米国における女性用ドレスシューズ/カジュアルシューズの市場

Abstract

This report examines factors influencing the women' s footwear market. Issues explored include:

• What American women think about while shoe shopping
• How the luxury market is impacting sales
• What celebrities are doing to influence women' s footwear
• The importance of Internet retailers and how they are changing brick-and-mortar stores
• Market size from 2002-07, as well as insight into retail distribution
• Consumer purchase patterns, and why women buy certain types of shoes
• How market forces and changing economic conditions will alter the way consumers shop for shoes

By examining sales, economic, retail and consumer data, Mintel analyzes the current state of the women' s footwear market, along with the consumer trends that will affect sales through 2011.

Sales in the market have been stagnant since 2002, strong sales in the luxury sector not compensating for lower mid-market prices. Women may be buying as many shoes as ever, but are seeking better bargains, often viewing shoes as throwaway items.

This report focuses on women' s dress and casual footwear, excluding athletic shoes and shoe accessories such as shoe polish, water repellent, and shoelaces.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Highlights
• Flat sales of dress and casual shoes reflect lower price points
• Baby Boomers will boost sales as they seek out technology-driven comfortable shoes
• High-end segment strong, but consumers increasingly price-conscious
• Family shoe store suppliers stepping up offerings, higher-end department stores do well, and online retailers just starting to find a niche
• Some retailers and manufacturers experimenting with advertising and promotion
• Women are equal-opportunity shoe shoppers, with purchases spread among retailers
• Buying shoes as a treat or indulgence...
• ...but casual and comfort is also key
• A continuing love affair with shoes for women
• Forecast and future trends
• Market Drivers and Future Trends
• Introduction
• Aging population
  • Figure 1: U.S. female population, by age, 2002-12
  • Figure 2: Generations, 2002-12
• Orthopedic selections
• Online retailing makes shoe shopping a breeze
• Black and Hispanic women grow the market
  • Figure 3: Population of females, by age, by race and Hispanic origin, 2007
• Hispanics fuel most recent trends
• The conspicuous consumer, and the bargain hunter
  • Figure 4: Median household income, 2003 and 2004
• Aspirational trends
• Luxury trends
• An eco-friendly enclave
  • Figure 5: Frequency of buying green products, August 2006
• Market Size and Trends
• Total U.S. retail women' s footwear sales
  • Figure 6: Total U.S. retail sales of all women' s shoes, at current and constant prices, 2002-07
• Market Segmentation
• Sales of dress and casual footwear
  • Figure 7: Total U.S. retail sales of women' s dress and casual shoes (excluding athletic and rugged shoes), at current and constant prices, 2002-07
• Sales of athletic and rugged footwear
  • Figure 8: Total U.S. retail sales of women' s athletic and rugged shoes (excluding dress/casual shoes), at current and constant prices, 2002-07
• Supply Structure
• Overview
• The luxury market
• A market for nostalgia?
• Advertising and Promotion
• Overview
• Macy' s
  • Figure 9: TV ad: Macy' s has more styles
• Dansko
• DSW
• Zappos.com
  • Figure 10: TV ad: Zappos.com' s focus on customer service
• Chernin' s Shoe Outlet
  • Figure 11: TV ad: Chernin' s has inexpensive shoes
• Candie' s
  • Figure 12: TV ad: "Glamorous"
• Nina
• Retail Distribution
• Introduction
  • Figure 13: Where women purchased shoes in the past year, by retailer type, March 2007
  • Figure 14: Sales of women' s dress and casual footwear, by type of retailer, 2005 and 2007
• Shoe stores
  • Figure 15: Shoe store sales of women' s dress and casual footwear, at current and constant prices, 2002-07
• Shoe stores by type of retailer
  • Figure 16: Shoe store sales of women' s dress and casual footwear, by type of retailer, 2005 and 2007
• Department stores
  • Figure 17: Department store sales of women' s dress and casual footwear,
• Clothing stores
  • Figure 18: Clothing store sales of women' s dress and casual footwear, at current and constant prices, 2002-07
• Discount stores, superstores, warehouse clubs, and other
  • Figure 19: Sales of women' s dress and casual footwear at discount stores, warehouse clubs, and online retailers, at current and constant prices, 2002-07
• The Consumer
• Introduction
• Summary
• Recent purchase of women' s footwear
  • Figure 20: Women' s footwear purchases in the past 12 months, March 2007
  • Figure 21: Women' s footwear purchases in the past 12 months, by age, March 2007
  • Figure 22: Women' s footwear purchases in the past 12 months, by household income, March 2007
  • Figure 23: Women' s footwear purchases in the past 12 months, by region, March 2007
• Number of shoes purchased
  • Figure 24: Number of pairs of shoes purchased in the past 12 months (non-athletic), January-October 2006
  • Figure 25: Number of pairs of shoes purchased in the past 12 months (non-athletic), by age, January-October 2006
  • Figure 26: Number of pairs of shoes purchased in the past 12 months (non-athletic), by race/ethnicity, January-October 2006
• Where last pair of shoes were purchased
  • Figure 27: Where shoes were purchased in the past year, by age, March 2007
  • Figure 28: Where shoes were purchased in the past year, by household income, March 2007
  • Figure 29: Where shoes were purchased in the past year, by race/ethnicity, March 2007
  • Figure 30: Where shoes were purchased in the past year, by region, March 2007
• Why footwear was purchased
  • Figure 31: Reason for purchasing shoes, March 2007
  • Figure 32: Reason for purchasing shoes, by age, March 2007
  • Figure 33: Reason for purchasing shoes, by household income, March 2007
  • Figure 34: Reason for purchasing shoes, by race/ethnicity, March 2007
  • Figure 35: Reason for purchasing shoes, by region, March 2007
• Attitudes towards footwear shopping and shopping habits
  • Figure 36: Attitudes towards shoe shopping, March 2007
  • Figure 37: Attitudes towards shoe shopping, by age, March 2007
  • Figure 38: Attitudes towards shoe shopping, by race/ethnicity, March 2007
  • Figure 39: Attitudes towards shoe shopping, by region, March 2007
• The Teen Consumer
• Summary
• Teen purchase patterns for shoes
  • Figure 40: Types of shoes purchased in the past 12 months, January-October 2006
  • Figure 41: Types of shoes purchased in the past 12 months, by age, January-October 2006
  • Figure 42: Number of pairs of shoes purchased in the past 12 months, January-October 2006
  • Figure 43: Number of pairs of shoes purchased in the past 12 months, by age group, January-October 2006
• Where teens purchase shoes
  • Figure 44: Shoe shops frequented, January-October 2006
  • Figure 45: Shoe shops frequented, by age, January-October 2006
  • Figure 46: Shoe shops frequented, by race/ethnicity, January-October 2006
• Department or discount store purchases
  • Figure 47: Department store purchases, by teen age groups, January-October 2006
• Forecast
• Market forecast
• Women' s shoes
  • Figure 48: Forecast of total U.S. sales of women' s shoes, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations