男性の健康：米国市場

Abstract

The last five years have seen an increasing trend among men toward healthier living and eating, driving booming sales growth in a range of markets. Additionally, marketing for products in personal care and nutritional supplements is becoming increasingly gender-specific. In this report, Mintel takes a closer look at how men approach the topics of diet, exercise, health care, and personal care.

Insights are supported by exclusive Mintel consumer research, answering questions such as:

• Are men really eating healthier than before?
• How many men are concerned about grooming and beauty?
• What types of dietary and personal care products do men find interesting?
• At what ages are men most and least health conscious?
• What do men want out of their health club?
• Which ailments draw the most over-the-counter consumers?
• How happy are men with their health insurance?
• When and how often do men see their doctors?
• What sources of medical information do men trust most?

Mintel has looked at responses by various demographic factors, such as age, race/ethnicity, household income, and region, analyzing trends, consumer perspective and usage trends. Mintel' s exclusive consumer research defines three types of active male consumers:

• Very health conscious: These respondents report limiting both the amount and content of food they eat, and engage in three or more workouts of at least 15 minutes per week
• Moderately health conscious: These respondents report limiting either the amount or the content of what they eat, and work out one to two times a week
• Not health conscious: These respondents report no restrictions to their diet and no physical workouts on a weekly basis

By identifying these groups, Mintel is able to develop a profile of the average male as he progresses through different life stages. This allows Mintel to make pointed recommendations for health products and services.

