市場調査報告書：PC小売市場：フランス

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from ' DIY Retailing in Europe' through to ' Food Retailing in Europe' , each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Market in Brief
The future
Market size & performance
Market leaders
Consumer behaviour
Report Scope
PC retailers' sales
Abbreviations
Technical notes
Definitions
Currencies
- Figure 1: Exchange rates: National currencies against the Euro, 2003-06
Country codes
VAT
- Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment
Population ageing
- Figure 3: France: Population trends, 2002-06
- Figure 4: France: Population, by age group, 2006
Economy in trouble
- Figure 5: France: Gross domestic product, 1995-2006
Inflation
- Figure 6: France: Consumer price inflation, 1998-2006
- Figure 7: France: Consumer price inflation index, PCs etc., 2000-06
PC hardware penetration
- Figure 8: France: PC ownership by gender and age, 2006
- Figure 9: France: PC ownership by income bracket, 2006
- Figure 10: France: Ownership of PC peripherals, 2002 and 2006
Market in Context
Key Points
Consumer spending on audio-visual, photo and information processing equipment
- Figure 11: France: Consumer spending on leisure & culture, 2001-05
- Figure 12: France: Consumer spending on selected products, index, 2001-05
PC vs. home appliances and telecoms
- Figure 13: France: Spending on home appliances & technology, 2001-05
Market Size and Forecast
Key points
- Figure 14: France: Consumer spending on information processing equipment, forecast, 2001-11
- Figure 15: France: Consumer spending on information processing equipment spending and retail sales, indexed growth, 2001-11
Sector size & forecasts
Economic outlook
Computer retailers' prospects
Retail sales forecasts
- Figure 16: France: Miscellaneous specialists sales, 2002-12
- Figure 17: France: Miscellaneous specialists' sales as % of all retail sales, 2002-12
European Consumer Context
Computer ownership
- Figure 18: GB, France, Spain and Germany: Computer ownership in the home, 2006
Peripherals ownership
- Figure 19: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
- Figure 20: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
Main user
- Figure 21: Europe: Main user in the home, GB, France, Spain and Germany, 2006
Main uses
- Figure 22: Europe: Main use in the home, GB, France, Spain and Germany, 2006
- Figure 23: Europe: Main use in the home, GB, France, Spain and Germany, 2006
Broadband access
- Figure 24: Europe: Share of households with broadband Internet access, 2006
Most important factors when choosing a home computer
- Figure 25: Germany and GB: Five most important factors when choosing a home computer, 2006
- Figure 26: Spain and France: Five most important factors when choosing a home computer, 2006
The Consumer -- Where People Shop?
Hypermarkets are the largest channel
PC specialists
Electricals stores
Fnac
- Figure 27: France: Outlet where personal computer purchased, May 2007
Where people shop -- by age
- Figure 28: France: Outlet where personal computer purchased, by age group, May 2007
Fnac has a younger age profile
Hypermarkets appeal to older consumers
PC specialists somewhere in the middle
Where people shop -- by income band
- Figure 29: France: Outlet where personal computer purchased, by income group, May 2007
- Figure 30: France: Outlet where personal computer purchased, May 2007
Retail Competitor Analysis
DSGi to pull the plug on PC City
Surcouf the largest specialist
Fnac
Hypermarkets
Buying groups
- Figure 31: France: Leading PC retailers estimated PC retail sales, 2006
Market shares
- Figure 32: France: Leading retailers of PCs, market shares, 2006
Retailer Profiles
Boulanger
Strategic evaluation
Background
Financial performance
- Figure 33: Boulanger: Group financial performance, 2002-06
Store portfolio
- Figure 34: Boulanger: Outlet data, 2002-06
Boulanger
Electro Dépõt
Retail offering
Market positioning
Brands
Product offer
Advertising & marketing
e-commerce & home shopping
Dell B2C Retail Europe
Strategic evaluation
Background
Dell founded in 1984
The Dell model
Alienware acquisition
Financial performance
- Figure 35: Dell EMEA: Financial performance, 2001/02-2005/06
- Figure 36: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
Store portfolio
Retail offering
Market positioning
Product offer
- Figure 37: Dell Global: Product breakdown, 2005
- Figure 38: Dell Global: Product breakdown by category, 2001/02-2005/06
Pricing
Advertising & marketing
e-commerce & home shopping
DSG International (PC World/PC City)
Strategic evaluation
Background
Financial performance
- Figure 39: DSG International: Group financial performance and outlet data, 2001/02-2006/07
- Figure 40: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
PC World
- Figure 41: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
PC City
Figure 42: PC City: Financial performance, 2001/02-2006/07
Dixons Ireland
- Figure 43: Dixons Ireland: Financial performance, 2001/02-2006/07
Selected electricals operations
- Figure 44: Currys and UniEuro: Financial performance, 2001/02-2006/07
Store portfolio
PC World
- Figure 45: PC World: Outlet data, 2001/02-2006/07
PC City
- Figure 46: PC City: Stores and sales area, 2002/03-2006/07
Ireland
- Figure 47: Dixons Ireland: Outlet data, 2001/02-2006/07
Selected electricals operations
- Figure 48: Currys and UniEuro: Outlet data, 2001/02-2006/07
Store environment
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Fnac
Strategic evaluation
Background
Fnac -- a French institution
International expansion
Moving out of town
Financial performance
- Figure 49: Fnac: Fnac growth in domestic vs. international sales, 2002-06
France
- Figure 50: Fnac: Group financial performance, 2002-06
International
- Figure 51: Fnac: Sales by country, 2006
PC retailing
- Figure 52: Fnac: Estimated PC retail sales, 2002-06
Store portfolio
- Figure 53: Fnac: Potential for store openings, May 2007
- Figure 54: Fnac: Outlet data, 2002-06
Retail offering
Product offer
- Figure 55: Fnac: Sales by major product category, 2006
- igure 56: Fnac: Product breakdown by major category, 2002-06
Pricing & operational issues
e-commerce & home shopping
Kesa Electricals
Strategic evaluation
Background
Financial performance
- Figure 57: Kesa Electricals: Group financial performance, 2002/03-2006/07
Store portfolio
- Figure 58: Kesa Electricals: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
- Figure 59: Kesa Electricals' , product mix, 2002/03
Pricing
e-commerce & home shopping
- Figure 60: Kesa Electronics, country-by-country affiliated websites, 2007
Media Markt/Saturn
- Figure 61: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
- Figure 62: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
- Figure 63: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
- Figure 64: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
- Figure 65: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
- Figure 66: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
- Figure 67: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
Strategic evaluation
Background
METRO Group
Financial performance
- Figure 68: Media Markt/Saturn: financial performance, 2002-06
2006 results
- Figure 69: Media-Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2002-06
Store portfolio
- Figure 70: Media Markt/Saturn: Outlet data by country, 2002-06
- Figure 71: Media Markt/Saturn: Sales per outlet by country, 2002-06
Retail offering
Market positioning and customer profile
Brands
Product offer
- Figure 72: Media Markt/Saturn: product mix, 2003
Pricing and advertising
Customer services
Operational issues
e-commerce & home shopping

フランスのPC小売市場：2007年

PC Retailing - France - July 2007

Abstract

Table of Contents