中国における小売業

Abstract

Look beyond the wall of China' s retail scene with Mintel' s new reports, Retailing in China and China and the West - A retail comparison. Over the past five years Mintel has built up a well established research team in Shanghai. Richard Perks, Director of Retail Research at Mintel has worked closely with this team, so that we can now offer you reports that give you a fresh perspective of what is really happening in the major Chinese retail sectors.

China - vast, vibrant and misunderstood?

China is the world' s biggest country by population - four times the size of the US - and within 10 years it will be the world' s second largest economy. It is also combines political stability with an exceptionally high rate of growth. And the opportunities for retailers are equally large, thanks to a rapidly growing affluent middle class, eager to buy into a Western lifestyle.

Key themes of the reports:

These reports put China into context.

• They highlight the leading players in the major retail sectors
• They show where retailing in China differs from retailing in the West and where it is similar

Exclusive consumer research commissioned by Mintel also allows the reports to:

• Highlight what motivates Chinese consumers
• Highlight how the Chinese differ from Western consumers

Table of Contents

• Insights and Opportunities
• Market in Brief
• Politics
• Liberal, market led economy
• Population
• Chinese consumers
• Foreign entrants
• Retailing in China
• Food retailing
• Health & Beauty
• Fashion
• Household
• Report Scope and Technical Notes
• Technical notes
• Broader Market Environment
• Background
• Politics
• The economy
• Growing pains
• Population
  • Figure 1: China: Population trends, 1997-2006
  • Figure 2: China: Population pyramid, 2006
  • Figure 3: China: Male-female imbalance by age, 2006
  • Figure 4: UK, China, Population pyramids, 2006
• Urban vs rural population
  • Figure 5: China: Rural -- Urban population split, 1953-2007
• Incomes
  • Figure 6: China: Average household income, 2007
  • Figure 7: China: Engle coefficient, urban vs rural areas, 1978-2007
• GDP
  • Figure 8: China: GDP, 1998-2007
• Inflation
  • Figure 9: China: Inflation, 1997-2007
  • Figure 10: China: Inflation by main category, 2007
• Unemployment
  • Figure 11: China: Unemployment in urban areas, 2002-07
  • Figure 12: China: Public -- Private employment, urban areas 2007
• Consumer spending
  • Figure 13: China: Household consumption expenditure, 1997-2006
  • Figure 14: China: Detailed Household consumption expenditure, 2004-06
• Retailing in China
  • Figure 15: China: Total retail sales, 2001-07
  • Figure 16: China: Retail sales by location, 2002-07
• Retail sales by sector
  • Figure 17: China: Retail sales by large businesses by ownership, 2006
  • Figure 18: China: Retail sales by large retailers, 2006
  • Figure 19: China: Sales, outlets and space for major retail groups, 2005, 2006
• Forecast
  • Figure 20: China: Retail sales, 2003-12
• Consumers
• Ownership of consumer durables
  • Figure 21: China: Ownership of consumer durables in urban areas, 2006
• Consumers and the Internet
  • Figure 22: China: Internet penetration, 2002-07
  • Figure 23: China: Internet penetration by age, 2007
• Consumer research
• Consumer spending intentions
• Detailed consumer demographics
  • Figure 24: China: Major spending intentions, February 2008
  • Figure 25: China: Other spending intentions, February 2008
  • Figure 26: China: Minor spending intentions, February 2008
• The major retail sectors
• Modern retailing vs traditional retailing
  • Figure 27: China: Modern vs Traditional retailing, by share of sales 2007
• Traditional retailing
• Food retailing
• Key findings
• Food retailing in China
• The consumer
• Where do consumers shop for food?
  • Figure 28: China: Profile of where consumers shop for fresh food, February 2008
  • Figure 29: China: Where consumers shop for other foods, February 2008
• How often do they shop?
  • Figure 30: China: How often consumers shop for food, February 2008
• Important factors when choosing where to shop
  • Figure 31: China: Factors in choosing where to shop, February 2008
• Major players
  • Figure 32: China: Leading food retailers, 2006/7
• Lianhua
• Carrefour China
  • Figure 33: Carrefour China trading Record, 2005-07
• Lotus
• Tesco
  • Figure 34: Tesco China: Financial performance, 2005/06-2007/08
• Wal-Mart
• Detailed consumer demographics
  • Figure 35: China: Where consumers do main shopping for fresh foods, February 2008
  • Figure 36: China: Where consumers do main shopping for other foods, February 2008
  • Figure 37: China: How often consumers shop for food, February 2008
  • Figure 38: China: Most important factors determining which food shop to choose, February 2008
  • Figure 39: China: Other factors determining which food shop to choose, February 2008
• Health and beauty
• Department stores
• Clothing
• Where do the Chinese buy clothes?
• Rising aspirations
• Early stages of development
• Major retailers
  • Figure 40: China: Clothing retailers: Leading players, sales and outlets, 2007
• Western retailers
• Decathlon
• Hong Kong-based companies
  • Figure 41: Baleno: China trading performance, 2002/03-2006/07
  • Figure 42: Giordano: China trading performance, 2002-06
• Chinese retailers
• Consumer attitudes to buying clothing
  • Figure 43: China: Consumer atitudes to buying clothes, February 2008
  • Figure 44: China: Consumer attitudes to clothes shopping by age and income, February 2008
• Detailed consumer demographics
  • Figure 45: China: Consumer attitudes to clothes shopping, February 2008
  • Figure 46: China: Consumer attitudes to clothes shopping, February 2008
• Household
• DIY
  • Figure 47: China: DIY market, major players, 2007
• B&Q
  • Figure 48: B&Q China: Trading record, 2003/04-2007/08
• Electricals
  • Figure 49: China: Leading electricals retailers, 2007
• Electricals malls
• Gome
  • Figure 50: Gome Electrical Appliances: Group financial performance, 2004-06
  • Figure 51: Gome outlet data, 2003-December 2006
  • Figure 52: Gome sales mix, 2006
• Suning
  • Figure 53: Suning Home Appliances: Group financial performance and outlet data, 2003-07
  • Figure 54: Suning sales mix, 2006
• Best Buy
• Consumer attitudes to buying Electricals
  • Figure 55: China: Factors determining where consumers by electrical products, February 2008
  • Figure 56: China: Electricals: Consumer preferences by age and income, February 2008
• Detailed consumer demographics
  • Figure 57: China: Factors determining where consumers by electrical products: detailed results, February 2008
  • Figure 58: China: Factors determining where consumers by electrical products: detailed results, February 2008
• Furniture
• Furniture malls
• Consumer attitudes to buying furniture
  • Figure 59: China: What consumers look for from a furniture store, February 2008
  • Figure 60: China: Consumer preferences when buying furniture, by age and income, February 2008
• Detailed consumer demographics
  • Figure 61: China: What consumers look for from a furniture store, detailed demographics, February 2008
  • Figure 62: China: What consumers look for from a furniture store, detailed demographics, February 2008
• Appendix
  • Figure 63: Top 100 retailers in China, 2006
  • Figure 64: China: Major foreign-invested chained enterprise business overview, 2006
  • Figure 65: China: Overview of top 100 FMCG chained retail enterprises, 2006