米国における単身者向け旅行市場 2006年3月版

Abstract

Some 87 million adults in the U.S. are single, most being younger and having the time, freedom and resources to invest heavily in leisure travel. This study of single travelers is framed by an overview of their demographics, and of several relevant trends in the travel industry. Also examined are, middle-aged working singles and older retired singles, offering an overview of attitudes to different aspects of travel and travel planning. Length of trips, the number of hotel stays, amount spent and the activities undertaken when on a vacation vary greatly among these different single groups.

The growing importance of the Internet as a booking and informational tool is explored, as well as the expansion of niche travel services such as educational, volunteer and adventure travel. The growth in female-only travel among single Baby Boomers is also explored. Mintels research and analysis confirms that single boomer women comprise a highly active sub-population of travelers, willing to spend on high-end services, spas, resorts and tours. Many boomer women are turning to agencies that specialize in women-only travel. Over the next 10-20 years, the women of the Baby Boom will likely reshape the market for older single travelers

For the purposes of this report, Mintel commissioned exclusive consumer research to explore consumer use of and attitudes towards travel. Mintel has also analyzed data from Simmons Research, using the National Consumer Survey (NCS). Mintel has looked at responses by various demographic factors such as age, race/ethnicity, household income and region to give a consumer perspective and analyze usage and trends.

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Data for this report
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• Overall size and travel activity of single population
• Major demographic factors shaping the single population
• Income is a key driver for travel among singles
• Future demographic trends
• Three key demographic groups of singles
• Young singles aged 18-35
• Singles aged 35-65, from prime working age to retirement
• Baby Boomers
• Single boomer women
• Older singles 65 and older
• Overall market size and broad trends in the travel industry
• Growth in niche travel
• Travel planning and booking
• Travel preferences: companions, purpose, activities and barriers totravel
• Travel destination
• Cruises, theme parks and resortsForeign travelOverall domestic travelTransport and accommodation
• Use of planes for domestic travelUse of cars and car rentalLodgingMarket forecast
• Demographics of Singles
• Overall travel activity
  • Figure 1: Travel spending and length ofhotel stay, May 2004-May 2005
• Singles by age group
  • Figure 2: Unmarried U.S. population byage, 2003
• Singles and the role of income on travel
• Income by age
  • Figure 3: Median household income perhousehold member, by age of householder, 2003
• Discretionary income by age
  • Figure 4: Households with discretionaryincome, by age of householder, 2000
• Income as driver for travel among singles
  • Figure 5: Travel penetration, by householdincome, for singles, May 2004-May 2005
  • Figure 6: Travel activity in the last 12months, by household income, May 2004-May 2005
• Single population on the basis of gender
  • Figure 7: Marital status by age andgender, 2003
• Singles by race/ethnicity
  • Figure 8: U.S. population by age andrace/Hispanic origin, 2005
  • Figure 9: Marital status by race andHispanic origin, 2003
  • Figure 10: Marital status by age andrace/Hispanic origin, 2003
• The single population in 2010: Projected demographic changes by ageand ethnicity
• Age: Baby Boomers a major demographic
  • Figure 11: Population projections, by age,2000-10
• Race/ethnicity - a more diverse population
  • Figure 12: U.S. population, byrace/ethnicity, 2000-10
• Three Major Groups of Singles by Generation and Cohort
• Age: Generational tendencies and travel habits of three singlegroups
• Young singles, 18-35: profile, tendencies and habits
• Young singles: never married, multi-ethnic, seeking adventure andromance
  • Figure 13: Marital status of thepopulation aged 18-34 by race and Hispanic origin, 2003
• Young singles as part of the Gen X and Echo Boomer generationsMiddle-aged and older singles, 35-55+: profile, tendencies andhabits
• Singles aged 35-65--higher incomes, more whites and many divorcees
  • Figure 14: Marital status of thepopulation aged 35-65, by race and Hispanic origin, 2003
• The baby boom generation: a major boom for travelSeniors and retired singles, 65+: profile, tendencies and habits
• Singles aged 65+--fixed incomes, more sedate lifestyles and morewidowed singles
  • Figure 15: Marital status of thepopulation aged 65+, by race and Hispanic origin, 2003
• Swing generation--more conservative travelers
• Cohorts: generational tendencies and travel habits of three singlegroups
• Younger singles, mid-20s to early-30s
• Megan and Jason, students and recent graduates
• Ryan and Allison, energetic young guys and educated working women
• Middle-aged and Baby Boomer singles--late 30s to late 50s
• Single parents: Andrea and Randy
• Affluent career-oriented singles--Elizabeth, Jonathan and Sean
• Comfortable Boomers: Virginia and Harry
• Senior and retired singles--over 60
• Market Size and Trends
• Travel: overall market size
  • Figure 16: Travel expenditures in theU.S., at current and constant prices, 1999-2005
  • Figure 17: Graph: Travel expenditures inthe U.S., at current and constant prices, 1999-2005
• Sector trends
• Plane travel
• Lodging and accommodation
• Car travel and car rental
• Cruises
• Theme parks
• Packaged tours
• Other trends:
• Trips tend to be shorter
• The Internet--transforming booking, information and packaging
• Penetration of Internet use for travel services
• Trends in online booking and marketing of travel products
• Safety concerns diminished, but lingering
• Travel TV networks, magazines and websites
• Niche travel: Specific consumer groups and new products
• Travel products for younger singles
• Special interest products and packages
• Inter-generational and group trave
• lWomen-only travel
• Travel products oriented toward "wellness"
• Child-free tours, hotels and flights
• Travel Planning and Reservations
• Introduction
• Methods of booking travel
  • Figure 18: Method of booking hotel,airfare, and car rentals, October 2004
• Responsibility for making travel arrangements
  • Figure 19: Responsibility for travelplanning, all vs. singles, December 2005
  • Figure 20: Responsibility for travelplanning, for couples without children, by age, December 2005
• Online booking of hotels
  • Figure 21: Online hotel booking, all vs.singles, December 2005
  • Figure 22: Online hotel booking, all vs.singles, by gender, December 2005
  • Figure 23: Online hotel booking, forsingles, by age, December 2005
  • Figure 24: Online hotel booking, forsingles, by household income, December 2005
• Online booking of plane travel
  • Figure 25: Online booking airline tickets,all vs. singles, December 2005
  • Figure 26: Online booking airline tickets,for singles, by gender, December 2005
  • Figure 27: Online booking airline tickets,for singles, by age, December 2005
  • Figure 28: Online booking airline tickets,for singles, by household income. December 2005
• Willingness to sacrifice time and convenience for low fares
  • Figure 29: Importance of low fares, allvs. singles, December 2005
  • Figure 30: Importance of low fares, forsingles, by age December 2005
• Seeking ideas for destinations
  • Figure 31: Use of travel magazines, allvs. singles, December 2005
  • Figure 32: Use of travel magazines, forsingles, by household income, December 2005
• Summary of key travel planning points
• Travel Preferences and Activity
• Introduction
• Frequency of leisure travel that uses travel services
  • Figure 33: Frequency of leisure travelusing travel services in last 12 months, for single respondents, by ageand income, December 2005
• Travel companions
  • Figure 34: Travel partners on last leisuretrip, all vs. singles, December 2005
  • Figure 35: Travel partners on leisuretrips of last two years, all vs. singles, December 2005
  • Figure 36: Travel partners for singles, bygender, December 2005
  • Figure 37: Travel partner on last leisuretrip, for singles, by age, December 2005
• Primary purpose of most recent trip
  • Figure 38: Primary purpose of the lasttrip, all vs. singles, December 2005
  • Figure 39: Primary purpose of trips takenin the last two years for singles, by age, December 2005
