米国における自己診断市場

Abstract

An increasing prevalence of diabetes and hypertension in the US population has fueled the robust market for self-diagnostic testing kits, especially those that monitor glucose or blood pressure. Demographic factors, a growing self-care trend, insurance coverage and shifting birth and infertility rates have also played a roll in sales for everything from pregnancy tests to ovulation prediction kits to glucose/blood pressure monitors.

Beyond discussion of these driving trends, this report also analyzes:

• How the mail order/direct-to-consumer services impact the FDM retail market
• Which drug stores lead the market and how they combat mail order competition
• Why Johnson & Johnson-owned companies comprise a full quarter of the FDM market, while most other companies have experienced sales declines since 2005
• How older Americans, women and different ethnic groups offer unique marketing opportunities for self-diagnostic testing kit manufacturers
• Who uses self-diagnostics, why and how they feel about it
• How the market will change and develop in coming years

This report builds on the analysis presented in Mintel' s Self-Diagnostics- US, March 2004. The self-diagnostics market is defined as any product, device or test that is used by the consumer to identify or monitor a specific health condition without medical or professional assistance. This includes both chemically based home testing kits and electronic devices.

For the purpose of this report, Mintel has included only the following in its market size:

• Blood glucose monitors
• Blood pressure monitors
• Home pregnancy tests
• Ovulation tests.

