英国における美容サプリメントの市場

Abstract

Sales of oral beauty supplements accelerated between 2000 and 2006 at an average annual growth rate of 17.0% across Europe. In contrast the UK market is a virgin market, but has good growth potential. In comparison to the size of the beauty market, the beauty supplement market is still undeveloped. As the population' s median age increases, this market will expand as more consumers become convinced of the benefits of seeking beauty from nutrients and become aware of the products' efficacy.

Table of Contents

• Issues in the Market
• ' Will it always be a niche market?'
• Key themes
• Definitions
• Market in Brief
• Supplemental sales
• Is healthy eating into growth?
• Small base could go big
• Keeping it real to encourage sales
• Education to get results
• Internal Market Environment
• Key points
• A health-conscious nation
  • Figure 1: Agreement with selected lifestyle statements on health, 2002-06
• Healthy eating
• Vitamins and mineral supplements
• Buyer beware
• The laws of attraction
  • Figure 2: UK market for cosmetic surgery, by area of body, 2001-05
• Broader Market Environment
• Key points
• Demographics
  • Figure 3: Structure of the UK population, by age, 2002-12
• Women work in favour of beauty supplements
  • Figure 4: UK workforce and employment, by gender, 2002-12
• Regulation improving safety but minimising claims
• Competitive Context
• Key points
• Healthy eating to bite into sales?
• Doubt the need
• Vitamins and mineral supplements
• The role of pharmaceuticals
• Added-benefit cosmetics
• Cosmeceuticals -- a marriage made in heaven
• Beauty foods
• Cosmetic surgery and non-surgical procedures
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
  • Figure 6: UK value sales of beauty supplements, at current and constant prices, 2002-12
• Expansive sales
• The impact of advertising
• Fully functional future
• Future of the market
• Segment Performance
• Key points
  • Figure 7: Market size and forecast of beauty supplements, at current prices, 2002-12
  • Figure 8: Market size and forecast of beauty supplements, at 2007 prices, 2002-12
• Best growth in ages
• Futuristic concept
• Sun protection to warm sales?
• Market Share
• Key points
• Brand shares
  • Figure 9: Brands' value shares of beauty supplements, 2005-07
• Differentiation and specialisation
• Advertising and education
• NPD
• Own-brand
• Companies and Products
• Ferrosan
• Lifes2good
• Vitabiotics
• Own-brand
• Brand Communication and Promotion
• Key points
• Erratic adspend
  • Figure 10: Main monitored media adspend on beauty supplements, 2003-07
• Marketing strategy
• Education to mature the market
• Dual authority
• Instant credibility
• The feelgood factor
• Channels to Market
• Key points
• Wide distribution
  • Figure 11: Retail distribution of beauty supplements, 2005-07
• Grocery multiples challenge the status quo
• Beauty and the Boots
• Drugstores and chemists
• The importance of consumer contact
• Direct selling share small but growing
• Potential distribution
• Consumer Usage
• Key points
• Low product usage
  • Figure 12: Use of beauty supplements, February 2007
  • Figure 13: Profile of people who have not used and would never beauty supplements, by gender, age, socio-economic group, lifestage and presence of children, February 2007
• Convincing the health-conscious
  • Figure 14: Cross-tabulation of usage of beauty supplements, by attitudes towards them, February 2007
• Wooing the women
  • Figure 15: Profile of people who have used beauty supplement and would use them again, by gender, age, socio-economic group, lifestage and presence of children, February 2007
• Immature market to getting the young on board
• Encouraging the sceptics
• Get the men involved
• Look beyond middle-aged women
• Encourage product trial
• Increase product trial by money-back guarantee offerings
• Consumer Purchase
  • Figure 16: Types of beauty supplements that have bought or would consider buying, February 2007
• Complexion perfection
• Jumping on board the anti-ageing bandwagon
• Partnership to offer golden opportunity
• Niche marketing to mothers
• Repertoire analysis
  • Figure 17: Cross-tabulation purchase drivers repertoire, by beauty supplements that people would consider buying/have bought, February 2007
• Purchase drivers
  • Figure 18: Product usage, by purchase drivers repertoire, February 2007
• Category purchase by usage
  • Figure 19: Cross-tabulation of beauty supplements usage, by category from which consumers have purchased or would purchase, February 2007
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Broader market environment
  • Figure 22: Structure of the UK population, by age and gender, 2002-12
• Market Size and Forecast
• Factors incorporated in the forecast
• Consumer usage
  • Figure 23: Use of beauty supplements, by gender, age, socio-economic group, marital status, lifestage, age of children in household, Mintel' s Special Groups, working status, gross annual household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV veiwing, TV received, supermarket used, household size, car usage, detailed lifestage, age/socio-economic groups and age finished full-time education, February 2007
• Consumer purchase
  • Figure 24: Purchase of beauty supplements, by gender, age, socio-economic group, marital status, lifestage, age of children in household, Mintel' s Special Groups, working status, gross annual household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV veiwing, TV received, supermarket used, household size, car usage, lifestage and age finished full-time education, February 2007
• Consumer attitudes
  • Figure 25: Most popular attitudes towards beauty supplements, by gender, age, socio-economic group, marital status, lifestage, age of children in household, Mintel' s Special Groups, working status, gross annual household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV veiwing, TV received, supermarket used, household size, car usage, detailed lifestage, age/socio-economic groups and age finished full-time education, February 2007
  • Figure 26: Popular attitudes towards beauty supplements, by gender, age, socio-economic group, marital status, lifestage, age of children in household, Mintel' s Special Groups, working status, gross annual household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV veiwing, TV received, supermarket used, household size, car usage, detailed lifestage, age/socio-economic groups and age finished full-time education, February 2007
• Attitudes by purchase of beauty supplements
  • Figure 27: Cross-tabulation of beauty supplements that people have purchased or would consider purchasing, by attitudes towards beauty supplements, February 2007