米国の保存食品市場

Abstract

This report provides market data and trends, as well as the results of an exclusive consumer survey about shelf-stable meals. Mintel isolates trends in the market, revealing consumer attitudes, concerns, and behavior that will help marketers find opportunities and maximize growth potential.

The $2.6 billion shelf-stable meals market has been in steady decline at current and constant prices for a number of reasons, including a large volume of products being sold at below-average prices, and competition from other food options that require less effort, like dining out. With the often negative health image of shelf-stable foods, consumers looking for healthier meal options are moving towards meals with fresher profiles.

In this report, shelf-stable meals include packaged prepared meals that meet the following criteria:

• Do not require refrigeration
• Do not require the addition of ingredients, except water or milk in some cases
• Require minimal heating or cooking

Included are the following types of products:

• Microwaveable entrees
• Shelf-stable prepared chili
• Shelf-stable prepared dinners and entrees
• Shelf-stable prepared pasta dishes
• Shelf-stable dry macaroni and cheese

Soup is not included in this report, but is covered in Mintel' s Soup- U.S., September 2007.

This report contains US IRI InfoScan data.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line
• Consumers willing to pay a premium for healthier offerings
• Shelf-stable meals are most often a "go-to" weekday meal
• Shelf-stable meals are favored by families with children
• Supermarkets account for largest share of sales
• Shelf-stable meals market is dominated by a few brands
• The future
• Market Drivers
• Attitudes regarding food and cooking
  • Figure 1: Attitudes and behaviors regarding food and cooking, by age, May 2007
  • Figure 2: Attitudes and behaviors regarding food and cooking, by race/ethnicity, May 2007
  • Figure 3: Attitudes and behaviors regarding food and cooking, by presence of children, May 2007
  • Figure 4: Attitudes and behaviors regarding food and cooking, by household income, May 2007
• Minority households form key consumer base
  • Figure 5: Household consumption of shelf-stable meals, by race/ethnicity, January-October 2006
  • Figure 6: Households, by race/Hispanic origin of householder and presence of children, 2004
  • Figure 7: Mean number of shelf-stable meals consumed in household per month, by race/ethnicity, January-October 2006
• Age influences likelihood of eating shelf-stable meals
  • Figure 8: Adult consumption of shelf-stable meals, by age, August 2007
  • Figure 9: Population, by age, 2002 and 2007
• Shelf-stable gets a bad rep
  • Figure 10: Changing attitudes towards healthy eating, 2002 and 2006
• Focus on childhood obesity puts some shelf-stable meals at odds with parents' goals
  • Figure 11: Incidence of children consuming shelf-stable meals, June 2007
  • Figure 12: Population of children under age 18, by age, 2002 and 2007
• Competition from faster food
• QSRs
  • Figure 13: Incidence and frequency of QSR dining in the past week, by age, April 2007
• Fast casual
  • Figure 14: Frequency of fast casual orders in past month, by age, July 2007
• Market Size and Trends
• Market size
• Figure 15: Total U.S. retail sales of shelf-stable meals, at current and constant prices, 2002-07
• Wal-Mart estimate
• Market trends
• New product introductions
  • Figure 16: Shelf-stable meals new product introductions, 2002-07
  • Figure 17: Top positioning claims of shelf-stable meals new product introductions, 2005-07*
• Premium products boost image and widen consumer base
• Ethnic flavors shaping the market
• Private label accounting for a growing share of new product introductions
  • Figure 18: Number of private-label new product introductions, 2002-07
• Market Segmentation
• Overview
• Figure 19: FDM sales of shelf-stable meals, by type, 2005 and 2007
• Macaroni and cheese
  • Figure 20: FDM sales of dry macaroni and cheese, at current and constant prices, 2002-07
• Prepared pasta dishes
  • Figure 21: Sales of prepared pasta dishes, at current and constant prices, 2002-07
• Prepared chili and sloppy joe sauce
  • Figure 22: FDM sales of prepared chili and sloppy joe sauce, at current and constant prices, 2002-07
• Microwaveable packaged dinners
  • Figure 23: FDM sales of microwaveable packaged dinners, at current and constant prices, 2002-07
• Prepared dinners/entrées
  • Figure 24: FDM sales of prepared dinners/entrées, at current and constant prices, 2002-07
• Supply Structure
• Overview
• Companies and brands
  • Figure 25: FDM sales of shelf-stable meals, by manufacturer, 2004 and 2006
• Macaroni and cheese
  • Figure 26: FDM sales of dry macaroni and cheese, by manufacturer and brand, 2004 and 2006
• Prepared pasta dishes
  • Figure 27: FDM sales of prepared pasta dishes, by manufacturer and brand, 2004 and 2006
• Prepared chili and sloppy joe sauce
  • Figure 28: FDM sales of prepared chili and sloppy joe sauce, by manufacturer and brand, 2004 and 2006
• Microwaveable packaged dinners
  • Figure 29: FDM sales of microwaveable packaged dinners, by manufacturer and brand, 2004 and 2006
• Prepared dinners/entrées
  • Figure 30: FDM sales of prepared dinners/entrées, by manufacturer and brand, 2004 and 2006
• Advertising and Promotion
• Marketers raise online presence
• Television advertising still a key medium
• ConAgra
  • Figure 31: Chef Boyardee canned pasta meals TV ad, 2007
• Kraft
  • Figure 32: Kraft Mac & Cheese TV ad, 2007
  • Figure 33: Kraft Easy Mac TV ad, 2007
• Hormel
  • Figure 34: Hormel Compleats microwaveable meals TV ad, 2007
• Campbell Soup Co.
  • Figure 35: Campbell' s SpaghettiOs canned pasta TV ad, 2007
• Retail Distribution
• Introduction
  • Figure 36: U.S. retail sales of shelf-stable meals, by channel, 2005 and 2007
• Supermarkets
  • Figure 37: U.S. supermarket sales of shelf-stable meals, at current and constant prices, 2002-07
• Wal-Mart
• Dollar stores
• Mass merchandisers
  • Figure 38: U.S. mass merchandiser sales of shelf-stable meals, at current and constant prices, 2002-07
• Drug stores
  • Figure 39: U.S. drug store sales of shelf-stable meals, at current and constant prices, 2002-07
• The Consumer--Household Consumption of Shelf-stable Meals
• Summary
• Household consumption of shelf-stable meals--overview
  • Figure 40: Household consumption of selected shelf-stable meals, 2000-06
  • Figure 41: Household consumption of selected shelf-stable meals, by age of head of household, January-October 2006
  • Figure 42: Household consumption of selected shelf-stable meals, by presence of children in household, January-October 2006
  • Figure 43: Household consumption of shelf-stable meals, by key user cohorts, January-October 2006
• Household consumption of can/jar spaghetti/macaroni
• Types consumed
  • Figure 44: Types of can/jar spaghetti/macaroni consumed, January-October 2006
• Brands consumed
  • Figure 45: Brands of shelf-to-microwave dinners eaten, January-October 2006
• Volume consumed
  • Figure 46: Mean volume of can/jar spaghetti/macaroni consumed in last 30 days, by age, race/ethnicity and presence of children, January-October 2006
• Household consumption of complete packaged dinner mixes
• Types consumed
  • Figure 47: Types of complete packaged dinner mixes consumed, January-October 2006
• Brands
  • Figure 48: Brands of complete packaged dinner mixes eaten, January-October 2006
• Volume
  • Figure 49: Mean volume of complete packaged meals consumed in last 30 days, by age, race/ethnicity and presence of children, January-October 2006
• Household consumption of shelf-to-microwave dinners
• Brands consumed
  • Figure 50: Brands of shelf-to-microwave dinners eaten, January-October 2006
• Volume consumed
• Figure 51: Mean volume of shelf-to-microwave dinners consumed in last 30 days, by age, household income, race/ethnicity and presence of children, January-October 2006
• Adult consumption of shelf-stable meals
  • Figure 52: Adult consumption of shelf-stable meals, by gender, August 2007
  • Figure 53: Adult consumption of shelf-stable meals, by age, August 2007
  • Figure 54: Adult consumption of shelf-stable meals, by household income, August 2007
  • Figure 55: Adult consumption of shelf-stable meals, by race/ethnicity, August 2007
  • Figure 56: Adult consumption of shelf-stable meals, by number of children under age 18 in household, August 2007
• Teens' and children' s consumption of shelf-stable meals
• Types of meals consumed by teens
  • Figure 57: Teen consumption of shelf-stable meals, by gender, age and race/ethnicity, January-October 2006
  • Figure 58: Brands of canned/jarred spaghetti consumed by teens, January-October 2006
  • Figure 59: Brands of microwave dinner consumed by teens, January-October 2006
  • Figure 60: How often teens get to choose shelf-stable meals, by meal type, January-October 2006
  • Figure 61: Volume of shelf-stable meals consumed by teens, by gender, age and race/ethnicity, January-October 2006
• Children
  • Figure 62: Incidence of children' s consumption of shelf-stable meals, by race/ethnicity, June 2007
• The Consumer--Attitudes and Behaviors
• Summary
• How and when shelf-stable meals are consumed
  • Figure 63: Occasions for eating shelf-stable meals, June 2007
  • Figure 64: Occasions for eating shelf-stable meals, by race/ethnicity, June 2007
• Incidence of consuming shelf-stable meals at work
  • Figure 65: Incidence of taking shelf-stable meals to work, by age, household income, race/ethnicity and presence of children, June 2007
• Age
• Household income
• Race/ethnicity
• Presence of children at home
• Attitudes and consumption behaviors
  • Figure 66: Consumption attitudes and behaviors towards shelf-stable meals, by gender, June 2007
  • Figure 67: Attitudes and consumption behaviors in regards to shelf-stable meals, by age, June 2007
  • Figure 68: Attitudes and consumption behaviors in regards to shelf-stable meals, by race/ethnicity, August 2007
  • Figure 69: Attitudes and consumption behaviors in regards to shelf-stable meals, by number of children in household, August 2007
• Children' s consumption behavior
  • Figure 70: Parents' opinions on children' s consumption of shelf-stable meals, mean summary by age, June 2007
  • Figure 71: Parents' opinions on children' s consumption of shelf-stable meals, mean summary by race/ethnicity, June 2007
• Consumer interest in new product formulations
  • Figure 72: Somewhat or very interested in enhanced product formulations, June 2007
  • Figure 73: Somewhat or very interested in enhanced product formulations, by gender, June 2007
• Willingness to pay more for premium products
  • Figure 74: Willingness to pay more for selected premium meal versions, summary, August 2007
• More interesting, ethnic flavors
• Lower sodium
• Whole grains/higher fiber
• Reasons for not consuming shelf-stable meals
  • Figure 75: Motivations for not consuming shelf-stable foods, by gender, June 2007
  • Figure 76: Motivations for not consuming shelf-stable foods, by age, June 2007
  • Figure 77: Motivations for not consuming shelf-stable foods, by household income, June 2007
• Future and Forecast
• Future trends
• More convenient options emerge
• The definition of a meal is changing
• Growth in number of young consumers may provide market boost
  • Figure 78: Population, by age, 2007 and 2012
• Market forecast
• Shelf-stable meals market
  • Figure 79: Forecast of total U.S. retail sales of shelf-stable meals, at current and constant prices, 2007-12
  • Figure 80: Forecast of retail sales of shelf-stable meals, at current and constant prices, 2007-12
• Macaroni and cheese
  • Figure 81: Forecast of U.S. FDM sales of macaroni and cheese, at current and constant prices, 2007-12
• Prepared pasta dishes
  • Figure 82: Forecast of U.S. FDM sales of prepared pasta dishes, at current and constant prices, 2007-12
• Prepared chili and sloppy joe sauce
  • Figure 83: Forecast of U.S. FDM sales of prepared chili and sloppy joe sauce, at current and constant prices, 2007-12
• Microwaveable packaged dinners
  • Figure 84: Forecast of U.S. FDM sales of microwaveable package dinners, at current and constant prices, 2007-12
• Prepared dinners/entrées
  • Figure 85: Forecast of U.S. FDM sales of prepared dinners/entrées, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations