中国と西洋諸国との小売業の比較

Abstract

Look beyond the wall of China' s retail scene with Mintel' s new reports, Retailing in China and China and the West - A retail comparison. Over the past five years Mintel has built up a well established research team in Shanghai. Richard Perks, Director of Retail Research at Mintel has worked closely with this team, so that we can now offer you reports that give you a fresh perspective of what is really happening in the major Chinese retail sectors.

China - vast, vibrant and misunderstood?

China is the world' s biggest country by population - four times the size of the US - and within 10 years it will be the world' s second largest economy. It also combines political stability with an exceptionally high rate of growth. And the opportunities for retailers are equally large, thanks to a rapidly growing affluent middle class, eager to buy into a Western lifestyle.

Key themes of the reports:

These reports put China into context.

• They highlight the leading players in the major retail sectors
• They show where retailing in China differs from retailing in the West and where it is similar

Exclusive consumer research commissioned by Mintel also allows the reports to:

• Highlight what motivates Chinese consumers
• Highlight how the Chinese differ from Western consumers

Table of Contents

• Insights and Opportunities
• Market in Brief
• Politics
• Population
• GDP
• Consumer spending
• Inflation
• Consumers
• Food retailing
• Fashion
• Electricals
• Furniture
• The Opportunity
• Report Scope and Technical Notes
• Technical notes
• Broader Market Environment
• Population
  • Figure 1: China: Population vs largest Western countries, 2006
  • Figure 2: The world: Top 10 countries by population, 2007
  • Figure 3: China, Japan: Population pyramids, 2007
• Potential
  • Figure 4: Leading economies: Population vs GDP per capita, 2006
• Politics
• Macro economics
  • Figure 5: Top 20 world economies, by GDP, 2006
  • Figure 6: Leading countries: Population and GDP per capita, 2006/07
  • Figure 7: GDP growth, 2001-2006
• Consumer spending
  • Figure 8: Consumer spending per capita, 2006
• Spending on food
  • Figure 9: Spending on food as % all consumer spending, 2006
• Inflation
  • Figure 10: Inflation, % change year-on-year, 2007
• Retailing
  • Figure 11: Retail sales, 2007
• Outlet data
  • Figure 12: Outlets per head, China vs Western Europe, 2006
• Consumer Attitudes
• The consumer research in China
• Spending plans for 2008
  • Figure 13: China vs UK: Top 10 spending intentions, 2008
  • Figure 14: China vs UK: Major spending intentions, 2008
• Food retailing
• Store formats
  • Figure 15: What Consumers look for from a grocer, 2008
• Clothing
• Store formats
  • Figure 16: China vs UK: Factors influencing clothes buying, 2008
• Electricals
• Store formats
  • Figure 17: China vs UK: Factors influencing electricals buying, 2008
• Furniture
• Store formats
  • Figure 18: China vs UK: Factors influencing choosing a furniture retailer, 2008
• Retail Forecasts
  • Figure 19: Europe and China: Retail sales growth, 2002-12