米国における害虫駆除の市場

Abstract

Against the backdrop of increased consumer environmental awareness, declining termite pretreatments, and the housing slowdown, the pest control services and retail products market has faced its share of challenges during 2005-07. However, near-term challenges aside, Mintel believes long-term prospects for growth are sound, buoyed by product innovation; population and geographical trends; and product innovation.

This report shows readers where the pest control market has been and where it will go, and is a must-read for industry participants interested in learning about:

• The prospects of future growth through Baby Boomer gardeners
• Successfully responding to consumers' fear of pests and pesticides
• How retail rodenticides could be affected by upcoming EPA regulations
• How new retail product innovations may give pest control products an edge over pest control services
• How and why pest control services are chosen
• Marketing opportunities directed at asthma sufferers; consumers who associate pests with poor health; and people who just want to kill pests

Resources include Mintel GNPD, a proprietary product development assessment tool, custom consumer research, sales data for each covered segment, and information culled from more than 20 interviews with industry insiders.

The retail market for US pest control consists of two segments:

• Professional pest control services for the home
• Retail pest control products used inside and surrounding the home, such as sprays, liquids, baits, and traps, as well as insect repellents

Excluded are pest control services for businesses or farms; products to control pests outside the home (such as aphid sprays); and products to control fleas on pets (such as collars).