  • Figure 40: Primary purpose of trips takenin the last two years for singles, by household income, December 2005
  • Figure 41: Activities undertaken duringtrips in the last two years, all vs. singles, December 2005
• Preferences for short trips
  • Figure 42: Preference for shorter trips,all vs. singles, December 2005
  • Figure 43: Preference for shorter trips,for singles, by gender, December 2005
  • Figure 44: Preference for shorter trips,for singles, by age, December 2005
• Reasons for not traveling more frequently
  • Figure 45: Reasons for not traveling, forsingles, by gender, December 2005
  • Figure 46: Reasons for not traveling, forsingles, by age, December 2005
  • Figure 47: Reasons for not traveling, forsingles, by household income, December 2005
  • Figure 48: Reasons for not traveling, forsingles, by race/ethnicity, December 2005
• Summary of key travel preference points
• Cruises, Resorts, Packaged Tours, and Theme Parks
  • Figure 49: Cruise ship vacation taken inthe last three years, for singles, May 2004-May 2005
  • Figure 50: Cruise ship vacation taken inthe last three years, for singles, by age, income and cohorts, May2004-May 2005
  • Figure 51: Type of resort visited in thelast 12 months, all vs. singles, May 2004-May 2005
  • Figure 52: Type of resort visited in thelast 12 months, by singles cohorts, May 2004-May 2005
  • Figure 53: Theme park visited in the past12 months, all vs. singles, May 2004-May 2005
  • Figure 54: Theme park visited in the past12 months, for singles, by cohort, May 2004-May 2005
• Foreign Travel
• Introduction
• Foreign travel and flights in last three years
  • Figure 55: Foreign travel by plane in thelast 3 years, all vs. singles, May 2004-May 2005
  • Figure 56: Foreign travel in the lastthree years among singles, by age, income and cohorts, Spring 2005
• Purpose of recent foreign travel
  • Figure 57: Motivations for last trip to aforeign country, all vs. singles, by gender, Spring 2005
• Accommodation during foreign travel
  • Figure 58: Type of accommodation used onlast trip to a foreign country, for singles, and by age, May 2004-May2005
• Popular foreign travel destinations
  • Figure 59: Destination for last trip to aforeign country, for singles and by age, May 2004-May 2005
• Transportation to a foreign destination
  • Figure 60: Method of transportation usedfor last trip taken to a foreign country, all vs. singles, by gender,May 2004-May 2005
  • Figure 61: Method of transportation usedfor last trip taken to a foreign country for singles, by age, May2004-May 2005
• Summary
• Domestic Travel
• Introduction
• Penetration of domestic travel
  • Figure 62: Domestic travel in the last 12months, all vs. singles, May 2004-May 2005
  • Figure 63: Domestic travel of singles, byage, income and cohorts, May 2004-May 2005
• How much spent on last domestic trip
  • Figure 64: Expenditure on last domestictrip of singles, age, gender, race and income and cohorts, May 2004-May2005
• Destination state for last domestic trip
  • Figure 65: Destination state for lastdomestic trip in the last 12 months, singles, May 2004-May 2005
• Summary
• Domestic Plane Travel
• Overall use of planes and number of flights
  • Figure 66: Incidence of taking a domestictrip by plane and average number of trips taken in the last three yearsamong singles, by age, income and cohorts, Spring 2005
• Last minute trips by plane
  • Figure 67: Incidence of taking last minutetrips by plane, all vs. singles, December 2005
  • Figure 68: Incidence of taking last minutetrips by plane, for singles, by age, December 2005
  • Figure 69: Incidence of taking last minutetrips by plane, for singles, by household income, December 2005
• Dedicated flights for those without children
  • Figure 70: Attitudes towards dedicatedflights for those traveling without children, all vs. singles, December2005
  • Figure 71: Attitudes towards dedicatedflights for those traveling without children, for singles, by age,December 2005
• Summary
• Car Travel
• Introduction
• Fly vs. drive
  • Figure 72: Time will drive beforepreferring to fly, for singles, by age December 2005
  • Figure 73: Time will drive beforepreferring to fly, for singles, by household income, December 2005
• Renting a vehicle for business or personal use
  • Figure 74: Vehicle rental in the last 12months, for singles, by age, gender, race, income and cohorts, May2004-May 2005
• Last minute trips by car
  • Figure 75: Last minute trips by car, allvs. singles, December 2005
  • Figure 76: Last minute trips by car, forsingles, by age, December 2005
  • Figure 77: Last minute trips by car, forsingles, by household income, December 2005
• Summary
• Lodging
• Choice of lodging, most recent domestic trip
  • Figure 78: Accommodations for lastdomestic trip, all vs. singles, May 2004-May 2005
  • Figure 79: Accommodations for lastdomestic trip, for singles, by income, May 2004-May 2005
• Extent of domestic hotel/motel usage
  • Figure 80: Domestic travel in the last 12months and length of hotel/motel stay, all vs. singles, May 2004-May2005
  • Figure 81: Domestic travel in the last 12months and length of hotel/motel stay, for singles, by age, May 2004-May2005
  • Figure 82: Domestic travel in the last 12months and length of hotel/motel stay, by household income, May 2004-May2005
• Attitudes toward hotels
  • Figure 83: Attitudes towards hotels, allvs. singles, December 2005
  • Figure 84: Attitudes towards hotels, forsingles, by gender, December 2005
  • Figure 85: Attitudes towards hotels, forsingles, by age, December 2005
  • Figure 86: Attitudes towards hotels, forsingles, by household income, December 2005
• Preferences for boutique hotels
  • Figure 87: Preference for staying inboutique hotels, all vs. singles, December 2005
  • Figure 88: Preference for staying inboutique hotels, for singles, by age, December 2005
  • Figure 89: Preference for staying inboutique hotels, for singles, by household income, December 2005
• Loyalty to a particular hotel or hotel chain
  • Figure 90: Hotel loyalty, all vs. singles,December 2005
  • Figure 91: Hotel loyalty, for singles, bygender, December 2005
  • Figure 92: Hotel loyalty, for singles, byage, December 2005
  • Figure 93: Hotel loyalty, for singles, byhousehold income, December 2005
• Dedicated hotel areas for those without children
  • Figure 94: Attitudes towards childfreehotel areas, all vs. singles, December 2005
  • Figure 95: Attitudes towards child freehotel areas, for singles, by age, December 2005
• Summary
• Market forecast
• U.S. travel expenditures
  • Figure 96: Forecast of total U.S. travelexpenditures, at current and constant prices, 2005-10
  • Figure 97: Graph: Forecast of total U.S.travel expenditures, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations
• Appendix: Simmons Cohorts
  • Figure 98: Married couples cohorts
  • Figure 99: Single women cohorts
  • Figure 100: Single men cohorts