英国におけるPC小売業

Abstract

PC retailing is a sector undergoing constant change. Rapid product innovation drives demand, but creates heavy price deflation. Manufacturers are increasingly cutting out the retailer to sell directly to consumers. This and the pressure from non-specialist retailers have seen the number of specialists dwindle, with only one player of size left. Is there still a place for the computing specialist?

Table of Contents

• Issues in the Market
• Main themes
• Definitions
• Abbreviations
• Market in Brief
• Ownership & usage
• Price-focus isn' t all
• What women want? (And men too)
• Spending growth slowing
• IT to underperform all spend
• Specialists under pressure
• Verging on monopoly?
• Industry Insights
• Key points:
• The market
• The future
• Laptops driving the market
• Is the replacement cycle lengthening?
• Are customers looking to trade up?
• Is the need for more storage space driving purchases?
• Online
• Convergence and design
• Internal Market Environment
• Competition from supermarkets
• The online threat
• New technology
• Convergence
• Price deflation
  • Figure 1: UK: Consumer price index for selected goods, 2002-06
• The digital divide?
• Home Computing Initiative
• A necessity?
• Scares
• Ownership
  • Figure 2: Personal computer/laptop ownership, 2002-06
  • Figure 3: Home ownership of personal computers/laptops, by age group, 2006
  • Figure 4: Home ownership of personal computers/laptops, by income group, 2006
  • Figure 5: Home computer peripherals/hardware, ownership, 2002 and 2006
  • Figure 6: Ownership of home computer peripherals/hardware, 2002-06
• Computer usage
  • Figure 7: What the home computer is used for, 2006
  • Figure 8: What home computer is used for, 2002-06
• Factors in choosing a home computer
  • Figure 9: Most important factor when choosing a home computer, 2002 and 2006
  • Figure 10: Most important factor when choosing a home computer, 2002-06
• Broader Market Environment
• Population trends
• Growing, greying population
  • Figure 11: UK: Population trends, 2002-12
  • Figure 12: UK: Population trends, by age band, 2002-12
  • Figure 13: UK: Population, by age band, 2002, 2007 and 2012
• Living alone
  • Figure 14: UK: Percentage change of household size, 2002-12
• Implications for the PC market
• Consumer
• Increasingly affluent
  • Figure 15: UK population, by socio-economic group, 2002 and 2012 (proj)
• Historically confident
  • Figure 16: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
• ...but set to be reigned in
  • Figure 17: PDI and consumer spend growth rates, at current and constant prices, 2002-07 and 2007-12
• Market in Context
• Key points:
• Computer vs all spending
  • Figure 18: UK: Consumer spending on selected categories, 2002-2006
  • Figure 19: UK: Share of spending on information processing equipment of all consumer spending, 2002-06
• Computer vs. blender
  • Figure 20: UK: Index of growth of consumer spending in selected top-line categories, 2002-06
• Traditional recreation holds its ground
  • Figure 21: UK: Index of growth of consumer spending in selected recreational categories, 2002-06
• Computers more stable than TVs
  • Figure 22: UK: Index of growth of consumer spending in selected recreational goods categories, 2002-06
• Sector Size and Forecast
• Key points:
• Outlook
• Economy and the consumer
• The retail sector
• Specialists
  • Figure 23: UK: Other specialist retailers' and electricals retailers' sales, 2002-12
  • Figure 24: UK: Other specialist retailers' and electricals retailers' sales as share of all retailers sales, 2002-12
• Past trends
  • Figure 25: UK: Retail sales of photographic, optical and precision equipment, office supplies and equipment, 2003-06
• Enterprises
  • Figure 26: UK: Retail sale of photographic, optical and precision equipment, office supplies and equipment, number of enterprises, 2003-05
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
• Past
  • Figure 27: Market size of information processing equipment, by value, 2002-07
• Inside the PC market
  • Figure 28: UK: Index of growth of expenditure in selected IT goods categories, 2002-06
• Future
  • Figure 29: Market size and forecast of information processing equipment, by value, 2002-12
• Slower growth expected
• New technology to drive demand and deflation
• Laptops to gain further ground
• European Consumer Context
• Computer ownership
  • Figure 30: GB, France, Spain and Germany: Computer ownership in the home, 2006
• Peripherals ownership
  • Figure 31: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
  • Figure 32: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
• Main user
  • Figure 33: Europe: Main user in the home, GB, France, Spain and Germany, 2006
• Main uses
  • Figure 34: Europe: Main use in the home, GB, France, Spain and Germany, 2006
  • Figure 35: Europe: Main use in the home, GB, France, Spain and Germany, 2006
• Broadband access
  • Figure 36: Europe: Share of households with broadband Internet access, 2006
• Most important factors when choosing a home computer
  • Figure 37: Germany and GB: Five most important factors when choosing a home computer, 2006
  • Figure 38: Spain and France: Five most important factors when choosing a home computer, 2006
• Where and How They Buy Home Computers
• Key findings
• Where people buy personal computers
  • Figure 39: Outlets used for buying last home computer, May 2007
• Trend data
• Who buys where
  • Figure 40: Outlets used for buying last home computer, by age, May 2007
  • Figure 41: Outlets used for buying last home computer, by socio-economic group, May 2007
• PC World and Dell customers are heavy Internet users
  • Figure 42: Outlets used for buying last home computer, by Internet usage, May 2007
