米国における子供服の市場

Abstract

Sales in the $48.7 billion children' s clothing market have been growing steadily since 2002, as parents who may be on a tight budget continue to find money in their discretionary income to spend on children' s clothing. Sales have been healthy and continuing upward, growing 37% from 2002-07 in current terms. Current sales activity is expected to remain robust, but deceleration could occur with further economic adjustments such as the current softening of the US housing market. This report examines the core factors influencing this market, where you will learn about:

• The quixotic nature of the market, where high-end items are desired but the same consumers shop at Target
• Why infant and toddler wear continues to claim the lion' s share of this market
• How celebrities are influencing the children' s clothing market
• The proliferation of specialty "baby boutiques" and similar stores that cater to upscale and specialty niches
• The children' s clothing market size from 2002-07, as well as insight into retail distribution, how and where consumers shop, and what they' re buying
• Consumer purchase patterns, and moms' attitudes towards shopping for children' s clothing
• The outlook of the children' s clothing market in the future

This report covers the retail market for children' s clothing up to and including pre-teen clothes, and includes these groups:

• Infant/toddler (0-2 years)
• Preschool (3-4 years)
• Young boys and girls (5-8 years)
• Preteen (9-12 years)

Several types of clothing are covered, including:

• Sleepwear
• Underwear
• Daywear
• Outerwear

Excluded from this report are children' s footwear, accessories, and hats/gloves.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Consumer research methodology
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Steady growth, more expected
• Infant/toddler segment still claims biggest share of the market
• Numerous brands to choose from
• Many target audiences for advertising/promotional efforts
• Specialty retailers beckon
• Moms enjoy shopping for their kids
• Future sales and trends
• Market Drivers and Future Trends
• Increase in number of young children
  • Figure 1: U.S. children population projections, by age groups, 2002-12
• Celebrity consciousness
• Kids looking older younger
• Luxury trends
• More clothing options to choose from
• A push for eco-friendly clothing
• Market Size and Trends
• Market size
  • Figure 2: Total U.S. retail sales of children' s clothing, at current and constant prices, 2002-07
• Market trends
• Market Segmentation
• Overview
  • Figure 3: Retail distribution of children' s clothing, by segment, 2005 and 2007
• Infant/toddler clothing
  • Figure 4: Total U.S. retail sales of infant/toddler clothing at current and constant prices, 2002-07
• Girls' clothing
  • Figure 5: Total U.S. retail sales of girls' clothing at current and constant prices, 2002-07
• Boys' clothing
  • Figure 6: Total U.S. retail sales of boys' clothing at current and constant prices, 2002-07
• Supply Structure
• Overview
• Familiar brand names for children
• Licensed apparel
• Luxury and boutique brands
• Adult brands extended to kids
• Newer brands primarily for kids
• Advertising and Promotion
• Overview
• Macy' s
• Character merchandising
• JCPenney' s
• JCPenney' s online
• Mass merchandisers
• Target goes scholastic
• Retail Distribution
• Introduction
  • Figure 7: Retail distribution of children' s clothing, by type of retailer, 2005 and 2007
• Family clothing stores
  • Figure 8: Family clothing store sales of children' s clothing, at current and constant prices, 2002-07
• Children' s clothing stores
  • Figure 9: Children' s clothing store sales of children' s clothing, at current and constant prices, 2002-07
• Mass merchandisers
  • Figure 10: Mass merchandiser store sales of children' s clothing, at current and constant prices, 2002-07
• Department stores
  • Figure 11: Department store sales of children' s clothing, at current and constant prices, 2002-07
• General merchandise and other clothing stores
  • Figure 12: General merchandise and other clothing store sales of children' s clothing, at current and constant prices, 2002-07
• The Consumer
• Summary
• Purchases of children' s clothing
• Overview--children' s clothes purchased in the last 12 months
  • Figure 13: Have purchased children' s clothing in the last 12 months, January-October 2006
• All children' s clothing purchases by age of child
  • Figure 14: Any children' s clothing purchased, by age of child, by gender of buyer, January-October 2006
  • Figure 15: Any children' s clothing purchased, by age of child, by age of buyer, January-October 2006
  • Figure 16: Any children' s clothing purchased, for age of child, by race/ethnicity of buyer, January-October 2006
  • Figure 17: Any children' s clothing purchased, by age of child, by household income of buyer, January-October 2006
• Clothing purchases for boys or girls
  • Figure 18: Purchased clothing for own children in the last 12 months, by gender, August 2007
• Boys clothing purchases by gender and age
  • Figure 19: Age of boy clothing was purchased for in the last 12 months, August 2007
  • Figure 20: Age of boy clothing was purchased for in the last 12 months, by age of buyer, August 2007
  • Figure 21: Age of boy clothing was purchased for in the last 12 months, by race/ethnicity of buyer, August 2007
• Girls clothing purchases by gender and age
  • Figure 22: Age of girls clothing was purchased for in the last 12 months, August 2007
  • Figure 23: Age of girl clothing was purchased for in the last 12 months, by age of buyer, August 2007
• Kids and jeans
• Incidence of wearing jeans
  • Figure 24: Kids who wear jeans, by gender, January-October 2006
  • Figure 25: Kids who wear jeans, by race/ethnicity, January-October 2006
• Brands of jeans owned by kids
  • Figure 26: Brands of jeans owned by kids, by gender, January-October 2006
  • Figure 27: Brand of jeans owned by kids, by race/ethnicity, January-October 2006
• Children' s clothes, shopping and attitudes
• Attitudes towards children' s clothing
  • Figure 28: Attitudes towards children' s clothing, August 2007
  • Figure 29: Attitudes towards children' s clothing, by age, August 2007
  • Figure 30: Attitudes towards children' s clothing, by race/ethnicity, August 2007
• How women shop for children' s clothing
  • Figure 31: Descriptions of how women shop for children' s clothing, August 2007
  • Figure 32: Descriptions of how women shop for children' s clothing, by age, August 2007
• Market Forecast
• Children' s clothing
  • Figure 33: Forecast of total U.S. sales of children' s clothing, at current and constant prices, 2007-12
• Infant and toddler clothing
  • Figure 34: Forecast of U.S. sales of infant and toddler clothing, at current and constant prices, 2007-12
• Girls' clothing
  • Figure 35: Forecast of U.S. sales of girls' clothing, at current and constant prices, 2007-12
• Boys' clothing
  • Figure 36: Forecast of U.S. sales of boys' clothing, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations