米国におけるミートスナック市場

Abstract

The Meat Snacks report gives industry marketers, manufacturers and retailers what they need to know to help them make informed decisions in tailoring marketing messages and launching new products that are timely and on trend. Retail strategies are discussed that can help invigorate sales in this mature market while capitalizing on its recent growth boom.

The report includes:

• Meat snack introductions and analyses by claim and flavor trends
• Consideration of capitalizing on meat snacks' inherent nutritional qualities to appeal to a broad consumer base
• An understanding of how the implications of a changing U.S. population by gender, age and ethnicity will challenge or fuel sales growth
• An understanding of how consumer demand for convenience instigates packaging trends, helping the market to better position itself against competitive snack foods
• Product segment and brand sales analysis
• An understanding of who the meat snack consumer is with the assistance of usage, flavor, brand and frequency comparisons by demographic profile
• Attitudes and opinions of meat snack consumers, including where they go to buy meat snacks, when they eat them, as well as product interest and attitudes towards meat snacks' health and diet benefits
• An understanding of why some consumers do not eat meat snacks and opportunities to bring them into the category

Using its own proprietary consumer research, statistical analysis, and other information such as Mintel Global New Products Database, Mintel provides actionable insights for the meat snack market on the issues listed above and on many other industry matters.

On the heels of explosive retail distribution growth during 2002-04, driven by demand for low-carb snacks, the U.S. meat snack market felt the repercussions of that waning diet trend during 2004-05. As suppliers increased product innovation and marketing, sales leveled off in 2006. The meat snack market is estimated at $3.2 billion in 2006, an increase of 12% at constant value during 2001-06. The market is divided into dried meat snacks and pork rinds, with dried meat snacks accounting for roughly 75% of FDM sales, excluding Wal-Mart.

Meat snacks included in this report cover products from all meat sources in the following forms:

• jerky
• kippered meat
• meat sticks
• pickled sausage
• meat and cheese sticks
• pork rinds

The meat snack category comprises meat-based snacks that are generally produced by marinating strips of meat in brine, followed by smoking and drying. Beef is the traditional protein source in meat snacks, but this has expanded to include other dried meats such as turkey and chicken, as well as meat forms such as pepperoni and sausage.

Excluded from this report are the following:

