英国におけるギャンブル市場

Abstract

This report assesses the positive and negative effects that impending legislative changes will have on UK consumers' gambling habits and attitudes towards the industry, examining the hypothesis that: “while the gambling industry faces many challenges over the next 12 months, the opportunities provided by deregulation of the market will drive consumers' gambling spend up to unprecedented levels.”

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• New legislation to shape the sector from 2007
• The super-casino -- bringing Vegas to the UK?
• Technical innovation driving the market forward
• A gambling nation?
• Negative perceptions dog the industry
• Internal Market Environment
• Key points
• The Gambling Act 2005
• All change in September 2007
• The Gambling Commission takes the reins
• Casino boom on the way
• Other freedoms signal a bright future
• Gaming machines shake-up
  • Figure 1: New gaming machine classifications, February 2007
• Looking out for problem gamblers
• Section 16 and Section 21 machines on their way out
• Bingo prizes to swell
• Disappointment with the new Act
• Betting shops take several positives
• Lottery players to show their skills
• Remote gambling set for further expansion
• Social responsibility
• Poker to feel the pressure of greater restrictions
• Poker clubs join forces
• The Gutshot case
• Taxation
• Gaming machine tax brought into line
• Remote Gaming Duty higher than expected
• New top rate for casinos
  • Figure 2: Gaming duty bands, 2006 and 2007
• Bingo operators complain over ' double taxation'
• The smoking ban
• Bingo-ing up in smoke?
• Casinos to take a hit?
• Minimal impact for betting shops...
• ...with online operators to reap the rewards
• US shuts up shop on online gambling
• Broader Market Environment
• Key points
• Demographic and economic trends
• Ageing population presents challenges and opportunities
  • Figure 3: Trends in the age structure of the UK population, by gender, 2002-12
• ABC1 population continues to expand
  • Figure 4: Forecast adult population trends, by socio-economic group, 2002-12
• Lower socio-economic groups more vulnerable?
• Changing player profiles
• Women' s spending power increasing
  • Figure 5: UK workforce, by gender, 2002-12
• Growth in PDI set to slow
  • Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
• Technology usage
• The Internet goes from strength to strength
  • Figure 7: Computer, Internet and broadband take-up, 2002-06
• Tuned in to a digital future
  • Figure 8: UK multichannel TV penetration, by platform, 2001-06
• Competitive Context
• Key points
• Competition for the leisure pound
  • Figure 9: Consumer expenditure on selected leisure goods and activities, 2002-06
• Betting on a good night out
• Las Vegas, UK-style?
• In-home leisure and other non-essential spending
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size, Segmentation and Forecast
• Key points
• Market size
  • Figure 10: The UK gambling market, 2002-07
• Deregulation to spark boom time for the market
• The online sector: threats and opportunities
• Market segmentation
  • Figure 11: UK gambling stakes, by key sector, 2002-06
• Tax change sparks betting boom
• Casinos next for expansion
• Bingo set to suffer
• Turnaround for the Lottery
• Gaming machines feeling the pinch
• Net expenditure growth lags behind stakes
  • Figure 12: UK gambling net expenditure, by key sector, 2002-06
  • Figure 13: Proportion of prizes to stakes, by key sector, 2006
• Forecast -- Scenarios
• Scenario 1: Static
  • Figure 14: Forecast of gambling target groups, scenario 1, 2007-12
• Scenario 2: Optimistic
  • Figure 15: Forecast of gambling target groups, scenario 2, 2007-12
• Brand Communication and Promotion
• Key points
• Tight reins to be loosened...
• ...but restrictions will still apply
• Online operators to lead the spending boom
• Bingo still trails the Lottery in TV stakes
  • Figure 16: TV advertising expenditure on bingo operators and the National Lottery (Camelot Group PLC), 2003-06
• Online bingo campaigns point the way
• The Consumer -- Who Gambles?
• Key points
• Gamblers vs non-gamblers
  • Figure 17: Gamblers versus non-gamblers, February 2007
• Gamblers vs non-gamblers -- who are they?
  • Figure 18: Gamblers versus non-gamblers, by demographic sub-group, February 2007
• Gambling activities
  • Figure 19: Gambling activities done in the last 12 months, February 2007
• Who gambles on what?
  • Figure 20: Gambling activities done in the last 12 months, by demographic sub-group, February 2007
• Targeting the young -- a risky proposition
• Low-income groups more vulnerable?
• iTV gambling primed for take-off
• Gambling combinations
  • Figure 21: Combinations of types of gambling, February 2007
• Lottery softies?
• Game on for fruit machine players
• The Consumer -- Habits and Motivations
• Key points
• Locations and methods of gambling
  • Figure 22: Locations/methods of gambling used in the last 12 months, February 2007
• In-person vs online
  • Figure 23: Selected locations/methods of gambling used, by selected gambling activities done in the last 12 months, February 2007
• Betting shop users yet to fully embrace online gambling
  • Figure 24: Locations/methods of gambling used in the last 12 months, by other locations/methods used, February 2007
• Who gambles where?
  • Figure 25: Locations/methods of gambling used in the last 12 months, by demographic sub-group, February 2007
• Why?
  • Figure 26: Main gambling motivation, February 2007
• Lottery players in it for the money
  • Figure 27: Main gambling motivation, by gambling activities done in the last 12 months, February 2007
• What motivates different groups?
  • Figure 28: Main gambling motivation, by demographic sub-group, February 2007
• The Consumer -- Attitudes Towards Gambling
• Key points
• Negative perceptions of the industry
  • Figure 29: Attitudes towards gambling, February 2007
• Attitudes towards gambling -- demographic analysis
  • Figure 30: Most popular attitudes towards gambling, by demographic sub-group, February 2007
  • Figure 31: Further attitudes towards gambling, by demographic sub-group, February 2007
• Old heads express concern
• Venues not catering for ABs
• North West primed for the super-casino
• The influence of gambling activities on attitudes
  • Figure 32: Attitudes towards gambling, by gambling activities done in the last 12 months, February 2007