英国におけるガソリン、石油、不凍液の市場

Abstract

This report analyses the UK market for petrol/diesel, oil and antifreeze. All three of these products play a significant part in modern society with petrol/diesel in particular a vital element in maintaining the UK' s love affair with motor cars. The sector has however been subject to a number of external influences.

The most significant of these have been rising international oil prices which have not only raised the price of fuel at the pump but also indirectly affected feedstocks used for motor oil and antifreeze. Efforts to reduce consumption of consumables increasingly dominate both supplier and consumer decision-making with more recent concerns over the environmental impact of the motor car on the environment.

Table of Contents

• Issues in the Market
• Definition
• Five key themes
• Market in Brief
• Rising oil prices drive value of market upwards
• Declining usage of oil and antifreeze
• Trading up achieves mixed success
• Competition is intense with the focus on price encouraging the development of own-label
• Suppliers focus efforts on non-price methods of promotion
• Environmental concerns are becoming more important
• Internal Market Environment
• Key points
• Expanding UK car parc bodes well for continuing market development
  • Figure 1: UK car parc and new car registrations, 2002-12
• Rise of two-car household should encourage increased purchases
  • Figure 2: Household ownership of cars, 2002-06
• Rising popularity of diesel set to change complexion of fuel market
  • Figure 3: Engine type (only car or most recently obtained car), 2002-06
• Rising number of older vehicles on the road may prompt greater need for consumables
• Length of ownership
  • Figure 4: When obtained (only car or most recently obtained car), 2002-06
• Growing consumer environmental consciousness
  • Figure 5: Agreement with attitudinal statements on the environment, 2002-06
• Mileage driven
  • Figure 6: Average mileage driven per year, 2002-06
• Milder weather has been challenging
  • Figure 7: Average winter temperature, 2001/02-2005/06
• Broader Market Environment
• Key points
• Regulatory Issues
• Taxation and Fuel Duty
• Regulatory moves expected to drive forward use of bio-fuel
• Pay-as-you-drive -- coming to a city near you?
• Or will it be nation-wide?
• Crude Oil prices
  • Figure 8: Price of Saudi Arabian crude oil prices in US$ per barrel, 1998-2007
• Consumers disinterested in car maintenance themselves
  • Figure 9: Agreement with attitudinal statements on cars, 2002-06
• Do-it-for-me
• Changing demographics
• AB socio-economic status growing
  • Figure 10: Changes in socio-economic status, 2002-07 and 2007-12
• Least interested in car maintenance issues...
• ...but the most concerned with the environment
• Ageing population
  • Figure 11: Changes in the UK demographic profile, by age, 2002-07 and 2007-12
• Competitive Context
• Key points
• Longer service periods mean consumables lasts for longer
• Better engine efficiency
• Movement away from use of fossil fuels
• Competition from public transport influencing the decisions of some
  • Figure 12: Agreement with selected attitudinal statements, 2002-06
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Increasing demand and rising raw material costs
  • Figure 13: Total UK consumer expenditure on petrol, diesel, oil and antifreeze*, 2002-07
• Petrol and diesel dominate the market
  • Figure 14: Breakdown of consumer retail expenditure on petrol, diesel, oil and antifreeze, 2002-06
• The Future and Forecast
• Market set to continue to expand
• Forecast for petrol, diesel and oil
• Petrol consumption grows steady
  • Figure 15: UK retail sales of petrol/diesel and oil, by volume, 2002-12
• Rising international oil prices
• Declining usage of oil
  • Figure 16: UK retail sales of antifreeze, by value, 2002-12
• Trading up
• Declining usage of antifreeze
• Environmental concerns will grow more dominant
• But which alternative fuel will win through?
• Bio-diesel or bio-ethanol?
• Or will fuel be required at all?
• What is for certain is that consumer barriers will dissipate
• Factors used in the forecast
• Segment Performance
• Key points
• Petrol and Diesel
• Value growth outstrips rising volume sales
  • Figure 17: UK retail sales of petrol and diesel, by volume and value, 2002-07
• Diesel moves to increase share of volume sales
  • Figure 18: Volume retail sales of petrol and diesel, by type, 2002-06
  • Figure 19: Value retail sales of petrol and diesel, by type, 2002-06
• Premium unleaded fights off threat of super variant
  • Figure 20: Volume retail sales of super and premium unleaded petrol, 2002-06
• Stripping away duty reveals the full impact of global price rises
  • Figure 21: UK consumer expenditure on petrol and diesel, excluding duty, 2002-06
• Price rises at the pump lag those at source
  • Figure 22: Average price per litre of leaded/unleaded petrol and diesel, excluding duty and tax, 2002-06
• Ways of overcoming price in the market
• Oil
• Volumes record a fall while value of market surges ahead
  • Figure 23: UK retail sales of oil, by volume and value, 2002-07
• Synthetic oils move to become major variant
  • Figure 24: Oil market segmentation, by volume, 2002-06
• Higher price of synthetic oils significantly boosts value
  • Figure 25: Oil market segmentation, by value, 2002-06
• Semi-synthetic dominates
• Mineral oils are declining
• Car manufacturer demands for longer-life oil segments market further
• Antifreeze
• Stable sales illustrate lacklustre market performance
  • Figure 26: UK retail sales of antifreeze, by value, 2002-07
• Premium sector gradually increasing share of sales
  • Figure 27: Antifreeze market segmentation, by value, 2002-06
• Use of colour helps in effort to differentiate
• Market Share
• Key points
• Petrol and Diesel
• Well-established companies tend to dominate
  • Figure 28: Petrol and diesel retailers' brand shares in the UK, 2002-06
• Supermarkets are growing
• Tesco achieves dominance in fuel as it does elsewhere
• Smaller operators are falling
• Leading oil brands
• Major brands come under attack from supermarket own-label
  • Figure 29: UK retail brand shares of motor oil, 2002-06
• Leading antifreeze brands
• Own-label also making good progress in antifreeze market
  • Figure 30: UK retail brand shares of antifreeze, 2002-06
• Companies and Products
• Key points
  • Figure 31: Leading forecourt operators by brand/fascia, 2006
• Major Oil Companies
• Esso
• BP
• Shell
• ChevronTexaco
• Total
• Other Oil Companies and Fuel Retailers
• Jet
• Murco
• CPL Petroleum
• Gulf
• Supermarkets
• Tesco
• Morrisons
• Sainsbury' s
• Asda
• Others
• Halfords
• Tetrosyl
• Brand Communication and Promotion
• Key points
• Promotional support fluctuates but demand is down
• Opportunities for brand support are limited
  • Figure 42: Main monitored media advertising expenditure on petrol/diesel, oil and antifreeze, 2003-06
• Expenditure on engine oil collapses
• Antifreeze receives virtually no support
• Global petrochemical companies dominate promotional support
  • Figure 43: Main monitored media advertising spend on fuel, by advertiser, 2003-06
• Below-the-line promotion continues to be important
• Channels to Market
• Key points
• Petrol and Diesel
• Outlet numbers dwindle as competitive pressures intensify
  • Figure 44: Number of petrol filling stations in the UK, 2002-07
• Forecourts are increasingly looking at alternative ways to generate income
• Retailing of other fuels continues to expand
  • Figure 45: Alternative fuel sites in the UK (LPG, biodiesel and bioethanol sites), 2006
• Engine oils
• Garages and supermarkets benefit from changing consumer practices
  • Figure 46: Retail sales of engine oils, by type of outlet, 2002-06
• Antifreeze
• Supermarkets also making good progress in antifreeze market
  • Figure 47: Retail sales of antifreeze, by type of outlet, 2002-06
• The Consumer 1 -- Fuel -- Petrol and Diesel Purchasing Behaviour
• Key points
• Petrol and Diesel
• Diesel consumption grows strongly against a backdrop of sluggish petrol sales
  • Figure 48: Purchasing of fuel (petrol/diesel) in the last 12 months, 2002-06
• More cars on the road driving fuel usage
• Diesel usage is growing
• ABC1 family and full-time earner groups are most important purchasers
  • Figure 49: Heavy* usage of fuel (petrol/diesel), by gender and Mintel' s Special Groups, 2006
• Standard fuel blends remain popular with most drivers
  • Figure 50: Types bought most often, 2002-06
• Supermarket own-label records upward growth
  • Figure 51: Usage of branded and supermarket own-label fuel, 2002-06
• The Consumer 2 -- Engine Oil and Antifreeze Purchasing Behaviour
• Key points
• Engine Oil
• Decline in purchases mirrors fall in sales
  • Figure 52: Purchasing of engine oil in the last 12 months, 2002-06
• Non-users are rising
• Broad spectrum of purchasers with males especially important
  • Figure 53: Purchasing of engine oil, by gender, age, socio-economic group and two full-time earners, 2006
• Top-up vs. topped up
• Competition from supermarkets is growing
  • Figure 54: Where engine oil is usually bought, 2002-06
• Sales strong influenced by seasonal factors
  • Figure 55: Purchasing of antifreeze for cars in the last 12 months, 2002-06
• Males C2D consumers are key purchasers...
  • Figure 56: Purchasing of antifreeze for cars in the last 12 months, by gender, socio-economic group and presence of children, 2006
• ...as are young families
• Appendix
• Abbreviations
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 57: New cars registrations and UK car parc, 2002-12
  • Figure 58: UK new car registrations, by fuel type, 2001-05
  • Figure 59: Type of car (only car or most recently obtained car), 2002-06
  • Figure 60: Engine size (only car or most recently obtained car), 2002-06
  • Figure 61: Registration year (only car or most recently obtained car), 2002-06
  • Figure 62: Agreement with attitudinal statements on the environment, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Broader market environment
• Attitudes towards the car
  • Figure 63: Agreement with the statement ' I' m interested in the car' s mechanics (engine etc)' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 64: Agreement with the statement ' I am possessive about my car' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 65: Agreement with the statement ' For me my car is like a second home' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 66: Agreement with the statement ' I do small repair jobs on my car' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 67: Agreement with the statement ' I' m not interested in the car, and I have as little as possible to do with it' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 68: Agreement with the statement ' The car is essential for me to make the most of my leisure' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 69: Socio-economic status, by gender, 2002-12
• Consumer 1 -- Petrol and Diesel Detailed demographics
  • Figure 70: Purchasing of fuel (petrol/diesel) in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Petrol
  • Figure 71: Purchasing of petrol in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Diesel
  • Figure 72: Purchasing of diesel in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Consumer 2 -- Engine Oil and Antifreeze -- Detailed Demographics
• Engine Oil
  • Figure 73: Purchasing of engine oil in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Antifreeze
  • Figure 74: Purchasing of antifreeze for cars in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
• Consumer 4 -- Further Analysis -- Detailed Demographics
  • Figure 75: Cluster groups, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2006
  • Figure 76: Cluster groups, by agreement with the lifestyle statements, 2006
  • Figure 77: Cluster groups, by car ownership and average annual mileage, 2006
  • Figure 78: Cluster groups, by car ownership, 2006
  • Figure 79: Cluster groups, by intended next vehicle, 2006
  • Figure 80: Cluster groups, by purchasing of fuel (petrol/diesel) in the last 12 months, 2006
  • Figure 81: Cluster groups, by purchasing of engine oil and antifreeze in the last 12 months, 2006
  • Figure 82: Cluster groups, by agreement with additional lifestyle statements on cars, 2006
  • Figure 83: Cluster groups, by agreement with attitudinal statements on the environment, 2006