欧州における飲酒習慣

Abstract

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

• Market sizes
• Market trends
• Leading manufacturers
• Consumer trends
• Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Table of Contents

• Drinking Habits -- A Pan-European Overview
• Please click on the accompanying powerpoint to view this report
• Definitions
• Consumer research
• Abbreviations