市場調査報告書：モータースポーツ：英国

Abstract

Interest in motor sport is high, yet this is not reflected in numbers through the turnstiles at the UK' s major racing circuits. Compared to many other leisure venue types, admissions and revenue have shown disappointing growth in the past five years. Consequently, only three out of the top six circuit operators are making profits and this has long-term implications in terms of their ability to invest in improving their facilities, both for spectators and competitors, something they have to do on a regular basis.

Issues in the Market
Main issues
Definitions
Abbreviations
Market in Brief
Revenue up as admissions recover
Consolidation continues apace
Formula 1 has substantial following
Dual challenges for the future
Internal Market Environment
Key points
A trend of waning interest?
- Figure 1: Interest in named sports/pastimes among UK adults, 2002-06
A sport with a strong male bias
- Figure 2: Interest in named sports/pastimes among UK adults, by gender, 2006
Largely a spectator sport...
- Figure 3: Regular participation in sports, 2002-06
...but numbers of competitors continue to grow
- Figure 4: Trends in the number of UK competition licences by type, 2001-05
Numbers paying to watch recover
- Figure 5: Paid to watch sporting events, 2002-06
One of the most televised sports
- Figure 6: TV coverage of motor sports compared with other sports, 2001-05
Non-terrestrial channels dominate coverage
- Figure 7: TV coverage of motor sports compared with other sports by channel, 2005
F1 Racing sales drop reflects waning popularity of Formula 1
- Figure 8: Leading sports consumer magazine circulation, 2005/06
Autosport top weekly but sales also fall
Motor Sport targets historic scene
British drivers' success
The growth of track days
- Figure 9: Trends in the number of track days*, 2001-06
Popularity falls off slightly
Cost of admission
- Figure 10: Cost of admission for selected UK motor sports events, 2006
Major meetings -- poor value?
Nostalgia -- a growth market
- Figure 11: Selected leading historic motor sport events in the UK, 2007
Anti-noise campaigners
Broader Market Environment
Key points
An expensive pastime
- Figure 12: Trends in personal disposable income and consumer expenditure, 2001-11
Population trends not favourable for motor sport
- Figure 13: Trends in the UK population by age, 2001-11
Spending power of visitors set to grow
- Figure 14: Trends in the adult population* by socio-economic group, 2001-11
Sun shines on the industry...
- Figure 15: Trends in sunshine and rainfall in England, Scotland and Wales, 2001-06
...but operators don' t want it too hot
Competitive Context
Key points
- Figure 16: Consumer expenditure on selected leisure activities, 2001-06
Competing against sports and other ' days out'
A niche market in the wider leisure context
Strengths and Weaknesses in the Market
Strengths
Good value
Broad range of events
The thrill
The glamour
Weaknesses
Weather -- the unpredictable element
Problems with visibility
Sound-off on the horizon?
Infrastructure lacking
Lacking in family appeal?
Market Size and Forecast
Key points
A £55 million market
- Figure 17: Market size and forecast* of UK motor sports, by value, 2001-11
Revenues outperform admissions
- Figure 18: Market size and forecast* of UK motor sports, by volume and avearge spend, 2001-11
The state of play in 2006
Future market performance
Encouraging increased spending
Attracting new spectators
Factors incorporated in the forecast
Segment Performance
Key points
Spending vulnerable to economic fluctuations
- Figure 19: Breakdown of estimated expenditure on attending motor sports events, 2001-05
Ticket revenue grows on back of steady price rises
Programme sales dip
Catering: could do better
Market Share
Grand Prix helps Silverstone dominate
- Figure 20: Estimated motor sports event consumer revenue, by operator, 2002-06
Companies and Products
Key points
Industry Structure
- Figure 21: Leading operators of motor sports venues, by number of events, 2006
- Figure 22: Leading UK motor sports venues and their locations, 2006
- Figure 23: Competition events* by type, 2001-05
MotorSport Vision Ltd
New company performing well
- Figure 24: Financial performance of MotorSport Vision Ltd, 2004*
Brands Hatch receives bulk of investment
Revamp for Snetterton
Infrastructure and safety improvements at other circuits
Top-flight series at MSV circuits
British Automobile Racing Club Ltd
Mallory acquisition boosts revenues but core business also strong
- Figure 25: Financial performance of British Automobile Racing Club Ltd, 2004-05
Noise limits restrict activity at Thruxton
Silverstone Circuits Ltd
Grand Prix not reflected in 2005 results
- Figure 26: Financial performance of Silverstone Circuits Ltd, 2005
Grand Prix proves a headache
Circuit also hosts other major series
Donington Park Leisure Ltd
A mixed year in 2005
- Figure 27: Financial performance of Donington Park Leisure Ltd, 2004-05
MotoGP heads the calendar
Continuing investment programme
Goodwood Road Racing Company
Turnover, profit and margins show strong growth
- Figure 28: Financial performance of Goodwood Road Racing Company, 2004-05
Attention to detail pays off
Rockingham Motor Speedway Ltd
Losses worsen in 2005
- Figure 29: Financial performance of Rockingham Motor Speedway Ltd, 2004-05
Attracting bigger series a priority
Building business in quiet times
Branching out into exhibitions
Knockhill Racing Circuit Ltd
Brand Communication and Promotion
Key points
MSV leads the pack in 2006
- Figure 30: Expenditure on advertising of motor sports events and venues, by selected leading operators, 2002-06
A focus on local or regional spending
Internet plays important role
PR activity complements paid-for media
The Consumer -- Who Watches?
Key points
Formula 1 still heads the grid
- Figure 31: Motor sports watched in the last 12 months, November 2006
Interest in most popular motor sports -- demographic analysis
- Figure 32: Most popular motor sports watched in the last 12 months, by demographic sub-group, November 2006
It' s a man thing...
...but an age thing too
Racing for the masses
F1 and rally fans online
Interest in next-most popular motor sports -- demographic analysis
- Figure 33: Next-most popular motor sports watched in the last 12 months, by demographic sub-group, November 2006
Historic racing has an older appeal
Number of motor sports watched
- Figure 34: Number of different types of motor sport watched in the last 12 months, November 2006
Most fans are single-minded
- Figure 35: Motor sports watched in the last 12 months, by number of different types of motor sport watched, November 2006
Who watches the most motor sports?
- Figure 36: Number of different types of motor sport watched in the last 12 months, by demographic sub-group, November 2006
The Consumer -- Enthusiasm for Motor Sports
Key points
A fifth are avid or frequent watchers
- Figure 37: Interest in motor sport, November 2006
Enthusiasm for motor sports -- demographic analysis
- Figure 38: Interest in motor sport, by demographic sub-group, November 2006
Older fans the most enthusiastic
Women tune in occasionally
Older women less interested
Motor sports watched by enthusiasm for motor sport
- Figure 39: Motor sports watched in the last 12 months, by interest in motor sport, November 2006
F1 fans disillusioned

英国のモータースポーツ市場

Motor Sports - UK - February 2007

Abstract

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