米国におけるインストア・ベーカリーの市場

Abstract

This report discusses retail in-store bakeries (ISBs), defined as bakeries placed within supermarkets, mass merchandisers or club stores offering an assortment of bakery products, such as breads, cakes, pies, bagels, cookies, donuts, and muffins. Unlike the bread aisles found in these stores, ISBs generally have staffed counter space, and often bake products on-site.

In this report, Mintel examines industry trends, market sales data and consumer attitudes to provide an understanding of this important sector. Specifically, this report analyzes the key factors driving ISB sales as well as sales trends. Mintel details the mix of products being sold through ISBs, and looks at exclusive consumer research to determine why consumers choose to buy there. Consumer product and service preferences are also revealed. Drawing on these findings, this report predicts future sales and industry trends.

In this report, readers will learn that ISBs are experiencing stagnant growth after several years of expansion, due in part to rapid maturity of the category as well as competition from other types of bakeries and products. Given this difficult environment, innovative products, high quality, and focused marketing efforts will remain key to success in the ISB category.

Creating healthier offerings is one possible approach. Consumers remain interested in purchasing indulgent desserts, but whole grains and low-trans fats are gaining interest amongst many consumers. Appealing to a more diverse audience is another strong tactic for driving sales. The nation' s growing Hispanic population is a strong target market for ISBs. These insights are just part of the analysis in this report which can help ISBs and their suppliers better understand the trends driving this sector.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Little growth in a mature market
• Mass merchandisers, club stores more successful
• Hispanic consumers are key
• Cakes lead in sales
• Healthier foods remain important
• Strong interest in smaller portions
• Suppliers are doing more
• Convenience and freshness are the winning strategies
• Key consumer insights
• Market Drivers
• Changing landscape for supermarkets and ISBs
  • Figure 1: Number of in-store service bakeries, 2001-06
• Demographic shifts
• Smaller households weigh on ISB market
  • Figure 2: Households by size, 1995 and 2005
• A growing Hispanic population
  • Figure 3: Population by race and Hispanic origin, 2002-12
• Health and diet trends
  • Figure 4: Types of bread purchased, April 2007
• Additional market drivers
• Increased spending on holidays
  • Figure 5: U.S. consumer spending on holidays, 2004-06
• Overall economic trends
  • Figure 6: Average U.S. retail gasoline prices, 2002-07
• Competing products
• Market Size and Trends
  • Figure 7: Total U.S. in-store bakery sales, at current and constant prices, 2001-06
  • Figure 8: Number of in-store service bakeries, 2001-06
  • Figure 9: In-store service bakery percent of total store sales, 2001-06
  • Figure 10: Average weekly sales per in-store service bakery, at current and constant prices, 2001-06
• Market Segmentation
• Introduction
• In-store bakery sales by segment
  • Figure 11: Sales of in-store bakery items, segmented by product, 2004 and 2006
• Cakes
  • Figure 12: Sales of ISB cakes, at current and constant prices, 2001-06
• Breads
  • Figure 13: Sales of ISB breads, at current and constant prices, 2001-06
• Donuts
  • Figure 14: Sales of ISB donuts, at current and constant prices, 2001-06
• Bagels/muffins/croissants
  • Figure 15: Sales of ISB bagels/muffins/croissants, at current and constant prices, 2001-06
• Cookies
  • Figure 16: Sales of ISB cookies, at current and constant prices, 2001-06
• Pies
  • Figure 17: Sales of ISB pies, at current and constant prices, 2001-06
• Danish/sweet rolls
  • Figure 18: Sales of ISB danish/sweet rolls, at current and constant prices, 2001-06
• Other
  • Figure 19: Sales of ISB other, at current and constant prices, 2001-06
• Supply Structure
• ISB production methods
  • Figure 20: Use of preparation methods at ISBs, 2006 and 2007
• In-store bakery suppliers
• Large suppliers
• Boutique suppliers
• Advertising and Promotion
• Creating a 360-degree experience
• Licensed brand products
• Supplier-sponsored promotions
• Retail Distribution
• Introduction
  • Figure 21: U.S. retail sales at in-store bakeries, by channel, 2004 and 2006
• Supermarkets
  • Figure 22: U.S. sales at in-store bakeries at supermarkets, at current and constant prices, 2001-06
  • Figure 23: Number of ISBs in leading supermarkets, 2006
• Mass merchandiser supercenters
  • Figure 24: In-store bakery sales at mass merchandisers, 2001-06
  • Figure 25: Number of ISBs in leading mass merchandisers/supercenters, 2006
• Club stores
  • Figure 26: Number of ISBs in leading club stores, 2006
• The Consumer: Usage, Competitive Analysis, and Purchase Factors
