市場調査報告書：ギャンブル：英国

Abstract

Gambling in the UK has undergone significant change in both profile and nature over the last 10 years, with the introduction of the National Lottery giving it a far greater acceptance in mainstream culture and reform of taxation, particularly in the general betting sector, underpinning a period of significant growth. More change is on the way, however, following the introduction to law of the Gambling Act in April 2005, the first major change in gambling legislation in 40 years.

As a consequence of the uncertainty that surrounded the final shape of the Act as it made its way through Parliament, the gambling industry has been priming itself to react to the new legislation over the last two years rather than attempting to second-guess the final shape of the law and steam ahead in any major developmental direction. The passing of the Act has not, in fact, fired the starting gun on any race to carve out new markets or any new battle for market share as it largely set out a framework for future governance, with the detail to be filled in by the new Gambling Commission. The industrys wait and see position remains to some degree although the report does identify many areas in which movement has now begun. It assesses these trends in their widest context and provides timely analysis of consumers betting habits and motives ahead of a period in which they will be more closely targeted by gambling operators than ever before.

Introduction and Abbreviations
Definition
Consumer research
GMIAbbreviations
Premier Insight
Charity a good cause of interest
Familiarity breeds content online
Segment market for mobile jackpot
Summary of Key Report Findings
Market sustains deregulatory growth
Betting sector remains market leader...
...but gaming machines are most common form of gambling
Full force of Gambling Act not expected until 2008
Gambling Act a positive influence for casinos...
...and remote gambling...
...with betting largely unaffected...
...but the gaming machines sector losing out
Internet catches up with betting shops...
...particularly among the higher rollers...
...but online gamblers stick with who they know
Young males are the key gambling demographic, especially for remotesector
Horse racing the most popular betting medium
Sports betting appeals to the keenest gamblers
The future: remote gambling primed for further growth
Market Factors
Economic factors
- Figure 1: Trends in personal disposableincome and consumer expenditure, 2001-11
Household expenditure on gambling
- Figure 2: Household expenditure ongambling, by income decile group, 2003/04
Employment status
- Figure 3: UK labour force trends, 2001-11
Working women
- Figure 4: Trends in the number of workingwomen and men, 2001-11
Demographic factors
- Figure 5: Trends in the age structure ofthe UK population, by gender, 2001-11
Socio-economic groups
- Figure 6: Forecast adult populationtrends, by socio-economic group, 2001-11
Lifestage
- Figure 7: Forecast adult populationtrends, by lifestage, 2001-11
Legislation and regulation
The Gambling Act 2005
- Figure 8: Gambling Act 2005, intendedtimetable for implementation, June 2005
The Gambling Commission
- Figure 9: Gambling Commission consultationprogramme, 2004-07
Casino gambling
- Figure 10: Government requirements for newcategories of casino, July 2005
Restrictions on casino numbers
Betting
Gaming machines
- Figure 11: New gaming machineclassifications, March 2006
Remote gambling
Problem gambling
Duties and taxes
- Figure 12: Gaming duty bands, 2005-06
- Figure 13: Amusement Machine Licence Duty,classification and annual rates, 2006
- Figure 14: Amusement Machine Licence Dutyrevenues, 1995/96-2004/05
Other regulatory controls
Maximum payouts
Advertising controls
Age restrictions
- Figure 15: Age at which it is legal toparticipate in different forms of gambling, March 2006
Smoking banEuropean legislationThe leisure market
- Figure 16: Expenditure on leisureactivities, by market share, 2000-05
- Figure 17: Variations in weekly leisureand gambling expenditure, by region, 2003/04
Accessibility
- Figure 18: UK gambling facility provision,2003/04 and 2004/05
Technology
- Figure 19: Top ten sports betting sites,by market share, February 2006
Market Background
Market size
- Figure 20: The UK gambling market, 2001-06
Market segmentation
- Figure 21: UK gambling stakes, by keysector, 2001-05
