • Figure 64: Competition from professionalprinting services, by race/ethnicity, February 2006
• Opinions about photo printers
  • Figure 65: Opinions about photo printing,by gender, February 2006
  • Figure 66: Opinions about photo printing,by age, February 2006
  • Figure 67: Graph: Opinions about photoprinting, by age, February 2006
  • Figure 68: Opinions about photo printing,by household income, February 2006
  • Figure 69: Opinions about photo printing,by race/ethnicity, February 2006
• Summary
• Future and Forecast
• Future trends
• Digital camera sales will peak
  • Figure 70: Digital camera sales, by units,2004-06
• Home printing will lose share to retail and online locations
  • Figure 71: Share of digital camera prints,by method, 2004-06
• Competition for supplies sales will intensify
• As prices fall, inkjets will lose share to laser devices
• Wal-Mart and Dell will continue to exert pricing pressure
• Market forecast
• PC and photo printers
  • Figure 72: Forecast of total U.S. sales ofPC and photo printers, at current and constant prices, 2005-10
  • Figure 73: Graph: Forecast of total U.S.sales of PC and photo printers, at current and constant prices, 2005-10*
• Forecast Factors
• Appendix: Trade Associations
• Appendix: List of Sores Audited
  • Figure 74: Retail audit locations, bymetro area
• Appendix: Simmons Cohort Definitions
  • Figure 75: Married couples cohorts
  • Figure 76: Single women cohorts
  • Figure 77: Single men cohorts