米国における脱毛治療薬市場

Abstract

The over-the-counter (OTC) hair loss market has been subject to pressure from a range of angles, from growing consumer dissatisfaction with the results of the leading minoxidil products (such as Rogaine), to an ever-expanding choice of supplements and other remedies. OTC remedies have a mixed reputation at best, focusing the attention of hair loss sufferers toward prescriptions and hair restoration procedures. In the wake of Americans' growing fixation on aesthetic surgery and "cure-all" prescriptions, minoxidil-based remedies have suffered serious losses each year between 2000 and 2006. To determine how consumers view the products within the OTC market, as well as how hair loss in general affects consumer behavior and attitudes, Mintel asked consumers a series of penetrating questions, including:

• Are you satisfied or dissatisfied with OTC hair loss remedies?
• What alternative methods for battling hair loss do you use?
• Have you purchased a prescription hair loss remedy in the past twelve months?
• Have you consulted a doctor or pharmacist about hair loss?
• Do you experience loss of confidence, depression, or anxiety due to hair loss?
• Are you loyal to a specific brand of OTC hair loss remedy, and what are your purchase habits for non-FDA-approved, non-pharmaceutical, supplemental products against proven minoxidil products?

The results of these and a variety of other pertinent questions paint a picture of an aging population still hoping for some OTC relief against hair loss. This hope continues despite lost faith in the effectiveness of OTC products.

Mintel also analyzes the challenges for the future of the market, and takes up the factors that could help turn sales around in the next 5 to 15 years, such as a younger and growing ethnic population (particularly Hispanics) showing potential for greater participation in the market.

The OTC hair loss market is defined as products containing FDA-approved pharmaceutical ingredients, such as minoxidil; vitamin and mineral supplements said to promote hair growth or halt hair loss; shampoos, lotions, serums, and tonics said to promote hair growth or halt hair loss; combination re-growth/hair styling products; and, nutraceutical products formulated specifically for hair growth or hair restoration.

