英国における寝室用家具の市場

Abstract

Doom and gloom or scope for revival is the key question in the bedroom furniture market. For products seen largely as functional, an environment of rising interest rates and a tightening of consumer spending does not bode well.

With the addition of cheap foreign imports and a highly competitive retail market the future is complex for traditional UK manufacturers.

There are shards of brightness, as younger consumers turn the bedroom into a multipurpose living space. This may give operators a chance to rethink the traditional nature of the bedroom

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• Market struggles to grow
• Housing market driving trends
• Branding for beds only
• Overseas influence
• Supermarket impact
• A good night' s sleep
• Innovation lacking
• Lifestyle changes
• Future trends
• Internal Market Environment
• Key Points
• Seasonal sales
• Changing lifestyles
• Health
• Environmental Issues
• People aren' t buying enough new beds
  • Figure 1: Household ownership of beds, first-time buyer and bought as replacement, 2003-07
• What do the other 18.9% of the population sleep on?
• Bedroom furniture ownership dips
  • Figure 2: Household ownership of bedroom furniture (excluding beds), first-time buyer and bought as replacement, 2005 and 2007
• Fashion
• Weak branding = own-brand opportunities
• Broader Market Environment
• Key Points
• Changing social and demographic trends
• Student population continues to expand
  • Figure 3: Number of students in Further and Higher Education -- UK, 1970/71-2003/04
• A third of GB households are one-person households
  • Figure 4: Composition of GB households, 2005
• Effect of home information packs
• Competitive Context
• Key Points
• Bedroom furniture isn' t a priority
  • Figure 5: Spending priorities, 2007
• Holiday expenditure
  • Figure 6: Domestic and overseas holidays expenditure, 2002-06
• Bedroom loses out to other rooms every time
  • Figure 7: Retail sales of furniture, 2002-06
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key Points
• Bedroom furniture
  • Figure 8: UK retail sales of bedroom furniture, excluding beds and mattresses, by value, at current and constant 2002 prices, 2002-07
• Beds and mattresses
  • Figure 9: UK retail sales of beds and mattresses, by value, at current and constant 2002 prices, 2002-07
• The future of the market
• Forecast
• Market for bedroom furniture
  • Figure 10: Forecast of bedroom furniture, excluding beds and mattresses, by value, at current and constant 2007 prices, 2002-12
• Beds and mattresses
  • Figure 11: Forecast of UK retail sales of beds and mattresses, at current and constant 2007 prices, by value, 2002-12
• A slowing housing market but a growing ABC1 population
• Factors used in the forecast
• Segment Performance
• Key Points
• Bedroom furniture
  • gure 12: Breakdown of the bedroom furniture market, by style, by value, 2002-07
• Consumers are yet to tire of the flatpack
  • Figure 13: Breakdown of the bedroom furniture market, by construction, by value, 2002-07
• Beds and mattresses
  • Figure 14: Breakdown of the beds and mattresses market, by value, 2002-07
• The catwalk reaches the bedroom?
• Worries about cheap imports
• Market Share
• Key Points
• Beds
  • Figure 15: Brand shares in the beds and mattresses market, by value, 2004 and 2006
• Bedroom furniture
  • Figure 16: UK manufacturers' sales of bedroom furniture, by value, 2004 and 2006
• Companies and Products
• Beds and mattresses
• Silentnight Group Ltd
• Airsprung Furniture Group Plc
• Hilding Anders UK plc (Slumberland, Dunlopillo, Myers)
• Steinhoff International Holdings Limited (Relyon, Sprung Slumber)
• Simmons Bedding Group Plc (Sleepeezee, Cumfilux, Nestledown)
• Other bed manufacturers
• Bedroom furniture -- Key suppliers
• The Symphony Group Plc
• JDP Furniture Group
• Strachan Furniture Makers Ltd
• Alstons Furniture
• Corndell
• Hammonds
• Britannia Wardrobes
• Bedroom furniture retailers
• Dreams
• IKEA
• MFI
• Homestyle
• Brand Communication and Promotion
• Key Points
• Advertising on bedroom furniture
  • Figure 17: Main monitored media advertising expenditure on bedroom furniture, 2003-07*
• Advertising on beds
  • Figure 18: Main monitored media advertising expenditure on beds, 2003-07*
• Adspend by advertiser
  • Figure 19: Main monitored media advertising spend on bedroom furniture, by top ten advertisers, 2003-07
  • Figure 20: Main monitored media advertising spend on bedroom furniture, by top ten advertisers, 2003-07
• Channels to Market
• Key Points
• Beds and mattresses -- distribution
  • Figure 21: UK retail sales of beds and mattresses, by outlet type, 2004 and 2006
• Bedroom furniture -- distribution
  • Figure 22: UK retail sales of bedroom furniture, by outlet type, 2004 and 2006
• Specialist retailers -- multiples
• Specialist retailers -- independents
• Non-specialist
• DIY sheds its traditional image
• Supermarkets
• Department and clothing stores
• Mail order, catalogue and the Internet
• Consumer -- Purchasing Behaviour
• Key Points
• Purchasing habits
  • Figure 23: Household expenditure on bedroom furniture (excluding beds) bought new in the last 12 months, 2005 and 2007
• Higher-end retailers need to work harder
  • Figure 24: Household expenditure on beds bought new in the last 12 months, 2003-07
• Who is the most influential customer?
• Importance of interest in home décor
  • Figure 25: Agreement with selected lifestyle statements, 2003-07
• Consumer -- Usage
• Key Points
• How do consumers view the bedroom?
  • Figure 26: Attitudes towards bedrooms, May 2007
  • Figure 27: Rooms that TV sets are most often viewed in, 2003-07
• Appendix
• Advertising data
• Abbreviations
  • Figure 29: Percentage of house type in total new housing starts in Great Britain, 2001-05
  • Figure 30: Trends and projections in UK population, by age group, 2002-12
  • Figure 31: UK household sizes as a percentage of the population, 2002-12
  • Figure 32: Household ownership of bedroom furniture and beds, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car ownership, 2007
  • Figure 33: Reasons for buying a new bed in the last ten years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups and terminal education age, May 2007
  • Figure 34: Reasons for buying a new bed in the last ten years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups and terminal education age, May 2007
  • Figure 35: Reasons for buying a new bed in the last ten years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups and terminal education age, May 2007
  • Figure 36: Attitudes towards bedrooms, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups and terminal education age, May 2007
  • Figure 37: Attitudes towards bedrooms, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups and terminal education age, May 2007
  • Figure 38: Reasons for buying a new bed, by cluster, May 2007
  • Figure 39: Clusters, by gender, age, socio-economic group, marital status, lifestage, working status, tenure, ACORN category, commercial TV viewing, region, newspaper readership, supermarket usage, detailed lifestage groups, presence of children and Mintel' s Special Groups, May 2007
  • Figure 40: Attitudes towards bedrooms, by clusters, May 2007