米国のスナック市場の動向と予測

Tracking the battle between good and good-for-you—including the shifting perceptions of these terms—this Packaged Facts report examines the trends and products in the U.S. market for sweet and salty snacks. With $38.6 billion and a 5% growth rate in mass-market sales, this industry spans nine major product categories: salted snacks; cookies & snack cakes; candy; crackers; nuts & dried fruits/meats; yogurt & refrigerated puddings; frozen novelties; snack/granola bars, and appetizers & snack rolls.

Hot segments (ranging from granola bars to yogurt cups to snack nuts) and market drivers (ranging from single-serves to low-carb to fiery flavor) are quantified through IRI sales data and Simmons consumer surveys, including separate chapters isolating adult snacking and kid snacking propensities and purchasing. As case studies in an interlocking market, ten leading marketers are profiled: Atkins Nutritionals, Clif Bar, ConAgra, General Mills, Hershey, Interstate Bakeries, Kellogg/Keebler, Kraft/Nabisco, Nestlé, PepsiCo (PowerBar, Quaker Oats), and Unilever (Good Humor-Breyers, Slim-Fast). Concluding the report is a forward-looking synopsis of market-spanning and category-specific trends and opportunities.

Report Methodology

The information in The U.S. Snack Market is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the snack market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of snacks. It provides up-to-date competitive profiles of marketers of snacks - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You' ll Get in this Report

The U.S. Market for Snacks makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Snacks offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Attitudes and Behaviors (of both adults and children as consumers)
• The Products
• Trends and Opportunities

Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the snack market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for snacks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the snack consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for snacks
• Research and development professionals stay on top of competitor initiatives and explore demand for snacks.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Chapter 2: Snacks and the American Diet

• The Battle Between Good and Good-for-You
• New Definitions and Standards
• The Fading of Fat-Free
• The Role of Portion Control
• Marketers Straddle the Line
• A National Healthcare Crisis
  • Fiber
  • Protein
  • Sugar
  • Fats and Cholesterol
  • Carbohydrates
  • Salt
  • Nuts & Allergies
• Table: Overweight/Obese Breakouts by Age and Gender
• Table: Hypertension in America
• The Crumbling Food Guide Pyramid
• The Contentious Legal Landscape

Chapter 3: Market Size & Growth

• Figure: Total U.S. Retail Sales of Snack Products, 1999-2003
• Methodology
• Table: U.S. Retail Sales of Snack Products, 1999-2003
• Mass-Market Sales at $39 Billion
• Table: U.S. Mass-Market Sales of Snack Products, 1999-2003
• Salty Snacks at 56% of Mass-Market Sales
• Table: Share of Mass-Market Snack Sales: Sweet vs. Salty
• Cookies at 13% of Mass Market Sales
• Figure: Share of Mass-Market Snack Sales: By Category
• Snack/Granola Bars Gain $444 Million in Mass-Market Sales in 2003
• The Hot Salty Snack Segments: Cheese Snacks, Dried Meat Snacks, Popcorn, Pork Rinds & Snack Nuts
• Figure: Share of Market Growth: By Segment
• Market Composition: By Retail Channel
• Factors to Market Growth
  • Snacks vs. Meals
  • Eating on the Go
  • Convenience: Portability and Portion Control
  • Healthy Choices: Boomer Women and Yogurt, Nuts & Dried Fruit for Seniors
  • Landing in the Lunchbox
  • Minority Demographics
  • Health Concerns
  • The Low-Carb Revolution
  • Price Deflators: Wal-Mart and Private Label
• Sales Projections
• Table: Projected U.S. Retail Sales of Snack Products, 2003-2008