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• It' s all about where you live
• Competitive context
• EPA regulations to shift rodenticide revenue from retail products to professional services
• Consolidation to continue
• Environmental tide may have turned
• Segment performance--Pest control services
• Short-term problems; long-term growth assured
• Consistent growth among national and regional players
• Organic/environmentally-friendly products on the rise--will gain traction
• Termidor: too good to be true
• Segment performance--FDM pest control products
• Retail product forecast/predictions
• Retail product innovation sparks life into segment
• SC Johnson firmly ensconced as FDM sales leader--product portfolio strong supermarket match
• SC Johnson innovations offer product diversity, new revenue potential:
• Woodstream shows how to boost margins with premium products
• Retail channels
• Wal-Mart in the lead--to grow share based on one-stop shopping, lower-income skew
• Home improvement pest control sales to feel housing slowdown
• Convenient pest control pickup to stabilize future supermarket sales
• The Consumer
• Gardening Baby Boomers to the rescue
• Pest control services and product usage
• Usage by pest type
• Frequency of use
• How pest control service is chosen
• Why pest control service is chosen
• Market Size and Forecast
• Pest control services face near-term hurdles, long-term growth
• Pest control products to keep pace on heels of innovation
• Revenue summary
  • Figure 1: Total U.S. sales and forecast of pest control services and retail products, in current prices, 2002-12Figure 2: Total U.S. sales and forecast of pest control services and retail products, in constant prices, 2002-12
• Competitive Context
• EPA regulations to shift rodenticide revenue from retail products to professional services
• Consolidation to continue
• Efficacy over environment
• Segment Performance
• Key points
• Cost/benefit analysis: expense, safety, trust, and efficacy affect each segment differently
  • Figure 3: U.S. sales and forecast of pest control services and retail products, by segment, 2002-12
  • Figure 4: U.S. sales of pest control services and retail products, by segment, 2005 and 2007
• Segment Performance--Pest Control Services
• Key points
• Short-term problems; long-term growth assured
  • Figure 5: U.S. sales of pest control services, 2002-12
• Segment Performance--FDM Pest Control Products
• Key points
• Retail product innovation sparks life into segment
• Environmental sprays lag; devices lead
  • Figure 6: FDM sales of pest control retail products, by product type, 2003 and 2005
• Retail Channels
• Key points
• Channel product selection may influence pest control purchase decision
• Broader retail market reflects consistent need
  • Figure 7: U.S. sales of retail pest control products, by retail channel, 2005 and 2007
• Retail Channels--Other
• Key points
• Wal-Mart to grow share based on one-stop shopping, lower-income skew
• Home improvement pest control sales to feel housing slowdown
  • Figure 8: U.S. sales of retail pest control products at other channels, 2002-07
• Retail Channels--Supermarkets
• Key points
• Convenient pest control pickup to stabilize future sales
• Pest control products viewed as "least hazardous" have best sales opportunity
  • Figure 9: U.S. sales of retail pest control products at other channels, 2002-07
• Market Drivers
• Biology and weather a drain on termite revenue
• Steep drop in new housing sales saps pre-treatment revenue
  • Figure 10: New houses sold in the U.S., 2004-07
• It' s all about where you live
  • Figure 11: Usage of pest control services and products, by region, December 2007
  • Figure 12: Commercial and residential pest control services sales per capita, by state, 2002Figure 13: Interim projections: Percent change in population by region of the United States, 2000-30
• Gardening Baby Boomers to the rescue
  • Figure 14: Gardening activity by age, 2003, 2005, and 2007Figure 15: Use of pesticides, gardeners, 2007
  • Figure 16: U.S. population and projections and usage of antiperspirant and deodorant, by age, 2002-12
• West Nile Virus: no laughing matter--and a revenue driver
  • Figure 17: West Nile Virus human disease cases, by state, 2007
• Leading Pest Control Service Providers
• Consistent growth among national and regional players
  • Figure 18: Sales of leading residential pest control service providers, 2005 and 2007*
• Pest Control Service Provider Analysis: National Players
• Key points
• Pre-treatment declines to weigh on Terminix
• Orkin' s enhanced commercial focus give company momentum
  • Figure 19: Sales of Terminix and Orkin, 2005 and 2007
• Pest Control Service Provider Analysis: Regional Players
• Key points
• Strong growth buoyed by acquisitions; consolidation to boost future sales
• Southeast is regional hub--to benefit from population growth
  • Figure 20: Sales of "top eight" regional independent residential pest control service providers, 2005 and 2007
• Leading FDM Pest Control Product Companies
• Key points
• SC Johnson firmly ensconced as FDM sales leader--product portfolio strong supermarket match
• Spectrum
  • Figure 21: FDM sales of leading pest control product companies, 2006 and 2007
• FDM Pest Control Product Brand Share--Outdoor
• Key points
• Movement toward contactless products afoot?
• SC Johnson innovations offer product diversity, new revenue potential
  • Figure 22: FDM brand sales of outdoor pest control products in the U.S., 2006 and 2007
• FDM Pest Control Product Brand Share--Devices
• Key points
• Rodenticide playing field to get regulatory shake-up
• Woodstream shows how to boost margins with premium products
  • Figure 23: FDM brand sales of pest control devices in the U.S., 2006 and 2007
• FDM Pest Control Product Brand Share--Multipurpose
• Key points
• Raid' s multi-purpose pest killer/germ fighter a product to watch
• Raid Earth Options suggests that plant-based products have a way to go
  • Figure 24: FDM brand sales of multipurpose pest control products in the U.S., 2006 and 2007
• FDM Pest Control Product Brand Share--Indoor
• Product odor control important
  • Figure 25: FDM brand sales of indoor pest control products in the U.S., 2006 and 2007
• Brand Qualities
• Truly Nolen brand differentiates itself by melding visual imagery with family-friendly message
  • Figure 26: Truly Nolen "mouse car," 2007
• Innovation and Innovators
• Retail pest control products
• Retail product forecast/predictions
• Convenience is no longer king
• Botanical/herbal becomes top claim
• Environmentally-friendly claims increase--but bets are hedged on efficacy
• Fragrance-free and fresh scents
• Refills still strong and a new format is introduced
• Woodstream premium electronic traps and sonic repellents increase margins
• SC Johnson melds convenience and environment with candle introductions
• Pest control services
• Organic/environmentally-friendly products on the rise--will gain traction
• Termidor: too good to be true
• Advertising and Promotion
• Overview
• d-Con
  • Figure 27: d-Con baits, 2007
• Off!
  • Figure 28: Off! Smooth & Dry, 2007
• Orkin
  • Figure 29: Orkin termite proposal, 2007
• Pest Control Services and Product Usage
  • Figure 30: Usage of pest control services and products, December 2007
  • Figure 31: Usage of pest control services and products, by HH income, December 2007Figure 32: Usage of pest control services and products, by homeowners and renters, December 2007
• Frequency of Use
  • Figure 33: Volume use of pest control products, by age, December 2007
  • Figure 34: Volume use of pest control products, by age, December 2007
• Retail Brand Penetration
  • Figure 35: Use of insecticide brands, 2003, 2005, and 2007
• Purchase Preferences
  • Figure 36: Pest control Product retail channel preferences, by region, December 2007
  • Figure 37: Pest control Product retail channel preferences, by income, December 2007
• Pest Control Product and Service Use by Pest Type
  • Figure 38: Pest control product and service use, by pest type, December 2007
• Pest control product use by pest type
  • Figure 39: Pest control product use by pest type, by HH income, December 2007
• Pest control service use by pest type
  • Figure 40: Pest control service use by pest type, by HH iincome, December 2007
• How and Why Pest Control Service Chosen
• How pest control service is chosen
  • Figure 41: How last pest control professional was chosen, December 2007
  • Figure 42: How last pest control professional was chosen, by age, December 2007
• Why pest control service is chosen
  • Figure 43: Why last pest control professional was chosen, December 2007
  • Figure 44: Why last pest control professional was chosen, by age, December 2007
  • Figure 45: Why last pest control professional was chosen, by HH income, December 2007Figure 46: Why last pest control professional was chosen, parent w/child in home, December 2007
  • Figure 47: Why last pest control professional was chosen, rent versus own, December 2007
• Demographic Focus: Region
  • Figure 48: Usage of pest control services and products, by region, December 2007
• Pest control products
  • Figure 49: Pest control product use by pest type, by region, December 2007
• How last pest control professional was chosen
  • Figure 50: How last pest control professional was chosen, by region, December 2007
• Why last pest control professional was chosen
  • Figure 51: Why last pest control professional was chosen, by region, December 2007
• Custom Consumer Groups: Asthma, Health and Killing Pests Dead
  • Figure 52: Asthma, health, and killing pests dead, December 2007
• Unique services and education for asthma sufferers
  • Figure 53: Usage of pest control services and electronic devices, by asthma sufferers, December 2007
  • Figure 54: How and why pest control professional used, by asthma sufferers, December 2007
• Pest control business is better if you think pests are unhealthy
  • Figure 55: Usage of pest control services and products, by pest health perception, December 2007
  • Figure 56: How and why pest control professional used, by pest health perception, December 2007
• Industry backbone: those who want to kill ' em dead
  • Figure 57: Usage of pest control services and products, by gender, December 2007
• Appendix: Other Useful Consumer Tables
• Usage
  • Figure 58: Usage of pest control services and products, by gender, December 2007
  • Figure 59: Usage of pest control services and products, by age, December 2007
• Frequency of use
  • Figure 60: Volume use of pest control products, by HH income, December 2007
• Brand preferences
  • Figure 61: Use of insecticide brands, by region, May 2006-June 2007
• Purchase preferences
  • Figure 62: Pest control product retail channel preferences, by gender, December 2007
  • Figure 63: Pest control product retail channel preferences, by age, December 2007
  • Figure 64: Pest control product retail channel preferences, by age, December 2007
• Pest control product use by pest type
  • Figure 65: Pest control product use by pest type, by age, December 2007
• Pest control service use by pest type
  • Figure 66: Pest control service use by pest type, by age, December 2007
  • Figure 67: Pest control service use by pest type, by region, December 2007
• How pest control service is chosen
  • Figure 68: How last pest control professional was chosen, by HH income, December 2007
• Why pest control service is chosen
  • Figure 69: Why last pest control professional was chosen, by gender, December 2007
• Appendix: Trade Associations