米国におけるパスタソース市場

Abstract

The pasta sauces market in 1999 was just over $1.4 billion, and by 2004 it had moved to just under $1.4 billion (at FDM, excluding Wal-Mart). Mintel estimates that, overall, the market grew from $1.5 billion in 1999 to $1.6 billion in 2004. These higher figures amount to growth of 6% over five years--less than the rate of inflation. But this does not imply that the market was in any way stable, stagnant, or inactive, as companies scrambled to respond to a number of trends.

Competing products, such as frozen family dinners, have created challenges for pasta sauce manufacturers, drawing consumers away from pasta sauce with the very appeal that lured them there in the first place: convenience. Declining family sizes have also proved challenging.

Fortunately, pasta and pasta sauce remain staple items in many families. The industry started increasing innovation and premium products in 2003, and needs to see growth in sales of these products, both to families and older-adult households.

Mintels exclusive research brings you closer to the pasta sauce consumer, revealing important purchasing trends. Every important driver in the market is explored in depth, including market size and trends. The supply structure is broken down by manufacturer, with analysis of each important player in the market. A five-year market forecast helps you prepare for the tight competition ahead.

Coverage:

This report includes shelf stable (jarred and canned) and refrigerated pasta sauces. Both tomato-based and cream-based sauces are included, as are herb- and other vegetable-based varieties (e.g. pesto, made from basil, garlic, nuts, cheese or primavera, and vegetables).

