英国における食品表示

Abstract

This report assesses food labelling since the last Mintel report was published in May 2003. Over the last four years the amount of information included on food labels has multiplied. In addition to ingredients, nutrition information and best-before dates, today' s consumers are demanding to know whether packaging can be recycled, where the product comes from and whether it was produced ethically. Allergen and free-from labelling in particular have grown significantly. Meanwhile manufacturers are grappling with the problem of how to fit all this information onto labels and make it readable.

This report looks at the issues surrounding food labelling. It is not meant as a definitive guide to all possible food labels or indicators that appear on-pack but rather looks at some of the important trends that are influencing how food labelling is evolving, looking at developing consumer demands and future legislation.

It looks at awareness and importance of different food labels, as well as the understanding of them within the context of the changing nature of the overall food market in the UK.

Table of Contents

• Issues in the Market
• Definitions
• Nutrition and health claims
• Mandatory vs. voluntary labelling
• Key themes
• Market in Brief
• Empowering consumers
• Changing state of the food market...
• ...is overloading the consumer with information
• Looking forward
• Mandatory and Voluntary Food Labelling
• Most food labelling is voluntary, only basic food labelling is mandatory
  • Figure 1: Mandatory and voluntary packaged food labelling, 2007
• Basic labelling
• Name
• Heinz causes a stir with its soup
• Consumer confusion over best-before/use-by date
• Driving labelling innovation
• Nutrition and Health Labelling
• Health labelling has become one of the hot issues in FMCG labelling
• Back-of-pack nutritional labelling
• Nutrition claims
• Front-of-pack nutrition labelling -- traffic light vs. GDA labelling
  • Figure 2: Nutrition signposting labelling, GDA vs traffic light, 2007
• Traffic light system
• Guideline Daily Amounts (GDA)
• Hybrid systems
• The future
• Health claims and added health benefits (functional foods)
• Legislative developments
• Consumer concern
• The future
• Allergens and free-from labelling
• Allergens
• More extensive and stringent legislation
  • Figure 3: Major allergenic foods for which there is mandatory labelling in the EU Directive*
• The future
• Free-from foods
• Legislation
• The future
• Gluten-free
• Nuts and milk
• Environmental Labelling
• Recycling/compostable and organic logos
• Organic
• What is organic?
• The Soil Association
• The future
• Packaging recycling
• The Mobius loop
• Material identification codes
  • Figure 4: EC material identification codes
• Other recycling symbols
• Recycled content
• The future
• Compostable/biodegradable
• The future
• Carbon footprints
• Ethical Production Labelling
• Fair trade, vegetarian, animal welfare, sustainable fish stocks and provenance
• Fair trade
• Use of the Fairtrade Mark
• Awareness and promotion
• The future
• Marine Stewardship Council
• Use of the logo
• The future
• Freedom Food
• Use of the logo
• Awareness and promotion
• The future
• Vegetarian and vegan foods
• FSA guidance
• The Vegan Society
• The Vegetarian Society
• Awareness and promotion
• The future
• Provenance
• Legislation
• Regulation and legislation
• Protected Food Names Scheme (PFN)
• The future
• Red Tractor
• Use of the logo
• Promotion and awareness
• The future
• Other provenance labelling
• Other common labels
• Other Market Factors
• Key points
• Health eating
  • Figure 5: Agreement with selected lifestyle statements, 2003-07
• You are what you eat
  • Figure 6: Agreement with selected lifestyle statements, 2003-07
• Broadening horizons
  • Figure 7: Agreement with selected lifestyle statements, 2003-07
• Time to recycle
• The ethicalness of products
• Free-range products
  • Figure 8: Agreement with selected lifestyle statements, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• The Consumer 1 -- Attitudes Towards Labelling
• Key points
• Running out of space
  • Figure 10: Attitudes towards buying packaged food in supermarkets or other shops, November 2007
  • Figure 11: Attitudes towards food labelling, by age, November 2007
• Wealthy women compare
• Men can' t trust this
  • Figure 12: Attitudes towards food labelling, by gender (%), November 2007
• Trust is an issue going forward
• The Consumer 2 -- Labelling Awareness and Importance
• Key points
• Information on packaging
  • Figure 13: Importance of information printed on food and drink labelling, November 2007
• Back to basics
• Cynical about health
• Production values
  • Figure 14: Importance of logos looked for on food and drink packaging, November 2007
• Recycling revolution
• Fair trade wins ethical vote
• Allergens or free-from
• Appendix
• Advertising data
• Abbreviations
• Market background
• Weight and volume
• Ingredient listing
• Special storage conditions and conditions of, and instructions for, use
• Organic
• Alternative organic certifiers, other than the Soil Association
  • Figure 19: Organic certifying bodies in the UK
• Consumer trends -- Detailed demographics
  • Figure 20: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 21: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 22: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 23: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 24: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, M
• intel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007Figure 25: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
• Consumer 1 -- Attitudes to labelling -- Detailed demographics
  • Figure 26: Attitudes towards food and drink labelling, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• Consumer 2 -- Labels looked for on food and drink packaging -- Detailed demographics
• Important
  • Figure 27: Important food labels, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
  • Figure 28: Important food labels, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• Not important
  • Figure 29: Not important food labels, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
  • Figure 30: Not important food labels, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• Production values
• Important
  • Figure 31: Important food logos, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
  • Figure 32: Important food logos, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• Not important
  • Figure 33: Not important food logos, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
  • Figure 34: Not important food logos, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• Never seen
  • Figure 35: Food logos never seen, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
  • Figure 36: Food logos never seen, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, November 2007
• The consumer 3 -- Repertoire cluster analysis
  • Figure 37: How important consumers consider information on food and drink packaging labels to be, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception,, November 2007
  • Figure 38: How important consumers consider information on food and drink packaging labels to be, by agreement with attitudinal statements about labels on packaged foods, November 2007