女性・ティーンズ世代向けプラスサイズ衣料品市場：米国

Abstract

Purchases in the plus size teens' and women' s market are largely driven by the expanding size of the average American woman, accompanied by a desire to look as stylish as those wearing “regular”-sized clothing. The market encompasses plus-sized clothing sold in traditional department and specialty stores, along with goods increasingly found through Internet retailers.

This report offers in-depth discussion of the following topics:

• How current demographics are driving sales, as both younger women and Baby Boomers are demanding plus-sized clothing that suits their needs, and rejecting frumpy outdated clothing that was historically the mainstay offered by manufacturers and retailers.
• With some 61% of the U.S. population estimated to be overweight, brick-and-mortar manufacturers and retailers are realizing the sheer number of larger women and the extent of their spending power. Much of this response by traditional retailers has come about to counteract the growing influence and reach of online retailers, who have been much quicker and more proactive about offering plus-sized stylish clothing specifically cut to fit different shapes.
• How almost half of respondents to Mintel' s exclusive consumer research report purchasing plus-sized clothing within the past 12 months. However, the report also discusses how many consumers continued to be dissatisfied with the options available to them- younger women in particular.
• How targeting plus-sized consumers has become somewhat more acceptable, coinciding with a backlash against too-thin models and actresses. Plus-sized singers and actresses are becoming more visible and are being embraced by mainstream media.
• Additionally, this report explores the direction in which the plus-sized clothing market is heading, and why Mintel expects it to continue growing faster than the overall clothing market into 2011.

For the purposes of this report, Mintel includes retail sales of all clothes designed specifically for plus-sized teens and adult women.

These include the following apparel:

• Shirts
• Bottoms
• Suits
• Coats (outerwear)
• Sweaters
• Dresses
• Skirts
• Active sportswear

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Snapshot of the market
• More attention given to overweight Americans
• Number of manufacturers increasing
• Marketing and advertising remains complacent
• Traditional retailers competing with alternate channels
• Almost half of those surveyed have purchased plus size clothing recently
• Future trends for plus size fashions
• Market Drivers
• Teens are accepting of larger sizes, and looking for trendy clothes
  • Figure 1: Prevalence of obesity among children aged 6-19, by age, 1971-2002
• Current female population is overweight
• Plus size e-tailers take a progressive approach to sizing and attitude
• Igigi.com designs based on body shape; not just size
• Vanity sizing attracts smaller plus size women
• Choices and availability improve
• Being overweight becomes more acceptable
  • Figure 2: Prevalence of overweight and obesity among Americans, by gender and age, 1988-94 and 1999-2002
• Avoiding the plus size association
• Designer/retail prejudice
• "Image" zoning
• Hide and seek shopping
• Market Size and Trends
• Market size
  • Figure 3: Sales of plus size clothing, at current and constant prices, 2001-06
  • Figure 4: Graph: Sales of plus size clothing, at current and constant prices, 2001-06
  • Figure 5: U.S. retail sales of women' s clothing, at current and constant prices, 2000-05
• Market trends
• Supply Structure
• Figure 6: Retailers of plus size clothing, by number of stores, 2001-06
• Niche suppliers expand
• Company profiles
• Hanesbrands
• Liz Claiborne Inc.
• Tarrant Apparel Group
• Soho Compagnie
• Advertising and Promotion
• Overview
• Company-specific activity
• Charming Shoppe, Inc.
• The Gap
• Retail Distribution
• Introduction
• Mass merchandisers
• Wal-Mart
• Target
• Department stores
• Kohl' s
• Federated Department stores
• Plus size specialty stores
• Charming Shoppes, Inc.
• Hot Topic Inc.
• Talbots, Inc.
• Urban Brands
• United Retail Group, Inc.
• Gap Inc.
• Direct retailers
• Igigi.com
• Other online retail sites
• The Consumer
• Introduction
• Summary
• Women' s plus size clothing purchase
  • Figure 7: Plus size clothing purchased in the past 12 months, by age, December 2006
  • Figure 8: Plus-sized clothing purchased in the past 12 months, by household income, December 2006
  • Figure 9: Plus size clothing purchased in the past 12 months, by region, December 2006
• Sources of plus size clothing
  • Figure 10: Sources of plus-sized clothing, by age, December 2006
  • Figure 11: Sources of plus size clothing, by household income, December 2006
• Sources of teen purchases
  • Figure 12: Sources of plus size clothing--teen girl respondents, by age, December 2006
• Attitudes towards shopping for plus size clothing
  • Figure 13: Attitudes towards shopping for plus size clothing, by age, December 2006
  • Figure 14: Attitudes towards shopping for plus size clothing, by household Income, December 2006
• Teen attitudes towards shopping for plus size clothing
  • Figure 15: Attitudes towards shopping for plus size clothing--teen girl respondents, by age, December 2006
• Availability of clothing
  • Figure 16: Change in available plus size clothing in the past year, by age, December 2006
  • Figure 17: Change in available plus size clothing in the past year, by household income, December 2006
• The plus size shopping experience
  • Figure 18: Selection of plus size clothing, by age, December 2006
• Ways to improve the plus size landscape
  • Figure 19: Ways to improve plus size shopping, by age, December 2006
• What improvements teens would like to see
  • Figure 20: Ways to improve plus size shopping--teen girl respondents, by age, December 2006
• Discontinued or hard to find?
• Women watching their diets
  • Figure 21: Women watching their diet, by age, May 2005-June 2006
  • Figure 22: Women watching their diets, by household income, May 2005-June 2006
  • Figure 23: Women watching their weight, by ethnicity, May 2005-June 2006
• Reasons for watching diet
  • Figure 24: Reasons for watching diet, by age, May 2005-June 2006
• Future and Forecast
• Future trends
• Baby Boomers--changing shapes, harder to stay thin
  • Figure 25: Female population projections, by age, 2005-15
• Differentiation and choices will continue to grow
• Sizing improvement boosts sales
• Market forecast
• Plus size clothing
  • Figure 26: Forecast of total U.S. sales of plus size clothing, at current and constant prices, 2006-11
  • Figure 27: Previous and forecast of total U.S. sales of plus size clothing, at current prices, 2001-11
• Forecast factors
• Appendix: Trade Associations