  • Figure 43: Outlets used for buying last home computer, by gender, age, socio-economic group and Internet usage, May 2007
• Channel used for last personal computer purchased
  • Figure 44: Channel used for buying last home computer, May 2007
  • Figure 45: Channel used for finding and buying last home computer. May 2007
• Who buys from which channel
  • Figure 46: Channel used for buying last home computer, by demographic sub-group, May 2007
  • Figure 47: Channel used for buying last home computer, by socio-economic group, May 2007
• Channel by seller
  • Figure 48: Channel used for buying last home computer, by seller used, May 2007
• Retailer correlation
  • Figure 49: correlation between outlets/suppliers used for buying last home computer, May 2007
• Where and How They Buy Home Computers --Detailed Consumer Demographics
  • Figure 50: Outlets used for buying last home computer, by region, presence of children in household, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007
  • Figure 51: Channel used for buying last home computer, by socio-economic group, region, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007
• Channels of Distribution
  • Figure 89: UK: Outlets used for buying last home computer, May 2007
• Retail Competitor Analysis
  • Figure 105: UK: Leading PC retailing specialists, 2005 and 2006
• Market shares
  • Figure 106: UK: Estimated share of spending of leading PC retailing specialists, 2005 and 2006
  • Figure 107: UK: Share of spending of leading PC retailing specialists, 2006(e)
• Evaluation
  • Figure 108: PC retailing specialists, evaluation, 2006/07
• Retailer Profiles
• Apple Retail UK
• Strategic evaluation
• Background
• Financial performance
  • Figure 109: Apple Retail UK: Group financial performance, 2004-07
• Store portfolio
  • Figure 110: Apple Retail UK: Outlet data, 2004-07
• Retail offering
• Market positioning
• Brands and product offer
• Advertising & marketing
• E-commerce
• Dabs.com
• Strategic evaluation
• Background
• Financial performance
  • Figure 111: Dabs.com: Group financial performance, 2001/02-2005/06
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce & home shopping
• Dell B2C Retail Europe
• Strategic evaluation
• Background
• Dell founded in 1984
• The Dell model
• Alienware acquisition
• Financial performance
  • Figure 112: Dell EMEA: Financial performance, 2001/02-2005/06
  • Figure 113: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
• Store portfolio
• Retail offering
• Market positioning
• Product offer
  • Figure 114: Dell Global: Product breakdown, 2005
  • Figure 115: Dell Global: Product breakdown by category, 2001/02-2005/06
• Pricing
• Advertising & marketing
• e-commerce & home shopping
• DSG International (PC World/PC City)
• Strategic evaluation
• Background
• Financial performance
  • Figure 116: DSG International: Group financial performance and outlet data, 2001/02-2006/07
  • Figure 117: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
• PC World
  • Figure 118: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
• PC City
  • Figure 119: PC City: Financial performance, 2001/02-2005/06
• Dixons Ireland
  • Figure 120: Dixons Ireland: Financial performance, 2001/02-2005/06
• Selected electricals operations
  • Figure 121: Currys and UniEuro: Financial performance, 2001/02-2006/07
• Store portfolio
• PC World
  • Figure 122: PC World: Outlet data, 2001/02-2006/07
• PC City
  • Figure 123: PC City: Stores and sales area, 2002/03-2006/07
• Ireland
  • Figure 124: Dixons Ireland: Outlet data, 2001/02-2006/07
• Selected electricals operations
  • Figure 125: Currys and UniEuro: Outlet data, 2001/02-2006/07
• Store environment
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Evesham Technology
• Strategic evaluation
• Background
• Financial performance
  • Figure 126: Evesham Technology: Group financial performance, 2001/02-2005/06
• Store portfolio
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising & marketing
• Kesa Electricals
• Strategic evaluation
• Background
• Financial performance
  • Figure 127: Kesa Electricals: Group financial performance, 2002/03-2006/07
• Store portfolio
  • Figure 128: Kesa Electricals: Outlet data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
  • Figure 129: Kesa Electricals' , product mix, 2002/03
• Pricing
• e-commerce & home shopping
  • Figure 130: Kesa Electronics, country-by-country affiliated websites, 2007
• Micro Anvika Ltd
• Strategic evaluation
• Background
• Financial performance
  • Figure 131: Micro Anvika Ltd: Group financial performance, 2001/02-2005/06
• Store portfolio
  • Figure 132: Micro Anvika Ltd: Outlet data, 2000/01-2005/06
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce & home shopping
• Retail Advertising and Promotion
• UK advertising expenditure
• Specialist retailers
  • Figure 133: Main media advertising spend, by leading specialist retailers, 2002-06
  • Figure 134: Main media advertising spend, by top six specialist retailers, by media, 2006
  • Figure 135: Main media advertising spend, by leading specialist retailers, by media, 2006
• Non-specialist retailers
  • Figure 136: Main media advertising spend, by leading non-specialist retailers, 2002-06
  • Figure 137: Main media advertising spend by top nine non-specialist retailers, by media, 2006
  • Figure 138: Main media advertising spend, by leading non-specialist retailers, by media, 2006
• Product brands
  • Figure 139: Main media advertising spend, by leading product brands, 2002-06
  • Figure 140: Main media advertising spend, by leading product brands, by media, 2006
  • Figure 141: Main media advertising spend, by leading product brands, by media, 2006