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• Pasta sauces are a family staple, but a slow-growth market
• Organic/all natural sauces--small, but growing
• Consumers and carbs
• Companies and carbs
• Companies great and small
• Whats in a name
• Niche mentality
• Retailing the natural way
• Consumer research reveals opportunities
• Challenges ahead
• Forecast calls for rebound from difficult 2003-2004
• Market Drivers
• Attack of the low-carb eaters
  • Figure 1: Unit sales of pasta, 1999-2004*
  • Figure 2: Unit sales of pasta sauces, 1999-2004*
  • Figure 3: Graph: Unit sales of pasta and pasta sauces, 1999-2004
• If you cant beat em...
• Pasta industry fights back
• Tasty, healthy tomato sauce
  • Figure 4: Selected tomato products as a source of lycopene
• Competing for families with children as well as adult households
  • Figure 5: Households with children under age 18 present, by age of householder, 1994-2004
• Attempting to expand the category
• Marketing "authenticity"
• Specialty/premium pasta sauces
• Organic/natural pasta sauces
• Market Size and Trends
  • Figure 6: Total U.S. retail sales of pasta sauces, at current and constant prices, 1999-2004
  • Figure 7: Graph: Total U.S. retail sales of pasta sauces, at current and constant prices, 1999-2004
  • Figure 8: Total U.S. retail sales of pasta sauces, by volume, 1999-2004
• Estimated Wal-Mart sales
• Market Segmentation
• Overview
  • Figure 9: Sales of pasta sauces, segmented by product type, 2002 & 2004
• Shelf stable pasta sauce
  • Figure 10: Sales of shelf stable pasta sauces, 1999-2004
• Shelf stable organic/all natural pasta sauces
  • Figure 11: Sales of shelf stable organic/natural pasta sauces, 1999-2004
• Refrigerated pasta sauce
  • Figure 12: Sales of refrigerated pasta sauces, 1999-2004
• Refrigerated organic/all natural pasta sauces
  • Figure 13: Sales of organic/natural refrigerated pasta sauces, 1999-2004
• Supply Structure
• Manufacturer and brand sales
  • Figure 14: Manufacturer sales of pasta sauce in the U.S., 2002 and 2004
• Shelf stable pasta sauces
  • Figure 15: Brand sales of shelf stable pasta sauce in the U.S., 2002 and 2004
• Refrigerated pasta sauce
  • Figure 16: Brand sales of refrigerated pasta sauces in the U.S., 2002 and 2004
• Major companies and brands
• Unilever Bestfoods North America
• Campbell Soup Company
• H.J. Heinz Co.
• ConAgra Foods Inc.
• Barilla America Inc.
• Nestle USA
• Kraft Foods, Inc.
• Monterey Gourmet Foods
• Advertising and Promotion
• Overview
• Major manufacturing activity
• Unilever Bestfoods
• Campbell Soup Company
• H.J. Heinz Co.
• ConAgra
• Barilla America Inc.
• Nestle
• Specialty Manufacturers
• Retail Distribution
• Introduction
  • Figure 17: U.S. sales of pasta sauce products, by channel, 2002 & 2004
• Supermarkets
  • Figure 18: U.S. supermarket sales of pasta sauces, at current and constant prices, 1999-2004
• Small-scale supermarkets
• Mass-merchandisers and clubs
  • Figure 19: U.S. mass merchandiser and club store sales of pasta sauces, at current and constant prices, 1999-2004
• Natural product supermarkets
  • Figure 20: U.S. Natural product supermarket sales of pasta sauces, at current and constant prices, 1999-2004
• The Consumer
• Introduction
• Pasta and pasta sauce use
  • Figure 21: Household use of pasta, January-September 2004
  • Figure 22: Household use of pasta sauce, January-September 2004
  • Figure 23: Household use of pasta sauce, by race/ethnicity, January-September 2004
  • Figure 24: Household use of pasta sauce, by number in household, January-September 2004
• Changes in pasta consumption
  • Figure 25: Pasta consumption compared with previous year, February 2005
  • Figure 26: Pasta consumption compared with previous year, by gender, February 2005
  • Figure 27: Pasta consumption compared with previous year, by age, February 2005
  • Figure 28: Pasta consumption compared with previous year, by region, February 2005
  • Figure 29: Carb reduction as reason for eating less pasta than in previous year, February 2005
• Consumption rates of pasta
  • Figure 30: Pasta consumption rates per month, February 2005
  • Figure 31: Pasta consumption rates per month, by age, February 2005
  • Figure 32: Pasta consumption rates per month, by household income, February 2005
• Frequency of pasta sauce use
  • Figure 33: Household amount of pasta sauce used in last 30 days, January-September 2004
  • Figure 34: Household amount of pasta sauce used in last 30 days, by race/ethnicity, January-September 2004
  • Figure 35: Household amount of pasta sauce used in last 30 days, by age, January-September 2004
  • Figure 36: Household use of pasta sauce, by number in household, January-September 2004
  • Figure 37: Graph: Household use of pasta sauce, by number in household, January-September 2004
• Purchasing attitudes
  • Figure 38: Purchasing attitudes towards pasta sauce, February 2005
  • Figure 39: Purchasing attitudes towards pasta sauce, by age, February 2005
  • Figure 40: Purchasing attitudes towards pasta sauce, by household income, February 2005
  • Figure 42: Purchasing attitudes towards pasta sauce, by region, February 2005
• Types of pasta sauce purchased
  • Figure 43: Types of pasta sauce purchased in past three months, February 2005
  • Figure 44: Types of pasta sauce purchased in past three months, by gender, February 2005
  • Figure 45: Types of pasta sauce purchased in past three months, by age, February 2005
  • Figure 46: Types of pasta sauce purchased in past three months, by household income, February 2005
  • Figure 47: Types of pasta sauce purchased in past three months, by urban/rural status, February 2005
• Pasta sauce and cooking
  • Figure 48: Attitudes toward pasta sauce and cooking, February 2005
  • Figure 49: Attitudes toward pasta sauce and cooking, by gender, February 2005
  • Figure 50: Attitudes toward pasta sauce and cooking, by region, February 2005
• Summary
• Age
• Family
• Income
• Gender
• The consumer on camera -- video clips
• About Mintel ECLIPS
• Views on pasta sauce
• Future and Forecast
• Future trends
• The carb effect evolves
• Could pasta meals be healthy again?
• Strength in natural food sales
• Differentiation in a crowded field through packaging
• Continued competition for convenience
• Market forecast
• Pasta sauces
  • Figure 51: Forecast of total U.S. FDM sales of pasta sauces, at current and constant prices, 2004-2009
  • Figure 52: Graph: Total U.S. FDM sales of pasta sauces, 1999-2004, and forecast sales, 2005-2009
• Shelf-stable pasta sauce
  • Figure 53: Forecast of U.S. FDM sales of shelf stable pasta sauce, at current and constant prices, 2004-2009
• Refrigerated pasta sauce
  • Figure 54: Forecast of U.S. FDM sales of refrigerated pasta sauce, at current and constant prices, 2004-2009
• Forecast factors
• Market Size and Trends--Update
  • Figure 55: Sales of pasta sauces, at current and constant prices, 2000-05
• Estimating Wal-Mart Sales
• Market Segmentation--Update
• Overview
  • Figure 56: Sales of pasta sauce, segmented by type, 2003 and 2005
• Shelf stable pasta sauce
  • Figure 57: Sales of shelf stable pasta sauce, at current and constant prices, 2000-05
• Refrigerated pasta sauce
  • Figure 58: Sales of refrigerated pasta sauce, at current and constant prices, 2000-05
• Future and Forecast--Update
• Future trends
• The carb effect evolves
• Could pasta meals be healthy again?
• Strength in natural food sales
• Differentiation in a crowded field through packaging
• Continued competition for convenience
• Market forecast--Updated
• Pasta sauces
  • Figure 59: Forecast of total U.S. sales of pasta sauces, at current and constant prices, 2005-10
• Appendix: Trade Associations
• Appendix: New Product Developments
• Category review -- cooking sauces
• Introduction
  • Figure 60: Product launches by region, all cooking sauces, 2001-2004
  • Figure 61: U.S. new product introduction of pasta sauces, 1999-2004
• New product briefs
• Wild Oats: Organic Pasta Sauce
• Unilever Bestfoods: Organic Rag・Pasta Sauce
• Campbell Soup: Prego Chunky Garden
• Price Chopper: Central Market Classics Vodka Sauce
• Target: Fields Marketplace Pasta Sauce
• Heinz USA: Classico Signature Recipes Four Cheese Alfredo Pasta Sauce
• Lucini Italia: Pasta Sauce
• Hain-Celestial Group: Carb Fit Pasta Sauces
• Newmans Own: Tomato, Peppers & Spices Pasta Sauce
• General Mills: Muir Glen Organic Italian Herb Pasta Sauce
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Technometrica TechnoExpresssm
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Greenfield Online
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel ECLIPS
• GNPD
• Menu Insights
• Comperemedia
• Brokertrack
• Mintel Services
• Applied Research
• Mintel Consulting
• POS+