米国におけるサンケア用品の市場

Abstract

The U.S. suncare market has grown during 2002-07, but with all of the growth coming in 2005-06. Skin cancer has become so prevalent that cancer organizations, doctors, and the media have all been working hard (along with the industry) to inform consumers about the dangers of sun exposure and the need for proper protection.

In addition to sun safety, the increasing focus among U.S. consumers to stave off aging has propelled the suncare market as well as the beauty market. New cosmetics and skincare products have been regularly introduced that contain SPF for daily, year-round use to shield against environmental elements.

Mintel analyzes these and a number of other elements important to the U.S. suncare market, including:

• Current trends, such as the dominance of suntan/sunscreen products
• Methods used by marketers to increase sales through niche targeting of mothers, children, babies, and sports enthusiasts
• Advertising used by marketers to appeal to consumers, such as claims of long-lasting protection, special ingredient complexes that are designed to offer the best protection, and delivery systems to aid in ease of application for adults or children
• Usage patterns, attitudes and opinions of a wide range of consumers, including in-depth analysis of adult, teen and ethnic respondents to Mintel' s exclusive consumer research

Mintel also examines the primary trends forecast to affect the future of the market, including a recent FDA proposal to overhaul the testing and labeling system of suntan/sunscreen products; further developments prompted by concerns regarding the harmful effects of sun exposure; and the need for real improvement in sunless tanner products so manufacturers can regain consumer confidence.

Mintel defines suncare preparations as products in any format including:

• Lotions and oils (fluids in a bottle)
• Creams (thicker consistency sun protection, usually in a tube), gels, sprays, mousses and sticks which protect the skin against UVA/UVB rays. Sunblocks are defined as suncare preparations that carry an SPF of 15 or greater with a high (not defined) UVA protection.
• Self-tanning and aftersun products
• Pre-tan/tan acceleration products

This report contains US IRI InfoScan data.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The suncare market is growing
• Suncare is mainly in-sun products, with smaller self-tanners very active
• Three manufacturers dominate, but small brands and private label gain share
• The U.S. as an under-developed region?
• Drug stores lead purchases
• Consumer usage--much room for growth
• Government wants better sunscreen rules
• Retailers and medical associations work together to get the word out
• Future sales and trends
• Self-tanners getting closer to success?
• Indoor tanning--short future if self-tanners improve
• More people should know this
• Market Drivers
• Health risks associated with the sun currently have an effect on the market, but it could be much more
  • Figure 1: Change in amounts of products used, by gender, August 2007
• Aging effects associated with sun exposure
  • Figure 2: Concerns with sun exposure and suncare products, by gender, August 2007
• Ethnicity as a factor in increased sales
  • Figure 3: Change in amount of sunblock used, race/ethnicity, August 2007
  • Figure 4: Quantities of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
• Sunless tanners face efficacy issues
  • Figure 5: Change in amounts of products used, by age, August 2007
• Market Size and Trends
• Market size
  • Figure 6: Sales of suncare products in FDM channels, at current and constant prices, 2002-07
• Market trends
• Global introductions
  • Figure 7: New suncare products, by global region, 2002-07
• New product claims
  • Figure 8: New suncare products in the U.S., by product claims, 2002-07
• What' s new in 2007
• Market Segmentation
  • Figure 9: Sales of suncare products in FDM channels, segmented by type, 2005 and 2007
• Supply Structure
• Leading manufacturers
  • Figure 10: Manufacturer FDM sales of suncare products in the U.S., 2005 and 2007
• Manufacturer brand sales of in-sun products
  • Figure 11: Manufacturer brand FDM sales of in-sun products in the U.S., 2005 and 2007
• Manufacturer brand sales of sunless tanning products
  • Figure 12: Manufacturer brand FDM sales of sunless tanning products in the U.S., 2005 and 2007
• Advertising and Promotion
• Schering-Plough
  • Figure 13: Coppertone
• Johnson & Johnson/Neutrogena
  • Figure 14: Neutrogena
• Playtex (Banana Boat)
  • Figure 15: Banana Boat
• Johnson & Johnson (Aveeno)
  • Figure 16: Aveeno
• Retail Distribution
  • Figure 17: U.S. retail sales of suncare products, by channel, 2005 and 2007
• Drug stores
• Food stores
• Mass merchandisers
• The Consumer--Adults and Teens
• Summary
• Adult suncare
• Usage
  • Figure 18: Usage of suncare products, January-October 2006
• Types of suncare products used
  • Figure 19: Types of suncare products used, by gender, January-October 2006
  • Figure 20: Specific types of suncare products used, by age, January-October 2006
  • Figure 21: Types of suncare products used, by race/ethnicity, January-October 2006
• Product use correlated with leisure activity
  • Figure 22: Types of suncare products used, by leisure activity, January-October 2006
• Adult suncare replacement cycles
  • Figure 23: Quantity of suncare products used in the last 12 months, by gender, January-October 2006
• Teen suncare
• Usage
  • Figure 24: Teen use of suncare products, by gender, January-October 2006
  • Figure 25: Teen use of suncare products, by age, January-October 2006
  • Figure 26: Teen use of suncare products, by race/ethnicity, January-October 2006
• Types of suncare products used by teens
  • Figure 27: Teen use of suncare product types, by gender, January-October 2006
  • Figure 28: Teen use of suncare product types, by race/ethnicity, January-October 2006
• Teen suncare replacement cycles
  • Figure 29: Quantity of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
• The Consumer--Attitudes Towards Suncare
• Summary
• Likelihood for tanning
  • Figure 30: Occasions or frequency for tanning, by gender, August 2007
  • Figure 31: Occasions or frequency for tanning, by age, August 2007
• Levels of sun exposure concerns
  • Figure 32: Concerns with sun exposure and suncare products, by gender, August 2007
• SPF level(s) kept in household
  • Figure 33: Household repertoire of suncare products, by age, August 2007
• Preferred form of sunblock
  • Figure 34: Preferred form of sunblock, by gender, August 2007
  • Figure 35: Preferred form of sunblock, by age, August 2007
• Change in suncare usage
  • Figure 36: Change in amounts of products used, by gender, August 2007
  • Figure 37: Change in amounts of products used, by age, August 2007
  • Figure 38: Change in amounts of products used, by race/gender, August 2007
• Future and Forecast
• Future trends
• New FDA guidelines poised to overhaul category
• New ingredients
• New formulations and delivery mechanisms
• Retailers and medical associations work together to get the word out
• The future of sunless tanning
• Market forecast
• Suncare products
  • Figure 39: Forecast of total U.S. FDM sales of suncare products, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations