米国における健康食品および飲料市場（第2巻）：大豆食品

It' s in frozen desserts, cans of chili, frozen dinners, pizza, sausages and hot dogs, smoothies and even lattes. It' s soy, and soy-based foods and beverages are competing ever more strongly with meat and dairy products as an essential part of what' s for breakfast, lunch and dinner (and snacks inbetween). With a growing percentage of teens claiming themselves to be vegetarian (or being open to it), and the increasing variety and forms of soy-based foods entering the marketplace, the market for soy-based foods and beverages has never been stronger. The U.S. Market for Soy-based Foods and Beverages, volume 2 in the series The U.S. Market for Wellness Foods and Beverages, offers a comprehensive and fresh look at the burgeoning soy market. Which players dominate the market, and who' s ready to enter and compete? What defines a soy customer - and are they soy-exclusive or willing to go back and forth? And if so, what products are soy-fine, and what others are less palatable? The U.S. Market for Soy-based foods answers these questions, and lays out the trends, strategies and opportunities that will present themselves in the soy market.

The U.S. Market for Wellness Foods and Beverages

The U.S. Market for Soy-based Foods and Beverages is the second volume of Packaged Facts' new 3-volume market research series, The U.S. Market for Wellness Foods and Beverages. This series is the executive' s guide to the new frontier of wellness oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Organic, Functional Foods and Soy-Based Foods and Beverages.

Report Methodology

The information in The U.S. Market for Wellness Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the organic, soy and functional foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the organic foods/beverages, soy-based foods/beverages and functional foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of "wellness" foods and beverages. It provides up-to-date competitive profiles of marketers of organic, soy-based and functional foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the wellness industry.

What You' ll Get in this Report

The U.S. Market for Wellness Foods and Beverages is a brand-new series that offers a unique perspective on the burgeoning market for organic, soy-based and functional foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Wellness Foods and Beverages offers. The individual volumes within the series address the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who' s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

How You Will Benefit from this Report

If your company is already competing in the wellness market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for wellness foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the wellness foods and beverages based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for wellness food and beverage products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the organic, soy and functional food and beverage arenas.
• Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary

Chapter 2 The Market

• What are soy-based foods
• Scope of report/market
• Market Size and Growth
• 2002 Retail Sales
• Table 2-1: U.S. Retail Sales of Soy-based foods, 1998-2002 (dollars)
• Market Composition
• Share by Product Category
• Table 2-2: Share of U.S. Soyfood Sales by Product Category: By Dollar and Percent Share, 2002
• Supermarkets the Leading Outlet
• Health and Natural Product Stores
• Natural Food Supermarkets
• Soy in Foodservice: Soymilk in Lattes
• Table 2-3: Share of U.S. Soyfood Sales by Retail Outlet Type, 2002
• Factors Affecting Market Growth
• A Health-Aware Population
• Aging Population Drives Soyfood Sales
• Growing Hispanic and Asian Populations Expand Market
• Vegetarianism Taking Early Root - More Teens Adopt Non-Meat Eating Habits
• Natural Foods Marketers Gear Up for Mainstream Distribution
• Growth of Soyfoods Is in Conventional Channels
• Conventional Producers Embrace Soyfoods
• Concern Over Food-Safety Issues Draws Consumers to Soyfoods
• GMOs Another Food Safety Issue
• Organic Soyfood Sales Will Climb
• "Hot"  Food Categories Present Opportunities: Snack/sports bars, Smoothies, Convenience Meals
• Foodservice Distribution Limited, But Growing
• Taste Could Prevent Repeat Purchases by Conventional Consumers
• Safety Issues a Concern for Mass-Market Consumers
• Projected Market Growth
• Table 3-5: Projected U.S. Retail Sales of Soyfoods, 2003-2007 (dollars)