Table of Contents

• Scope and Themes
• What you need to know
• Data sources
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Health consciousness shifts with phase of life
• Aging population will drive continued growth of the men' s health market
• Diet and nutrition
• Activity and fitness
• Health care
• Personal care
• Future trends
• Market forecast
• Background Factors
• Health-driven spending
  • Figure 1: Market sizes of selected health-related categories, in current prices, 2001-06
• Impact of age
  • Figure 2: Growth of the U.S. male population, by age, 2002, 2007 & 2012
  • Figure 3: Attitudes toward a healthy diet, by age, Jan-Oct 2006
  • Figure 4: Average annual health care expenditures of single males, by age, 2004-05
• Health consciousness
  • Figure 5: Health consciousness segment composition, profile by age, April 2007
  • Figure 6: Health consciousness segment composition, profile by household income, April 2007
• Diet and Nutrition
• Introduction
  • Figure 7: Healthier eating habits in males, by age, 2002-06
• Dietary constraints
  • Figure 8: Self-imposed dietary constraints, by age, April 2007
  • Figure 9: Self-imposed dietary constraints, by household income, April 2007
• Reasons to monitor diet
  • Figure 10: Reasons to watch diet, by age, Jan-Oct 2006
• Non-prescription dieting methods
  • Figure 11: Non-prescription dieting methods used, by age, Jan-Oct 2006
• Types of foods bought by dieters
  • Figure 12: Types of foods bought by dieters, by age, Jan-Oct 2006
• Fast food
  • Figure 13: Attitudes toward fast food, by race/ethnicity, Jan-Oct 2006
  • Figure 14: Frequency of visits to fast food restaurants, by age and race/ethnicity, Jan-Oct 2006
  • Figure 15: Attitudes toward fast food by black respondents, by age, Jan-Oct 2006
  • Figure 16: Attitudes toward fast food, by household income, Jan-Oct 2006
• Segmentation by health consciousness
  • Figure 17: Interest in dietary and nutritional products and services, by level of health consciousness, April 2007
• Activity and Fitness
• Introduction
• Frequency of physical workouts
  • Figure 18: Frequency of physical workouts, by age, April 2007
  • Figure 19: Frequency of physical workouts, by household income, April 2007
• Attitudes toward physical activity
  • Figure 20: Attitudes toward exercise, by age, Jan-Oct 2006
• Fitness activities
  • Figure 21: Fitness activities, by age, Jan-Oct 2006
• Attitudes toward health and fitness clubs
  • Figure 22: Attitudes toward fitness clubs, April 2007
• Reasons not to join a gym
  • Figure 23: Reasons not to join a gym, March 2006
• Fitness products and services
  • Figure 24: Interest in fitness products and services, by level of health consciousness, April 2007
• Health Care
• Health insurance
  • Figure 25: Average annual expenditure of single males on health insurance, at current and constant prices, 2000-05
  • Figure 26: Graph: Indexed Average annual expenditure of single males on health care and health insurance, 2000-05
• Types of health insurance
  • Figure 27: Types of health insurance carried, April 2007
• Last physical exam
  • Figure 28: Most recent physical exam, by age, April 2007
• Customer satisfaction
  • Figure 29: Degree of satisfaction with health insurance, April 2007
  • Figure 30: Degree of satisfaction with health insuirance by type of insurance
• Sources of information
  • Figure 31: Trusted sources of information on healthcare, by level of health consciousness, April 2007
• Segmentation by health consciousness
  • Figure 32: Types of health insurance carried, by level of health consciousness, April 2007
  • Figure 33: Most recent physical exam, by level of health consciousness, April 2007
  • Figure 34: Trusted sources of information, by level of health consciousness, April 2007
• Vitamins and drugs
  • Figure 35: Average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2000-05
• Use of pharmaceutical remedies
  • Figure 36: Use of pharmaceutical remedies, by age, Jan-Oct 2006
• Use of vitamin and mineral supplements
  • Figure 37: Use of vitamin and mineral supplements, by type of vitamin/mineral, by age, Jan-Oct 2006
• Use of cold/allergy/sinus remedies
  • Figure 38: Use of cold/allergy/sinus remedies, by age, Jan-Oct 2006
• Most common ailments
  • Figure 39: Most common ailments, by age, Jan-Oct 2006
  • Figure 40: use of non-prescription products for key ailments, by age, Jan-Oct 2006
• Personal Care
• Introduction
  • Figure 41: Average annual expenditure of single males on personal care products and services, at current and constant prices, 2000-05
• Use of common personal care products
  • Figure 42: Use of common personal care products, by age, Jan-Oct 2006
  • Figure 43: Use of common personal care products, by race/ethnicity, Jan-Oct 2006
• Specific formulations of moisturizers, creams, or lotions used
  • Figure 44: Formulations of moisturizers, creams, and lotions used, by race/ethnicity, Jan-Oct 2006
  • Figure 45: Types of facial care products used, by race/ethnicity, Jan-Oct 2006
  • Figure 46: Formulations of facial care products used, by race/ethnicity, Jan-Oct 2006
• Attitudes toward personal care products
  • Figure 47: Attitudes toward health and personal care spending, by younger men, by race/ethnicity, Jan-Oct 2006
  • Figure 48: Attitudes toward antiperspirant/deodorant pricing, by race/ethnicity, December 2006
  • Figure 49: attitudes toward antiperspirant/deodorant, by race/ethnicity, December 2006
• Attitudes toward personal grooming
  • Figure 50: Attitudes toward grooming, by race/ethnicity, April 2007
• Interest in personal care by health consciousness
  • Figure 51: Attitudes toward grooming, by level of health consciousness, April 2007
  • Figure 52: Interest in personal care products and services, by level of health consciousness, April 2007
• Future and Forecast
• Future trends
• Aging boomers will justify separate marketing
  • Figure 53: Growth of the U.S. male population, by age, 2007 & 2012
• Nutraceuticals for men only
• Multivitamins
• Prostate cancer prevention
• Sexual health and erectile dysfunction (ED)
• Men' s health legislation
• Market forecast
• Health insurance
  • Figure 54: Forecast of U.S. average annual expenditure of single males on health insurance, at current and constant prices, 2005-10
• Pharmaceutical drugs
  • Figure 55: Forecast of U.S. average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2005-10
• Personal care products and services
  • Figure 56: Forecast of U.S. average annual expenditure of single males on personal care products and services, at current and constant prices, 2005-10
• Forecast factors