Excluded from this report are tests carried out by hospitals, doctors, nurses, pharmacists or other healthcare workers. Also excluded are devices such as scales, which are used solely to measure weight, and other physical measuring devices, such as thermometers.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• The Consumer
• CPI
• Executive Summary
• Diverse drivers for sales of self-diagnostics
• Condition prevalence
• Fluctuating birth rates, infertility prevalence
• Self-care a growing trend
• Insurance coverage
• Demographics
• Shrinking FDM market due to competition from non-traditional suppliers
• Blood glucose monitor, pregnancy test segments anchor market
• Supply chain dominated by a handful of manufacturers
• Drug stores remain retail destination of choice, but mail order steals share
• The consumer
• Market forecast
• Market Drivers and Future Trends
• Prevalence of conditions calling for self-monitoring
• Key points
• Details
  • Figure 1: Prevalence of high blood cholesterol, by gender, race and ethnicity, 2001*
  • Figure 2: percentage of adults who reported having high blood pressure, by gender, race and ethnicity, 2001 and 2005
  • Figure 3: Percentage of adults who reported having overweight/obesity, by gender, race and ethnicity, 2001 & 2005
• Shifting birth rates
• Infertility prevalence
• Self-care trend grows
• Health insurance
• Insurance coverage of home diagnostics
• Health insurance costs grow more prohibitive
• Number of uninsured reaches all-time high
  • Figure 4: People without health insurance for the entire year, by selected demographics, 2005 and 2006
• Demographics
• Total population projections
  • Figure 5: Population by age, 2002-12
• Female population
  • Figure 6: Female population by age, 2002-12
• Ethnic population
  • Figure 7: Population by race and Hispanic origin, 2002-12
• Market Size and Trends
• Market size
  • Figure 8: Total U.S. retail sales of home diagnostics, at current and constant prices, 2002-07*
• Market trends
• Glucose monitors
• Pregnancy tests
• Blood pressure monitors
• Ovulation tests
• Market Segmentation
• Self-diagnostics segments
  • Figure 9: FDM sales of home diagnostics, segmented by type, 2005 and 2007
• Glucose monitors
  • Figure 10: FDM sales of glucose monitors, at current and constant prices, 2002-07
• Pregnancy tests
  • Figure 11: Sales of pregnancy tests, at current and constant prices, 2002-07
• Blood pressure monitors
  • Figure 12: FDM sales of blood pressure monitors, at current and constant prices, 2002-07
• Ovulation tests
  • Figure 13: FDM sales of ovulation tests, at current and constant prices, 2002-07
• Supply Structure
• Introduction
• Companies and brands
  • Figure 14: Manufacturer FDM sales of home diagnostics in the U.S., 2005 and 2007
• Glucose monitors
  • Figure 15: Manufacturer FDM brand sales of glucose monitors in the U.S., 2005 and 2007
• Pregnancy tests
  • Figure 16: Manufacturer FDM brand sales of pregnancy tests in the U.S., 2005 and 2007
• Blood pressure monitors
  • Figure 17: Manufacturer FDM brand sales of blood pressure monitors in the U.S., 2005 and 2007
• Ovulation tests
  • Figure 18: Manufacturer FDM brand sales of ovulation tests in the U.S., 2005 and 2007
• Advertising and Promotion
• Direct-to-consumer glucose monitors
• Manufacturer activity
• LifeScan
• Omron Healthcare, Inc.
• Inverness Medical, Inc.
• Roche Diagnostics
• Bayer
• Retail Distribution
• Introduction
  • Figure 19: U.S. FDM retail sales of home diagnostics, by channel, 2005 and 2007
• Drug stores
  • Figure 20: U.S. FDM drug store sales of home diagnostics, at current and constant prices, 2002-07
• Mass merchandisers
  • Figure 21: U.S. FDM mass merchandiser sales of home diagnostics, at current and constant prices, 2002-07
• Supermarkets
  • Figure 22: U.S. FDM supermarket sales of home diagnostics, at current and constant prices, 2002-07
• Mail order/direct-to-consumer
• The Consumer
• Summary
• Usage and source of self-diagnostics
• All respondents
  • Figure 23: Use of self-diagnostics, by type of test, by age, October 2007
• Pregnancy tests
  • Figure 24: Usage of single or multiple brands of pregnancy tests, October 2007
  • Figure 25: Usage of pregnancy tests, by age, May 2006-June 2007
• Preferred pregnancy test brands
  • Figure 26: Brand of pregnancy tests used, May 2006-June 2007
• Preferred locations for purchases of self-diagnostics
  • Figure 27: Preferred locations for purchases of self-diagnostic kits, by gender, October 2007
  • Figure 28: Preferred locations for purchases of self-diagnostic kits, by age, October 2007
  • Figure 29: Preferred locations for purchases of self-diagnostic kits, by household income, October 2007
• Use of self-diagnostics by racial/ethnic group
  • Figure 30: Use of self-diagnostics, by race/ethnicity, October 2007
• Pregnancy test usage among racial/ethnic groups
  • Figure 31: Usage of pregnancy tests, by race/ethnicity, May 2006-June 2007
• Preferred locations for purchases of self-diagnostics by racial/ethnic group
  • Figure 32: Preferred locations for purchases of self-diagnostic kits, by race/ethnicity, October 2007
• Attitudes towards self-diagnostics/insurance coverage
• All respondents
  • Figure 33: Attitudes towards selected self-diagnostics, October 2007
• Primary factors in deciding which self-diagnostic kit to buy
  • Figure 34: Primary factors in deciding which self-diagnostic kit to buy, by gender, October 2007
  • Figure 35: Primary factors in deciding which self-diagnostic kit to buy, by age, October 2007
  • Figure 36: Primary factors in deciding which self-diagnostic kit to buy, by household income, October 2007
• Insurance coverage of diabetes testing kits
  • Figure 37: Percentage of diabetes testing kit covered by insurance, by age, October 2007
• Ethnic/racial attitudes towards self-diagnostics
  • Figure 38: Attitudes towards self-diagnostics, by race/ethnicity, October 2007
• Primary factors in deciding which self-diagnostic kit to buy among racial/ethnic groups
  • Figure 39: Primary factors in deciding which self-diagnostic kit to buy, by race/ethnicity, October 2007
• Market Forecast
• Self diagnostics market
  • Figure 40: Forecast of total U.S. retail sales of home diagnostics, at current and constant prices, 2007-12
• Glucose monitors
  • Figure 41: Forecast of U.S. sales of glucose monitors, at current and constant prices, 2007-12
• Pregnancy tests
  • Figure 42: Forecast of U.S. sales of pregnancy tests, at current and constant prices, 2007-12
• Blood pressure monitors
  • Figure 43: Forecast of U.S. sales of blood pressure monitors, at current and constant prices, 2007-12
• Ovulation tests
  • Figure 44: Forecast of U.S. sales of ovulation tests, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations