米国におけるハネムーンの市場

Abstract

The nature of honeymoons is changing. Newlyweds may each be experiencing their first marriage or may be marrying for a subsequent time. Even the definition of the honeymoon “couple” has morphed from being primarily heterogeneous to a growing number of single sex couples in committed relationships.

Analysis of emerging population and travel trends combines with Mintel' s exclusively commissioned consumer research to give competitive insight on the honeymoon travel market. Specifically, this report scrutinizes:

• Population trends and the propensity to marry
• Increased access to and experience with travel prior to marriage
• How wedding styles and preferences contribute to honeymoon choices
• Emerging shifts in honeymoon destinations and how much couples are spending
• Influences and factors of importance in selecting honeymoon destinations
• How honeymoons are being researched, planned and financed

For the purposes of this report, a honeymoon is defined as traveling done by a newly married couple occurring specifically as part of marriage tradition. Remarriage honeymoons are included.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line
• Americans are still getting married, but marrying later
• The demands of Gen X and Echo Boomers
• Hispanic population of prime marriage age grows in number
• All you need is a couple
• Delaying honeymoons...it' s back to work Monday morning
• Registries: Not just for kitchen appliances anymore
• Finance 101: The new sources of funding for honeymoons
• Price-aware but wanting customization
• Combining pampering and new experiences
• Cruising...the total package
• Travel agents as a final resource
• Whatever happened to Niagara Falls?
• Role of wedding magazines
• The Web as a strategic tool in honeymoon planning and purchasing
• The future
• Market Drivers
• Key points
• A honeymoon is a honeymoon...or is it?
• Who is getting married and when
  • Figure 1: Number of U.S. marriages, 1990-2006
  • Figure 2: Marital status of people aged 15 or older, by age, 2006
• Cohabitation and the drift into marriage
  • Figure 3: People living in opposite-sex, unmarried-partner households, by age and gender, 2005
• Getting married...again and again
• Population pull and generation push
  • Figure 4: Estimated median age at first marriage, by gender, 1960-2006
  • Figure 5: U.S. population, by age, 2002-12
  • Figure 6: U.S. population, by generation, 2007
• Don' t forget the Baby Boomers
• Show me the money...household income by age cohort
  • Figure 7: Number and income per household, by age, 2005
  • Figure 8: Wedding profile statistics, 2002 and 2006
• Hispanic population growing and marriage-ready
  • Figure 9: U.S. population, by age and Hispanic origin, 2006
  • Figure 10: Income and earnings per household, by race, 2005
• Economic factors
• The economy
  • Figure 11: U.S. GDP, 2000-07
• The overall leisure travel market
  • Figure 12: Total U.S. sales of leisure travel, 2002-07
  • Figure 13: Travel Price Index* and Consumer Price Index*, 2001-06
• Market Background
• The decision-makers
  • Figure 14: Person primarily responsible for planning the details of the honeymoon, 2006
• The destinations
  • Figure 15: Honeymoon destinations considered vs. destinations visited, 2006
• When honeymoons are likely to be taken
  • Figure 16: When engagements and weddings took place, by month, 2006
• Availability of time off impacts honeymoon travel plans
  • Figure 17: Paid-vacation days available to private sector employees, by average wage and geographical area, March 2005
• Less money + less time = more online booking
  • Figure 18: Total U.S. leisure/unmanaged business travel booking, by online vs. offline, 2004 and 2006
  • Figure 19: Booking channel for honeymoon, 2006
• Market Size and Trends
• Market size
  • Figure 20: Total U.S. honeymoon travel spending, at current and constant prices, 2002-07
• Supply Structure
• Key points
• Overview
• Travel agents as a final resource
• Travel agents use the Web to offer specialized services
• Online booking sites
• Honeymoon registries
• Suppliers
• Hotels and resorts
• All-inclusive resorts
• Cruises
  • Figure 21: Cruise line honeymoon and wedding guests, by generation, 2007
• Amenities/activities/attractions
• Spas
  • Figure 22: Spa revenues in the U.S., by spa type, 2004 and 2006
• Destinations
• Travel agents name Hawaii and Italy as top honeymoon destinations
  • Figure 23: Top ten overseas (incl Hawaii) honeymoon destinations, as indicated by travel agents, 2006 and 2007
• But where are honeymooners really going?
  • Figure 24: Top overseas and U.S. honeymoon destinations, consumer responses, August 2007
• Hawaii
• The Caribbean
• Spotlight: Aruba
• Costa Rica
• Italy
• Advertising and Promotion
• Key points
• Role of wedding magazines
  • Figure 25: Major bridal publications' circulation, 2005 and 2006
• Condé Nast Bridal Group
• The Knot
• Bridal Guide
• Other magazines
• Hotels and resorts
• Sandals Resorts
• Other hotels and resorts
• Destinations
• Websites offer brides more services and options
• The Consumer--The Honeymoon Traveler
• Key points
• Age
• Race/ethnicity
• Destinations and type of honeymoons taken
• Incidence of taking a honeymoon
  • Figure 26: Incidence of taking or planning a honeymoon, by marital status, August 2007
  • Figure 27: Incidence of taking or planning a honeymoon, by age, August 2007
  • Figure 28: Incidence of taking or planning a honeymoon, by race/ethnicity, August 2007
• Type of honeymoon taken
  • Figure 29: Type of honeymoon taken/planned, by marital status, August 2007
  • Figure 30: Type of honeymoon taken/planned, by race/ethnicity, August 2007
• Honeymoon destinations
  • Figure 31: Honeymoon destinations, by marital status, August 2007
• The Consumer--Honeymoon Planning and Spending
• Key points
• Topline
• Race/ethnicity
• Length of planning
  • Figure 32: Length of honeymoon planning, by marital status, August 2007
  • Figure 33: Length of honeymoon planning, by race/ethnicity, August 2007
• Influences on honeymoon choice
  • Figure 34: Influences on honeymoon choice, mean summary by marital status, August 2007
  • Figure 35: Influences on honeymoon choice rated "somewhat influential (4)" or "very influential (5)," by marital status, August 2007
  • Figure 36: Influences on honeymoon choice rated "somewhat influential (4)" or "very influential (5)," by race/ethnicity, August 2007
• Importance of factors in selecting destination
  • Figure 37: Importance of various factors in selecting destination, mean summary by marital status, August 2007
  • Figure 38: Importance of various factors in selecting destination rated "somewhat important (4)" or "very important (5)," by marital status, August 2007
  • Figure 39: Importance of various factors in selecting destination rated "somewhat important (4)" or "very important (5)," by race/ethnicity, August 2007
• Honeymoon planning--who does what?
  • Figure 40: How planning responsibilities were divided, by how long married, August 2007
• How expenses are shared
  • Figure 41: How honeymoon expenses are shared, by marital status, August 2007
• How the honeymoon is financed
  • Figure 42: How honeymoon is financed, newlywed couples only, August 2007
• How much is spent
  • Figure 43: Amount spent for honeymoon, by marital status, August 2007
  • Figure 44: Amount spent for honeymoon, by race/ethnicity, August 2007
• Future and Forecast
• Demographic trends
• Key points
• Number of honeymoons is expected to rise as Echo Boomers reach marrying age
  • Figure 45: Population, by age, 2007 and 2012
• Hispanic and Asian populations expected to grow
  • Figure 46: Population, by race and Hispanic origin, 2007 and 2012
  • Figure 47: Number of vacations taken outside the U.S./overseas, by race/Hispanic origin, April 2007
• Expanding the definition of honeymoon: growth in the GLBT market
  • Figure 48: Relationship status of gays and lesbians who are in committed relationship, 2005
  • Figure 49: Annual spend on travel and travel accessories by gays and lesbians, by relationship status, December 2005
• A new twist on the "honey" moon
• Co-branding will expand
• Destinations to watch
• On the horizon: green honeymoons or "gifting" carbon credits for honeymoon travel
• Pet-friendly destinations
• Fantasy/reality honeymoons
• Market forecast
• Honeymoon travel market
  • Figure 50: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12
  • Figure 51: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12
• Forecast factors