英国におけるヘアカラーとホームパーマの市場

Since Mintel last studied the market for hair colourants and perms in February 2006, the market has grown steadily, albeit at relatively low rates compared to other haircare products. Almost two thirds of women claim to use home hair colourants although our consumer research would indicate that many more women, especially those who are greying, would like to have their hair coloured but lack the confidence to use home kits. The perceived difficulties of use and risks associated with using home hair colourants and the innovations focusing on hair conditioning treatments have left home hair colourants in need of some attention as more affluent consumers turn to salons.

• Influence of fashion and media.
• Retailer v salon.
• Natural v chemical.
• Removing the risk factor.

• Issues in the Market
• Main report themes
• Definitions
• Market in Brief
• Stunted growth
• Corporate coif
• Glossing over the surface
• Curl up and dye
• Theatrical tresses
• Natural development
• Grey matters
• Internal Market Environment
• Key points
• Race against time
• Retail v salon
• Celebrity and fashion
• Deep-rooted fear
• Broader Market Environment
• Key points
• Women and wealth
  • Figure 1: Structure of the UK female population, by age, 2002-12
  • Figure 2: UK workforce and employment, by gender, 2002-12
• Ethnic options
  • Figure 3: The UK ethnic population, 2002-07
• Chemical reaction
• Time out
• Wet, wet, wet
  • Figure 4: Trends in summer rainfall in the UK, 2002-07
• Competitive Context
• Key points
• Rise of salon
• Heading to colour shampoos
• Extending the options
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Fuelling growth in haircare
  • Figure 8: UK value sales of hair colourants, highlighters and perms/relaxers, 2002-07 and 2002-12
• The future
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 9: UK retail value sales of hair colourants and home perms, by sector, 2002-12
• Highlighters
• Perms and relaxers
• Hair colourants
  • Figure 10: UK retail value sales of hair colourants at 2007 prices, by sector, 2002-07
• Permanents
• It' s not just a temporary stall
• Colour for Men
• Looking ahead
• Market Share
• Key points:
  • Figure 11: Company shares in hair colourants and home perms, 2005-07
• Wella' s temporary colours fading fast
• New innovation colours growth
• Companies and Products
• L' Oréal Paris
• Procter & Gamble
• Schwarzkopf & Henkel
• Other companies and brands
• Combe Incorporated
• Acering
• Brand Communication and Promotion
• Key points
• Advertising spend
  • Figure 12: Main monitored media advertising spend on hair colourants, perms and curlers, 2003-07
• Advertisers
  • Figure 13: Promotional spend on hair colourants, perms and curlers, by leading advertisers, 2003-07
• Marketing themes
• Special offers
• Efficacy
• Natural chemistry
• Celebrity endorsement
• Fatal attraction
• Channels to Market
• Key points
• Chemists v grocers
  • Figure 14: Retail distribution of hair colourants, home perms and relaxers, 2005-07
• Chemists dominate
• Multiple choice
• Consumer Attitudes Towards Hair
• Key points
• Grey outlook
  • Figure 15: Cross-tabulation of attitudes towards hair, by selected hair types, October 2007
• Banishing bad hair days
• Consumer Experience of Hair Treatments
• Key points
• Experience of haircare
  • Figure 16: Trends in usage of shampoo, conditioner and home hair colourants, 2002-07
• Maintenance costs holding back
  • Figure 17: Experience of hair treatments in the last 12 months, by where done, October 2007
• Highlighting the difficulty
• Relaxing in the city
• Appendix
• Advertising data
• Abbreviations
• Consumer attitudes towards hair
• Hair type
  • Figure 21: Description of hair, October 2007
  • Figure 22: Description of hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used and TV received, October 2007
  • Figure 23: Description of hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used and TV received, October 2007
• Attitudes towards hair
  • Figure 24: Attitudes towards hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Experience of hair treatments
• All
  • Figure 25: Experience of hair treatments in the last 12 months, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Treatment at home
  • Figure 26: Experience of hair treatments in the last 12 months -- people who treat their hair at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Salon-goers
  • Figure 27: Experience of hair treatments in the last 12 months -- salon-goers, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Consumer attitudes
  • Figure 28: Attitudes towards hair treatments, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
  • Figure 29: Attitudes towards hair treatments, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Attitudes by experience of hair colourants
  • Figure 30: Agreement with attitudes towards hair colourants for use at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
  • Figure 31: Agreement with attitudes towards hair colourants for use at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
• Hair colourants and home perms
  • Figure 32: Hair colourants -- home vs. salon groups, by age, region, social grade, daily newspaper, age of own children in household, internet usage, supermarket used, mobile provider and TV received, October 2007
  • Figure 33: Hair colourants -- home vs. salon groups, by types of chemical hair treatments women have, October 2007
  • Figure 34: Hair colourants -- home vs. salon groups, by women' s hair types, October 2007
  • Figure 35: Hair colourants -- home vs. salon groups, by attitudes towards hair, October 2007
  • Figure 36: Hair colourants -- home vs. salon groups, by attitudes towards home- versus salon-coloured hair, October 2007Figure 37: Hair colourants -- home vs. salon groups, by attitudes towards and typologies of home hair colourants, October 2007
  • Figure 38: Home hair colourants typologies, by age, region, social grade, media usage, age of own children in household, Internet usage, supermarket used and mobile provider, October 2007
  • Figure 39: Home hair colourants typologies, by types of chemical hair treatments women have, October 2007
  • Figure 40: Home hair colourants typologies, by women' s hair types, October 2007
  • Figure 41: Home hair colourants typologies, by attitudes towards hair, October 2007
  • Figure 42: Home hair colourants typologies, by attitudes towards hair colourants (home and salon), October 2007Figure 43: Home hair colourants typologies, by attitudes towards home hair colourants, October 2007