• Introduction
• Summary
• Trend data
  • Figure 27: Types of products purchased from ISBs, 2005 and 2007
  • Figure 28: Types of bread purchased, 2005 and 2007
• ISB and ISB retail location usage
  • Figure 29: Rates of purchase at ISBs, by gender, household income, race/ethnicity and household size,
• ISB locations shopped
  • Figure 30: ISB locations shopped, by gender, April 2007
  • Figure 31: ISB locations shopped, by age, April 2007
  • Figure 32: ISB locations shopped, by household income, April 2007
  • Figure 33: ISB locations shopped, by race/ethnicity, April 2007
• Other stores where baked goods are purchased
  • Figure 34: Channels where baked goods are purchased, by gender, April 2007
  • Figure 35: Channels where baked goods are purchased, by age, April 2007
  • Figure 36: Channels where baked goods are purchased, by HH income, April 2007
  • Figure 37: Channels where baked goods are purchased, by race/ethnicity, April 2007
• Reasons for purchasing at ISBs
  • Figure 38: Service-focused reasons for buying from an ISB, by gender, April 2007
  • Figure 39: Service-focused reasons for buying from an ISB, by age, April 2007
  • Figure 40: Service-focused reasons for buying from an ISB, by household income, April 2007
  • Figure 41: Service-focused reasons for buying from an ISB, by household size, April 2007
• Reasons for shopping at ISBs--product focus
  • Figure 42: Product-focused reasons for buying from an ISB, by gender, April 2007
  • Figure 43: Product-focused reasons for buying from an ISB, by age, April 2007
  • Figure 44: Product-focused reasons for buying from an ISB, by household income, April 2007
  • Figure 45: Product-focused reasons for buying from an ISB, by race/ethnicity, April 2007
• The Consumer: Products and Claims, Shopping Satisfaction, and Features
• Introduction
• Summary
• Types of products purchased
  • Figure 46: Types of products purchased from ISBs, by gender, April 2007
  • Figure 47: Types of products purchased from ISBs, by age, April 2007
  • Figure 48: Types of products purchased from ISBs, by household income, April 2007
  • Figure 49: Types of products purchased from ISBs, by race/ethincity, April 2007
• Health features
  • Figure 50: Types of bread purchased, by age, April 2007
  • Figure 51: Types of bread purchased, by household income, April 2007
  • Figure 52: Types of bread purchased, by race/ethincity, April 2007
• Attitudes towards ISBs and baked goods
  • Figure 53: Attitudes towards ISB service, by gender, April 2007
  • Figure 54: Attitudes towards ISB service, by household income, April 2007
  • Figure 55: Attitudes towards ISB service, by race/ethnicity, April 2007
• Attitudes towards baked goods and diet
  • Figure 56: Attitudes towards baked goods/diet, by gender, April 2007
  • Figure 57: Attitudes towards baked goods/diet, by age, April 2007
  • Figure 58: Attitudes towards baked goods/diet, by race/ethnicity, April 2007
• ISB features
• ISB features--Custom cake decoration
  • Figure 59: Interest in custom cake decoration, by gender, age, household income, race/ethnicity and household size, April 2007
• ISB features--Free samples
  • Figure 60: Interest in free samples, by gender, age, household income, race/ethnicity and household size, April 2007
• ISB features--"Right out of the oven" products
  • Figure 61: Interest in "right out of the oven" products, by gender, age, household income, race/ethnicity and household size, April 2007
• ISB features--Locally made products
  • Figure 62: Interest in locally made products, by gender, age, household income, race/ethnicity and household size, April 2007
• Future and Forecast
• Future trends
• A resurgence in the supermarket ISB
• Single serving and portability to command continued interest
• Healthy product rollouts
• Hispanic families important to growth
  • Figure 63: Average household size, by race/Hispanic origin of householder, 2001-06
• Market forecast
• In-store bakery market
  • Figure 64: Forecast of total U.S. in-store bakery sales, at current and constant prices, 2006-11
• Cakes
  • Figure 65: Forecast of sales of ISB cakes, at current and constant prices, 2006-11
• Breads
  • Figure 66: Forecast of sales of ISB breads, at current and constant prices, 2006-11
• Donuts
  • Figure 67: Forecast of sales of ISB donuts, at current and constant prices, 2006-11
• Bagels/muffins/croissants
  • Figure 68: Forecast of sales of ISB bagels/muffins/croissants, at current and constant prices, 2006-11
• Cookies
  • Figure 69: Forecast of sales of ISB cookies, at current and constant prices, 2006-11
• Pies
  • Figure 70: Forecast of sales of ISB pies, at current and constant prices, 2006-11
• Danish/sweet rolls
  • Figure 71: Forecast of sales of ISB danish/sweet rolls, at current and constant prices, 2006-11
• Other
  • Figure 72: Forecast of sales of ISB other, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations