英国における健康/美容製品の小売業界

Abstract

Health and beauty is an innovative and dynamic sector of UK retailing. It has also become one of the most competitive as the concentration of power moves into fewer hands and price-led activity fails to abate.

Main themes of the report:

• Concentration and price competition: how will growing consolidation and price-led tactics affect future market development?
• How will an ageing population impact on the market and what steps will/should retailers take to capitalise on this key trend?
• What really matters to consumers when deciding where to buy toiletries, cosmetics and healthcare products?
• Consumers have traded up, but how will tougher economic conditions impact on their shopping behaviour in this market?

Table of Contents

• Issues in the Market
• Main themes
• Definitions
• Abbreviations
• Market in Brief
• The future
• Market sizes, performance and structure
• Channels of distribution
  • Figure 1: UK health and beauty market, channels of distribution, 2006
• Market leaders
• Consumer behaviour
• Internal Market Environment
• Price tactics
• Creating points of difference
• Loyalty
• Customer service
• MediSpa treatments
• Market repositioning
• Own brands
• Trading up
• Product innovation
• Pharmacy consolidation
• Healthcare focus
• Prescription drugs and pharmacy remuneration
• Prescription charges
• NHS receipts
• The reimbursement element
  • Figure 2: England: Prescriptions -- number dispensed and net ingredient cost, 1998-07
• OTC medicines
• Broader Market Environment
• Key points -- negative
• Key points -- positive
• 2007 -- a year of 2 halves!
• Pre-Northern Rock...
• Post-Northern Rock...
• Growing, greying population
  • Figure 3: UK: Population trends, 2002-12
  • Figure 4: UK: Population forecasts, by age band, 2007-12
• Population implications
• The baby boomers
• Increasingly affluent consumer
  • Figure 5: Forecast adult population trends, by socio-economic group, % change 2002-12
• Consumer spending
  • Figure 6: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
• Consumer implications for the health and beauty market
• Interest rates ...
• ...and consumer prices
  • Figure 7: UK: Consumer prices, percentage change year on year, 2001-07
• Consumer price implications for the health and beauty market
• The Market in Context
• Key points
• Health and beauty holds up well
  • Figure 8: UK: Consumer spending on selected categories, 2002-06
• Price deflation in beauty market
  • Figure 9: UK: Consumer spending growth on the beauty market by value and volume, 2003-07
• Resilience in the health market
  • Figure 10: UK: Consumer spending growth on the health market, 2003-07
• Product breakdown
• Perfumes, cosmetics and toiletries
  • Figure 11: UK: Sales of cosmetics, fragrances and toiletries by category, 2002, 2004 and 2006
  • Figure 12: UK: Relative sales importance of categories vs Western Europe, 2006
• Pharmaceutical products
  • Figure 13: UK: Pharmaceuticals market, product breakdown, 2002-06
  • Figure 14: UK: Self medication market breakdown, 2006
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Channels of Distribution
• Key Points
• Specialists dominate
  • Figure 15: UK health and beauty market, channels of distribution, 2006
• Grocery retailers
• Department stores and other mixed goods retailers
• Direct sellers
  • Figure 16: UK: Health and beauty market, leading direct sellers, 2006
• Sector Size and Forecast
• Key points -- future
• Key points -- past
• Future
• Retail sales forecasts
  • Figure 17: UK: Health and beauty retailers' sales, 2002-12
• Past
  • Figure 18: UK: All health and beauty retailers, all-inclusive sales by sub-sector, 2002-06
• Health and beauty specialists lose market share
  • Figure 19: UK: Health and beauty specialists* as a % of health and beauty market**, 2002-07
• Outlet and enterprise data
• Enterprises
  • Figure 20: UK: Health and beauty retailers, number of enterprises, by sub-sector, 2001-05
• Outlets
• Figure 21: UK: Health and beauty retailers, number of outlets by sub-sector, 2001-05
• The Consumer -- Toiletries
• Key points
• Trend data
  • Figure 22: Source of toiletries purchased, percentage change 2002-07
• Supermarkets continue to win ground
• Health and beauty specialists losing
• The Body Shop challenged on its core territory
• Masstige pressures department stores
• Where they shopped
  • Figure 23: Source of toiletries purchased, November 2007
• Who shops where?
  • Figure 24: Market positioning of major retailers selling toiletries by age and affluence, November 2007
• Supermarket sweep
• The affluent and old prefer Boots
• Superdrug -- all about youth
• Toiletries -- Detailed Consumer Demographics
  • Figure 25: Source of toiletries purchased by demographic sub-group, November 2007
  • Figure 26: Source of toiletries purchased in the last three months, by demographic sub-group, November 2007
• The Consumer -- Beauty Products
• Key Points
• Trend data
  • Figure 27: Source of beauty products purchased, 2002-07
• Supermarkets steam ahead
• Price cuts and own-brand boost Boots' lead
• Green trend hits The Body Shop
• Avon efforts show little result
• Opportunities for M&S?
• Where they shopped
  • Figure 28: Source of cosmetics, skincare products or perfumes/fragrances in the last 12 months, November 2007
• Who shops where?
  • Figure 29: Market positioning of major retailers selling beauty products, by age and affluence, November 2007
• Men still shy of beauty?
• Supermarkets win with men
• Male environment
• A beautiful habit gets dropped with age
• Like day and night? The market leaders
• Avon calling
• Mum' s the word
• Tesco & Asda -- for families
• Beauty -- Detailed Consumer Demographics
  • Figure 30: Source of cosmetics, skincare products or perfumes/fragrances in the last 12 months, by demographic sub-group, November 2007
• The Consumer -- OTC Products
• Key points
• Trend data
  • Figure 31: Source of purchase of medicines or healthcare products, such as cough medicines, tablets or ointments, but not including products on prescription, in the last 6 months, 2002-07
• Supermarket expansion gains ground
• Lloyds and Co-op on the acquisition path
• Boots must lose?
• Where they shopped
  • Figure 32: Source of purchase of medicines or healthcare products, such as cough medicines, tablets or ointments, but not including products on prescription, in the last 6 months, November 2007
• Who shops where?
  • Figure 33: Market positioning of major retailers selling OTC by age and affluence, November 2007
• Men aren' t buying it
• The young and old get it free
• Families hungry for health
• Local independents surprisingly strong
• OTC -- Detailed Consumer Demographics
  • Figure 34: Source of purchase of medicines or healthcare products, such as cough medicines, tablets or ointments, but not including products on prescription, in the last 6 months, by demographic sub-group, November 2007
  • Figure 35: Source of purchase of medicines or healthcare products, such as cough medicines, tablets or ointments, but not including products on prescription, in the last 6 months, by demographic sub-group, November 2007
• Retail Competitor Analysis
• Key points
• Leading specialists
  • Figure 46: UK: Leading health and beauty specialists, 2006
• Market shares
  • Figure 47: UK: Leading specialists' market shares, 2006
  • Figure 48: UK: Leading specialists' market shares, 2006
• Evaluation
  • Figure 49: UK: Health and beauty specialists, evaluation, 2008
• Alliance Boots
  • Figure 50: Alliance Boots: Share of UK health and beauty specialists' sales, 2002-06
  • Figure 51: Alliance Boots: Share of European health and beauty specialists' sales, 2002-06
• Strategic evaluation
• Lowering prices and boosting value perceptions
• The bottom line?
• Rebadging UK community pharmacies
• Distributing Boots own brands in continental Europe
• Background
• Financial performance
  • Figure 52: Alliance Boots: Group pro forma financial performance, 2005/06-2006/07
• Retail division -- 2006/07 performance
  • Figure 53: Alliance Boots: Retail division pro forma financial performance, 2005/06-2006/07
• 2007/08
• Store portfolio
• Historic numbers
• Expansion picks up again
  • Figure 54: Alliance Boots: UK and rest of Europe company owned outlet numbers, 2006/07
• Rebranding Community Pharmacy
• Overseas concessions
  • Figure 55: Alliance Boots: Overseas concession numbers by country, January 2008
• Retail offering
• International
• Market positioning
• Brands
• Pricing
• Product offer
  • Figure 56: Alliance Boots: UK retail division sales mix by major product category, 2006/07
• Customer services
• Advertising and marketing
• e-commerce and home shopping
  • Figure 57: Alliance Boots: UK online retail sales, 2004/05-2006/07
• A.S. Watson (UK)
• Strategic evaluation
• Promising investment
• The benefits of size
• Expansion?
• Group
• Background
  • Figure 58: A.S.Watson: European health and beauty chains, 2006
• Financial performance
  • Figure 59: A.S.Watson: Year-on-year growth at European health & beauty business, 2003-06
• Store portfolio
  • Figure 60: A.S.Watson: Group health & beauty outlets in Europe, 2002-07
• Group e-commerce
  • Figure 61: A.S. Watson: European online presence, 2008
• UK
  • Figure 62: A.S.Watson: Sales as share of health & beauty specialists' sales in the UK, 2002-06
• Background
• Financial performance
  • Figure 63: A.S. Watson: UK operations' financial performance, 2002-06
• Store portfolio
  • Figure 64: A.S. Watson: UK operations' outlets, 2002-07
• Retail offering
  • Figure 65: A.S. Watson: Superdrug own brands, at February 2008
• The Body Shop
  • Figure 66: The Body Shop: Share of UK health and beauty specialists' sales, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 67: The Body Shop: Financial performance, 2001/02-05/06
• Store portfolio
• Group outlet data
  • Figure 68: The Body Shop: Outlet data, 2001/02-05/06
• European store numbers
  • Figure 69: The Body Shop: European outlet numbers, 2001/02-2005/06
• European company-owned stores
  • Figure 70: The Body Shop: Company-owned outlets, 2001/02-2005/06
• Shop refits
• Retail offering
• Market positioning
• Brands
• Pricing
• Product offer
• Advertising and marketing
• Loyalty card
• e-commerce and other home shopping
• Celesio
  • Figure 71: Celesio (UK): Share of UK health and beauty specialists' sales, 2002-06
  • Figure 72: Celesio: Share of European health and beauty specialists' sales, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 73: Celesio Retail: Financial performance, 2002-06
  • Figure 74: Celesio Retail: Sales by country, 2002-06
  • Figure 75: Celesio Retail: Sales and outlet growth by country, 2005-06
  • Figure 76: Celesio Retail: Q1-Q3 sales by country, 2006 and 2007
• Store portfolio
  • Figure 77: Celesio Retail: Outlet data, 2002-Q3 2007
• Retail offering
• Market positioning
• Product offer
• Brands
• Pricing
• Customer services
• Advertising and marketing
• e-commerce
• Co-op Pharmacy
  • Figure 78: Co-op Pharmacy: Sales as share of health & beauty retailers in UK, 2002-06
• Background
• Financial performance
  • Figure 79: Co-op Pharmacy: Group financial performance, 2002-06
• Store portfolio
  • Figure 80: Co-op Pharmacy: Outlet data, 2002-07
• Retail offering
• Market positioning
• Brands
• Product offer
• e-commerce and home shopping
• L Rowland
  • Figure 81: L Rowland: Sales as share of health & beauty specialists' sales in UK, 2002-06
• Background
• Financial performance
  • Figure 82: L Rowland & Co (Retail) Ltd: Group financial performance, 2002-06
• Store portfolio
  • Figure 83: L Rowland & Co (Retail) Ltd: Outlet data, 2002-06
• Retail offering
• Retail Advertising and Promotion
• Spending trends
• Ups and downs
  • Figure 84: UK: Advertising expenditure on health and beauty by select retailers, 2003-07
• Spend to sales
  • Figure 85: UK: Advertising expenditure on health and beauty products as % of sales, by select retailers, 2003-06
• Spend by top ten categories
  • Figure 86: UK: Select retailers' advertising expenditure by top ten categories, 2003-07
• Spend by healthcare and beauty
  • Figure 87: UK: Select retailers' advertising expenditure by health and beauty, 2003-07
• 2007 advertising spend
  • Figure 88: UK: Advertising expenditure on health and beauty by retailer, 2007
• 2007 advertising themes