• canned or jarred meat products
• lunchmeats

This report contains US IRI InfoScan data.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market at a glance
• Market trends important to growth and innovation
• Dried meat snacks maintain sales "post-Atkins" but pork rinds decline
• Top four manufacturers account for 58% of market share
• Increased attention to advertising and promotion of meat snacks
• Convenience stores remain king
• Consumers in the meat snack market
• Usage profile
• Usage by flavor
• Usage by brand
• Frequency of purchase
• Attitudes and habits of meat snack users
• When consumers eat meat snacks
• Reasons non-users do not eat meat snacks
• Market forecast
• Market Drivers
• Market struggles to maintain consumer base in a post-Atkins world
• Targeting women to increase sales
  • Figure 1: HH usage of meat snacks and beef jerky, single-person households, by gender, 2001-06
  • Figure 2: Population aged 18 or older, by gender, 2001-11
• Meat snacks transcend generations, yet younger consumers are core users
  • Figure 3: U.S. population by generation, 2002-12
• Baby Boomer retention and uptake important
• Growing diversity of U.S. population influences market
  • Figure 4: Population by race and Hispanic origin, 2002-12
• Hispanics and the meat snack market
  • Figure 5: Household use of meat snacks among Hispanics, 2001-06
• New product introductions paramount to market' s sustainability
• Flavor trends diffuse away from beef and target demographic groups
  • Figure 6: Meat snacks, new product introductions, by flavor, 2001-06
• Meat snacks making product claims to drive sales
  • Figure 7: Meat snacks, new product introductions, by claim, 2001-06
• Meat snacks meet demands for convenient snacking
• Private label growth
  • Figure 8: FDM sales of private label meat snacks, at current and constant prices, 2001-06
  • Figure 9: FDM sales of private label meat snacks segmented by type, 2004 and 2006*
• Market Size and Trends
• Market size
  • Figure 10: Total U.S. retail sales of meat snacks, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• Flavor
• Texture, shape and size
• Packaging
• Market Segmentation
• FDM sales of meat snacks
  • Figure 11: FDM sales of meat snacks segmented by type, 2004 and 2006*
• Dried meat snacks
  • Figure 12: FDM sales of dried meat snacks, at current and constant prices, 2001-06
• Pork rinds
  • Figure 13: FDM sales of pork rinds, at current and constant prices, 2001-06
• Supply Structure
• Company and brand sales
• Overview
  • Figure 14: FDM manufacturer sales of meat snacks in the U.S., 2005 and 2006*
• FDM manufacturer sales of dried meat snacks
  • Figure 15: FDM manufacturer brand sales of dried meat snacks in the U.S., 2005 and 2006*
• Mid-level manufacturer sales of dried meat snacks
  • Figure 16: FDM mid-level manufacturer brand sales of dried meat snacks in the U.S., 2005 and 2006*
• FDM manufacturer sales of pork rinds
  • Figure 17: FDM manufacturer brand sales of pork rinds in the U.S., 2005 and 2006*
• Mid-level manufacturer sales of pork rinds
  • Figure 18: FDM mid-level manufacturer brand sales of pork rinds in the U.S., 2005 and 2006
• Company profiles
• Frito Lay
• ConAgra Foods
• Link Industries
• Bridgford Foods Corporation
• Advertising and Promotion
• ConAgra
  • Figure 19: Slim Jim "Headlights," 2006
  • Figure 20: Slim Jim "Camo," 2006
  • Figure 21: Slim Jim "Decoy," 2006
  • Figure 22: Slim Jim "Trap," 2006
• Link Industries
  • Figure 23: Jack Link' s "Salt shaker," 2006
  • Figure 24: Jack Link' s "Water bowl," 2006
  • Figure 25: Jack Link' s "Shaving cream," 2006
  • Figure 26: Jack Link' s "Binoculars," 2006
• Retail Distribution
• Introduction
  • Figure 27: U.S. retail sales of meat snacks, by channel, 2004 and 2006*
• Supermarkets
  • Figure 28: Supermarket sales of meat snacks, at current and constant prices, 2000-06
• Convenience stores
  • Figure 29: Convenience store sales of dried meat snacks, at current and constant prices, 2000-06
• The Consumer
• Introduction
• Summary
• Snapshot--Meat snacks, the topline view
• Snapshot--Meat snacks, demographic findings
• The Consumer: Usage, type, brand, & frequency
• Household usage of meat snacks
  • Figure 30: Household usage of meat snacks, by key demographics, May 2005-June 2006
• Single family household usage by gender
  • Figure 31: HH usage of meat snacks and beef jerky, single-person households, by gender, 2001-06
• Personal usage of meat snacks
  • Figure 32: Personal usage of meat snacks, by gender and age, January 2007
• Purchasing by lifestyle group
  • Figure 33: Household usage of meat snacks, by top cohorts, May 2005-June 2006
  • Figure 34: Cohort descriptors, meat snacks (most likely users)
  • Figure 35: Household usage of meat snacks, by bottom cohorts, May 2005-June 2006
  • Figure 36: Cohort descriptors, meat snacks (least likely users)
• Flavors of meat snacks
  • Figure 37: Flavors of meat snacks used, May 2005-June 2006
  • Figure 38: Flavors of meat snacks used, by ethnicity/race, May 2005-June 2006
• Brands of meat snacks
  • Figure 39: Brands of meat snacks used, May 2005-June 2006
  • Figure 40: Brands of meat snacks used, by region, May 2005-June 2006
• Frequency of meat snack purchases
  • Figure 41: Frequency of meat snack purchase, January 2007
  • Figure 42: Frequency of meat snack purchase, by gender, January 2007
  • Figure 43: Frequency of meat snack purchase, by age, January 2007
  • Figure 44: Frequency of meat snack purchase, by presence of children, January 2007
• Sources of meat snack purchases
  • Figure 45: Source of meat snacks purchased, January 2007
  • Figure 46: Source of meat snacks purchased, by gender, January 2007
  • Figure 47: Source of meat snacks purchased, by age, January 2007
  • Figure 48: Source of meat snacks purchased, by ethnicity/race, January 2007
  • Figure 49: Source of meat snacks purchased, by presence of children, January 2007
• Sources of meat snack purchases by purchasing frequency
  • Figure 50: Source of meat snacks purchased, by purchasing frequency, January 2007
• When users eat meat snacks
  • Figure 51: Occasions for eating meat snacks, January 2007
  • Figure 52: Occasions for eating meat snacks, by age, January 2007
  • Figure 53: Occasions for eating meat snacks, by ethnicity/race, January 2007
• Interest in non-traditional meat snacks
  • Figure 54: interest in non-traditional meat snack types and flavors, January 2007
  • Figure 55: interest in non-traditional meat snack types and flavors, by gender, January 2007
• Interest in non-traditional meat snacks among meat snack eaters
  • Figure 56: Non-traditional meat snack preferences among meat snack eaters, by gender, January 2007
• Meat snacks as healthy snacks
  • Figure 57: Health/diet beliefs concerning meat snacks, by key demographics, January 2007
• Reasons for not eating meat snacks
  • Figure 58: Reasons for not eating meat snacks, January 2007
  • Figure 59: Reasons for not eating meat snacks, by gender, January 2007
  • Figure 60: Reasons for not eating meat snacks, by age, January 2007
• Future and Forecast
• Future trends
• American demographics provide market opportunities
  • Figure 61: U.S. population by generation, 2007-12
  • Figure 62: Population aged 18 or older, by gender, 2001-11
• Recent product introductions to impact growth
  • Figure 63: interest in non-traditional meat snack types and flavors, January 2007
• Future product innovation
• Increased attention to advertising and promotion
• The next big thing: premium and organic meat snacks
• Market forecast
• Meat snacks
  • Figure 64: Forecast of total U.S. sales of meat snacks, at current and constant prices, 2006-11
• Dried meat snacks
  • Figure 65: Forecast of U.S. FDM sales of dried meat snacks, at current and constant prices, 2006-11
• Pork rinds
  • Figure 66: Forecast of U.S. FDM sales of pork rinds, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Developments