Abstract
The U.S. marketing environment for functional food and beverages is complex. On the one hand, the scientific medical community continues to churn out studies confirming the role of diet in the cause and prevention of disease. Government has made it easier than ever to place health claims on food and beverage labels, and health-consciousness among the general population is at an all-time high. On the other hand, people have very emotional relationships with food. The fact that obesity has reached epidemic proportions is the only evidence we need that knowledge doesn't always translate into action.
Furthermore, despite these products' added value, consumers often treat functional products like conventional foods and beverages, with taste, price, and convenience often weighing more heavily than nutritional value in purchase decisions.
In this report, Mintel examines in detail 10 segments and numerous sub-segments that compose this market, with coverage of virtually every functional brand tracked by IRI, and reveals how several small, dynamic segments are generating excitement in a market that is otherwise dragged down by sluggish sales in a couple of very large segments.
Consumer profiles are also revealed, with older functional food and beverage users demonstrating high levels of regular consumption and Hispanic consumers emerging as disproportionately high users of certain products.
Functional foods and beverages are products that make a distinct, written health claim. They may be enhanced in some way, for example with added ingredients like soy or calcium, or which have been enhanced through the act of processing, for example yogurt with added cultures to have a beneficial effect on the body in general or on a particular function of the body.
Functional foods and beverages are also those which have added ingredients to produce a specific health benefit, as defined by the FDA, and may bear approved claims from the FDA. This is a key factor in Mintel's definition- products must have added benefits to be included. In this way, Mintel is able to measure the activity of products that are produced specifically for the functional market.
Table of Contents
1. Overview
- 1.1 Statement of Report
- 1.2Objectives
- 1.3 Scope
- 1.4 Methodology
- 1.5 Executive Summary
2. Nutraceuticals and Dietary Supplements Markets
- 2.1 Overview
- 2.1.1 DSHEA Classification
- 2.1.2 DSHEA
- 2.2 Food and Drug Administration Policy
- 2.3 Voluntary Industry Compliance to GMPs
- 2.3.1 Current Progress
- 2.3.2 Future Trends
- 2.4 Key Issues
- 2.4.1 Herbals: Standardized Dosage
- 2.4.2 Vitamin Supplements
- 2.4.3 Mineral Supplements
- 2.4.3.1 PEST Analysis of Vitamin and Mineral Deficiencies in Food
- 2.4.4 Homeopathic Remedies
- 2.4.4.1 Key Issues in Homeopathy
- 2.4.4.2 What Is Homeopathy?
- 2.4.4.3 History
- 2.4.4.4 U.S. Revival of Homeopathy
- 2.4.4.5 Homeopathic Training
- 2.4.4.6 Homeopathic Treatment Regimen
- 2.4.4.7 Homeopathic Remedies
- 2.4.4.8 FDA Regulation of Homeopathic Remedies
- 2.4.4.9 Homeopathy: Side Effects or Complications
- 2.4.4.10 Scientific Research on Homeopathy
- 2.4.4.11 Continuing Homeopathic Controversies
- 2.4.4.12 NCCAM-Funded Research on Homeopathy
- 2.4.5 Essential Oils
- 2.5 Labeling Requirements
- 2.5.1 Nutrient Content Claims
- 2.5.2 Antioxidant Claims
- 2.5.3 High Potency Claims
- 2.5.4 Percentage Claims
- 2.5.5 Health Claims
- 2.5.6 Structure and Function Claims
3. Nutraceuticals Market Segments
- 3.1 Overview
- 3.1.1 World Markets
- 3.1.2 U.S. Market
- 3.2 Market Trends
- 3.2.1 Market Segments
- 3.2.2 Customer Needs
- 3.2.3 Competitor Analysis
- 3.3 Pricing Pressures
- 3.3.1 "Big Box" Retailing
- 3.3.2 Internet Retailing
- 3.3.3 Mail Order
- 3.3.4 Chain Retail Outlets
- 3.3.5 "Mom and Pop" Health Food Stores
- 3.3.6 Multi-Level Marketing (MLM)
- 3.4 Third-Party Reimbursement
- 3.5 Regulation Trends
- 3.5.1 Food Labeling and Nutrition
- 3.5.2 Dietary Supplements
- 3.5.3 Public Meetings and Hearings
- 3.5.4 Herbs and Botanicals Market: New Opportunities
- 3.5.5 Current Market Dynamics
- 3.5.6 Quality Issues
- 3.5.7 Regulatory Pressures
- 3.5.8 Opportunities
- 3.5.9 Other Opportunities
- 3.6 Advertising
- 3.7 Women's Health
- 3.8 Distribution and Sales
- 3.8.1 Branded Products
- 3.8.2 Mass-Market Sales
- 3.8.3 Health Food Channels
4. Technology Issues
- 4.1 Raw Material Variability
- 4.1.1 Realities of Natural Products
- 4.1.2 Source Variability
- 4.1.3 Method of Production/Acquisition Variability
- 4.1.4 Testing Issues
- 4.1.4.1 United States Pharmacopoeia (USP)
- 4.1.4.2 NSF International
- 4.1.4.3 Animal Testing
- 4.2 Production Methods
- 4.3 Change Control: OEM Materials and Production Methods
- 4.5.2.1 Tryptophan (Essential Amino Acid)
- 4.4 Cleanliness, Sterilization Methods, Concerns
- 4.5 Categories of Nutraceuticals
- 4.5.1 Aloe Products
- 4.5.2 Amino Acids
- 4.5.2.1 Tryptophan (Essential Amino Acid)
- 4.5.2.2 Lysine (Essential Amino Acid)
- 4.5.2.3 Methionine (Essential Amino Acid)
- 4.5.2.4 Phenylalaine (Essential Amino Acid)
- 4.5.2.5 Threonine (Essential Amino Acid)
- 4.5.2.6 Valine (Essential Amino Acid)
- 4.5.2.7 Leucine and Isoleucine (Essential Amino Acid)
- 4.5.2.8 Arginine (Non-Essential Amino Acid)
- 4.5.2.9 Tyrosine (Non-Essential Amino Acid)
- 4.5.2.10 Glycine (Non-Essential Amino Acid)
- 4.5.2.11 Serine (Non-Essential Amino Acid)
- 4.5.2.12 Glutamic Acid (Non-Essential Amino Acid)
- 4.5.2.13 Asparatic Acid (Non-Essential Amino Acid)
- 4.5.2.14 Taurine (Non-Essential Amino Acid)
- 4.5.2.15 Cystine (Non-Essential Amino Acid)
- 4.5.2.16 Histidine (Non-Essential Amino Acid)
- 4.5.2.17 Proline (Non-Essential Amino Acid)
- 4.5.2.18 Alanine (Non-Essential Amino Acid)
- 4.5.3 Antioxidants
- 4.5.4 Aromatherapy
- 4.5.5 Beauty Products
- 4.5.6 Bee Products
- 4.5.7 Calcium
- 4.5.8 Cardiovascular Health
- 4.5.9 Children's Vitamins and Minerals
- 4.5.10 Coenzymes
- 4.5.11 Colon Products
- 4.5.12 Diet Products
- 4.5.13 Enzymes
- 4.5.14 Eye Care and Nutrition Products
- 4.5.15 Food Supplements
- 4.5.16 Foot Care Products
- 4.5.17 Garlic
- 4.5.18 Green Foods
- 4.5.19 Hair Care Products
- 4.5.20 Herbal Products and Tea
- 4.5.20.1 Alfalfa (mendicago sativa)
- 4.5.20.2 Aloe Vera (aloe barbadenis)
- 4.5.20.3 Blessed Thistle
- 4.5.20.4 Burdock Root
- 4.5.20.5 Capsicum or Cayenne (capsicum frutescens)
- 4.5.20.6 Cascara Sagrada or "Sacred Bark" (rhamnus purshiana) 84
- 4.5.20.7 Chamomile 84
- 4.5.20.8 Chapparal 84
- 4.5.20.9 Comfrey 85
- 4.5.20.10 Echinacea (echinacea angustifolia)
- 4.5.20.11 Euphrasia (euphrasia officinalis)
- 4.5.20.12 Fo Ti (polygonum multiflorum)
- 4.5.20.13 Garlic (allium sativum)
- 4.5.20.15 Ginseng (panax ginseng)
- 4.5.20.14 Ginger (zangiber officinale)
- 4.5.20.16 Gotu Kola (hydrocotyle asiatica or centella asiatica)
- 4.5.20.17 Green Tea Extract
- 4.5.20.18 Hawthorne Berries (crataegus oxyacantha)
- 4.5.20.19 Hyssop
- 4.5.20.20 Licorice
- 4.5.20.21 Ma Huang
- 4.5.20.22 Mullein
- 4.5.20.23 Rose Hips (rosa canina)
- 4.5.20.24 Sarsaparilla (smilax officinalis)
- 4.5.20.25 Saw Palmetto or Pygeum Extract
- 4.5.20.26 Soy Isoflavone Extract
- 4.5.20.27 Spirulina
- 4.5.20.28 St. John's Wort Extract
- 4.5.20.29 Turmeric
- 4.5.20.30 Valerian
- 4.5.20.31 Yellow Dock
- 4.5.21 Homeopathy
- 4.5.22 Minerals
- 4.5.22.1 Calcium
- 4.5.22.2 Magnesium
- 4.5.22.3 Iron
- 4.5.22.4 Iodine
- 4.5.22.5 Chromium
- 4.5.22.6 Copper
- 4.5.22.7 Magnesium, Magnesium Oxide
- 4.5.22.8 Manganese
- 4.5.22.9 Potassium
- 4.5.22.10 Selenium
- 4.5.22.11 Silver, Colloidal
- 4.5.22.12 Zinc
- 4.5.22.13 Trace Minerals
- 4.5.23 Multivitamins
- 4.5.24 Nutritional Oils
- 4.5.24.1 Flaxseed/Linseed Oil
- 4.5.24.2 Black Currant Oil
- 4.5.24.3 Borage Seed Oil
- 4.5.24.4 Cod Liver Oil
- 4.5.24.5 Evening Primrose Oil
- 4.5.24.6 Omega-3/Fish Oils
- 4.5.25 Personal Care Products
- 4.5.25.1 Hyaluronic Acid
- 4.5.25.2 Natural Beauty Soaps
- 4.5.25.3 Creams
- 4.5.26 Vitamins
- 4.5.26.1 Vitamin A (Beta-Carotene)
- 4.5.26.2 Vitamin B-1 (Thiamin)
- 4.5.26.3 Vitamin B-2 (Riboflavin)
- 4.5.26.4 Vitamin B-3 (Niacin)
- 4.5.26.5 Vitamin B-6 (Pyridoxine)
- 4.5.26.6 Vitamin B-12 (Cobalamin)
- 4.5.26.7 Vitamin C (Ascorbic Acid)
- 4.5.26.8 Vitamin D (Calciferol)
- 4.5.26.9 Vitamin E (Tocopherol)
- 4.5.26.10 Pantothenic Acid
- 4.5.26.11 Biotin
- 4.5.26.12 Folic Acid
- 4.5.26.13 Inositol
- 4.5.26.14 Choline
- 4.5.26.15 PABA (Para Amino Benzoic Acid)
- 4.5.27 Women's Products
- 4.6 Functional Foods
- 4.7 Category Variations and Combinations
- 4.7.1 Joint Compounds
- 4.7.2 Memory Assistance Products
- 4.7.3 Men's Products
- 4.7.4 Children's Vitamins and Minerals
- 4.7.5 Teenagers' Vitamins and Minerals
- 4.7.6 Sports Products
- 4.7.7 Cardiovascular Health
- 4.7.8 Pet Products
- 4.8 Future Directions
5. Business Trends
- 5.1 Market Drivers
- 5.1.1 Medical and Clinical Studies
- 5.1.2 Preventive Medicine
- 5.1.2.1 Controversy Over Mega Doses
- 5.1.2.2 Proven Supplements
- 5.1.2.3 Dangerous Interactions
- 5.1.3 Holistic Medicine
- 5.1.4 CAM: Complementary and Alternative Medicine
- 5.1.5 Demographics
- 5.1.6 Growing Convergence in Conventional Medicine and Alternatives
