米国の冷凍食品市場動向：第 2 巻

Just a few years ago viewed as a sluggish behemoth, frozen foods have taken on new life as marketers offer consumers increasingly attractive frozen convenience foods with options that include skillet and oven meal kits, bowl meals, restaurant-quality pizza, hand-held entrees, and ethnic varieties of all the above. Yet, this market is also becoming increasingly competitive as old players reshuffle, new ones join the fray, and marketers of perishables develop attractive prepared food alternatives.

The U.S. Market for Frozen Meals, Appetizers and Snacksexamines four key categories of the frozen foods market: frozen entrees/dinners, frozen pizza, frozen breakfasts, and frozen appetizers/snacks.

Using a new data-intensive, compact format, The U.S. Market for Frozen Meals, Appetizers and Snacks presents a pithy analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. It also provides up-to-date competitive profiles of leading industry players (both marketers and retailers), plus a cutting-edge discussion of action points companies can utilize to benefit from the trends driving this market.

The U.S. Market for Convenience Food and Packaging, Volumes 1-3

The U.S. Market for Frozen Meals, Appetizers and Snacksis the second of a three-part series on the convenience foods market, which also covers Ready Meals and Side Dishes (Volume 1, March 2004) and Packaging and Serving Size Trends (Volume 2, April 2004). An Executive Overview of all three volumes will be available to purchasers of the three-volume set upon publication of the final volume, providing a cross-comparison of opportunities and competition in these inter-related sectors of the convenience foods market.

Report Methodology

The information in The U.S. Market for Frozen Meals, Appetizers and Snacks is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the convenience food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This report looks at every segment of the convenience food market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and attitudes and their current and projected impact on sales of frozen convenience foods. It provides up-to-date competitive profiles of marketers of these foods - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the convenience food industry.

What You’ll Get in this Report

Using a new data-intensive, compact format, The U.S. Market for Frozen Meals, Appetizers and Snacks presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the report is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.

Each volume in this series addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including share of market, where available)
• Competitive Profiles of major marketers
• Retail Strategies (including retail private label)
• The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
• Trends and Opportunities

You’ll also benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You Will Benefit from this Report

If your company is already competing in the frozen foods market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen meals, appetizers and snacks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for frozen products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for frozen meals, appetizers and snacks.
• Research and development professionals stay on top of competitor initiatives and explore demand for frozen meals, snacks and appetizers.
• Advertising agencies working with clients in food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

I. EXECUTIVE SUMMARY

II. THE MARKET

• Market Size and Growth
• Figure: Estimated U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 1999-2008
• Focus on Retail Market
• Market Definition
• Four Main Product Categories
• Frozen Entrees/Dinners
• Frozen Pizza
• Frozen Breakfasts
• Frozen Appetizers/Snacks
• Methodology for Estimates
• 2003 Retail Sales of Frozen Meals and Appetizers/Snacks
• Total Market
• Frozen Entrees/Dinners
• Frozen Pizza
• Frozen Breakfasts
• Frozen Appetizers/Snacks
• Table: Estimated U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 1999-2003
• Table: Estimated U.S. Retail Sales of Frozen Entrees/Dinners, 1999-2003
• Table: Estimated U.S. Retail Sales of Frozen Pizza, 1999-2003
• Table: Estimated U.S. Retail Sales of Frozen Breakfasts, 1999-2003
• Table: Estimated U.S. Retail Sales of Frozen Appetizers/Snacks, 1999-2003
• Market Composition
• Retail Sales by Product Category
• Supermarkets the Dominant Retail Outlet
• Figure: Share of U.S. Retail Sales of Frozen Meals and Appetizers/Snacks by Category
• Figure: Share of U.S. Retail Sales of Frozen Meals and Appetizers/Snacks by Retail Outlet
• Market Forecasts
• Factors to Market Growth
• Demographic Trends
• Table: Projected U.S. Population by Age Bracket, 2000-2010
• Ethnic Foods Spurring Sales
• Parameters for Convenience
• Easy Fixes and Time Constraints
• Restaurant Trends Translate to Retail
• Competition from the Fast-Food Industry
• Competition Across the Aisles
• Technological and Packaging Advances
• Aggressive Marketing
• Crunch for Freezer Space
• Five-Year Sales Projections to 2008
• Total Market
• Frozen Entrees/Dinners
• Frozen Pizza
• Frozen Breakfasts
• Frozen Appetizers/Snacks
• Table: Projected U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 2003-2008
• Table: Projected U.S. Retail Sales of Frozen Entrees/Dinners, 2003-2008
• Table: Projected U.S. Retail Sales of Frozen Pizza, 2003-2008
• Table: Projected U.S. Retail Sales of Frozen Breakfasts, 2003-2008
• Table: Projected U.S. Retail Sales of Frozen Appetizers/Snacks, 2003-2008