Chapter 3 The Competitive Situation

• Significant Soy Marketers
• Conventional Marketers Acquire Soyfood Companies
• Leaders in Meat Alternatives
• Soy Beverage Leaders
• Leading Tofu Marketers
• Cheese and Other Dairy Alternative Leaders
• Meal Replacement and Protein Powder Innovators
• Nondairy Dessert Leaders
• Other Soyfood Marketers
• Table 3-1: The U.S. Soyfood Market: Selected Marketers by Brand Line and Product
• Marketer and Brand Shares
• Table 4-2: Leading Soyfood Products Distributed by Nature's Best;
• By Product Segment, 1 st Quarter 2000 (Company/Brand/Product
• Competitive Situation: Overall Market
• Marketers Compete Primarily Through Product Introductions
• Growth Through Mergers and Acquisitions
• Marketers Compete by Offering Branded Ingredients
• Competitive Situation: Meat Alternatives
• Conventional Marketers Compete with Existing Companies
• Newcomers Make Immediate Impact in Mass Market
• Unique Ingredients Draw Consumers
• McSoy?
• Competitive Situation: Dairy Alternatives
• Line Extentions Are Key to Growth
• Conventional Marketers Enter Category
• Specialty Items Help Marketers Carve Out Space
• Coffee Craze Propels Soymilk Distribution
• Flavored Drinks Capture Attention
• Competitive Situation: Non-Dairy Desserts
• Retail Space Limited for Frozen Desserts
• Soy Yogurt Companies Revitalize and Introduce Products
• Competitive Focus: Other Soy Products
• Soy Meal Replacements Compete on Price
• Soy Finds Home in Snack/Sports Bars Find Ho
• Competitive Profile: Eden Foods, Inc.
• Competitive Profile: Imagine Foods, Inc.
• Competitive Profile: Kellogg Co.
• Competitive Profile: Lightlife Foods, Inc. (ConAgra, Inc.)
• Competitive Profile: Turtle Island Foods, Inc
• Competitive Profile: Vitasoy USA, Inc
• Competitive Profile: White Wave, Inc.
• Marketing Trends
• Updated Packaging
• Innovative Containers Sell Product
• Soy Protein Content Listed
• GMO-Free; Organic the Next Step
• Pushing into New Distribution Channels
• Advertising Trends and Expenditures
• Advertising Difficult to Monitor
• Print Advertising the Preferred Medium
• Advertising Positioning

Chapter 4 New Products and Product Trends

• Product Introductions Rising
• Table 4-1: The U.S. Soyfood Market: Number of Product Introductions, 1998-2002
• Variety of Soyfoods Growing
• More Meat-like Products
• Convenience Is Key
• Single-Serve Is Big
• Low Fat Still Desired
• Organic Becoming More of An Issue
• Products Geared Toward Demographics: Soy for Youth
• New Flavors and Varieties; Many Gourmet and Upscale
• Ethnic, Especially Thai and Asian, Fusion
• Table 4-2: The U.S. Soyfood Market: Selected New Product Introductions, 2001-2003

Chapter 5 Retail and Foodservice Strategies

• Two Distinct Channels
• Mass-Market Products: Warehouse Delivery Used Most
• Natural Food Products: Independent Distributors Used Most
• Health and Natural Product Distributors
• Ethnic Food Distributors Service Asian Grocers
• Supermarkets Are Main Channel for Sales
• Table 5-1: Share of U.S. Soyfood Sales by Retail Outlet Type
• Foodservice Strategies
• Soy-Themed Restaurants
• Starbucks and Soy: Perfect Together

Chapter 6 The Consumer

• Consumer Attitudes Toward Healthful Eating
• Nutrition Important in Food Choices
• Americans Try to Eat Healthfully
• Consumers Increasingly Seek Information on Soy
• How Does Soy Fit Into The Health Trend
• Sources of Soy Information
• What Motivates Soy Consumption?
• Eating Healthy for Specific Reasons
• Consumer Awareness of Soy on the Increase
• Awareness of Tofu Highest
• Majority Deem Soy Products "Healthy"
• Consumer Awareness of Soy's Benefits
• Consumers Hear More About Soy
• Consumer Use
• Estimates of Soy-based Food Users
• Consumption Increases
• Table: Consumer Use of Soy on a Weekly Basis
• Top Soy Products Tried by Consumers
• Soy Products Purchased in Health and Natural Product Stores
• More Than One in Three Have Tried Meat Substitutes
• Soy Protein Added to Existing Foods Is Another Choice
• Consumer Profiles
• Traditional Soyfood Customers
• New to Soy
• Youth and Soy
• Back and Forth?
• The Vegetarian Consumer
• Types of Vegetarians
• Teenagers Choosing Vegetarianism
• Market for Vegetarian Products Broader
• Demographic Characteristics
• Income
• Region
• Household Make-up
• Race/Ethnicity
• Age

Chapter 7 Trends and Opportunities

Appendix I: Addresses Of Selected Marketers