英国におけるランジェリー市場

Abstract

The lingerie market is a dynamic sector. Brand ownership changes, strategy changes and an intensely competitive arena between brands and own-brands mean the consumer has more choice than ever before. In this arena, traditional brands are under major pressure and some are struggling to differentiate themselves and add real value to their propositions.

Table of Contents

• Market in BriefMarket growth has slowed
• Own-label takes more share
• What is affecting the market?
• Areas of opportunity
• Key challenges
• Implications for the future
• Internal Market Environment
• Key points
• Market changes
• Self treating and gifting
  • Figure 1: Purchasing of women' s lingerie in the last 12 months, 2002-06
• Price -- trading up
  • Figure 2: Expenditure on women' s bras, briefs and lingerie in the last 12 months, 2002-06
• The ' value' sector may be losing its sparkle
• Fashion influences
• Designer/celebrity influences
• Image concerns
• Sourcing issues
• Limited innovation
• Growth and opportunity
• Broader Market Environment
• Key Points
• Population changes -- socio-economic groups
• Population changes -- women and age
  • Figure 3: Age structure of the UK Female population, by gender, 2002-11
• Working women
  • Figure 4: Working population of women, 2002-12
• Births
  • Figure 5: Number of marriages and births, UK, 2002-12
• Size and age
  • Figure 6: Size of clothes normally bought by women, by age December 2005
• Size and health
• Cosmetic surgery
  • Figure 7: Estimated UK market for cosmetic surgery by number of procedures and value, 2001-06
  • Figure 8: Estimated UK market for cosmetic surgery, by breast area and total, by number of procedures and value, 2001-05
• Holidays
  • Figure 9: Domestic and overseas holidays volume, 2002-07
• Competitive Context
• Key Points
• Brands vs own-brands in a European context
• Support hosiery
• Support clothes
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• Ownership changes dampened sales
• More for less
  • Figure 10: Retail sales on women' s outerwear and lingerie, 2002-07
  • Figure 11: UK retail sales of lingerie at current and constant prices and bras and pants, 2002-07
• Forecast
  • Figure 12: Market size and forecast of the UK lingerie market, by current and 2007 prices, 2002-12
• Factors incorporated in the forecast
• The future
• Segment Performance
• Key Points
• Bras
  • Figure 13: UK retail sales of bras, 2002-07
• Growth for big
  • Figure 14: UK bras, by size group, 2003-07
• Bra type
  • Figure 15: UK retail sales of bras, by style, by value, 2004-06
• Maternity opportunity
• Pants
  • Figure 16: UK retail sales of briefs and pants, by value 2002-06
• Pant type
  • Figure 17: UK retail sales of briefs and pants, by type, value 2004-06
• Big knickers are back
• Other lingerie
  • Figure 18: UK retail sales of other lingerie, 2002-07
• Market Share
• Key Points
• Brands vs own-label
  • Figure 19: Brand shares in the UK retail lingerie market, by value, 2004-06
• Companies and Products
• Key Points
• Specialists
• Triumph International -- Triumph, Sloggi, Valisere
• DB Apparel -- Playtex, Wonderbra, Shock Absorber
• Courtaulds -- Gossard, Berlei
• Eveden Group -- Fantasie, Freya, Goddess, Fauve
• Intimas Group -- Lepel, Charnos, Discover Mademoiselle, Caprice Lingerie, Ted Baker Intimates
• Bendon -- Elle Macpherson Intimates, Fayreform Hey Sista
• Warnaco -- Lejaby, Calvin Klein Underwear, Body Nancy Ganz
• Retailer own-labels
• Marks & Spencer
• Ann Summers and Knickerbox
• La Senza/Contessa
• Other brands/retailers
• Brand Elements
• Brand Map
  • Figure 20: Attitudes and usage of lingerie brands, july 2007
• M&S lingerie
• Brand background
• Brand Performance
  • Figure 21: Key attitudes towards the M&S lingerie brand, July 2007
• Berlei
• Brand background
• Brand Performance
  • Figure 22: Key attitudes towards the Berlei brand, July 2007
• Elle Macpherson Intimates
• Brand background
• Brand Performance
  • Figure 23: Key attitudes towards the Elle Macpherson lingerie brand, July 2007
• Playtex
• Brand background
• Brand Performance
  • Figure 24: Key attitudes towards the Playtex lingerie brand, July 2007
• Calvin Klein
• Brand background
• Brand Performance
  • Figure 25: Key attitudes towards the Calvin Klein lingerie brand, July 2007
• La Senza
• Brand background
• Brand Performance
  • Figure 26: Key attitudes towards the La Senza brand, July 2007
• Triumph
