英国における冷蔵庫/冷凍庫の市場

Abstract

Refrigerators (including the US-style large models) are responsible for driving this growth. Frost-free options, higher energy-efficiency ratings and added features are growing in popularity and driving up the average price.

A few key players dominate the market, on both the manufacturing and retailing side. There are signs that newcomers may upset this delicately balanced relationship between suppliers and retailers.

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Historical trend
• Sales growth up
• Newcomers continue to target the UK market
• Consumers demand more, and will pay more
• Retailer share static across all sectors
• The future
• Internal Market Environment
• Key points:
• The role of fashion
• Prices increase
  • Figure 1: Expenditure on combined fridge-freezers bought new in the last 12 months, 2002-06
• Eco-friendliness scores highly
  • Figure 2: Agreement with selected lifestyle statements, by socio-economic grade, 2006
• Chilled food/more space
• Repair or replace
• Appetite for gadgets and gizmos
• Broader Market Environment
• Key points:
• Healthy growth in PDI
  • Figure 3: PDI and consumer expenditure, at constant 2000 prices, 2001-11
• Household penetration set to increase
  • Figure 4: UK households and one-person households, 2001-11
• The housing market
  • Figure 5: UK housing stock, by tenure, 2000-11
  • Figure 6: UK housing market, 1996-2006
• Fashion more important than functionality
• Other factors
• The DIY option
• Integrated kitchens
• Competitive Context
• Key points:
• The influence of other markets
  • Figure 7: Sales of kitchen furniture and appliances, 2001-06
• White goods market holds its own
• Germany, France and Spain vs. UK
• Kitchen upgrades have positive influence
• Fresh foods take on chilled foods
  • Figure 8: Retail sales of chilled and frozen ready meals, 2001-06
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points:
• Value sales outpace volume sales
  • Figure 9: UK retail sales of refrigeration appliances, by volume and value, 2001-06
• Reversal of average prices
  • Figure 10: Average unit price of all refrigeration and freezer appliances, 2001-06
• Fridges are the Jewel in the Crown
  • Figure 11: UK retail sales of refrigeration and freezer appliances, by type, by volume, 2002-06
  • Figure 12: UK retail sales of refrigeration and freezer appliances, by type, by value, 2002-06
• Future growth potential
  • Figure 13: Forecast of the total refrigeration and freezer appliances market, by value and volume, 2001-11
  • Figure 14: Forecast of the fridge-freezer sector, by value and volume, 2001-11
  • Figure 15: Forecast of the refrigerator sector, by value and volume, 2001-11
  • Figure 16: Forecast of the freezer sector, by value and volume, 2001-11
• Factors incorporated in the forecast
• Segment Performance
• Key points:
• Fridge-freezers volume sales fall
  • Figure 17: UK retail sales of fridge-freezers, by volume and value, 2001-06
• Fridge-freezers -- standard units
• Fridge-freezers -- side-by-side units
• Defrosting -- an unpleasant chore
  • Figure 18: UK retail volume of fridge-freezers, by type, 2002-06
• Refrigerators -- sales gallop ahead
  • Figure 19: UK retail sales of refrigerators, by volume and value, 2001-06
• Larder fridges continue to grow
  • Figure 20: UK retail volume sales of refrigerators, by type, 2002-06
• Freezers freeze over
  • Figure 21: UK retail sales of freezers, by volume and value, 2001-06
• Chests on the way out
  • Figure 22: UK retail volume sales of freezers, by type, 2002-06
• Influence of US-style models
• Product ranges repositioned
• Market Share
• Key points:
• Parent companies diversify their portfolio
  • Figure 23: Brand map of selected refrigeration appliance brands with a notable UK presence, 2006
• Established brands lose share
  • Figure 24: Estimated brand shares in the fridge-freezer sector, by volume, 2004 and 2006
• Beko surges ahead with fridges
  • Figure 25: Estimated brand volume shares in the fridge sector, by volume, 2004 and 2006
• Freezers: volume sales stagnate
  • Figure 26: Estimated brand shares in the freezer sector, by volume, 2004 and 2006
• Increasing competition could change the face of suppliers
• Companies and Products
• Key points:
• Arçelik
• Beko
• Product range
• The Indesit Company
• Hotpoint
• Indesit
• The Electrolux Group
• Electrolux/Zanussi
• BSH Home Appliances
• Bosch
• Siemens
• Candy Domestic Appliances
• Hoover
• Candy
• Whirlpool Domestic Appliances
• Whirlpool
• Others
• Liebherr
• Smeg
• Miele
• LG
• Samsung
• Brand Communication
• Key points:
• US sets the tone
• Advertising declines in the UK
  • Figure 36: Main monitored media advertising expenditure on all refrigeration appliances, 2001-06
• Established brands have lower spends
• Top advertiser in 2006 is AEG
  • Figure 37: Advertiser spend, 2002-06
• Channels to Market
• Key points:
• Electrical multiples -- the dominant force
• Little geographical difference
• Retail share of fridge-freezers
  • Figure 38: UK retail distribution of fridge-freezers, by volume, 2004 and 2006
• Retail share of refrigerators
  • Figure 39: UK retail distribution of refrigerators, by volume, 2004 and 2006
• Retailer share of freezers
  • Figure 40: UK retail distribution of freezers, by volume, 2004 and 2006
• Shopping around to get the best deal
• The Internet
• Retailers could enhance their websites
• The Consumer -- Ownership
• New purchases tailing off
  • Figure 41: Household ownership of fridges and freezers, 2002-06
• Typical buyers of fridges
  • Figure 42: Purchase of refridgeration appliances in the last 12 months, by age, 2006
• How different are refrigerator owners?
• How different are freezer owners?
• How different are fridge-freezer owners?
• First-time buyers on the march -- but slowly
  • Figure 43: First-time buyer or bought as replacement, 2002-06
• The Consumer -- Purchase Habits
• Upgrading or redecorate the kitchen
  • Figure 44: Things done in household in the last three years, November 2006
• Over half stock up the freezer
  • Figure 45: How consumers use their fridges and freezer, November 2006
• Brand- and energy-conscious consumers
  • Figure 46: Important factors when buying a fridge, freezer or combiend fridge-freezer, November 2006
• Seeking energy-efficiency
  • Figure 47: Energy-efficient net, November 2006
• Wealthy ABs attracted to energy-efficiency
• Appearance is King
  • Figure 48: Cross-analysis of changes made in the home and important factors considered when purchasing a refriderator, November 2006
• Making the most of fridge space
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 53: Agreement with selected lifestyle statements, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel' s Special Groups and tenure, 2006
  • Figure 54: Agreement with the statement ' The kitchen is the most important room in my home' , by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
• Broader market environment
  • Figure 55: Trends and projections in UK population, by age group, 2000-10
• The Consumer -- Ownership (Detailed Demographics)
  • Figure 56: Household ownership of fridges and freezers, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
• The Consumer -- Purchase Habits (Detailed Demographics)
  • Figure 57: Things done in household in the last three years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 58: How consumers use their fridge and freezer, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 59: How consumers use their fridge and freezer, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 60: Factors considered when buying a fridge, freezer or combiend fridge-freezer, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 61: Factors considered when buying a fridge, freezer or combiend fridge-freezer, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 62: Factors considered when buying a fridge, freezer or combiend fridge-freezer, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 63: Cross-analysis of how consumers use their fridge-freezers, by factors considered when buying a fridge, freezer or combined fridge-freezer, November 2006
• Consumer -- Further Analysis (Detailed Demographics)
  • Figure 64: Energy-efficient net, by gender, age, socio-economic group, marital status, Mintel' s Special Groups, presence of children, lifestage, working status, tenure, region, ACORN category, media usage, supermarket usage, household size and detailed lifestage groups, November 2006
  • Figure 65: Clusters, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size and detailed lifestage groups, November 2006
  • Figure 66: Correlations of things done in the home in the last three years, by important factors when buying a fridge, freezer or combined fridge-freezer, November 2006