Chapter 4: The Competitive Situation

• Marketer Overview
• Top Marketers & Market Shares
• Table: Top Snack Product Marketers by Mass-Market Share, 2000 vs. 2003
• Table: Top Snack Brand Lines by Mass-Market Share, 2000 vs. 2003
• Top Marketers by Sales Gains
• Table: Top Marketers by Three-Year Gains in IRI-Tracked Sales, 2000 vs. 2003
• Table: Top Snack Brands by Three-Year Gains in IRI-Tracked Sales, 2000 vs. 2003
• Competitor Profile: Atkins Nutritionals
• Competitor Profile: Clif Bar—Clif/Luna
• Competitor Profile: ConAgra—Jiffy Pop & Orville Redenbacher’s; Pemmican & Slim Jim Meat Jerky
• Competitor Profile: General Mills—Bugles, Chex Mix, Fruit By The Foot, Fruit Roll-Ups, Gushers, Jeno’s, Go-Gurt, Nature Valley Granola Bars, Pop Secret, Totino’s, Yoplait
• Competitor Profile: Hershey—Hershey, Jolly Rancher, Reese’s, Twizzlers, York
• Competitor Profile: Interstate Bakeries—Dolly Madison, Drake’s, Hostess
• Competitor Profile: Kellogg—Carr’s, Cheez-It, Chips Deluxe, Famous Amos, Fudge Shoppe, Graham Selects, Keebler, Nutri-Grain & Special K Bars, Sandies, Town House, Zoo
• Competitor Profile: Kraft/Nabisco (Altria)—Balance Bar, Barnum’s Animal Crackers, Breyers & Light n’ Lively Yogurt, Callard & Bowser, Cheese Nips, Chips Ahoy!, Cornnuts, Honey Maid, Jell-O, Kraft, Kraft Handi-Snacks, Nabisco, Newtons, Nilla, Nutter Butter, Oreo, Planters, Ritz, SnackWell’s, Stella D’Oro, Tobler/Toblerone, Triscuit, Trolli, Wheat Thins
• Competitor Profile: Nestlé—Nestlé Chocolates, PowerBar, SweeTarts, Turtles, Willy Wonka
• Competitor Profile: PepsiCo—Cheetos, Cracker Jack, Fritos, Lay’s, Quaker Granola Bars & Rice Cakes, Rold Gold, Tostitos
• Competitor Profile: Unilever—Breyers, Good Humor, Klondike, Popsicle, Slim-Fast

Chapter 5: Attitudes & Behaviors: Adults as Consumers

• Attitudes About Health, Nutrition, and Dieting
• One in Ten U.S. Adults Currently on a Diet
• Over One-Fifth of U.S. Adults “Trying to Eat Healthy”
• Food Bars as Fuel
• Meat Snacks and Americans
• Nine-Tenths Consider Nuts and Dried Fruit Healthy
• Snack Attitudes Among Seniors
• Snack Attitudes Among College Students
• Snack Attitudes Among Ethnic Groups
• Simmons Tables: U.S. Adult Attitudes About Food & Nutrition
• Simmons Tables: U.S. Adults as Snack Food Consumers
• Simmons Tables: Households Without Children as Snack Food Consumers

Chapter 6: Attitudes & Behaviors: Kids as Consumers

• A Segmented Market
• Buying & Begging Power
• Frequency of Snacking & Snack Purchasing
• The Variety of Snack Times
• Increasing Ethnic Diversity
• The Child Obesity Crisis
• The Blame Game
• Kid-Oriented Diet and Snack Programs
• The Health Nutrition for America's Children's Act
• Simmons Tables: Parent Attitudes About Purchasing for Kids
• Simmons Tables: Households with Children Age 5-11 as Snack Food Consumers
• Simmons Tables: Households with Children Age 12-17 as Snack Food Consumers

Chapter 7: Marketing and New Product Trends

• National Consumer Advertising Trends
• Retail Trends
• Internet Trends
• Market-Wide New Product Trends
  • Tradition vs. Variation
  • Full Flavor
  • Single-Serve
• Sweet Snack Trends
• Salty Snack Trends
• Table: Selected New Product Introductions

Chapter 8: Looking Ahead

• Trends and Opportunities
• The Case for Convenience
• The Case for the Healthy Snack—Natural and Organic
• Target Marketing and Further Segmenting
• Retail and Merchandising Opportunities

Appendix: Addresses of Selected Marketers