- 5.1.7 Changing Lifestyles
- 5.1.8 Increasing Healthcare Costs
- 5.1.9 Increasing Consumer Interest in a Healthy Lifestyle
- 5.2 Market Prospects
- 5.3 Marketing and Distribution
- 5.3.1 "Big Box" Retailing
- 5.3.2 Internet Marketing
- 5.3.3 Mail Order
- 5.3.4 Chain Retail Outlets (Grocery, Dedicated)
- 5.3.5 "Mom and Pop" (Stand Alone) Health Food Stores
- 5.3.6 MLM (Multi Level Marketing)
- 5.3.7 Customized Nutraceuticals
- 5.3.8 Ethnic-Specific Nutraceuticals
- 5.3.9 Managing Glycemic Response
- 5.4 Competitive Landscape
- 5.5 Business Developments
- 5.6 Acquisitions and Partnerships
- 5.7 Key Players
6. Product Innovations and Introductions
- 6.1 Recently-Announced Product Innovations/Introductions
- 6.2 Future Technologies
7. Recently-Announced Industry Activity
8. Corporate Profiles
- 8.1 Advanced Nutraceuticals
- 8.2 General Nutrition Center (GNC)
- 6.1 Recently-Announced Product Innovations/Introductions
- 8.3 Leiner Health Products
- 8.4 Natrol
- 8.5 NBTY
- 8.6 Nutraceutical International Corporation
- 8.7 Perrigo Company
- 8.8 Puritan's Pride
- 8.9 Schiff
9. List of Nutraceutical Companies
INDEX OF FIGURES
- Figure 3.1: U.S. Nutraceuticals Market Product Groups Ranked by Sales: 2005
- Figure 3.2: U.S. Nutraceuticals Market Product Groups Ranked by Market
Share: 2005
- Figure 3.3: U.S. Top Selling Vitamins: 2005
- Figure 3.4: U.S. Sales of Non-Vitamin Nutraceuticals in 2005
- Figure 4.1: Typical Key Nutraceutical Production Steps
- Figure 5.1: U.S. Population by Age Clusters
- Figure 5.2: Representative Major U.S. Producers by Market Capitalization
LIST OF TABLES
- Table 2.1: Disclosure Statement Requirements Threshold (FDA)
- Table 3.1: Total World Retail VMS Market
- Table 3.2: Number of Vitamins/Minerals Consumed per Day by Nutraceutical
Consumers
- Table 3.3: Worldwide Nutraceuticals Market Sales: 2002 to 2012
- Table 3.4: World Market for Essential Minerals: 2002 to 2012
- Table 3.5: Vitamins in Nutraceutical Products Market: 2002 to 2012
- Table 3.6: Worldwide Demand for Herbal and Non-Herbal Extracts
- Table 3.7: U.S. Nutraceuticals Market Sales: 1999 to 2012
- Table 3.8: U.S. Natural Foods Market Sales: 2005 to 2012
- Table 3.9: U.S. Vitamin and Minerals Market Sales: 2005 to 2012
- Table 3.10: U.S. VMS FDMC Total Market
- Table 3.11: U.S. VMS FDMC Store Brand Market
- Table 3.12: U.S. Herbs and Botanicals Market Sales: 2005 to 2012
- Table 3.13: U.S. Personal Care Market Sales: 2005 to 2012
- Table 3.14: U.S. Sports Nutrition Market Sales: 2005 to 2012
- Table 3.15: Market Share of U.S. VMS FDMC Segment
- Table 3.16: Market Drivers: 2006 to 2012
- Table 3.17: Market Restraints: 2005 to 2012
- Table 4.1: Organic Foods Categories and Market Share: 2005
- Table 4.2: Total U.S. Organic Food Sales Compared to All U.S. Foods Sales:
1997 to 2005
- Table 4.3: Foods Most/Least Likely to Be Pesticide-Contaminated
- Table 5.1: U.S. Healthcare Expenditures in 2003
- Table 5.2: Key Players in U.S. Market
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