英国における自動車用アクセサリーの市場

Abstract

Worth an estimated £280 million in 2007, the car accessories market has been flat in recent years, being somewhat overshadowed by the performance of must-have gadgets such as satellite navigation systems.

Segmented into products used for safety or in case of emergency, and those that have are designed to provide convenience or styling, many categories have experienced a lacklustre performance, with purchasing decisions influenced by necessity or the replacement of worn-out items. The trend towards vehicle manufacturers including accessories as standard equipment or as optional extras in new cars also stifles market growth.

Some product categories are performing well, however, driven by lifestyle factors such as holidays, the need to power consumer electronic goods while on the go and the introduction of stiffer penalties for drivers flouting laws forbidding them from driving.

This report addresses the following issues:

• What are key issues facing the car accessories market in the UK right now?
• What is the impact on the market of cars increasingly coming equipped with accessories as standard or optional extra equipment?
• Are stiffer penalties for mobile phone use actually translating into sales of hands-free mobile phone kits?
• How can brands better engage with specific consumer groups, such as the rising number of female motorists?
• Who are the winners and losers in the channels to market?
• What are the key consumer trends that will drive the market in future?

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Car parc continues to grow
• Market growth has stalled
• Used cars may help growth
• Two-car households growing in number
• Young drivers need to be won over
• Competition from outside and inside the industry
• Domestic holidays buoy racks
• Marketing as innovation
• Growth lies in style and comfort
• Targeting specific groups
• Look, no hands!
• Internal Market Environment
• Key points
• Car parc continues to grow
  • Figure 1: Number of cars in use (car parc) in the UK, 2001-07Figure 2: Cars in use (car parc), 2001-07
• New car registrations down
  • Figure 3: Trends in private, business and fleet new car registrations, 2001-07
• Used car sales
  • Figure 4: Retail new and used car sales (units), 2001-07
• Shifting patterns in car ownership
  • Figure 5: Number of cars owned by individual households, 1985/86-2006
• Broader Market Environment
• Key points
• PDI to rise, but so will savings ratio
  • Figure 6: Total PDI, consumer expenditure and savings, 2002-12
• Ageing population
  • Figure 7: UK population, by age group, 2002-12
• Number of one-person households to rise
  • Figure 8: Total number of UK households and one-person households, 1991-2012
• Cars preferred for holidays at home
• Safety first in Europe
• Don' t talk and drive
• Many drivers still not buying hands-free kits
• Competitive Context
• Key points
• Fighting for spend
• OE also competes
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Market growth has almost stalled
  • Figure 9: Past, current and forecast of UK retail sales of car accessories, at constant 2007 prices* and euros, 2002-12
• Factors used in the forecast
• Segment Performance
• Key points
• Convenience and styling
  • Figure 10: UK retail sales of convenience and styling accessories, 2002-07
• Car mats
• Roof bars/boxes and cycle carriers
• Decoratives
• Styling and other accessories
• Safety/emergency accessories
  • Figure 11: UK retail sales of safety/emergency accessories, 2002-07
• Companies and Brands
• Key points
• Increased competition
  • Figure 12: Retail distribution of the car accessories market, by outlet type, 2004 and 2006
• Halfords
• Motor World
• A1 Motor Stores
• Wilco Motor Spares
• Carnoisseur
• The Internet
• eBay
• Others
• Brand Communication and Promotion
• Key points
• Adspend on the wane
  • Figure 13: Main monitored media advertising expenditure on car accessories, 2003/04-02006/7
• Press and TV dominate
  • Figure 14: Main monitored media advertising expenditure on car accessories, by outlet type, 2004/05-2006/07
• Halfords spends twice as much as rest combined
  • Figure 15: Advertising expenditure on car accessories, by leading suppliers, 2004/05-2006/07
• Who Owns Car Accessories?
• Key points
• Emergency and safety
  • Figure 16: Ownership of car accessories for emergency/safety use, December 2007
• Convenience and styling
  • Figure 17: Ownership of car accessories for convenience and styling, December 2007
• Who' s Planning to Buy?
• Emergency and safety
  • Figure 18: Planned purchase of car accessories for emergency/safety use (not currently owned), December 2007
• Convenience and styling
  • Figure 19: Planned purchase of car accessories for convenience/styling (not currently owned), December 2007
• Who' s Not Interested?
• Emergency and safety
  • Figure 20: ' Not something I' d buy' , by type of car accessory for emergency/safety use, December 2007
• Convenience and styling
  • Figure 21: ' Not something I' d buy' , by type of car accessory for convenience/styling, December 2007
• Ownership and purchase put in context
• Emergency and safety
  • Figure 22: Car accessories for emergency/safety use, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
• Convenience and styling
  • Figure 23: Car accessories for styling/convenience, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
• Appendix
• Who owns car accessories?
• Ownership of car accessories for emergency/safety use
  • Figure 30: Ownership of car accessories for emergency/safety use, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling
  • Figure 31: Ownership of car accessories for convenience and styling (1), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling (continued)
  • Figure 32: Ownership of car accessories for convenience and styling (2), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling (continued)
  • Figure 33: Ownership of car accessories for convenience and styling (3), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Who' s planning to buy?
• Car accessories for emergency/safety, don' t own but plan to buy
  • Figure 34: Car accessories for emergency/safety, don' t own but plan to buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy
  • Figure 35: Car accessories for convenience/styling, don' t own but plan to buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy (continued)
  • Figure 36: Car accessories for convenience/styling, don' t own but plan to buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy (continued)
  • Figure 37: Car accessories for convenience/styling, don' t own but plan to buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Who' s not interested?
• Car accessories for emergency/safety, not something I' d buy
  • Figure 38: Car accessories for emergency/safety, not something I' d buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy
  • Figure 39: Car accessories for convenience/styling, not something I' d buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy (continued)
  • Figure 40: Car accessories for convenience/styling, not something I' d buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy (continued)
  • Figure 41: Car accessories for convenience/styling, not something I' d buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Attitudes to car accessories
  • Figure 42: Attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Further attitudes towards car accessories
  • Figure 43: Further attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessory target opportunities
• Consumer target groups
  • Figure 44: Consumer target groups, by gender, age, socio-economic group, region, household income, daily and Sunday newspaper readership and titles read, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, December 2007
• Consumer target groups (continued)
  • Figure 45: Consumer target groups, by gender, age, socio-economic group, region and household income, December 2007