グルメ食品の米国市場（1巻〜3巻）：飲料、菓子類、香辛料、チーズ、冷凍、冷蔵グルメ食品

The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1-3
Packaged Facts’ new 3-volume market research series, The U.S. Market for Gourmet and Specialty Foods and Beverages, is the executive’s guide to the burgeoning market for gourmet and specialty oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Beverages and Confectionery; Gourmet Condiments/Cheese; and Foods and Ready-to-Eat Refrigerated and Frozen Meals.

The U.S. Market for Gourmet Beverages and Confectionery
Even with the economy in a slump, sales of gourmet beverages and confectionery are surging ahead. Gourmet coffee, upscale ready-to-drink beverages and bottled waters, gourmet chocolates, and superpremium ice creams are all growing at a faster pace than their mainstream counterparts. As a sign of the times, Starbucks Corp. has made the latest Fortune 500 list. This new Packaged Facts report, The U.S. Market for Gourmet Beverages and Confectionery, offers a unique perspective on this booming market. The U.S. Market for Gourmet Beverages and Confectionery covers two broad categories - beverages and confectionery. The beverages category includes whole-bean and ground coffee; loose and bagged tea; gourmet instant coffee, tea, chai, and cocoa mixes; upscale ready-to-drink bottled and canned non-alcoholic beverages (coffee, tea, chai, juices, soft drinks, bottled waters, etc.), while the confectionery category encompasses gourmet and premium chocolate and non-chocolate candies; superpremium ice cream; gourmet and premium cookies; and cakes, pies, and other desserts. August 2003

The U.S. Market for Gourmet Condiments/Cheese
As American tastes become more sophisticated and consumers seek ever-more variety, gourmet/specialty condiments and cheese are continuing to proliferate, growing faster than their mainstream counterparts. This new Packaged Facts report offers a unique perspective on this booming market. The U.S. Market for Gourmet Condiments/Cheese covers two broad categories - condiments and cheese. The condiments category encompasses gourmet sauces and marinades, pasta sauce, salsas, olive oil and other specialty oils, mustard, ketchup, mayonnaise, hot sauce, vinegars, salad dressings, chutneys and relishes, specialty appetizers and seasonings, herbs and spices, jams, jellies, conserves, syrups, and other food accompaniments, while the cheese category focuses on specialty cheeses from both major marketers and artisans. September 2003

The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals
While certain gourmet/specialty foods categories—such as gourmet coffee, gourmet chocolates, condiments, and specialty cheese—are easy to get a handle on, marketers and retailers have had a harder time developing and marketing many other gourmet foods, including gourmet meal solutions. This new Packaged Facts report offers a unique perspective on this challenging market. The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals covers two broad categories—foods, and ready-to-eat refrigerated and frozen meals. The foods category encompasses groceries such as gourmet and premium pasta, grains, canned soups, crackers, bread, snack foods, fresh produce, meat, poultry, and seafood. The ready-to-eat refrigerated and frozen meals category focuses on upscale refrigerated and frozen foods, including pizza, appetizers, entrees, dinners, and side dishes. Coming October 2003

Executive Overview (September 2003)
Purchasers of the full, three-volume report will also receive an Executive Overview that draws together the trends, numbers and products covered in each of the volumes. The Overview offers commentary on the state of the gourmet and specialty foods market as a whole, and presents opportunities, strategies and trends forecasts for the overall state of the gourmet and specialty foods market.

Report Methodology
The information in The U.S. Market for Gourmet and Specialty Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the gourmet and specialty foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the gourmet and specialty foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of gourmet and specialty foods and beverages. It provides up-to-date competitive profiles of marketers of these foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the gourmet and specialty industry.

What You’ll Get in this Report
Using a new data-intensive, compact format, The U.S. Market for Gourmet and Specialty Foods and Beverages presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the reports is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.

Each volume addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including share of market, where available)
• Competitive Profiles (of mainstream marketers, as well as specialists and up-and-coming niche players, along with analyses of the products they market)
• Retail Strategies
• The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

You Will Benefit from this Report
If your company is already competing in the gourmet or specialty markets, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gourmet and specialty foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the gourmet and specialty foods and beverages based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet and specialty foods and beverages.
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the gourmet and specialty food and beverage arenas.
• Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Volumes in the series include the following:

• The U.S. Market for Gourmet Beverages and Confectionery (Now Available)
• The U.S. Market for Gourmet Condiments/Cheese (Now Available)
• The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals (coming October 2003) .

Volume 1: Gourmet Beverages And Confectionary

I. Executive Summary

II. The Market

• Market Size And Growth
  • Focus On Retail Market
  • Market Definition
  • Beverages
  • Confectionery
  • Methodology For Packaged Facts' Estimates
  • 2002 Retail Sales Of Gourmet Beverages And Confectionery
  • Figure 2-1 [Graph]: Estimated U.S. Retail Sales Of Gourmet Beverages And Confectionery, 1998-2002 (Dollars)
  • Figure 2-2 [Table]: Estimated U.S. Retail Sales Of Gourmet Beverages And Confectionery, 1998-2002 (Dollars)
• Market Composition
  • Market Composition By Category
  • Retail Sales By Retail Outlet
  • Figure 2-3: Share Of U.S. Gourmet Beverage/Confectionery Sales By Category
  • Figure 2-4: Share Of U.S. Gourmet Beverages And Confectionery Sales By Retail Outlet
• Market Forecasts
  • Effect Of Ethnic Surge
  • Life's Little Luxuries
  • Gourmet Beverages Go Mass-Market
  • Competition From Cafes
  • Gourmet Confectionery Sales Peak At Holidays
  • Attractive Packaging Sells
  • Five-Year Sales Projections To 2007 Figure 2-5: Projected U.S. Retail Sales Of Gourmet Beverages/ Confectionery, 2002-2007

III. The Competitive Situation

• Marketers And Brands
  • Number Of Marketers
  • Gourmet Beverage Leaders
  • Gourmet Confectionery Leaders
  • Figure 3-1: The U.S. Market For Gourmet Beverages/ Confectionery: Selected Marketers And Their Brands
• The Competitive Situation
  • Many Marketers Also Retailers
  • Involvement Of Mainstream Marketers
• Marketing Trends
  • Overview
  • Beverage Product Trends
  • Confectionery Product Trends
  • Advertising Positioning
  • Consumer Promotions
• Retail And Internet Trends
  • Focus On Specialty Stores
  • Focus On Supermarkets
  • Other Stores
  • Focus On The Web: E-Commerce

IV. Competitive Profiles

• Campbell Soup Co. (Godiva Chocolatier, Pepperidge Farm)
• Coca-Cola Co. (Odwalla/Samantha)
• Ferolito Vultaggio & Sons (Arizona Beverages)
• The Hain Celestial Group, Inc. (Celestial Seasonings)
• Kraft Foods, Inc. (Gevalia)
• Lindt & Sprungli (Usa), Inc. (Ghirardelli, Lindt)
• Nestle Usa, Inc. (Nestle, Haagen-Dazs)
• Peet's Coffee & Tea, Inc.
• Pepsico. (Sobe)
• Procter & Gamble Co. (Millstone Coffee)
• See's Candies, Inc.
• Starbucks Corp. (Starbucks, Tazo)
• Unilever (Ben & Jerry's Homemade)

V. The Consumer

• Note On Simmons Survey Data And Figures
• Overview Of Purchasing
• Purchasing Patterns
• Gourmet Beverage Purchasers
• Gourmet Confectionery Purchasers
• VI. Looking Ahead
• Trends And Opportunities
• Appendix: Addresses Of Selected Marketers
• Volume 2: Condiments And Cheese

I. Executive Summary

II. The Market

• Market Size And Growth
  • Focus On Retail Market
  • Market Definition
  • Condiments
  • Cheese
  • Methodology For Packaged Facts' Estimates
  • 2002 Retail Sales Of Gourmet Condiments/Cheese
  • Figure 2-1 [Graph]: Estimated U.S. Retail Sales Of Gourmet Condiments/Cheese, 1998-2002 (Dollars)
  • Figure 2-2 [Table]: Estimated U.S. Retail Sales Of Gourmet Condiments/Cheese, 1998-2002 (Dollars)
• Market Composition
  • Market Composition By Category
  • Retail Sales By Retail Outlet
  • Figure 2-3: Share Of U.S. Gourmet Beverage/Cheese Sales By Category
  • Figure 2-4: Share Of U.S. Gourmet Condiments/Cheese Sales By Retail Outlet
• Market Forecasts
  • Demographic Trends
  • Effect Of Ethnic Surge
  • Gourmet Condiments Go Mass-Market
  • American-Made Cheeses Proliferating
  • Five-Year Sales Projections To 2007
  • Figure 2-5: Projected U.S. Retail Sales Of Gourmet Condiments/ Cheese, 2002-2007

III. The Competitive Situation

• Marketers And Brands
  • Number Of Marketers
  • Gourmet Condiments Leaders
  • Gourmet Cheese Leaders
  • Figure 3-1: The U.S. Market For Gourmet Condiments/ Cheese: Selected Marketers And Their Brands
• The Competitive Situation
  • Involvement Of Mainstream Marketers
• Marketing Trends
  • Condiments Product Trends
  • Cheese Product Trends
  • Advertising Positioning
  • Consumer Promotions
• Retail And Internet Trends
  • Focus On Supermarkets
  • Focus On Specialty Stores
  • Other Stores
  • Focus On The Web: E-Commerce

IV. Competitive Profiles

• Bongrain S.A. [Bc-Usa (Alouette, Chavrie, Fleur De Lait, New Holland, And Imported French Cheeses)]
• Groupe Lactalis S.A. [Lactalis Usa (President, And Imported French Cheeses), Sorrento Lactalis (Sorrento)]
• Hormel Foods Corp. [Carapelli, Herdez, House Of Tsang, Marrakesh Express, Patak's, Peloponnese]
• Kraft Foods, Inc. [Grey Poupon, Churny Co. (Athenos, Churny, Digiorno, Hoffman)]
• Lancaster Colony Corp. [T. Marzetti, Girard's, Caesar Cardini, Texas Best]
• Saputo, Inc. [Saputo Cheese Usa (Stella)]
• Unilever [Bertolli, Knorr, Maille]

V. The Consumer

• Note On Simmons Survey Data And Figures
• Overview Of Purchasing
• Purchasing Patterns
• Gourmet Condiments Purchasers
• Gourmet Cheese Purchasers

VI. Looking Ahead

• Trends And Opportunities
• Appendix: Addresses Of Selected Marketers
• Volume 3: Gourmet Foods And Ready-To-Eat Refrigerated And Frozen Meals

I. Executive Summary

II. The Market

• Market Size And Growth
  • Focus On Retail Market
  • Market Definition
  • Foods
  • Ready-To-Eat Refrigerated And Frozen Meals
  • Methodology For Packaged Facts' Estimates
  • 2002 Retail Sales Of Gourmet Foods And Ready-To-Eat Refrigerated And Frozen Meals
  • Figure 2-1 [Graph]: Estimated U.S. Retail Sales Of Gourmet Foods And Refrigerated And Frozen Meals, 1998-2002 (Dollars)
  • Figure 2-2 [Table]: Estimated U.S. Retail Sales Of Gourmet
• Market Composition
  • Market Composition By Category
  • Retail Sales By Retail Outlet
  • Figure 2-3: Share Of U.S. Gourmet Foods And Ready-To-Eat Refrigerated And Frozen Meals Sales By Category
  • Figure 2-4: Share Of U.S. Gourmet Foods And Ready-To-Eat Refrigerated And Frozen Meals Sales
• Market Forecasts
  • Demographic Trends
  • Effect Of Ethnic Surge
  • Five-Year Sales Projections To 2007
  • Figure 2-5: Projected U.S. Retail Sales Of Gourmet Foods And Ready
  • -To-Eat Refrigerated And Frozen Foods, 2002-2007

III. The Competitive Situation

• Marketers And Brands
  • Number Of Marketers
  • Gourmet Foods Leaders
  • Gourmet Ready-To-Eat Refrigerated And Frozen Meals Leaders
  • Figure 3-1: The U.S. Market For Gourmet Foods And Ready-To-Eat Refrigerated And Frozen Meals: Selected Marketers And Their Brands
• The Competitive Situation
  • Mainstream Marketers
  • Smaller Marketers
  • Private Label
• Marketing Trends
  • Foods Product Trends
  • Ready-To-Eat Refrigerated And Frozen Meals Product Trends
  • Advertising Positioning
  • Consumer Promotions
• Retail And Internet Trends
  • Focus On Supermarkets
  • Focus On Specialty Stores
  • Focus On Warehouse Clubs
  • Other Stores
  • Focus On The Web: E-Commerce

IV. Competitive Profiles

• Aidells Sausage Co. [Aidells]
• Barilla America, Inc. (Barilla Alimentare S.P.A.) [Barilla]
• Dare Foods, Inc. [Bremner, Dare]
• H.J. Heinz Co. [Boston Market]
• Kraft Foods, Inc. [Di Giorno, California Pizza Kitchen]
• La Brea Bakery [La Brea]
• Melissa's/World Variety Produce, Inc. [Melissa's]
• Michael Angelo's Gourmet Foods, Inc. [Michael Angelo's]
• Nancy's Specialty Foods [Nancy's]
• The Schwan Food Company [Freschetta, Pagoda, Schwan's Home Service]
• Wolfgang Puck Food Co. [Wolfgang Puck]

V. The Consumer

• Note On Simmons Survey Data And Figures
• Overview Of Purchasing
• Purchasing Patterns
• Gourmet Foods Purchasers
• Gourmet Ready-To-Eat Refrigerated And Frozen Meals Purchasers

VI. Looking Ahead

• Trends And Opportunities
• Appendix: Addresses Of Selected Marketers