Prescription hair loss products, such as those containing finasteride, are excluded from the market size and sales estimates, but these products are discussed throughout the report. Surgical procedures such as hair transplants and hair grafts, prosthetic hair replacement, and weaves are similarly excluded from sales figures, but are discussed in the report.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations
• Executive Summary
• Snapshot of the market
• Principal factors driving use of OTC hair loss remedies
• Primary issues impacting use of OTC hair loss remedies--consumer confidence waning; restoration procedures growing
• Where consumers purchase OTC remedies
• Consumer attitudes and behavior towards OTC remedies--highly motivated, but not satisfied
• What lies in-store for the market
• Market Drivers
• Incidence of hair loss
• Aging population leads to onset of hair loss
• Men and age
  • Figure 1: U.S. male population projections, by age, 2001-11
• Women and age
  • Figure 2: U.S. female population projections, by age, 2001-11
• Hispanic population impact
  • Figure 3: U.S. Hispanic population projections, by age, 2001-11
• Sufferers seek remedies to aid self-esteem
• Competition from Rx and alternate hair replacement products and services
• Rx and alternative products
  • Figure 4: Alternative remedies used for hair loss, October 2006
• Restoration procedures
• Market Size and Trends
• Market size
  • Figure 5: Total U.S. retail sales of hair loss remedies, at current and constant prices, 2001-06
  • Figure 6: Graph: Total U.S. retail sales of hair loss remedies, at current and constant prices, 2001-06
• Wal-Mart estimate--OTC sales
• Market trends in the OTC market--GNPD
  • Figure 7: Top ten product claims for OTC hair loss remedies in the U.S., December 2001-December 2006
• New U.S. product launches in 2006
• Market Segmentation
• Overview
  • Figure 8: Sales of hair loss remedies, segmented by type, 2004 and 2006
• OTC Minoxidil-based products
  • Figure 9: OTC sales of hair loss remedies at FDM, at current and constant prices, 2001-06
• Prescription hair loss remedies--Propecia and Rogaine
  • Figure 10: Sales of branded prescription hair loss remedies, at current and constant prices, 2001-06
• Supply Structure
• Companies and brand sales
  • Figure 11: Manufacturer sales of hair loss remedies in the U.S., 2004 and 2006
  • Figure 12: Manufacturer brand sales of hair loss remedies in the U.S., 2004 and 2006
• Merck & Co.
• Pfizer, Inc.
• Advertising and Promotion
• Overview
• Pfizer, Inc.
  • Figure 13: Ad for Rogaine Foam, illustrating the ease of administration
  • Figure 14: Ad for Rogaine product Prevail, showing hair stylists recommending the product
• Other companies
• Hair loss remedies as restorers of normalcy
  • Figure 15: Ad for Avacor hair loss remedy showing man no longer concealing hair loss
• Emphasizing proven results
  • Figure 16: Ad for Follicare hair loss remedy featuring testimonials and before/after photos
• Retail Distribution--OTC hair loss remedies
• Introduction
  • Figure 17: U.S. retail FDM sales of OTC hair loss remedies, by channel, 2004 and 2006
• Drug stores
  • Figure 18: U.S. drug store sales of OTC hair loss remedies, at current and constant prices, 2001-06
• Mass merchandisers and clubs
  • Figure 19: U.S. mass merchandiser and club store sales of OTC hair loss remedies, at current and constant prices, 2001-06
• Supermarkets
  • Figure 20: U.S. supermarket sales of OTC hair loss remedies, at current and constant prices, 2001-06
• The Consumer
• Introduction
• Summary
• Incidence and cause of hair loss
  • Figure 21: Reasons for hair loss, by gender, October 2006
  • Figure 22: Reasons for hair loss, by age, October 2006
  • Figure 23: Reasons for hair loss, by race/ethnicity, October 2006
• Purchases of OTC hair loss remedies
  • Figure 24: Purchases of OTC hair loss remedies, by age, October 2006
  • Figure 25: Purchases of OTC hair loss remedies, by race/ethnicity, October 2006
  • Figure 26: Purchases of OTC hair loss remedies, by income, October 2006
• Use of alternative methods to combat hair loss
  • Figure 27: Alternative remedies used for hair loss, by age, October 2006
  • Figure 28: Alternative remedies used for hair loss, by race/ethnicity, October 2006
• Attitudes toward hair loss
  • Figure 29: Attitudes towards hair loss, by gender and age, October 2006
  • Figure 30: Attitudes towards hair loss, by race/ethnicity, October 2006
  • Figure 31: Attitudes towards hair loss, by income, October 2006
  • Figure 32: Attitudes towards hair loss, by region, October 2006
• Attitudes toward hair loss remedies
  • Figure 33: Attitudes towards OTC hair loss remedies, by gender and age, October 2006
  • Figure 34: Attitudes towards OTC hair loss remedies, by income, October 2006
• Incidence and types of emotional problems stemming from hair loss
  • Figure 35: Emotional problems experienced due to hair loss, by gender and age, October 2006
  • Figure 36: Emotional problems experienced due to hair loss, by race/ethnicity, October 2006
  • Figure 37: Emotional problems experienced due to hair loss, by region, October 2006
• Incidence of brand purchases
  • Figure 38: Preferred brands of OTC hair loss remedies, October 2006
• Use of prescription brand hair loss remedies
  • Figure 39: Use of prescription hair loss remedies, October 2006
• Familiarity with Hamilton-Norwood scale I-VII for measuring hair loss
  • Figure 40: Familiarity with Hamilton-Norwood scale, October 2006
• Future and Forecast
• Future trends
• Number of aging Americans continues to grow
• Hispanic population and buying power climbs
• Entry of other major pharma companies could breathe life into market
• Growing popularity of alternative hair loss remedies
• Market forecast
• Hair loss remedies
  • Figure 41: Forecast of total U.S. sales of hair loss remedies, at current and constant prices, 2006-11
• Forecast Factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Rogaine Hair Regrowth Treatment Foam
• Regenetresse Treatment System for Thinning Hair
• Johnny B. Hair Survival Kit
• Regulation Energizing Hair Tonic
• Billy Jealousy Hair Raiser Follicle Restorer