- Figure 22: UK gambling net expenditure, bykey sector, 2001-05
- Figure 23: Proportion of prizes to stakes,by key sector, 2005
Market trends
Marketing, Advertising and Promotion
The Consumer
Bettors and frequency of betting
- Figure 24: Mode of betting, by frequency,January 2006
Betting methods
- Figure 25: Most popular methods ofbetting, January 2006
Demographic analysis of betting method preferences
- Figure 26: Most popular betting methods,by gender, age, working and marital status, January 2006
- Figure 27: Most popular betting methods,by region, age of children in household and annual household income,January 2006
- Figure 28: Most popular betting methods,by type of home Internet connection, Internet usage, television viewinghabits and mobile phone network, January 2006
- Figure 29: Most popular betting methods,by daily and Sunday newspaper readership and supermarket usage, January2006
- Figure 30: Most popular betting methods,by personality trait, January 2006
- Figure 31: Next most popular bettingmethods, by gender, age, working and marital status, January 2006
- Figure 32: Next most popular bettingmethods, by region, age of children in household and annual householdincome, January 2006
- Figure 33: Next most popular bettingmethods, by type of home Internet connection, Internet usage, televisionviewing habits and mobile phone network, January 2006
- Figure 34: Next most popular bettingmethods, by daily and Sunday newspaper readership and supermarket usage,January 2006
- Figure 35: Next most popular bettingmethods, by personality trait, January 2006
Types of betting
- Figure 36: Most popular types of betting,January 2006
Demographic analysis of most popular betting events
- Figure 37: Most popular types of betting,by gender, age, working status and marital status, January 2006
- Figure 38: Most popular types of betting,by region, age of children in household and household income, January2006
- Figure 39: Most popular types of betting,by type of home Internet connection, Internet usage, television viewinghabits and mobile phone network, January 2006
- Figure 40: Most popular types of betting,by daily and Sunday newspaper readership and supermarket usage, January2006
- Figure 41: Most popular types of betting,by personality trait, January 2006
Most popular types of betting for preferred methods of betting
- Figure 42: Most popular methods ofbetting, by most popular types of betting, January 2006
Size of stakes
- Figure 43: Betting stakes, January 2006
Amount bet by demographic analysis
- Figure 44: Betting stakes, by gender, age,working status and marital status, January 2006
- Figure 45: Betting stakes, by region, ageof children in household and annual household income, January 2006
- Figure 46: Betting stakes, by homeInternet connection and usage, television viewing habits and mobilephone network, January 2006
- Figure 47: Betting stakes, by daily andSunday newspaper readership and supermarket usage, January 2006
- Figure 48: Betting stakes, by personalitytrait, January 2006
How much is staked where?
- Figure 49: Size of stakes, by method ofbetting, January 2006
- Figure 50: Most popular modes of betting,by size of stake (gamblers only), January 2006
How much is staked on what?
- Figure 51: Most popular types of betting,by size of stake, January 2006
Motivations for gambling
- Figure 52: Motivations for gambling,January 2006
- Figure 53: Motivations for betting, bygender, age, working status and marital status, January 2006
- Figure 54: Motivations for gambling, byregion, age of children in household and annual household income,January 2006
- Figure 55: Motivations for gambling, byhome Internet connection and usage, television viewing habits and mobilephone network, January 2006
- Figure 56: Motivations for gambling, bydaily and Sunday newspaper readership and supermarket usage, January2006
- Figure 57: Profile of gamblers, bymotivation for gambling, January 2006
How consumers bet, according to why they bet
- Figure 58: Mode of betting, by motivationfor betting (gamblers only), January 2006
How much is staked, according to motive for betting
- Figure 59: Size of stake, by motivationfor betting, January 2006
- Figure 60: Motivation for betting, by sizeof stake, January 2006
- Figure 61: Websites browsed but not beton, by motivation for betting, January 2006
- Figure 62: Websites bet on, by motivationfor betting, January 2006
Website repertoire
- Figure 63: Number of gambling websitesbrowsed but not bet on, by mode of betting, January 2006
- Figure 64: Number of gambling websites beton, by mode of betting, January 2006
- Figure 65: Number of websites browsed butnot bet on, by type of betting, January 2006
- Figure 66: Number of websites bet on, bytype of betting, January 2006
- Figure 67: Number of websites browsed butnot bet on, by amount staked, January 2006
- Figure 68: Number of websites bet on, byamount staked, January 2006
- Figure 69: Number of websites browsed butnot bet on, by motivation for betting, January 2006
- Figure 70: Number of websites bet on, bymotivation for betting, January 2006
Brand recognition
- Figure 71: Most popular websites to use ifplacing a free ｣5 bet, January 2006
Correlation matrices
- Figure 72: Correlation between method ofbetting and type of betting, January 2006
- Figure 73: Correlation between method ofbetting and motivation for betting, January 2006
Betting targeting
- Figure 74: Most popular modes of betting,by target groups, January 2006
- Figure 75: Most popular gambling events,by target groups, January 2006
- Figure 76: Sum staked, by target groups,January 2006
- Figure 77: Most popular reasons forgambling, by typology, January 2006
- Figure 78: Websites browsed but never beton, by typology, January 2006
- Figure 79: User profiles of websitesbrowsed but not bet on, by target groups, January 2006
- Figure 80: Websites placed bet on, bytarget groups, January 2006
- Figure 81: Most popular websites to use ifplacing a free ｣5 bet, by target groups, January 2006
The Consumer -- Detailed Demographics
Profile of betting methods by demographic analysis
- Figure 82: Betting methods, by gender,age, working status and marital status, January 2006
- Figure 83: Betting methods, by region, ageof own children and annual household income, January 2006
- Figure 84: Betting methods, by domesticInternet connection, Internet usage, television viewing habits andmobile phone network, January 2006
- Figure 85: Betting methods, by newspaperreadership and supermarket preference, January 2006
- Figure 86: Betting methods, by personalitytrait, January 2006
- Figure 87: Further betting methods, bygender, age, working status and marital status, January 2006
- Figure 88: Further betting methods, byregion, age of children and annual household income, January 2006
- Figure 89: Further betting methods, bydomestic Internet connection and usage, television viewing habits andmobile phone network, January 2006
- Figure 90: Further betting methods, bynewspaper readership and supermarket preference, January 2006
- Figure 91: Further methods of betting, bypersonality trait, January 2006
Type of event last bet on, by demographic profile
- Figure 92: Type of betting, by gender,age, working status and marital status, January 2006
- Figure 93: Type of betting, by region, ageof children and annual household income, January 2006
- Figure 94: Type of betting, by domesticInternet connection and usage, television viewing habits and mobilephone network, January 2006
- Figure 95: Type of betting, by newspaperreadership and supermarket preference, January 2006
- Figure 96: Type of betting, by personalitytrait, January 2006
Motivations for betting
- Figure 97: Mode of betting, by motivationfor betting (all respondents), January 2006
Repertoire of websites browsed/bet on
- Figure 98: Number of websites browsed butnot bet on, by method of betting, January 2006
- Figure 99: Number of websites browsed andbet on, by method of betting, January 2006
- Figure 100: Number of websites browsed butnot bet on, by type of betting, January 2006
- Figure 101: Number of websites browsed butnot bet on, by method of betting, January 2006
- Figure 102: Number of websites browsed butnot bet on, by motivation for betting, January 2006
Future and Forecast
Economic and demographic outlook broadly positive
Short-term uncertainty generated by the Gambling Act...
...particularly over the future shape of the casino sector
Market growth anticipated...
...with remote gambling set for most rapid expansion
Gaming machines face fight to prosper
Forecast
- Figure 103: Forecast net expenditure forthe UK gambling market, 2006-11

英国のギャンブル市場

The Gambler - UK - April 2006

Abstract

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