III. THE COMPETITIVE SITUATION

• Marketers and Brands
• Number of Marketers
• Market Leaders
• Ethnic, Natural, and Vegetarian Marketers
• Table: The U.S. Market for Frozen Meals and Appetizers/Snacks:
• Selected Marketers and Their Brands
• Marketer and Brand Shares
• Data Based on Mass-Market Sales
• Nestle and ConAgra Lead Overall Market
• Nestle, ConAgra Also Lead Frozen Dinners/Entrees
• Kraft the King in Pizza Category
• Breakfast Leaders
• Appetizers/Snacks Leaders
• Table: Share of U.S. Mass-Market Sales of Frozen Meals and Appetizers/Snacks by Marketer and Brand, 2002 vs. 2003
• Table: Share of U.S. Mass-Market Sales of Frozen Entrees/ Dinners by Marketer and Brand, 2002 vs. 2003
• Table: Share of U.S. Mass-Market Sales of Frozen Pizza by Marketer and Brand, 2002 vs. 2003
• Table: Share of U.S. Mass-Market Sales of Frozen Breakfasts by Marketer and Brand, 2002 vs. 2003
• Table: Share of U.S. Mass-Market Sales of Frozen Appetizers/Snacks by Marketer and Brand, 2002 vs. 2003
• The Competitive Situation
• Mergers, Acquisitions Reshape Market
• Some Marketers Focus on Alternative Channels
• Regional Marketers Serve Regional Tastes
• Private Label Small, But Progressive
• Marketing Trends
• Premium Versus Value Positioning
• Health and Diet Positioning
• Homestyle Foods
• Restaurant-Style Foods
• Mainstreaming Ethnic Flavors
• Family and Warehouse Club Sizes
• Beyond the Microwave
• New Product Trends
• Trends in Frozen Entrees/Dinners
• Trends in Frozen Pizza
• Trends in Frozen Appetizers/Snacks
• Consumer Advertising and Promotions
• Advertising Expenditures
• Advertising Positioning
• Consumer Promotions
• Retail and Internet Trends
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on Convenience Stores and Vending Machines
• Focus on the Web: E-Commerce

IV. COMPETITIVE PROFILES

• Amy’s Kitchen, Inc.
• Corporate Background
• Vegetarian Leader
• ConAgra Foods, Inc.
• Corporate Background
• Many Frozen Foods Brands
• Healthy Choice
• Marie Callender’s
• Banquet
• Wolfgang Puck Alliance
• H.J. Heinz Co.
• Corporate Background
• Smart Ones
• Boston Market
• Delimex
• T.G.I. Friday’s
• Kraft Foods, Inc.
• Corporate Background
• The Leader in Frozen Pizza
• DiGiorno
• Tombstone
• Jack’s
• California Pizza Kitchen
• Boca Foods
• Luigino’s, Inc.
• Corporate Background
• Michelina’s
• Budget Gourmet
• Appetizer Brands
• Mars, Inc. (Uncle Ben’s)
• Corporate Background
• Bowling Them Over
• Nestle USA
• Corporate Background
• Stouffer’s and Stouffer’s Lean Cuisine
• Nestle Acquires Chef America
• Pinnacle Foods Corp.
• Corporate Background
• Swanson
• Aurora Foods
• Ruiz Foods, Inc.
• Major Player in Mexican Foods
• The Schwan Food Co.
• Corporate Background
• Number Two in Frozen Pizza
• Red Baron and Tony’s
• Freschetta
• Pagoda Cafe

V. THE CONSUMER

• Note on Simmons Survey Data and Figures
• Overview of Purchasing
• Purchasing Patterns
• Frozen Entrees/Dinners Purchasers
• Frozen Pizza Purchasers
• Frozen Appetizers/Snacks Purchasers

VI. LOOKING AHEAD

• Trends and Opportunities

APPENDIX: ADDRESSES OF SELECTED MARKETERS