米国におけるフェイシャル･スキンケア市場

Abstract

Market trends incorporating the introduction of natural, organic, botanical and herbal formulas are helping grow the facial skincare market, particularly in the moisturizer segment. Anti-aging products are the fastest growing segment with female boomers leading the charge for growth in this area. This report provides in-depth information on:

• Identification of the emerging trends, including natural/organic items, new products made for minorities, and a surge in anti-aging products
• Analysis of product trends and consumer attitudes
• Exploration of sales performances of the facial skincare segments, plus an in-depth look at leading manufacturers and brands, including promotional activity
• Investigation of the core facial skincare consumers and what factors encourage trial for new products
• Insight into brand penetration and how these vary by age, income, and race/ethnicity
• How retailers can tailor inventory to meet the needs of Hispanics and blacks

Facial skincare includes moisturizers and skin treatments, cleansing creams, lotions and wipes, astringents, toners and fresheners, facial scrubs, packs, masks, and pore strips.

This report contains US IRI InfoScan data.

Table of Contents

Scope and Themes

• What you need to know
• Definition
• Consumer research
• Abbreviations and terms
• Abbreviations
• Terms

Executive Summary

• The bottom line-strong growth to get stronger
• Female Baby Boomers and minorities driving growth
• Hispanic, black, and Asian men account for very nearly half of men' s market
• Anti-aging sales are the key to future category growth
• Retail channel preferences
• Facial skincare consumers-important segmentations by almost every demographic
• Facial skincare brand usage
• Opportunities arising from consumer data

Market Drivers

• Female Baby Boomers drive growth
  • Figure 1: Facial skincare usage, by gender, May 2006-June 2007
  • Figure 2: Frequency of facial skincare usage, by gender, May 2006-June 2007
  • Figure 3: Female population, by age, 2002-12
• Teens and tweens
  • Figure 4: Teen usage of facial cleansers and moisturizers, by gender, May 2006-June 2007
• Ethnic-specific facial skincare
  • Figure 5: Population, by race and Hispanic origin, 2002-12
• Male minorities account for nearly half of the total men' s market
  • Figure 6: Importance of ethnic men to the market for moisturizers, creams, and lotions, 2007
  • Figure 7: Male facial skincare usage, by race/ethnicity, May 2006-June 2007
  • Figure 8: Male usage frequency, by types of facial skincare, by race/ethnicity, May 2006-June 2007

Market Size and Trends

• Market size
  • Figure 9: Retail sales of facial skincare at FDM, at current and constant prices, 2002-07
• Market trends
• Natural and organic trend
  • Figure 10: Top 21 most frequent marketing claims for facial skincare product launches*, 2006 and 2007
• Botanical and herbal
• Ethical
• Convenience
• Private label
• Market Segmentation
• Overview
  • Figure 11: FDM sales of facial skincare, by type, 2005 and 2007
• Anti-aging
  • Figure 12: FDM sales of facial anti-aging products, at current and constant prices, 2002-07
  • Figure 13: Number of new food products launched globally with beauty positioning, by region, 2002 and 2007
• Facial cleansers
  • Figure 14: FDM sales of facial cleansers, at current and constant prices, 2002-07
• Acne treatments
  • Figure 15: FDM sales of acne treatments, at current and constant prices, 2002-07
  • Figure 16: Trended teen and adult facial cleansing and medicated skincare product usage, 2005 and 2007
• Moisturizers
  • Figure 17: FDM sales of facial moisturizers, at current and constant prices, 2002-07
• Fade/bleach
  • Figure 18: FDM sales of fade/bleach products, at current and constant prices, 2002-07

Supply Structure

• Company and brand sales
• FDM sales by manufacturer
  • Figure 19: FDM sales of facial skincare, by manufacturer, 2005 and 2007
• Facial cleansers
  • Figure 20: FDM sales of facial cleansers, by manufacturer and brand, 2005 and 2007
• Anti-aging
  • Figure 21: FDM sales of facial anti-aging products, by manufacturer and brand, 2005 and 2007
• Acne treatments
  • Figure 22: FDM sales of acne treatments, by manufacturer and brand, 2005 and 2007
• Moisturizers
  • Figure 23: FDM sales of facial moisturizers, by manufacturer and brand, 2005 and 2007
• Fades/bleaches
  • Figure 24: FDM sales of fades/bleaches, by manufacturer and brand, 2005 and 2007

Advertising and Promotion

• Introduction
• Companies and brands
• L' Oréal
• L' Oréal Skin Genesis-moisturizer and serum
  • Figure 25: L' Oréal Skin Genesis, 2007
• Garnier Nutritioniste
  • Figure 26: Garnier Nutritioniste, 2007
• L' Oréal Advanced RevitaLift Complete lotion
  • Figure 27: L' Oréal H.I.P. (High Intensity Pigment), 2006
• Procter & Gamble
• Oil of Olay Regenerist
  • Figure 28: Oil of Olay Regenerist, 2007
  • Figure 29: Oil of Olay Regenerist, Micro sculpting cream 2007
• Oil of Olay Definity
  • Figure 30: Oil of Olay Definity, 2007
• Johnson & Johnson
  • Figure 31: Aveeno Active Naturals Positively Ageless, 2007
  • Figure 32: Clean & Clear acne control kit, 2006
  • Figure 33: Neutrogena Antioxidant, 2007
  • Figure 34: RoC Retinal Anti-wrinkle, 2007
• Estée Lauder
  • Figure 35: Estée Lauder Idealist, 2007
• Avon
  • Figure 36: Avon Anew Clinical Advance Wrinkle Corrector, 2007
  • Figure 37: Avon Ultimate Night Cream, 2007
• Other advertisers
• Dove Skin Vitalizer
  • Figure 38: Dove Skin Vitalizer, 2006
• Nivea for Men Skin care
  • Figure 39: Nivea for Men Skincare, 2006
• Oxy Spot treatment
  • Figure 40: Oxy Spot treatment, 2007
• St. Ives Apricot Scrub
  • Figure 41: St. Ives Apricot Scrub, 2007
• StriVectin-SD
  • Figure 42: StriVectin-SD, 2007
• ProActive Solution
  • Figure 43: ProActive Solution, 2007

Retail Distribution

• Introduction
  • Figure 44: Retail sales of facial skincare at FDM, by channel, 2005 and 2007
• Drug stores and other IRI channels
  • Figure 45: U.S. drug store and other IRI channel sales of facial skincare, at current and constant prices, 2002-07
• Other IRI channels
• Supermarkets
  • Figure 46: U.S. supermarket sales of facial skincare, at current and constant prices, 2002-07

The Adult Consumer-Usage and Product Preference

• Usage summary
• Key consumer groups for facial skincare products
• Products used
  • Figure 47: Facial skincare products used, by gender, November 2007
  • Figure 48: Facial skincare products used, by age, November 2007
  • Figure 49: Facial skincare products used, by race/ethnicity, November 2007
• Product attributes
  • Figure 50: Ingredients found in skincare products typically used, by gender, November 2007
  • Figure 51: Ingredients found in skincare products typically used, by race/ethnicity, November 2007
• Brands of medicated skincare products used
  • Figure 52: Brands of medicated skincare products used, by race/ethnicity, May 2006-June 2007
• Incidence of buying prestige brands
  • Figure 53: Prestige brands of skincare products used, by race/ethnicity, November 2007

The Adult Consumer-Attitudes Towards Facial Skincare

• Opportunities summary
• Brand loyalty
  • Figure 54: Degrees of brand loyalty to facial skincare products, November 2007
• Where facial skincare consumers get their information
  • Figure 55: Sources of information on which products to use, by gender, November 2007
  • Figure 56: Sources of information on which products to use, by age, November 2007
  • Figure 57: Sources of information on which products to use, by race/ethnicity, November 2007

The Teen Consumer-Product Usage

• Summary
• Teens and facial skincare
  • Figure 58: Types of facial cleansing/medicated products used-teens, by age and gender, May 2006-June 2007
• Facial cleansing and medicated products
  • Figure 59: Forms of facial cleansing/medicated products used-teens, by gender, May 2006-June 2007
  • Figure 60: Brands of facial cleansing/medicated products used-teens, by gender, May 2006-June 2007
• Moisturizers/creams/lotions
• Types used
  • Figure 61: Types of moisturizers/creams/lotions used-teens, by gender, May 2006-June 2007
• Products used
  • Figure 62: Facial skincare products used-teens, by gender and age, November 2007
  • Figure 63: Main facial concern-teens, by gender and age, November 2007
• The Teen Consumer - Purchasing Habits
• Introduction
  • Figure 64: Retail outlets used to purchase facial skincare product-teens, by age and gender, November 2007
• Number of different brands used
  • Figure 65: Number of brands used-teens, by gender and age, November 2007
  • Figure 66: Number of facial skincare brands used-teens, by race/ethnicity, November 2007

Forecast

• Facial skincare market
  • Figure 67: Forecast of total U.S. retail sales of facial skincare at FDM, at current and constant prices, 2007-12
• Anti-aging
  • Figure 68: Forecast of U.S. sales of facial anti-aging products at FDM, at current and constant prices, 2007-12
• Facial cleansers
  • Figure 69: Forecast of U.S. sales of facial cleansers at FDM, at current and constant prices, 2007-12
• Acne treatments
  • Figure 70: Forecast of U.S. sales of acne treatments FDM, at current and constant prices, 2007-12
• Moisturizers
  • Figure 71: Forecast of U.S. sales of facial moisturizers FDM, at current and constant prices, 2007-12
• Fade/bleach
  • Figure 72: Forecast of U.S. sales of fade/bleach products FDM, at current and constant prices, 2007-12

Appendix: Trade Associations