英国におけるグリーティングカード市場

Abstract

Mintel' s Market Intelligence series currently consists of 120 reports annually, divided into two UK-focused sectors:

Food & Drink

Non-food (Essentials)

These two complementary sectors combine to give you ultimate flexibility in your researching, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets.

For each sector, every report provides a thorough analysis of the market, looking at:

• Market Drivers
• Market Size and Trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• Distribution
• The Consumer
• The Future
• Forecast

Table of Contents

• Issues in the Market
• Main themes
• Definitions
• Market in Brief
• Steady but slow
• Quality and consumer choice
• Willingness to pay
• Outlook
• Internal Market Environment
• Key points
• So what did happen with postage costs?
• Price confusion
• Retail competition and the Internet
• Greetings opportunities
• Hobbyists and more
• Technology -- the threat
  • Figure 1: Household ownership of PCs, 2002-06
• Technology -- the opportunities
• Broader Market Environment
• Key points
• Save the planet
• Jumping on the green train
• Caring cards
• First class
• Not so many birthday boys and girls
• Congratulations and celebrations
  • Figure 2: Number of marriages and births, UK, 2002-12
• Welcome to your new home
  • Figure 3: Number of housing transactions, 2000-06
• Religious festivals
  • Figure 4: Religious affiliation, UK, 2001
• Competitive Context
• Key points
• The changing consumer
• Technology and diversity
  • Figure 5: Type of activity undertaken on the Internet in the last three months, 2003-06
• Beyond the Internet
  • Figure 6: Features used on mobile phone, 2002-06
• Craft
• In the bag
• Wait a minute Mr Postman
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Delivering growth in a mature market
  • Figure 7: UK retail sales of greetings cards, by value, 2002-07
• Folding volume
  • Figure 8: UK retail sales of greetings cards, by volume, 2002-07
• It' s the thought that counts
• Diversity and quality
• Standing out on the mantelpiece
• Trends
• Forecast
  • Figure 9: Size and forecast of the greetings cards market, by value, 2002-12
  • Figure 10: Size and forecast of the greetings cards market, by volume, 2002-12
• Important to the market
• Factors used in the forecast
• Segment Performance
• Key points
• Main divisions
• Christmas -- a time for giving...but not big spending
  • Figure 11: UK retail volume of greetings cards, by sector, 2002-06
• The charitable spirit
• Another day...another occasion
  • Figure 12: UK retail sales of greetings cards, by market segment at current prices, 2002-06
  • Figure 13: UK retail sales of greetings cards, by market segment at current prices, 2006
• Spring has sprung, or not
• From budget to luxury
  • Figure 14: Average price, by card type, 2002-06
• Budget boxes
• Personal occasions warrant luxury
• The boxed everyday
• Market Share
• Key points
• The few among the very many
  • Figure 15: Shares in the total UK greetings cards market, 2002-06
• Increasing new entrants
• Companies and Products
• UK Greetings
• Breadth and range
• Supporting growth
• Hallmark Cards UK
• The world player
• Breadth and range
• Other areas
• Simon Elvin
• Battling the odds
• Diversification
• Paper House
• A broad base
• Continuing innovation
• Others
• Larger players
• Art cards
• Contemporary and design-led
• Handmade cards
• Contemporary humour
• Brand Communication and Promotion
• Key points
  • Figure 16: Main monitored advertising spend of top card retailers, 2002-06
• Just three points...
• Any implications for the future?
• Alternatives and additions
• Channels to Market
• Key points
• Trade delivery
• Customer post
  • Figure 17: Estimated UK retail sales of greetings cards, by value, by type of outlet, 2002-06
• Fragmentation
• Struggling specialist
  • Figure 18: Specialist card retail multiples, estimated number of outlets, 2007
• Struggle at the bottom
• Online threat and opportunities
• The Consumer -- Buying Occasions
• Key points
  • Figure 19: Occasions cards purchased for in the last 12 months, December 2006
• Universal appeal
• Guilt and etiquette
• Don' t forget to say thank you
• Ups and downs
  • Figure 20: Cards bought in the last 12 months, 2005 and 2006
• Future risk?
• Act now
• Number of occasions bought for
  • Figure 21: Number of occasions cards bought for, December 2006
• Hey big sender
• Further extensions
• The Consumer -- Willingness to Pay
• Key points
  • Figure 22: Average price of a card, December 2006
• Cardboard money
• Dig a little deeper
• And when
  • Figure 23: Mean spend per card, by occasion card bought for, December 2006
• Show how much you care...
• ...by how much you spend
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment -- Detail
  • Figure 26: Trends in UK population, by age, 2002-12
• Broader market environment -- Detail
  • Figure 27: Trends in PDI and consumer expenditure, 2002-12
  • Figure 28: Forecast adult population trends, by socio-economic group, 2002-12
• Competitive context -- Detail
  • Figure 28: Internet usage in the last 12 months, 2002-06
  • Figure 29: Frequency of using the Internet, 2002-06
  • Figure 30: Internet usage in the last 12 months, by gender, age and socio-economic group, 2006
  • Figure 31: How often 7-10-year-olds use the Internet, 2002-06
  • Figure 32: How often 11-14-year-olds use the Internet, by place of usage, 2002-06
  • Figure 33: Features used on mobile phones -- 7-10-year-olds, 2002-06
  • Figure 34: Features used on mobile phones -- 11-14-year-olds, 2002-06
• Buying Occasions -- Detailed Consumer Demographics
  • Figure 35: Top five occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 36: Occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 37: Other occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 38: Other occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 39: Number of occasions cards purchased for in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, working status, ACORN categories, commercial TV viewing, region, supermarket used, age of own children and Mintel' s Special Groups, December 2006
  • Figure 40: Number of occasions cards purchased for, by occasions purchased for, December 2006
• Willingness to pay-- Detailed Consumer Demographics
  • Figure 41: Average price spent per card, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
• Attitudes towards greetings cards -- Detailed Consumer Demographics
  • Figure 42: Attitudes towards charity and recycled cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 43: Attitudes towards price of greetings cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 44: Other attitudes towards cards, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car ownership, December 2006
  • Figure 45: Consumer attitudes, by average amount spent, December 2006
  • Figure 46: Attitudes, by the repertoire of occasions bought for, December 2006
  • Figure 47: Selected attitudes, by the repertoire of occasions bought for, December 2006
  • Further Analysis -- Detailed Consumer Demographics
  • Figure 48: Consumer typologies, by gender, age, socio-economic group, marital status, lifestage, working status, ACORN categories, commercial TV viewing, age of children, Mintel' s Special Groups, region, newspaper readership and supermarkets used, December 2006
  • Figure 49: Consumer typologies, by the average price paid, December 2006
  • Figure 50: Consumer typologies, by consumer attitudes towards greeting cards, December 2006
  • Figure 51: Consumer typologies, by occasions bought for, December 2006
  • Figure 52: Consumer typologies, by number of occasions bought for, December 2006