• Brand background
• Brand Performance
  • Figure 27: Key attitudes towards the Triumph brand, July 2007
• Gossard
• Brand background
• Brand Performance
  • Figure 28: Key attitudes towards the Gossard brand, July 2007
• Janet Reger
• Brand background
• Brand Performance
  • Figure 29: Key attitudes towards the Janet Reger brand, July 2007
• Agent Provocateur
• Brand background
• Brand Performance
  • Figure 30: Key attitudes towards the Agent Provocateur brand, July 2007
• Experience of selected lingerie brands
• M&S and Calvin Klein lead the lingerie way
  • Figure 31: Consumer usage and consideration of various lingerie brands, July 2007
• Lingerie brand qualities
  • Figure 32: Consumer image of various Lingerie brands, July 2007
• Satisfaction with selected lingerie brands
• Agent Provocateur and Calvin Klein lead on excellence
  • Figure 33: Consumer satisfaction rating of various Lingerie brands, July 2007
• Brand commitment
  • Figure 34: Degree of customer commitment to various lingerie brands, July 2007
• Round up
• Brand Communication and Promotion
• Key Points
• Pattern of spend
  • Figure 35: Main monitored media advertising expenditure on lingerie and underwear, 2002-06
  • Figure 36: Main monitored media advertising expenditure on underwear and Lingerie, by media type, 2002-06
• Who is spending
  • Figure 37: Main monitored media advertising expenditure on underwear/lingerie, by top advertisers, 2002-06
• Channels to Market
• Key Points
• Winners
• ... and losers
  • Figure 38: UK retail sales of lingerie, by outlet type, by value, 2002-06
• Variety stores
• Department stores
• Supermarkets
• Clothing retailers
• Value clothing retailers
• The Consumer -- Buying Behaviour
• Key Points
  • Figure 39: Lingerie items bought in the last six months, June 2007
• High pants
• Wardrobe of bras
• Enhancing fashion
• Multi-choices
• Birth rate growth
• Pants
• Providing support
• Slipping fashion
• Other lingerie limited
• Items bought
  • Figure 40: Number of items of underwear bought in the last six months, June 2007
  • Figure 41: Number of items of underwear bought in the last six months, by item bought, June 2007
• Old undies
• Work hard play hard
• Young and unmarried
• The Consumer -- Typologies and Attitudes
• Key Points
  • Figure 44: Consumer typologies, June 2007
• Comfort Carers (54%)
• Lingerie Lovers (21%)
• Confidence Needers (25%)
• What the typologies buy
  • Figure 45: Items bought by conusmer typology, June 2007
• Appendix
• ACORN
• Advertising data
• Abbreviations
• Broader market factors
  • Figure 46: Population numbers and change by socio-economic groups 2002-12
  • Figure 47: Population percentage by socio-economic groups 2002-12
• Channels to market
• Consumers: What they buy -- Detailed consumer demographics
• Bras
  • Figure 48: Bras bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Pants
  • Figure 49: Pants bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Other lingerie
  • Figure 50: Other items of lingerie bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
  • Figure 51: Repertoire of number of items of underwear bought by by age, socio-economic groups, martial status, lifestage, working status, ACORN category, commercial TV viewing, region, supermarket used, age of children and Mintel' s Special Groups, June 2007
• Reasons for buying -- Detailed consumer demographics
• Practical
  • Figure 52: Reasons that have prompted lingerie purchase, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Occasions/events
  • Figure 53: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Other factors
  • Figure 54: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Attitudes -- Detailed consumer demographics
  • Figure 55: Consumer attitudes towards lingerie, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special group, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
  • Figure 56: Consumer attitudes towards lingerie, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Consumer typologies -- Detailed consumer demographics
  • Figure 57: Consumer typologies by age, social grade, martial status, working status, tenure, ACORN categories, commercial TV viewing, region, newspaper readership, supermarket usage, age of children and Mintel' s Special Groups, June 2007
  • Figure 58: Consumer typologies by numbers of items bought, June 2007
  • Figure 59: Consumer typologies by reasons prompting purchase, June 2007